Project Report on News Paper

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    A

    PRODUCT PROJECT REPORT

    ON

    NEWSPAPER

    THE DUSK

    Prepare by

    Aghera Navneet S.

    Class

    T.Y.B.B.A.

    Academic Year

    2006-07

    Institution

    Geetanjali college of Computer Science and Commerce

    (B.B.A.)

    Guided By

    Nirav S. Joshi

    Submitted To

    Saurashtra University

    Rajkot

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    DeclarationI the undersigned, Aghera Navneet S. a student of

    T.Y.B.B.A. here by declare that the project work presented in this

    report is my own work and has been carried out under the guidance

    of Lr. Nirav S. Joshi ofGeetanjali College Rajkot.

    The work was not been submitted to any other University for

    any other examination purpose.

    Date :-

    Place:- Rajkot

    Signature

    Aghera Navneet S.

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    PrefaceAs a Management student of the final year of graduation,

    practical knowledge about the corporate world is no more a desire

    or a voluntary action to be undertaken, but a simple bare necessity.

    Books dout suffice the level of knowledge a student is regular to

    possess. A student should have a purview about the real happening

    of the corporate.

    To suffice the above regalement B. B. A. course has

    expended its purview and scope to the world of practical training.

    This product project report as an interval part of such practical

    training. Along with the big corporate entities a student should have

    knowledge about all the happening & functioning of the small scale

    industries in order to be manager or entrepreneur.

    As a student of B.B.A. are should have sufficient and basic

    knowledge regarding how to start a small business, how to manage

    it, how to make financial estimated and manage funds estimates and

    manage funds and the most important of all, how to make a product

    project report on the basis of which they can apply for a load from

    bank or any financial justification.

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    Thus PRODUCT project Report at this stage makes many

    things clear in mind of students which helps them a lot in future.

    Therefore it ensures practical exposure in the world of business and

    entrepreneurship and peculates necessary skills and tactics, which

    are indispensable for any venturous entrepreneur.

    Preparation of a product project report on NEWSPAPERhas

    enabled me to have a deep insight into the actual world of news,

    journalized and press. It has updated my knowledge with all legal,

    financial marketing aspect linked with the service.

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    AcknowledgementSuccessful accomplishment of any work requires co-

    operation, help and guidance from many people. I had a wonderful

    opportunity to make a product project report on NEWSPAPERas a

    part of my practical training in T. Y. B. B. A.

    This report would not have been possible without the help of

    many people whom I would like to acknowledge and thank for their

    kind co-operation.

    First of all, I would like to thank, the people and staff of Jai

    hind press, without whose co-operation and support the project

    would not be possible as they helped me have all insight on all the

    facts and aspects related to NEWSPAPER.

    Next I would like to thank our college principle Mr. Kiran

    Padhiyar for letting me have such a wonderful opportunity in the

    form of this report to have an insight about NEWSPAPER.

    I would like to thank our project guides Mr. Purohit and

    entire B.B.A. staff teacher for helping us out whenever we viewed

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    all obstade, as they have left no store unturned for our personal

    enhancement and betterment.

    I would finally like to thank all these people who have helped

    in our way or the other to make this project come true, my friend

    and all my projects guides without whose help and support this

    project report would not have been possible.

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    Introduction

    As a part of management studies & specially T.Y.B.B.A.

    practical training forms an internal part of studies under the

    academic purview of T.Y.B.B.A. balls this product project report.

    Hence, I have prepared my product project report on

    NEWSPAPER.

    NEWSPAPER inspire of being a physical and tangible

    product, it is a service to the society. The press industry has its own

    benefit financial as well as non financial. These intangible benefits

    include preferential treatment, strong reputation practical mileage,

    strong top level relation etc. These intangible benefit are one such

    aspect of the press industry, which makes it very lucrative.

    But these benefits are not enough reasons to pursue an entire

    project in order to commerce such a business a business person has

    to check the financial riability of the project also, certain question

    are to be answered are how much capital is regard? Where we will

    procure this capital? What will be the cost of production? When will

    we Break Even? What would be the profits & the return of invt?

    And the use is endless.

    A genuine attempt has been made to answer all these question

    with the almost justification possible in the following pages.

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    Project at Glance

    Name of the Unit Impact News & Media

    Registered Office 804-808 Sterling Apartment, 8th Floor,

    Jawahar Road, Rajkot-360001.

    Size of Unit Small Scale Industry

    Form of Organization Partnership Firm

    Name of Partners Miss Karishma MehtaName of Product Daily Evening Enough NEWSPAPER

    Press Location THE DUST press Milpara Rajkot 360001

    S.S.I. Registration No Applied For

    Management set up

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    Both the partner of the firm

    Mr. Kamal A. Doshi

    Miss Karishma H. Mehta

    Will be the working partners of the firm whose capital

    contribution and profit sharing ratio will be as per the partnership

    deed. While Mr. Kamal A. Doshi on the basis of his business

    experience & expertise will be given the department of eluting and

    finance and will be holding the post of Managing Editor.

    All other business matters of all department shall be taken

    work by Miss Karishma H. Mehta where includes management,

    planning and policy making, printing and publishing etc.

    All strategic and policy design shall be taken by the consent

    of all parties concerned and majority will be the deciding factors.

    All the major department regularly personal supervision and

    regulation attention will be managed by the qualified people

    appointed especially for the same, and will be remunerated on a

    fixed salary basis.

    Bio-data of Partners

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    1. Name : Mr. Kamal A. Doshi

    Age : 32 years

    Address : JAYDEEP 9, Panchanath Plot, Rajkot-

    360001

    Qualification : Bachelor in Arts chartered AccountantExperience : 8 years experience in similar firm

    Responsibility : Editorial Department

    Finance Department

    2. Name : Miss Karishma H. Mehta

    Age : 24 years

    Address : Vivekanand Apt. Yagnik Road, Near

    Haribhai Hall, Rajkot-360001

    Qualification : M.B.A.

    Experience : Fresh

    Responsibility : Printing & Publishing Department

    Advertising & Media Department

    Planning & policy Making Management

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    Justification of Location

    Factory location is the decision regarding the geographical

    situation of the plant. This decision is a very crucial one because it

    is not easily reversible and involves a huge amount of porestment.

    The factory location plays an important role in the success or failure

    of the business. But this design is affected by many factors which

    are kept in Niud while selecting the location.

    I have selected the following site for the machine room of my

    press.

    THE DUST Press,

    Milpara Main Road,

    Rajkot-360001

    The correctness of this decision can be justified all the

    following basis.

    (1) Industrial Choice: -

    Many other presses are situated in this locality and hence it is

    common choice of all entrepreneur in this business.

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    (2) Nearness to the Registered Office: -

    As the Registered Office is located on Jawahar Road, the

    Location of the press is hear to the administrative office and the

    computer room, which is helpful in faster communication between

    the two department.

    (3) Market Proximity: -

    The location also provides proximity to the market in the

    sense that it to easier to release the newspaper into the distribution

    channels because of the nearness to the S. T. Bus Stand.

    (4) Transportation Cost: -

    Due to the above research, the transportation cost becomes

    cheaper and the distribution easier. This helps in cost reduction and

    cost control.

    (5) Rapid Sales: -

    As the press in located near the Bus Station, there is a scopeof rapid and prompt sales so this is the feasible point in the

    justification of location.

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    Location

    Registered Office

    804-808, Sterling Apartment

    8th Floor,

    Jawahar Road,

    Rajkot-360001.

    Press Location

    THE DUSK press

    Milpara Main Road,

    Rajkot-360001.

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    Product Detail

    The final product of the firm will be daily evening English

    newspaper, the first ever of its kind in the city of Rajkot. The most

    distinct peculiarity of thus daily evening newspaper is it is the first

    newspaper to be published in English covering all the views & news

    that todays youth even for.

    Besides all the local end national news and events, this

    newspaper also contain corporate advertisement, Government

    advertisement, notices, classifieds, career oriented articles, self-

    improvement columns, puggler, zodiac for the day, news about the

    industrial word etc.

    The mechanical data of this newspaper is as follows:

    Preparing Area: length-51 CMS

    Width-57.5 CMS

    8columns each of 4.5 CM width

    Periodically: 6 Daily averages in a week except

    Sunday.

    Education & Pages: Rajkot City Edition-12 sides, career

    Times-2 sides [every Saturday]

    Advertisement Materials: Positive & Art Pulls

    The Brand name for newspaper would be

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    THE DUSK

    Significance of the name: -

    THE DUSK is the most appropriate title to the newspaper

    according to me as the word DUSK means early evenings. The

    rightness is correctly justified as THE DUSK newspaper would

    be the first thing happening to the masses in the evening.

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    Market Potential

    There as a considerable scope for evening newspaper here in

    Rajkot district. Saurashtra are by nature very keen and aurous to

    know what has been happening throughout the day in the whole

    world around. Their awareness towards the need to be well

    acquainted about the convent events makes space for he evening

    newspaper in the market. After the noon siesta before resuming

    back to their routine work in the office they are now habituated to

    reading evening dailies.

    With the growing emergence of English language the

    revolutionary charger brought about in todays youth. The need and

    requirement of English dealer have increased. Especially in the city

    of Rajkot which does not have the daily publication of pts own, as

    bar as English evening newspapers are concerned. The youth today

    really wants to know the real, current, evening affairs preferably in

    English language.

    According to me, the target customer of my newspaper would

    be todays youth industrialist, people of day to day household,

    people who are really interested in having some cup of their tea in

    the language they prefer to communicate with on day to day bask.

    Seeing to all the needs and requirement of target customers, & think

    my newspaper has a suborns market potential in itself.

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    Implementation

    Schedule

    No. Particular Days

    1. Acquisition of local and bidg on rent 10 Days

    2. Arrangement of Power 10 Days

    3. Acquisition of Machinery 60 Days

    4. Installation of Machinery (including trial runs) 10 Days

    5. S.S.I. Registration 30 Days

    6. Financial Arrangement

    For Machinery

    For Others

    10 Days

    7 Days

    7. Staff Appointment 10 Days

    TOTAL 5 Mths of

    167 Days

    approx

    As many of the above activities are practically carried on

    simultaneously at a time all average a period of 5 Mths will be

    rewired to install and implement this project in its totality.

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    Raw Material

    The main raw material regarded for printing the newspaper

    are as under:

    1. Newsprint.

    2. Plate.

    3. Ink.

    1. Newsprint: -

    The main paper on which the news is printed is known as

    newsprint after analyzing various supply sources, the firm has

    finalized 2 supplier.

    Poonam Paper Industrial Veraval.

    Vivek Paper Industrial Pune.

    2. Plate: -

    These are aluminium plates on which the news is imposed

    from the butter paper. From these plates the writings are embossed

    on the newsprint. These plates are brought from

    Trans Media and Graphics Ahmedabad.

    3. Ink: -

    The Ink that will be used for printing the newspaper shall be

    brought from Kartik chemicals Surat.

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    Manufacturing Process

    1. Collection of News: -

    The collection of news is one activity, which shall be carried

    on contribute vigilance and collect all important news from the

    areas that would be allocated to them.

    2. Composing of News: -

    Once the news are collected they need to be composed so that

    they are ready to be printed. The composing step involves following

    all the news into the computer.

    Typing: -

    This involves feeding of all the news into the computer.

    Page Editing: -

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    Once the news are bed in the computer, formatting needs to

    be done. Placement of headlines, sub headlines photographs,

    advertisement etc is decided and the newspaper is ready on the

    computer screen.

    Page Setting: -

    This refers to the activity of taking the print out of the edited

    page of news on the butter paper. The butter paper is available in

    A3 and A4 sizes only therefore 2 butter papers have to be used to

    form the length and breadth of the newspaper. Due to this the prints

    are taken on 2 butter papers, they are set together and gluect with

    the help of cello tapes. That, it can be said that a prototype of the

    paper is prepared on the butter paper.

    3. Plate Exposing: -

    Once the editor does the proof reading of the butter paper

    print, it shall be sent to the machine room (pretro). There it shall be

    put into the plate exposing unit through which the entire print on the

    butter paper is imposed on the aluminium plate.

    4. Printing: -

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    This plate is then fit on the roll of the off set machine. The

    paper roll are also fit into this machine. By the confidence of the

    paper, plate & the ink the newspaper will be actually printed.

    5. Counting: -

    The off set machine will have an in-built folder. So the paper

    will be automatically folded. 1052 helpers shall court these folded

    newspaper and make bundler of appropriate size.

    6. Dispatching: -

    The bundles will then be ready for dispatch. The newspaper

    of the DAK edition (i.e. for the surrounding village & towns) will

    be sent to their mode of transportation (i.e. St Bus Station) while the

    city Edwin will be sent to the city depots for distribution.

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    Basis and Presumption

    It is presumed that there will be 340 working days for the

    press in a year.

    Were shall be done in a single shift in the morning & the

    noon because the deadlene for providing the newspaper will be

    latest at 4:00 Pm. Which has to be met under any circumstances.

    Salary and wages to the staff will be paid at the prevailing

    rates.

    GSFC loans interest rate to 15% p.a.

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    Fixed Capital

    Particular Amount Amt (in Rs. p.a.)Land & bldg

    Registration charge

    15,00,000

    65,000 15,65,000

    Plant and machinery

    Off set

    Plate exposing unit

    Generator set

    20,00,000

    2,00,000

    2,00,000 24,00,000

    Furniture 6,00,000Computer 3,00,000

    Printer 85,000

    UPS 20,000

    Scanner 15,000

    PTL Deposit

    Deposit

    Machine

    25,000

    10,000 35,000

    Total 5020000

    Staff and Labour

    Particular No. of persons Amt per Rs. p.a.

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    TOTAL 3744000

    Working capital

    Requirement

    Types of exp. Particular Amt (P.A.)

    Fixed Exp. Salary 22,20,000

    Rent 12,000

    Depreciation

    Machinery 2,40,000Furniture 1,20,000

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    Total Field Exp. 25,92,000

    Variable Exp. Internet 12,000

    Telephone 3,00,000

    Power 1,44,000

    Repair 78,000

    Stationary 1,80,000Cash 1,20,000

    R.M. 37,44,000

    Total Variable Exp. 45,78,000

    TOTAL WORKING CAPITAL 71,70,000

    Sales Forecast

    Year Copy per year Amt (Rs.)

    1st year 31,20,000 62,40,000

    2nd year 32,76,000 65,52,000

    3rd year 35,54,460 71,08,920

    4th year 39,45,451 78,90,901

    5th year 44,30,741 88,61,482

    Selling price per unit will be Rs 2

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    Project Fund

    Particular Amt

    Fixed Capital 50,20,000Working Capital 9,27,500

    TOTAL 59,47,500

    Sources of Finance

    Particular Amt

    Ownership Capital (60%) 35,68,500

    Loan from ASFC Capital (40%) 23,79,000

    TOTAL 59,47,500

    Cost of Production

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    Particular Amt

    Raw Materials 37,44,000

    Depreciation 3,60,000

    Recurring Expenses 30,66,000

    Interest on Investment 3,56,850

    TOTAL 75,26,850

    Break Even Analysis

    FIXED COSTS 25,92,000

    VARIABLE COST 45,78,000

    BEP Without considering AD. Revenue

    Sales = Sales in units Selling price P.V.

    3120000 2

    6240000

    Contribution = Sales Variable Costs

    6240000 4578000

    1662000

    Profit Volume Ratio = Contribution 100/Sales

    26.63461538

    BEP = F.C.

    P/V Ratio

    = 2592000/2663

    = 9731697

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    BEP After considering AD. Revenue

    Sales = Sales from newspaper + A.D. Revenue

    6240000 + 655000

    6895000

    Contribution = Sales Variable Costs

    6895000 4578000

    2317000

    Profit Volume Ratio = Contribution 100/Sales

    = 2317000 100/6895000

    = 33.60406091

    BEP = F.C.

    P/V Ratio

    = 2592000/33.6

    = 7713353

    The amt of sales is Rs. 7713355 which as achieved in the

    middle of the 2nd year where sales is somewhere less than Rs.

    8228920. Thus it can be said that the firms break even at the end of

    the second year.

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    Cost of Capital

    Cost of owned Capital

    Ke = Bank Rate owned Capital / 100

    = 3568500 9.5 /100

    = 3390075

    Cost of Borrowed Capital ASFC Loan

    KD = Interest Rate Borrowed Capital / 100

    = 15/100 2379000

    = 356850

    Total Cost of Capital

    COC = Ke + KD 100/ Cost of Project

    = (339007 + 356850) 100 / 5947500

    = 11.7%

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    Return on Investment

    Particular 1

    st

    year 2

    nd

    year 3

    rd

    yearSales 3120000 3276000 3554460

    In units 6240000 6552000 7108920

    In Rs. @ Rs 2 AD Revenue (P.A.) 655000 870000 1120000

    Total Sales 6895000 7422000 8228920

    WORKING CAPITAL

    Fixed 2592000 2592000 2592000Variable 457800 4806900 5215486.5

    Total Working Capital 7170000 7398900

    EBIT -275000 23100 78074865

    TOTAL

    INVESTMENT RETURN

    ON

    5947500 5966575 600623.9

    Total Sales 4.623761509 0.3871568 7.0231610

    Formula

    Total Sales = Sales of newspaper + Ad. Revenue

    FBIT = Total Sales Total Working Capital

    Return of INVT = B11 100 / TOTAL INVT.

    In the2bd year the firm break even on the end of the year so

    there as a low return of this of 0.38%. But as the 3 rd year due to

    increasing sales & also increasing Advertisement Revenue, the firm

    small each a return of INVT of approx 7.02%.

    Risk factor

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    The greatest nightmare for anyone in this industry is a poor

    growth of the circulation of the newspaper. If the circulation of the

    newspaper. If the competition is too high to let anyone penetrate

    then it posses a risk of low circulation.

    Poor availability of Editorial And Advertisement staff in

    terms of competency and skills.

    Insufficient advertisement revenue is a great risk because fro

    all press this is the main source of income.

    A constant fear of those politicians and terrorist or criminal

    against whom the news is published.