A PROJECT REPORTONCustomer Preference for Current Account Service: Comparative Study between selected Banks.ForThe ING VYSYA Bank Ltd.Submitted toMarwadi Education Foundations Group of InstitutionsIn partial fulfillment of the requirement of the award for the degree ofMaster of Business AdministrationUnderGujarat Technological UniversityUnder the guidance of

Faculty Guide: Company Guide:Prof. Bhoomi Parekh Mr. Viren MehtaAssistant Professor Cluster Head

Submitted byMakvana Anil JerambhaiEnrolment No: 128270592070MBA Semester IIIMarwadi Education Foundations Group of InstitutionsMBA ProgramAffiliated to Gujarat Technological UniversityAhmedabadJuly 2013

Student Declaration

I Makvana Anil hereby declare that the report for Summer Training Project entitled ING VYSYA Bank on Customer Preference for Current Account Service: - Comparative Study between selected Banks. Is a result of my own work and my indebtedness to other work publications, references, if any, have been duly Acknowledged.

Place: Rajkot

Date: Makvana Anil J.

PrefaceEducation is the process of sharpening ones mind and which is given in the school & colleges in form of various subjects. When any subject is thought theoretically in class it is known as academics, but when it is studied with the subject application in real life. It is known as professional education.The field of commercial study consists of business administration, which is the good mixture of both theory subject and practical subject. Thus, it makes the students familiar with the running of various industries.As a student of MBA, a professional degree courses, it required having the knowledge about theoretical as well as practical knowledge. Theoretical knowledge provided me by the sexperienced staff of my college and the practical knowledge and training is provided by the ING Vysya Bank Pvt Ltd.

AcknowledgementLife of human beings is full of interactions. No one is self-sufficient by himself whenever anyone is doing some serious and important work a lot of help from the people concerned is needed &one less specially obliged towards them. We cannot forget acknowledging them in few words as without the guidance & co-ordination of them in our project report would not have been possible.A large number of individual contributed to this project. We are thankful to all of them for their help and encouragement. Our writing in this project report has also been influenced by a number of website and standard textbooks. As far as possible, they have been fully acknowledged at the appropriate place .We express our gratitude to all of them.I also express my gratitude to DEAN Dr. S.C.REDDY Sir and all the others who have made even the smallest contribution to make this project a successFirst of all we owe our heartfelt gratitude to our guide Prof. Bhoomi Parekh and Prof. Bhargav Pandya for their noble guidance throughout the completion of the Project.Last but not least, also give our sincere thanks to all the people to directly indirectly have help and encourage us in finding the way to us collecting the requisite information and completing the project effectively and timely.

IndexSr.No.ParticularPage no.

Part 1 General information

1Industry Overview1

1.1)History2

1.2) Growth and Performance 9

1.3) Market players in the industry12

2Company Overview17

2.1) History 18

2.2) Growth and development20

2.3) Performance and other key performing data22

2.4) Product / Service overview23

2.5 Departmental overview26

2.6) SWOT analysis29

Part 2 Research Work

3Introduction of the study31

3.1) Background of the study33

3.2) Review of literature34

3.3) Statement of problem36

3.4) Objective of the study36

3.5) Contribution and learning from the project36

4Research Methodology37

4.1) Research design39

4.2) Sampling method39

4.3) Sampling size39

4.4) Sources of data39

4.5) Data collection instrument40

5Analysis and Interpretation of data41

6Results and findings52

7Suggestion and conclusion55

8Limitation of the study58

9Bibliography59

10Annexure60

List of TablesSr.No.ParticularsPage No.

1Parameter of Banking sector efficiency11

2Market players In the Industry13

3Growth and Development of ING Vysya Bank21

4Performance and key performance data22

5Comparative analysis of Current Account schemes provided by Banks.42

List of GraphsGraph No.ParticularPage No.

1.Business Turnover43

2Accounts with the Bank44

3Extra benefits associated with Current Account free of cost45

4Speedy Transaction with respect to46

5Bank charges lesser penalty for not maintaining minimum balance for Current Account47

6Do you believe your Bank charges lower charge for you Current Account Facility48

7Free Deposit Limit Per Month49

8Aware of Current Account offered by ING Vysya Bank50

9Interest In ING Vysya Bank51

62

Part I General Information

1. Industry Overview

1.1 HISTORY OF BANKINGAs early as 2000 B.C. the Babylonians had developed a banking system. There is evidence to show the temples of Babylon were used as banks. After a period of time, there was a spread of irreligion, which soon destroyed the public sense of security in depositing money and valuable in temples. The priests were longer acting as financial agents. The Romans did minute regulations, as to conduct private banking and to create confidence in it. Loan banks were also common in Rome. From these the poor citizens received loans without paying interest, against security of land for 3 or 4 years."Bank means a bench or table for changing Money."The word Bank is said to be derived from French word Bancs or Banquets, i.e., a branch. It is believed that the early bankers, the Jews of Lombardy, transacted their business on benches in the marketplace. Others believes it is derived from German word Back meaning a joint stock fund.The word BANK acts as the bridge between the people who needs money and who have excess money with them. In the past, when barter system was In the existence, at that time there Is no any use of money. There is no such mediator which is commonly accepted In the day to day life for exchange of our products or services. But with changing in time, money became the medium for each and every products as well as services. Later on money became very important tool for smooth running of economy. Money became the main tool for every transaction.In the economic development of nation banks occupy in important place. Banking institutions from an important part of the money market and are indispensable in modern developing society. Banking is the life blood of modern economic. It may truly be said that modern commerce is so dependent upon banking that any cessation of banking activity, even for a day or two, would completely parlay the economic life of a nation. From its original narrow scope and modest purpose of taking care of other peoples money and lending a part it. Banking has developed to such an extent that, in countries likes England, France and U.S.A.Generally, banks do the business of money they take deposits of moneys from client and give loan to the person who has need of money. But in this age, for the convenience of customer, banks provide some other services to their customer such as bankers Cheque overdraft. Internet banking, ATM facility, paying of bills, credit card, telegraphic transfer, insurance, Demat etc.

Reserve Bank of IndiaTheReserve Bank of India(RBI) is India's central banking institution, which formulates themonetary policywith regard to theIndian rupee. It was established on 1 April 1935 during theBritish Rajin accordance with the provisions of the Reserve Bank of India Act, 1934. The share capital was divided into shares of 100 each fully paid, which was entirely owned by private shareholders in the beginning. Following India's independence in 1947, the RBI was nationalized in the year 1949.RBI manages Indias money supply and foreign exchange and also serves as a bank for the Government and for Indias commercial banks.In the 1950s, the Indian government, under its first Prime MinisterJawaharlal Nehru, developed a centrally planned economic policy that focused on the agricultural sector. In the 1960s, As a result of bank crashes, the RBI was requested to establish and monitor a deposit insurance system. 1966 Cooperative banks come under RBI regulation. As a result, the RBI had to play the central part of control and support of this public banking sector.

Commercial BanksCommercial banks in India have traditionally focused only on meeting the short-term financial needs of industry, trade and agriculture. Commercial banks can be classified into two categories namely Scheduled Commercial Banks and Non-Scheduled Commercial Banks (Local Area Banks). Scheduled Commercial Banks are banks that are listed in the schedule to the Reserve Bank of India Act, 1934, and may further be classified as public sector banks, private sector banks, correspondent banks, foreign banks and regional rural banks.Public Sector BanksPublic sector banks constitute the largest category in the Indian banking system. They include the State Bank of India and its 7 associate banks, 19 nationalized banks and 196 regional rural banks. As of June 30, 2004, apart from the regional rural banks, the other public sector banks have over 46,500 branches. Public Sector Banks collectively account for approximately 73.2% of the outstanding gross bank credit and 77.9% of the aggregate deposits of the scheduled commercial banks. The large network of public sector bank branches enables them to fund themselves out of low cost deposits. The State Bank of India is the largest public sector bank in India.

Private Sector BanksAfter the first phase of bank nationalization was completed in 1969, public sector banks made up the largest portion of Indian banking. In July 1993, as part of the banking reform process and as a measure to induce competition in the banking sector, RBI permitted entry by the private sector into the banking system. This resulted in the introduction of nine private sector banks. These banks are collectively known as the new private sector banks. There are ten new private sector banks at present. In addition, 20 private sector banks existing prior to July 1993 are currently operating as on June 2004

Foreign banksAs of June 30, 2004, there were 32 foreign banks with 215 branches operating in India. As part of the liberalization process, RBI has permitted foreign banks to operate more freely, subject to requirements largely similar to those imposed on domestic banks. Foreign banks operate in India through branches of their parent banks. In fiscal 2003, the Government announced that foreign banks would be permitted to incorporate subsidiaries in India. Subsidiaries of foreign banks will have to adhere to all banking regulations, including priority sector lending norms, applicable to domestic banks.

Cooperative BanksCooperative banks cater to the financing needs of agriculture, small industry and self-employed businessmen in urban and semi-urban areas of India. The state land development banks and the primary land development banks provide long-term credit for agriculture. In the light of liquidity and insolvency problems experienced by some cooperative banks in fiscal 2001, RBI undertook several interim measures, pending formal legislative changes, including measures related to lending against shares, borrowings in the call market and term deposits placed with other urban cooperative banks. Presently, RBI is responsible for supervision and regulation of urban co-operative societies, and the National Bank for Agriculture and Rural Development (NABARD) for State Co-operative Banks and District Central Co-operative Banks.

Non-Bank Finance CompaniesThere are over 13,671 non-bank finance companies in India as at end-June 2004, mostly in the private sector. All non-bank finance companies are required to register with RBI in terms of the Reserve Bank of India (Amendment) Act, 1997. The nonbank finance companies, on the basis of their principal activities are broadly classified into four categories namely Equipment Leasing, Hire Purchase, Loan and Investment Companies and deposits and business activities of Residuary Non-Banking Companies (RNBCs).

Housing Finance CompaniesHousing finance companies form a distinct sub-group of the non-bank finance companies and are regulated by National Housing Bank (NHB). As a result of the various incentives given by the Government for investing in the housing sector in recent years, the scope of their business has grown substantially. Until recently, Housing Development Finance Corporation Limited was the premier institution providing housing finance in India. In recent years, several other players including public and private sector banks have entered the housing finance industry. The National Housing Bank and the Housing and Urban Development Corporation Limited are the two Government-controlled financial institutions created to improve the availability of housing finance in India. The National Housing Bank Act provides for refinancing and securitization of housing loans, foreclosure of mortgages and setting up of the Mortgage Credit Guarantee Scheme.

Specialized Financial InstitutionsIn addition to the long-term lending institutions, there are various specialized financial institutions that cater to the specific needs of different sectors. They include the National Bank for Agricultural and Rural Development, Export Import Bank of India, Small Industries Development Bank of India, Risk Capital and Technology Finance Corporation Limited, Tourism Finance Corporation of India Limited, National Housing Bank, Power Finance Corporation Limited and the Infrastructure Development Finance Corporation Limited.

Insurance CompaniesCurrently, there are 27 insurance companies in India, of which 13 are life insurance companies, 13 are general insurance companies and one is a reinsurance company. Of the 13 life insurance companies, 12 are in the private sector and one is in the public sector. Among the general insurance companies, eight are in the private sector and five are in the public sector. The reinsurance company, General Insurance Corporation of India, is in the public sector. Life Insurance Corporation of India, General Insurance Corporation of India and public sector general insurance companies also provide long-term financial assistance to the industrial sector. Mutual FundsFrom 1963 to 1987, Unit Trust of India was the only mutual fund operating in India. It was set up in 1963 at the initiative of the Government and RBI. From 1987 onwards; several other public sector mutual funds entered this sector. These mutual funds were established by public sector banks, the Life Insurance Corporation of India and General Insurance Corporation of India. The mutual funds industry was opened up to the private sector in 1993. The industry is regulated by the SEBI (Mutual Fund) Regulation 1996.Impact of Liberalization on the Indian Financial SectorUntil 1991, the financial sector in India was heavily controlled and commercial banks and long-term lending institutions, the two dominant financial intermediaries, had mutually exclusive roles and objectives and operated in a largely stable environment, with little or no competition. Long-term lending institutions were focused on the achievement of the Governments various socio-economic objectives, including balanced industrial growth and employment creation, especially in areas requiring developmentBanking Sector ReformMost large banks in India were nationalized in 1969 and thereafter were subject to a high degree of control until reform began in 1991. In addition to controlling interest rates and entry into the banking sector, these regulations also channeled lending into priority sectors. Banks were required to fund the public sector through the mandatory acquisition of low interest-bearing Government securities or statutory liquidity ratio bonds to fulfill statutory liquidity requirements.

Committee on the Financial System (Narasimham Committee I)The Committee on the Financial System (The Narasimham Committee I) was set up in August 1991 to recommend measures for reforming the financial sector. Many of the recommendations made by the committee, which addressed organizational Issues, accounting practices and operating procedures, were implemented by the Government. The major recommendations that were implemented included the following: With fiscal stabilization and the Government increasingly resorting to market borrowing to raise resources, the statutory liquidity ratio or the proportion of a banks net demand and time liabilities that were required to be invested in Government securities was reduced from 38.5% in the pre-reform period to 25.0% in October 1997. This meant that the significance of the statutory liquidity ratio shifted from being a major instrument for financing the public sector in the pre-reform era to becoming a prudential requirement; similarly, the cash reserve ratio or the proportion of a banks net demand and time liabilities that were required to be deposited with RBI was reduced from 15.0% in the pre-reform period to 4.5% currently; special tribunals were created to resolve bad debt problems; Most of the restrictions on interest rates for deposits were removed. Commercial banks were allowed to set their own level of interest rates for all deposits except savings bank deposits; Substantial capital infusion to several state-owned banks was approved in order to bring their capital adequacy closer to internationally accepted standards. By the end of fiscal 2002, aggregate recapitalisation amounted to Rs. 217.5 crore. The stronger public sector banks were given permission to issue equity to further increase capital; and banks were granted the freedom to open or close branches.

Committee on Banking Sector Reform (Narasimham Committee II)The second Committee on Banking Sector Reform (Narasimham Committee II) submitted its report in April 1998. The major recommendations of the committee were in respect of capital adequacy requirements, asset classification and provisioning, risk management and merger policies. RBI accepted and began implementing many of these recommendations in October 1998.

DEFINATION OF BANK

The bank is dealer in credit its own and other peoples. - Crowhther A bank is a financial intermediary, a dealer in loans and debt. - Cairncroses

Accepting for the purpose of lending of investment of deposits of money from public repayable on demand or otherwise and withdraw able by Cheque, Draft, order or otherwise.

- Indian Banking Regulation Act 1949

1.2 Growth and Performance

The growth in the Indian Banking Industry has been more qualitative than Quantitative and it is expected to remain the same in the coming years. Based on The projections made in the "India Vision 2020" prepared by the Planning Commission and the Draft 10th Plan, the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks by end-March 2010 is estimated at Rs40, 90,000 crores. That will comprise about 65 per cent of GDP at current Market prices as compared to 67 per cent in 2002-03. Bank assets are expected To grow at an annual composite rate of 13.4 per cent during the rest of the decade as against the growth rate of 16.7 per cent that existed between 1994-95 and 2002-03. It is expected that there will be large additions to the capital base and reserves on the liability side.

The Indian Banking industry, which is governed by the Banking Regulation ActOf India, 1949 can be broadly classified into two major categories, non-scheduled banks and scheduled banks. Scheduled banks comprise commercial Banks and the co-operative banks. In terms of ownership, commercial banks can Be further grouped into nationalized banks, the State Bank of India and its group Banks, regional rural banks and private sector banks (The old/ new domestic and foreign). These banks have over 67,000 branches spread across the country.

The Public Sector Banks (PSBs), which are the base of the Banking sector in India account for more than 78 per cent of the total banking industry assets. Unfortunately they are burdened with excessive Non-Performing assets (NPAs),Massive manpower and lack of modern technology. On the other hand the Private Sector Banks are making tremendous progress. They are leaders in Internet banking, mobile banking, phone banking, ATMs. As far as foreign banks are concerned they are likely to succeed in the Indian Banking Industry.

In the Indian Banking Industry some of the Private Sector Banks operating is IDBI Bank, ING Vyasa Bank, SBI Commercial and International Bank Ltd, Bank of Rajasthan Ltd. and banks from the Public Sector include Punjab National bank, Vijaya Bank, UCO Bank, Oriental Bank, Allahabad Bank among Others. ANZ Grindlays Bank, ABN-AMRO Bank, American Express Bank Ltd, Citibank are some of the foreign banks operating in the Indian Banking Industry.

BANKING SYSTEM IN INDIAThe modern banking system began with the opening of Bank of England in 1694. Bank of Hindustan was the first bank to be established in India, in 1770. The earliest institutions that undertook banking business under the British regime were agency houses which carried on banking business in addition to their trading activities. Most of these agency houses were closed down during 1929-1932. Three Presidency banks known as Bank of Bengal, Bank of Bombay and Bank of Madras were open in 1809, 1840 and 1843 respectively at Calcutta, Bombay and Madras. These were later merged into the Imperial Bank of India in 1919 following a banking crisis.The first bank of limited liability managed by Indians was the Oudh Commercial Bank started in 1881. Earlier between 1865 and 1870, only one bank, the Allahabad Bank Ltd., was established. Subsequently, the Punjab National Bank began in 1894 with its office at Anarkali Market in Lahore (now in Pakistan). The swadeshi movement, which began in 1906, prompted formation of a number of commercial banks such as the people Bank of India Ltd., the central Bank of India, the Indian Bank Ltd. And the Bank of Baroda Ltd. A series of banking crises between 1913-1917 witnessed the failure of 588 banks. The Banking Companies (Inspection Ordinance) came in January, 1946 and Banking Companies (Restriction of Branches) act was passed in February, 1946. The Banking Companies Act was passed in February 1946, which was later amended to be known as the Banking Regulation Act, 1949.Meanwhile, the RBI Act 1934 was passed and the Reserve Bank Of India became the first central bank of the country w.e.f. 01.04.1935, it took over the central banking activities from the Imperial Bank of India. The RBI was nationalized on 01.01.1949. The Imperial Bank of India was partially nationalized to form the Stat Bank of India in 1955. In 1959, subsidiaries of the SBI namely, Stat Bank of Bikaner & Jaipur, Stat Bank of Hyderabad, State Bank of Indore, State Bank of Mysore, State Bank of Patiala, State Bank of Saurashtra and State Bank of Travancore were established.On July 19th 1969, the Government of India took over ownership and control of 14 major banks in the country with deposits exceeding R.s 50 crore each. Again on 15th April, 1980, six more banks with total time and demand liabilities exceeding R.s 200 crores were nationalized. In 1993, one of the nationalized banks namely, New Bank of India was merged with another nationalized bank i.e. Punjab National Bank.The status of public sector banks, private sector banks, foreign banks and Indian banks with overseas presence has been dealt with individually.

Parameter of banking sector efficiency

YearReturn on Assets (%)Net interest Margin (%)Cost-income ratio (%)Business per employee (Rs.Lakh)Business per branch (Rs. Lakh)

20010.543.125.92.134.7

20020.822.822.32.539.5

20031.052.922.12.843.0

20041.213.123.73.147.7

20050.973.126.13.553.6

20060.963.026.84.162.6

20071.002.924.04.668.6

20081.102.621.05.679.8

20091.102.619.26.590.1

20101.012.520.27.192.1

20111.062.921.67.799.5

20121.052.918.58.399.3

1.4 Market players in the Industry

No.Nationalized bank & SBI & associate bankPrivate bankCo-operative bankForeign bank

1.Bank of BarodaAXIS bankAMCO bank Ltd.Abu Dhabi commercial bank

2.Bank of IndiaHDFC bankKalupur commercial Coop bank Ltd.Australia & New Zealand bank

3.Allahabad bankICICI bankMadhavpura Mercantile Coop bank Ltd. Bank International Indonesia

4.Andhra bankIndusland bankMehsana Urban Coop bank Ltd.Bank of America NA

5.Bank of MaharashtraING Vysya bankNutan Nagrik Sahakari bank Ltd.Bank of Bahrain & Kuwait

6.Punjab national bankABN Amro bankRajkot Nagrik Sahakari bank Ltd.Bank of Ceylon

7.Central bank of IndiaCatholic Syrian bankSardar Bhiladwala Pardi peoples Coop bank Ltd.Bank of Nova Scotia

8.Indian bankDhanlaxmi bankSurat peoples Coop bank Ltd.Bank of Tokyo Mitsubishi UFJ

9.Indian Overseas bankFederal bankAmanath Coop bank Ltd.Barclay Bank PLC

10.Punjab & Sind bankKarnataka bankAndhra Pradesh Mahesh Coop Urban bank Ltd.BNP Paribas

11.Oriental bank of commerceKarur Vysya bankCharminar Coop Urban bank Ltd. Calyon bank

12.Syndicate bankKotak Mahindra bankVasavi Coop Urban bank Ltd.Chinatrust commercial bank

13.UCO bankLakshmi Vilas bankIndian Mercantile Coop bank Ltd.Citibank N.A.

14.Union bank of IndiaTamilnadu Mercantile bankAbhyudaya Coop bank Ltd.Credit Suisse

15.United bank of IndiaThe South Indian bankBassein Catholic Coop bank Ltd.Commonwealth Bank of Australia

16.Vijya bankYES bankBharat Coop bank Ltd.DBS bank

17.Repco bankUP agro corporation bankBharati Sahakari Coop bank Ltd.RHB bank

18.IDBI bankCity union bankBombay Mercantile Coop bank Ltd.Deutsche Bank AG

19.State bank of IndiaGondal Nagrik Sahakari Bank Ltd. Citizen Credit Coop bank Ltd.Standard Chartered bank

20.State bank of Bikaner & JaipurCosmos Coop Urban bank Ltd.UBS

21.State bank of HyderabadDombivli Nagrik Sahakari Coop bank Ltd.Shinhan bank

22.State bank of MysoreGoa Urban Coop bank Ltd.Sonali bank

23.State bank of PatialaGopinath Patli Parsik Janata Sahakari bank Ltd.Swapnil bank

24.State bank of TravancoreGreater Bombay Coop bank Ltd.HSBC

25.State bank of Atitmand & BeawarJalgaon Janata Sahakari bank Ltd.FirstRand bank

26.State bank of BangloreJanakalyan Sahakari bank Ltd.Royal bank of Scotland

27.State bank of HemadriJanalaxmi Coop bank Ltd.JPMorgan Chase bank

28.Janata Sahakari bank Ltd.Krung Thai bank

29.Kallappanna Awade Ichalkaranji Janata Sahakari bank Ltd.Masreq bank psc

30.Kalyan Janata Sahakari bank Ltd.Mizuho corporate bank

31.Karad Urban Coop bank Ltd.VTB

32.Mahanagar Coop bank Ltd.Woori bank

33.Mapusa Urban Coop bank of Goa Ltd.State bank of Mauritius

34.Nagar Urban Coop bank Ltd.

35.Nasik Merchants coop bank Ltd.

36.New India Coop bank Ltd.

37.NKGSB Coop bank Ltd.

38.Pravara Sahakari Coop bank Ltd.

39.Punjab & Maharashtra Coop bank Ltd.

40.Rupee Coop bank Ltd.

41.Sangli Urban Coop bank Ltd.

42.Saraswat Coop bank Ltd.

43.Shamrao Vithal Coop bank Ltd.

44.Solapur Janata Sahakari bank Ltd.

45.Thane Bharat Sahakari bank Ltd.

46.Thane Janata Sahakari bank Ltd.

47.The Kapol Coop bank Ltd.

48.Zoroastrian Coop bank Ltd.

49.Nagpur Nagrik Sahakari bank Ltd.

50.Shikshak Sahakari bank Ltd.

51.The Akola Janata commercial Coop bank Ltd.

52.The Akola Urban Coop bank Ltd.

53.The Khamgaon Urban Coop bank Ltd.

Source: List of banks in India - Wikipedia, the free encyclopediahttp://www.bankingawareness.com/banking-gk/list-of-co-operative-banks-in-india/

2. Company overview :-

2.1 HistoryING VYSYA Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With 80 years of history in India and leveraging INGs global financial expertise, the bank offers a broad range of innovative and established products and services, across its 527 branches. The bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity Neilsen survey 2011.

The bank was formed from the 2002 acquisition of an equity stake in Indian Vysya Bank by the Dutch ING Group. This merger marked the first between an Indian bank and a foreign bank. Prior to this transaction, Vysya Bank had a seven-year old strategic alliance with erstwhile Belgian bank Banque Bruxelles Lambert, which was also acquired by ING Group in 1998.

About ING GroupING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services.

More than 84,000 ING employees server over 61 million private, corporate and institutional customers in over 40 countries in Europe, North America, Latin America, Asia and Australia.

We draw on our experience and expertise, our commitment to excellent service and our global scale to meet the needs of a broad customer base, comprising individuals, families, small, businesses, large corporations, institutions and governments1) Global headquartersThe Group's corporate headquarters,ING House, is located in the business district ofZuidasinAmsterdam, Netherlands. It was designed byRoberto MeyerandJeroen van Schootenand was officially inaugurated on September 16, 2002 byPrince Willem-Alexanderof the Netherlands. The light-infused building features a 250-seat auditorium, foyer, restaurant, library and an extensive art collection.

2.12 COMPANY PROFILE

Name of Company: ING Vysya Bank Ltd.Type: Private LimitedIndustry: Banking, Finance, Service, Insurance (BFSI)Founded: 2002 (est.1930 as Vysya Bank)Headquarters: Bangalore, IndiaKey People: Shailendra Bhanderi (CEO & MD) Arun Thiagarajan (Chairman of the Board)Revenue: Rs. 5588 Cr ($1.0B) (as on March 31, 2013)Total Assets: Rs.54836 Cr ($9.9B) (as on March 31, 2013)Employees: Over 10,000No. of Branches: 527No. of ATMs: 405

Corporate Identify:-

2.2 Growth and DevelopmentRural India accounts for roughly 70% of the population located in 6, 37,000 villages across the country. Out of the 89.30 million farmer households 45.9 million do not have access to credit either from the institutional or non-institutional sources (NSSO 2008). Though the banking industry has shown tremendous growth during the last few decades in all areas relating to financial viability, profitability and competiveness, there are concerns that banks have not been able to include certain segments of the population, especially the under-privileged sections of society, into the fold of basic banking services. The financially excluded sections of society also include the urban slum dwellers and migrant workers in urban areas. This has been an area of concern and focus of the Government and Reserve Bank of India (RBI)

Several initiatives have been underway to empower the marginalized sections through awareness and education and access to basic banking services such as savings, credit and insurance. However data collated through various surveys indicate that for every 100 adult persons there are only 17 credit accounts and 54 savings accounts with all the financial institutions put together (June 2007), thereby highlighting the need for more concerted efforts from the Government,Regulators and the Banks Towards ensuring financial inclusion The term 'Financial inclusion' (FI) is defined as including the excluded sections of disadvantaged and low income groups into the formal financial sectors by delivery of banking services at an affordable cost. The services offered under FI constitute 'no frills' accounts, access to savings products, providing easy and right quantum of credit at affordable interest rates, insurance etc.Our bank has drawn a three year plan to achieve Financial Inclusion objectives and has taken up several steps in this regard. The highlights of these are:We are providing Banking Services in 295 villages across the countryAs on September 2010, the Bank has opened 84000 No frill accounts.Covered 6.27 lac persons under financial inclusion.

1930Set up in Bangalore

1948Scheduled Bank

1985Largest Private sector Bank

1987The Vysya Bank Leasing Ltd. Commenced

1988Pioneered the concept of Co-Branding of credit cards

1990Promoted vysya Bank Housing Finance Ltd.

1992Deposits Cross R.s 1000 Crores

1993Number of Branches Crossed 300

1996Signs strategic Alliance with BBL., Belgium. Two National Awards By gem & Jewellery export promotion council for excellent performance in export promotion.

1998Cash Management services & Commissioning of VSAT. Golden Peacock Award for the Best HR practices by institute of Directors. Rated as best Domestic Bank in India by Global Finance (International Financial Journal-June 1998)

2000State-of the art date Centre at ITPL, Bangalore. RBI clears Setting up of ING Vysya Life Insurance Company

2001ING VYSYA Commenced Life Insurance Business.

2002The Bank Launched a range of Products & services Like the vys vyapar plus, the range of loan schemes for traders, ATM services, smartserv, Personal assistant service, save & secure, an account that provides accident hospitalization and insurance cover, sambandh, the international Debit Card and the Mi-bank net Banking service.

2002ING takes over the Management of the Bank from October 7th, 2002

2002RBI clears the new names of the Bank as ING VYSYA Bank Ltd, Vide Their Letter of 17.12.02

2003Introduced Customer friendly products like orange savings, orange current and protected Home Loans

2004Introduced Protected Home Loans Housing Loan Product

2005Introduced Solo- My own Account for Youth And Customer service Line- Phone Banking Service

2006Introduced solo My own Account for youth and customer service line- phone banking service

2010Bank has opened 84000 No Frill accounts.

2.3) Performance and key performance data

Sr.No.Indicators2007-20082008-20092009-20102010-20112011-2012

1Deposits5342.666655.637212.959136.6812060.00

2Advances3200.713896.544621.656384.278510.00

3Share Capital81.9786.9191.92121.11291.00

4Reserves503.68613.35786.85931.091040.00

5Investments2869.222943.983003.793989.00

6Net Profit72.9390.4855.37111.13137.00

7Working Capital6088.127563.068433.4810599.5413824.00

8Net NPA Percentage2.29%2.08%1.78%1.54%4.79%

2.3 Products/ Service overview

1) E-TICKETING :-You can book your railway, air and bus tickets online through Online ING Vysya Bank. To book your train ticket, just log on to irctc.co.in and create an ID there at if you do not have one. Submit your travel plan and book the ticket(s)-either 2) ING E-TAX:-You can pay your taxes online through ING E-Tax. This facility enables you to pay TDS, Income tax, Indirect tax, Corporation tax, Wealth tax, Estate Duty and Fringe Benefits tax. Click the e-Tax link in the home page. You are displayed a page with two links Direct Tax and Indirect Tax. 3) Bill Payment:-A simple and convenient service for viewing and paying your bills online. No more late payments No more queues No more hassles of depositing Cheque 4) RTGS/NEFT:-You can transfer money from your ING Bank account to accounts in other banks using the RTGS/NEFT service. The RTGS system facilitates transfer of funds from accounts in one bank to another on a "real time" and on "gross settlement" basis. This system is the fastest possible interbank money transfer facility available through secure banking channels in India. RTGS transaction requests will be sent to RBI immediately during working hours post working hours requests are registered and sent to RBI on next working day. You can also schedule a transaction for a future date. You can transfer an amount of Rs.1 lac and above using RTGS system.

National Electronic Funds Transfer (NEFT) facilitates transfer of funds to the credit account with the other participating bank. RBI acts as the service provider and transfers the credit to the other BanksAccount.NEFT transactions are settled in batches based on the following timings 1. 6 settlements on weekdays - at 09:00, 11:00, 12:00, 13:00, 15:00 and 17:00 hrs. 2. 3 settlements on Saturdays - at 09:00, 11:00 and 12:00 hrs.

5) E-Payment:-You can pay your insurance premium, mobile phone bills and also you can purchase mutual fund units by coming from the billers website and selecting ING bank of India in the payment option. 6) Fund Transfer:-The Funds Transfer facility enables you to transfer funds within your accounts in the same branch or other branches. You can transfer aggregating Rs.1 lakh per day to own accounts in the same branch and other branches. To make a funds transfer, you should be an active Internet Banking user with transaction rights. Funds transfer to PPF account is restricted to the same branch. 7) Third Party Transfer:-You can transfer funds to your trusted third parties by adding them as third party accounts. The beneficiary account should be any branch ING. Transfer is instant. You can do any number of Transactions in a day for amount aggregating Rs.1lakh. 8) Demand Draft:-The Internet Banking application enables you to register demand drafts requests online. You can get a demand draft from any of your Accounts (Savings Bank, Current Account, Cash Credit or Overdraft). You can set limits for demand drafts issued from your accounts or use the bank specified limit for demand drafts.9) Cheque Book Request:-You can request for a Cheque book online. Cheque book can be requested for any of your Savings, Current, Cash Credit, and Over Draft accounts. You can opt for Cheque books with 25, 50 or 100 Cheque leaves. You can either collect it from branch or request your branch to send it by post or courier. You can opt to get the Cheque book delivered at your registered address or you can provide an alternate address. Cheque books will be dispatched within 3 working days from the date of request.10) Account Opening Request:-Online ING enables you to open a new account online. You can apply for a new account only in branches where you already have accounts. Funds in an existing account are used to open the new account. You can open Savings, Current, Term Deposit and Recurring Deposit accounts of Residents, NRO and NRE types.

11) Account Statement :-The Internet Banking application can generate an online, downloadable account statement for any of your accounts for any date range and for any account mapped to your username. The statement includes the transaction details, opening, closing and accumulated balance in the account.12) Transaction Enquiry :-Online ING provides features to enquire status of online transactions. You can view and verify transaction details and the current status of transactions. Your VISA transactions can also be viewed separately. Just log on to retail section of the Internet Banking site with your credentials and select the Status Enquiry link under the Enquiries tab. You will be displayed all online transactions you have performed. To view details of individual transactions, you need to click the Transaction Reference number link. You are displayed the debit and credit account details, transaction amount, narration and transaction status13) Demat Account Statement :- Online ING enables you to view Demat account statement and maintain such accounts. The bank acts as your depository participant. In the third party site, you can mark a lien on your Demat accounts and use the funds to trade on stock using funds in your ING savings account.

2.5 Departmental overviewING Vysya Bank has over 80 years of operating experience in the banking/financial services & insurance sector and currently serves over 2 million Indian consumers. The bank offers an entire range of financial products and services, organized under three strategic lines of business: retail, private and wholesale banking.Retail BankingWith 527 branches and 10 counters, 28 satellite offices and 470 ATM's nationwide, ING Vysya's retail operation offers checking accounts, savings deposits/CD's, retail wealth management services, consumer loans, agricultural/rural banking and retail life insurance products. The bank has rapidly expanded its distribution footprint and has created a national brand presence through several innovative marketing campaigns.Private BankingING Vysya's private bank operates on an advisory-driven model. Specialized market research remains the bank's focus for the introduction of new tailored products to serve the high-end private banking segment.Corporate/Wholesale BankingThe wholesale banking business provides corporate clients in India a range of commercial, transactional and electronic banking products. The bank offers client focused products including working capital finance, trade and transactional services, foreign exchange, term loans and cash management services.The wholesale banking business comprises four business sub-segments and multiple product offerings. The business segments Corporate and Investment Banking, Emerging Corporatism, Banking and Financial Institutions and financial markets.Agriculture and Rural BankingAgriculture and Rural Banking deals with all business related to agriculture and allied activities, Gold Loans, loans to SHGs and lending to government sponsored schemes. Working Capital and Agriculture Term Loans for Poultry, Dairy, Cold storage units etc. are also being offered to cater diverse needs of the farming community. The Bank has accelerated retail agricultural lending at a few places in North India and Central India especially in Rajasthan, Uttarakhand, Maharashtra, Gujarat and Madhya Pradesh.

Personal Banking:The personal banking department of ING Vysya Bank Ltd offers high quality services and solutions to cater to the financial needs and preferences. The high end solutions make them a one stop organization to fulfill the needs and requirements of the customers. Some of the well-known services offered in the segment of personal banking are: Mutual Funds Tax Savings Bonds Savings Account NRI Services Credit & Debit Card Internet Banking Phone Banking Mobile Banking Self-Banking Term deposits Demat accounting Wealth management Debit and credit card accounting Payment services

Current Account In this type of account person can deposit there money any time and can withdrew it anytime. In this kind of account no Interest is paid. Moreover some banks charge/take service charges for providing the facility. This type of account is mostly openedby the Business community.

In the current account there are sub parts of the account:- Orange Current Account Advantage Current Account General Current Account Comfort Current Account Flexi Current Account

2.6 SWOT Analysis

Strengths:- ING as one on the Biggest Financial MNC. 7th in 500 Fortune . Only foreign bank which has acquired an Indian Private Bank (Vysya Bank) Higher rate of interest than other private banks. Most of the financial plans are legalized under 80 (ccc) Top notch customer care and staff behavior Unique features with different kinds of accounts Working hoursWeakness:- Very few branches Less variety of financial / banking products Location Less Advertisement Customer not awareness Few ATM

Opportunities:- New segment of doctors, students and CAs as they like innovation in their financial needs and like to enjoy the services. High class (Upper strata population of city) Increase In different kind of financial products NGO and Public RelationsThreats:- Presence of Two top private banking players in the market (ICICI, Axis Bank & HDFC) Larger Market share already captured

Part II Research Work

1. Introduction of the study

Research is done to gain some knowledge so as to it may aid in understanding the information gathered on specific topic. It is a scientific way of undertaking information on specific and particular subjects. It is a scientific investigation to understand the cause and effect as well as the reasons trough investigations. It is an academic activity and it is to be used in technical sense.

Research indicates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The research methodology has gone through which path to solve the research problem and which tools have been adopted to achieve the desired objective and more importantly it tells why only that path or tools have been chosen and not other.

Today competition and markets both have expanded. The company every now and then cannot afford to undertake research activities as research involves huge cost. The companies undertake research activities when it perceives that something is going wrong or theyre in lack of information to solve a particular problem. In such cases only company undertakes research activities. The research activity is totally dependent on managerial problem and research objective.

3.1 Background of the study

Definition of comparative Analysis:-

The item-by-item comparison of two or more comparable alternatives, processes, qualifications, sets of data, systems, or the like. In accounting, for example, changes in a financial statements items over several accounting periods may be presented together to detect the emerging trends In the companys operations and results. See also comparability analysis.

3.2 Review of literature1. Harry L. Marsh:- A comparative analysis of crime coverage in newspapers in the United States and other countries from 19601989

Research findings in the United States and other countries disclosed four areas in which newspaper crime coverage was essentially the same: there is an overrepresentation of violent crimes and an underrepresentation of property crimes; the percentages of violent crimes reported in newspapers do not match official crime statistics; crime coverage presents a false image of the effectiveness of police and courts in controlling crime and punishing criminals; and newspaper coverage fails to educate readers as to causes of crime or how to avoid personal victimization.

2. Zaher, T.S., & Hassan, M.K.:-A Comparative Literature Survey of Islamic Finance and Banking Nov 2001, This paper provides a comprehensive review of the literature of the Islamic finance as well as introduces Islamic financial instruments in order to compare them with those existing in other parts of the world. It also discusses the legal problems that investors in Islamic financial instruments encounter.As the paper assesses the performance of the Islamic banking and financial sector and highlights the regulations, current challenges, and bottlenecks, it concludes that: Lack of developed markets in which Islamic financial instruments can be traded is one of the problems caused by the lack of cooperation among Muslim financial institutions; Further growth and development of the Islamic financial system will depend largely on the nature of innovations introduced in the market; Islamic financial system can offer alternatives at the microfinance level

3. Lucun Yang2 An Empirical Analysis of Current Account Determinants in Emerging Asian Economies Large and persistent current account surplus in emerging Asia as a whole have attracted considerable attention in recent years. However, limited empirical work has been done to the diverging current account balances of the individual emerging Asian economies. Based on the saving-investment approach, this paper provides an empirical investigation of both the short-run and long-run determinants of current accounts for 8 largest emerging Asian economies over the period 1980-2009 by using quarterly data. The empirical work adopts a VAR (Vector Autoregression) framework and uses Johansen cointegration technique to identify the short-run and long-run current account determinants for each selected economy. The study finds that current accounts behave differently in emerging Asian economies and no single pattern can be found. After controlling for the effects of income growth, results indicate that, for most of the selected economies, both initial stocks of net foreign assets and trade openness play important roles in explaining the long-run behaviors of current accounts, but have less important roles in interpreting the short-run variations in current accounts. Real exchange rate plays a less important role in current account adjustments in both short-run and long-run than the common literature suggest

3.3 Statement of problem

During one month my Summer Internship I learn so many thing and I find some problem which is faced by bank. ING Vysya Bank is Multinational Private Bank and faster growing. But Due to very less Few Branches Available in Rajkot city. Bank need to more advertisement and Marketing.

3.4 Objectives of the studyAny activity done without any objective in a mind cannot turn fruitful. An objective provides a specific direction to an activity. Objectives may range from very general to very specific, but they should be clear enough to point out with reasonable accuracy what researcher wants to achieve through the study and how it will be helpful to the decision maker in solving problem.

PRIMARY OBJECTIVE: To know the Current Account scheme provide by the Banks.

SECONDARY OBJECTIVE:

To Compare the Current Account Product of selected Banks.

3.5 Contribution and learning from the project

I have done my summer training at ING Vysya Bank. I was given in training by ING Vysya Bank for during one month which I learned about Current Account, its importance and the main focus on customer Preference about Current Account.

I have learned many valuable things which will be very helpful in my career. I have learned about the Current Account, its benefits and its importance. I compare the Current account scheme of selected Bank and I come to know the Preference about customer. I have also come to know about Comparative analysis in the field of banks.

CH.4 Research Methodology

Researchis defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovering, interpreting, and the development of methods and systems for the advancement ofhuman knowledge on a wide variety of scientific matters of our world and the universe.The term research is also used to describe an entire collection of information about a particular subject.

Methodology is the method followed while conducting the study on a particular project.Through this methodology a systematic study is conducted on the basis ofwhich the basis of areport is produced .It is a written game plan for conducting Research. Research methodology has many dimensions. It includes not only the research methods but also considers the logic behind the methods used in the context of the study and explains why only a particular method or technique has been used. It also helps to understand the assumptions underlying various techniques and by which they can decide that certain techniques will be applicable to certain problems and other will not. Therefore in order to solve a research problem, it is necessary to design a research methodology for the problem as the some may differ from problem to problem. The methodology adopted for studying the objectives was surveying the in-house customers of this bank in the cityof Rajkot.NATUREThe methodology adopted to achieve the project objective involved descriptive research method. The information required for fulfilling the objective of study was collected from various primary and secondary sources.

TYPE OF RESEARCHThis study is DESCRIPTIVE in nature. It helps in breaking vague problem into smaller and precise problem and emphasizes on discovering of new ideas and insights.

4.1 Research Design A framework or blueprint for conducting The ING Vysya Bank research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and solve The ING Vysya Bank research problem. A good research design will ensure that the marketing research project is conducted effectively and efficiently. 4.2 SAMPLING METHODThis survey is conducted by CONVENIENT SAMPLING METHOD

4.3 Sample SizeIt refers to how many people to be surveyed. Sample size should be optimum to do survey to get more reliable result. For research sampling size was 50 people who like to do import export.4.4 Data Sources The sources from which we get the information or data for research is known as data sources. It is very important the reliable source of information for keeping accuracy in both the data collection as well as the decision making. The researcher can gather primary data and secondary data.1) Primary Data:- The data that are freshly gathered for specific purpose or for a specific research project. The researcher collects the data on his own without any use of secondary data. Here we got the information by filled up the 50 questionnaires through respondents. We started our investigation by examine primary data without collecting secondary data.

2) Secondary Data:- The data which already exists somewhere and it was gathered for same other purpose in the past. Here we got the information through internet by using different websites. We started our investigation by examine secondary data to see whether the problem can be partly or wholly solved without collecting costly primary data. When the required data do not exist or out dated, inaccurate, incomplete or unreliable then we collected the primary data through various research approaches.

4.5 RESEARCH INSTRUMENT QuestionnaireIn research we have used questionnaire as a research instrument. For our report we have used STRUCTURED QUESTIONNAIRE that includes both types of questions. In questionnaire few Open ended question and most of the question are close ended. In close ended type of questions we have used multiple choice questions.

Ch.5 ANALYSIS AND INTERPRETATION OF DATA

Comparative Analysis of Current Account scheme provided by Banks.

ParticularING Vysya BankHDFC BankAxis BankICICI Bank

Account nameOrange Current AccountMerchant Current AccountBusiness Current AccountRoaming Current Account

Average quarterly balance100000150000150000150000

AQB maintenance chargesFree900 per quarterNominal CostNominal Cost

Third Party Cash withdrawal / DepositFreeFreeFreeFree

Net Banking FreeFreeFreeFree

Mobile BankingFreeFreeFreeFree

Free DDFree up to 20000000Free Up to 50000Free up to 50000Free up to 50000

RTGS FacilityFreeFreeFreeFree

DD/PO wavierFreeFreeFreeFree

Account statementFreeFreeFreeFree

Survey Analysis [Customer Questionnaire]

(A) Current Account of Respondents in The Bank.

Business Turnover Annual:-income%

less than 10,00,00048

1000000-200000034

2000000-40000004

4000000-60000004

6000000-80000004

8000000-10000000

10000000 or Above6

In this chart we can say that, out of 50 Respondents there are 48 % Respondents Turnover is less than 10,00,000 R.s and the highest Turnover 1,00,00,000 R.s there are 6 % Respondent.

1) Accounts with the Bank

Bank Account%

Axis Bank20

ING Vysya Bank14

ICIC+I Bank26

HDFC Bank34

Other6

In this chart we can say that out of 50 Respondent 34 % are having Bank account in the HDFC Bank because of their brand and quality of service. In ING Bank only 14 % Respondent Having Bank Account in the ING Vysya Bank due to not aware about ING Vysya Bank and Very few of Branches.

Extra benefits associated with Current Account

extra benefits associated with Current Account %

Axis Bank16

ING Vysya Bank12

ICICI Bank26

HDFC Bank34

Other12

In this chart we can say that out of 50 Respondent 34 % Respondent say that HDFC Bank provide extra benefit and ING Vysya bank provide benefit 12 % And ING Vysya Bank Provide 12 % Benefit.

Speedy Transaction with respect to.

Speedy Transaction %

Axis Bank24

ING Vysya Bank16

ICICI Bank26

HDFC Bank32

Other2

In this chart out of 50 Respondent there are 32 % say that HDFC Bank speedy Transaction and 16% Respondent say that ING Vysya Bank Is not more than other Bank.

Bank charges lesser penalty for not maintaining minimum balance for Current Account.

Bank charges lesser penalty for not Maintaining minimum balance for Current Account.%

Axis Bank22

ING Vysya Bank16

ICICI Bank24

HDFC Bank28

Other10

Above the charts Most of the banks provide lesser penalty for not maintaining minimum balance. HDFC Bank is highest 28 % and ING Vysya Bank Respondents are 16 %

Do you believe your Bank charges lower Charge for your Current Account Facility?

Do you Believe your Bank charges lower Charge for your Current Account Facility%

Yes70

No30

In this chart we can say that Majority of the respondent say that their Bank charges are less and remaining 30 % respondents are says that their customers are believe that charges is high.

Aware of Current Account offered by ING VYSYA Bank

Aware about ING VYSYA Bank%

Yes35

No65

In this chart we can say that only 35 % Respondent aware about ING Vysya Bank because of less Branches and Less Advertisement.

Interest in ING VYSYA BANK

People interested in ING VYSYA Bank%

Yes25

No75

In this chart out of 50 Respondent 75 % not Interested in the ING Vysya Bank due to less of Branches and Product. Only 25 % Respondents are interested in the ING Vysya Bank.

If no, why would you not prefer to open an Account with ING VYSYA BANK?

1. Peoples are not aware about ING VYSYA Bank2. Limited Branches3. Very Few ATMs

CH.6 Result and Finding

RESULTS

In this Project the final results are as under.

Out of 50 Respondent 48 % are Turnover is less than 10,00,000 R.s Out of 50 Respondent 34 % are having Bank account in the HDFC Bank and In the ING Vysya Bank having 14 % current Account. Most of the Respondent satisfied with their Current Bank ING Vysya Bank is multiple and fast growing bank.

FINDINGS

From the one month experience of my research project with ING Vysya Bank Researcher has come to know a lot of things and it has enhanced knowledge to a great extent. Researcher found so many good things, which are, very well executed by the company. Findings are as under:

More number of people has account with public banks. Majority of the respondents whether in public sectors or in private sector banks have current account with banks. Number of problem faced by the people is more in public sector banks. People want a change in the behavior of the staff of the Private sector Banks. Most of the respondent does not want to shift from their present Bank. Most of the respondent loyal for their Present Bank

CH 7. Suggestions and conclusion

7 Suggestions and conclusion

Many of the respondents are not aware about their key services. Bank has to take some initiatives. Bank can post a list of the services that they can render to the customer inside the bank premises. ING Vysya Bank has to improve its brand image i.e. create a position in the mindset of the customer. It should more emphasize on advertisement. Advertisement Is most powerful tool for position and brand in the mindset of customer. ING Vysya Bank should ask for their customer feedback to know whether the consumers are satisfied or dissatisfied. Due to intense competition in the financial market. ING Vysya Bank should adopt better strategy to attract more customer.

Conclusion After having all the required information for preparing my report, I have tried to analyze each and every function of ING Vysya Bank. During my report all the member of ING Vysya Bank had well co-operate me. I have also found that there is a very good level of commitment in all the staff members. During my report preparation, I have tried to cover each functional area of the bank; I can conclude that the ING is one of the leading banks in banking sector, and with advanced technologies and educated staff to trying to positioning in the banking market. But due to some weakness, ING is also suffering from such limitations.

8. Limitations of the study

Research is self-financed so money is major constraint Time is only 4 weeks, so much of economic fluctuations are not seen Businessman has no Time to give response. Sometime Response should be buyers.

10 BibliographyBibliography

Principles & practices of Banking (second edition ed.). (2008). Indian Institute of Banking & Finance.Chandra, P. (2012). Financial Management. Rajkot: Tata mcgraw Hill education Pvt Ltd.Iyengar, G. (2007). Introduction to Banking (First Edition ed.). (G. Iyengar, Ed.) New Delhi, New Delhi, India.Paul, P. d. (2007). Management Of Banking (second Edition ed.). South Asia: Dorling Kindersley.

Works Cited

Wikipedia. (n.d.). List of Banks in India. Retrieved july 08, 2013, from www.Wikipedia.com: http://www.bankingawarness.com/banking-gk/list-of-co-operative-banks-in-india

AnnexuresQuestionnaireCustomer Preference for Current Account Services: A Comparative study between Selected Banks.

Dear Respondent,

We are conducting a research to know the general perception and attitude of customer towards the products & services that are offered by ING Vysya Bank & other private banks (HDFC Bank, Axis Bank and ICICI Bank) in Rajkot. The information will be valuable input the research and we assume you that the information will be kept confidential. We hope that you will co-ordinate with us and give quite a few minutes from your precious time and give the genuine answer.

Personal Detail :-Name: - _______________________________ Gender:- Male Female

Occupation:-_____________________________ Contact No:-_____________________________ How much your Business Turnover Annual:- 1000000-2000000 2000000-4000000 4000000-6000000 6000000-8000000 8000000-10000000 10000000 or Above

1) Do you have Current Account? Yes No

2) With which Bank do you have Current Account :- Axis Bank ING VYASYA Bank ICICI Bank HDFC Bank Other___________________________3) Why did you prefer to open Current Account with :-______________________________________________________________________________________________________________________________________________________4) Which Bank Among the following provides extra benefits associated with Current Account free of Cost (Tick the Bank) Axis Bank ING VYSYA Bank HDFC Bank ICICI Bank Other__________5) Which Bank according to you offers Speedy Transaction. Axis Bank ING VYSYA Bank HDFC Bank ICICI Bank 6) Which Bank charges lesser penalty for not maintaining minimum balance for Current Account? Axis Bank ING VYSYA Bank HDFC Bank ICICI Bank

7) Do you believe your Bank charges lower Charge for your Current Account Facility? Yes No8) Which Bank according to you provide below facilities at the lowest charges (Please Tick)ParticularAxis BankING VYSYA BankICICI BankHDFC Bank

Free Remittance

1. DD

2. PO

3. RTGS

4. EFT

5. NEFT

9) Which Bank Provide the Free Deposit Limit Per Month? Axis Bank ING VYASYA Bank ICICI Bank HDFC Bank Other___________________________ 10) Are you aware of Current Account offered by ING VYSYA Bank? Yes No11) Are you interest in ING VYSYA BANK? Yes No12) If no, why would you not prefer to open an Account with ING VYSYA Bank ____________________________________________________________________________________________________________________________________________________________