Project report

On

Analysing the Market and Consumption pattern of

Submitted by

Akshya Maheshwari-2k91a07

Ankit Jain -2k19a15

Kumar Aniket -2k19a48

Himanshu Goel -2k91a67

Guided by

Mr. D.K.Banerjee

ASIA-PACIFIC INSTITUTE OF MANAGEMENT

Haldiram at a Glance

About haldiram

Haldiram food international limited today is recognised as a star export house , by the diroctate general of foreign trade , a department working under the ministry of commerce , government of india.

The haldiram brand goes way back to 1937 when it was just a retail sweet and namkeen chop in Bikaner, rajasthan. The small but the significant town nestled int he thar desert int he north-west rajasthan. Shri shivkisan agrawal, foinder of Haldiram’s always cherished the dream of building an empire which catered to the common man. This dream was realized in the embodiment of haldiram’s Nagpur(1970).Haldiram bhujiawala became operative and soon it became a hot favourite of all nagpurians. A model factory of its time for manufacturing sweet and namkeens was set up He was the first to commercialise the nameHaldiram's in 1958 and named his shop Haldiram Bhujiawala, dedicated to his legendary father. The popularity of Haldiram's soon grew and the trade expanded to almost all the corners in India. Late Shri Rameshwarlal was soon aided by his eldest sonPrabhu Shankar, the present Chairman, whose undeterred efforts and managerial skill led to diversification into traditional Indian Sweets. The growing demand led to expansion in production and the opening of new superbly decorated and well maintained four showrooms in Kolkata. The latest, under the hallmark- Pure Food, was inaugurated at VIP Road in 1999, near Airport covering an area of 100 thousand sq.ft so as to create a landmark in Kolkata. This exquisite showroom cum manufacturing unit, which boasts more than 1000 items to gorge upon, offers the most ambient surrounding. Every effort has been taken to provide the best of the Haldiram's made and packed in the most hygienic conditions. A series of state of the art machineries have been installed to maintain uniform level of production. Every effort is taken to maintain strict vigil over quality and conformity of standards. There is a full-fledged laboratory, which monitors the quality of the raw materials and, inspects and tests samples drawn from batches of daily production. An R&D wing vigorously studies means to improve quality, taste, packaging and ways to improve the shelf life of the products. Strenuous efforts are undertaken to reach the best of even the most perishable sweets- in its original taste to any part of the world on client demand. Haldiram's -a place where Quality and Service is a matter of habit.

Product profile

NAMKEENS

TIN PACKED SWEETS

SWEETS

SYRUPS

PICKLES

PAPADS

DRY FRUITS

 

Namkeens:-

Bhujia Nut Cracker

Chana Bhujia  Aloo Khelra

Aloo Bhujia  Kaju Dalmoth

Elaichi Bhujia  Badam Lachha

All in One  Badam Dalmoth

Chiwda Mix Chana DAL(masala)

Super Mixture Khatta Mitha Mixture

Khasta Mixture Aloo Lachha(masala)

Navratan Mixture Murukku(with sauce)

Chatpatta Mixture Chana Chips(masala)

Palak Dalmoth Makai Mixture(sweet)

Moong Dal(salted) Hara Matar(green peas)

Corn Flakes(salty) Rayata Boondi(with masala)

Shahi Dalmoth Cheese Corn Chips

Chilli Cheese Chips Cheese Potato Stick

Nacho Cheese Chips Cheese Corn Snacks

Potato Chips(salted) Kabli Chana(Masala)

Methi Mathri(small size) Mini Samosa(With Sauce)

Pizza Cheesy Potato Sticks  

Tin Packed Sweets:-

Raj Bhog Gulab Jamun

Angoori Petha Mango Rossogolla

Orange Rossogolla Classic Rossogolla

Pineapple Rossogolla Strawberry Rossogolla

Sweets:-

Milk Peda Sohan Cake Rose

Kesaria Laddu Sohan Cake Orange

Kaju Barfi Sohan Cake Cashew

Sakkar Para Dry Fruits Chikki

Badam Parfi Sohan Cake Chocholate

Sohan Papdi Sohan Cake Strawberry

Kumra Petha Chandrakala

Kesaria Peda Mathura Peda

Moong Laddu  

Syrups:-

Khus Syrup Rose Syrup

Badam Syrup Orange Syrup

Pineapple Syrup Green mango Syrup

Kesharia Thandai Syrup

Pickles:-

Mixed Pickle Lemon Pickle

Mango Pickle Red Chilli Pickle

Green chilli Pickle Lime Ginger Pickle

Garlic Mango Pickle Sweet mango Laccha

Mango Kasundi Pickle Crushed Red Chilli Pickle

Papads:-

Plain Papad Crispy Papad

Masala Papad Bikaneri Papad

Dry Fruits:-

Cashew Almonds

Pistachio Resin

Akhrot

Products and ServicesNamkeens and Mithai, Grilled Sandwich, Idlis, Dosas, Pav Bhaji, Cheelas, Chhole Kulche and Rajbhog, Anarkali, Pakhija and Ras Malai, Kesar Kulfi, Matka Kulfi, Thandai, Rosemilk

Branches of haldiram in Delhi NCR

Haldiram   Maketing Pvt Ltd 45, Part-III, Ring Road, Near Moolchand Flyover, Lajpat Nagar, New Delhi, Delhi 110024 -011 2889 8030

Haldiram's Kucha Mahajan, Chandni Chowk, New Delhi, Delhi (state) - 011 23862713

Haldiram 45, Ring Road, New Delhi, Delhi 110024 -011 25171946

Haldirams Mathura Road, New Delhi, Delhi - 011 269593862 reviews"This is one the best branches that haldiram's has in and around Delhi. ..."

Haldiram   Products Pvt. Ltd. # 19A, Najafgarh Road, Moti Nagar, New Delhi, 110015 - 011 2542 14254 reviews"My sister and I ate at the Haldirams in Chandni Chowk in Old Delhi and ..."

Haldiram   Kamal K 1, Sunder Nagar Market, Sunder Nagar, New Delhi, Delhi 110003 - 011 24358735

Haldiram's   - RASTOGI MISTHAN BHANDAR E - 6/2, Krishan Nagar, Delhi, 110051 - 011 2209 9706

Haldiram   Manufacturing Co Ltd B-1/F-12, Mohan Co-Op Industrial Estate, Main Mathura Road, Badarpur, New Delhi, Delhi 110044 -011 26950208

Haldiram   SNCKS Private Limited Shop No-108-109, Pacific Mall, Kaushambhi, Ghaziabad, Uttar Pradesh

Haldiram's B-1, H/8, Mohan Cooperative Industrial Estate, Main Mathura Road, Mathura Road, Delhi, New Delhi -011 2889 8004

Haldirams NH 2, New Delhi, Delhi

Haldirams 4715/21, Dyanad Road, Dhariya Ganj, New Delhi, Delhi 110002 - 011 23267202

Haldiram's Sahara Mall, Mehrauli Gurgaon Road, Gurgaon, New Delhi - 0124 4379016

Haldiram   Foods Ltd Village Kerki-Daula, National Highway 8, Gurgaon, New Delhi - 0124 2214141

Haldirams Parsavnath Mall, Faridabad, Haryana - 0129 2299756

Haldirams Ground Floor, Spice Mall, Sector 25A, Noida, Delhi

Haldiram NH 8, Sector 75A, Gurgaon, Haryana

Haldiram   Manufacturing Co Pvt Ltd Shopping Complex, Sahara Mall, Mahatma Gandhi Road, Gurgaon, Haryana 122002 - 0124 2214141

Haldirams Noida, Delhi

Haldirams Achievement

50 countries stock Haldiram's

152 items on out menus, many more seasonally sold. 60 products are exported every year

Exports of syrups have increased by 20% since 2003 touching 18,000 bottles in 2005.

Bhel Puri exports has been growing 30% a year since 2001, touching 71 tons in 2005

Pani Puri exports are already at 10,000 Kg in 2005

Khatta Meetha has increased by 112% since its introduction - touching 122 tons in 2005

Export of Plain Bhujia has been increasing by 24% every year - touching 77 tons in 2005

Project objective

To know the market share of Haldiram.

To analyse the consumption pattern.

Research Methodology

Data collection The task of data collection being after a research problem has been defined and

research design/plan chalked out. While deciding about the method of data

collection, the research should be keep in mind two types of data viz. primary and

secondary.

The primary data are those, which are collected a fresh and for the first time and

thus happen to be original in character. The secondary data are those which have

already been collected by someone else and which have already been passed

through the statistical process the method of collecting primary data are to be

originally collected, while in the case of secondary data the nature of data collection

work is merely that of compilation.

COLLECTION OF PRIMARY DATA

we collected primary data during the course of doing experiments of doing in an

experimental research. We can obtain primary data either through observation or

through direct communication with respondent, or through personal interview.

COLLECTION OF SECONDARY DATA

Secondary data means data that are already available i.e. they refer to the data

which have been collected and analyzed by someone else. It may either be from

published data or from internet:

Various publication

Technical and trade journals

Book,magazines and statistics

Tools used in survey

The various tools used in conducting the survey are as follows:-

Personal Interviews

Questionnaire

Personal Interviews Method

The interview method of collecting data involves presentation of oral verbal stimuli

and reply in term of oral verbal responses. Personal interview method in a face to

face contract to the other person or other persons this method is particularly suitable

to intensive investigations.

Questionnaire

This method of data collection is quite popular in case of big enquires. In this method

a questionnaire is presented to a concerned person with a request to give answer of

the questions a questionnaire consists of forms the respondents have to answerthe

question on their own.

The general form of data of questionnaire is concerned; it either be structured or

constructed questionnaire structured or constructed questionnaire. Structured

questionnaires are those questionnaires in which these are defined, concrete and

pre-determined questions. When their characteristics are not presented in a

questionnaire, it can be termed as unstructured or non-structured questionnaire.

Conclusion

Haldiram has done well to stick to their image.

Haldiram as a brand has never targeted lower income group as its customer,

the major focus has been on upper middle class.

General public believe that Haldiram has never compromised on its quality it

has always given what it has promised or higher than consumer’s expectation.

Consumers have been satisfied by the quality of food it provide.

Consumers have been satisfied by the quality of service it provide.

It customize its product according to the requirement. e.g. Navaratra food

provided during navratra’s.

It is one of the most preferred choices for pure vegetarians.

Customer is more or less satisfied with the price although they place it too is

high.

Customer feels value for their money while spending in the Haldiram.

SUGGESTION

Haldiram should open more of their outlets

They should also create a separate section for those who want table service

and they can charge extra from those customer.

They should start home delivery system.

They should advertise them self on T.V.

They should also offer seasonal discounts.

They should also provide combo-offers.

They should reduce the price so as to increase the customer base.

They should also provide take away service to their customer.

Bibliography

www.google.comwww.mouthshut.comwww.haldiram.comwww.indiainfoline.com