Overview

Gulzaib is an experienced SEO Consultant who has been dealing variety of projects. He is innovative

and hardworking in his field. He has shown tremendous results in his initial projects. Project Tim Vollmer

Photography is his 2nd SEO project of his career and inspiring results.

Tim Vollmer is a renowned Photographer from Czech Republic. He organizes Photography tours and

workshops in different countries around the world. He is famous for outstanding photographic skills and

knowledge among his peers.

Tim contacted Gul on www.fiverr.com for optimization of his site. We had initial discussions about the

site. Tim set the scope, limitations and final goal of the project.

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Scope

www.timvollmer.de was desired to bring on the first page of Google by implementing white hat SEO best

practices (On page optimization, link building, social signals enhancements, Local SEO ) while adhering

following limitations:-

No Change in site design theme

No change in UX/UI

No changes in content already present on the site

Goal

To make 30 pages of www.timvollmer.de appear in Google SERPs below 10th position using white hat SEO

practices in 2 months duration.

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Methodology

The project was carried out in following phases:-

1. Analysis Phase

2. Keyword research Phase

3. Domain Level Optimization Phase

4. Page Level Optimization

5. Link Building and Social Signals Enhancement Phase

6. Monitoring Phase

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1. Analysis Phase

Different types of audits were carried out to fully scrutinize the site using different tools. Domain level and

page level audits were carried out to have full insight of the sight. Major salient of these audits are:-

Positive Pulses

www.timvollmer.de is a word press site

Domain was active since May 2004.

Tim Vollmer is already having a good presence on social media

Site was having above 50 pages.

There were no 404 errors except Linked in profile link.

There were no 302 redirects.

No duplicate URL

No Canonicalization was required

Moz Spam Score is 0/17

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A. Negative Issues

Domain Level Issues

Google page rank was 4 (below 5)

Domain Authority was N/A

Page Authority was N/A

Site Main Menu was not Keyword rich.

Presence of duplicate pages

Presence of duplicate content

Internal Links were not keyword rich

Mobile friendly score of domain was 46%.

Domain Level schema.org was not implemented.

Textual content is very less. Main content is based on images.

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Page Level Issues

Page Titles were not according to recommended number of characters. And also were not keyword

rich

Presence of duplicate Page titles.

Meta Descriptions were not according to recommended number of characters. And also were not

keyword rich

Presence of duplicate Meta descriptions

90% galleries and Images were missing Alt tags

Duplicate Alt Tags

Absence of keywords in Alt tags

Page Level Schema.org was not implemented

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2. Keyword Research Phase

With the help of 12 different tools, a comprehensive keyword research was carried out. 2 x Unique

Long Tail Keywords were selected for each page. One keyword was selected as primary and other

one as secondary keyword. These keywords were having medium/low completion. Effective use of all

Google tools was done along with Google predictions/suggestions.

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3. Domain Level Optimization Phase

A. Optimization of Internal Links

Internal Links of the site were already free from any type of parameters and Non ASCII characters.

However all internal links were rephrased to place primary keywords were smartly. Keyword

Prominence was effectively achieved. Length of URL was kept below 115 characters including

dashes.

B. Navigation Structure Enhancement

Main navigation menu was optimized using breadcrumbs and keywords were effectively used to help

users and SE’s.

C. Domain level Schema.org Implementation

Schema.org was incorporated at domain level which includes incorporation of site search box at home

page and details of Tim Vollmer.

D. Web Code/Page Speed Optimization

Web code Minification of CSS and HTML was carried and g zipping was used for better page speed

performance. Caching was enabled.

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4. Page Level Optimization Phase

A. Optimization of Page Title

All Page titles were made keyword rich and a “Call to Action” was also included where it was suitable.

All pages were kept below 60 Characters including spaces. Duplicate Page titles were removed

efficiently.

B. Optimization of Meta Description

All Meta Descriptions were made keyword rich and unique. A “Call to Action” was also included where it

was required. All Meta descriptions were kept below 156 Characters including spaces. Duplicate Meta

descriptions were removed efficiently.

C. Optimization of Headings

Headings of the page were optimized and keyword prominence was achieved by smart placing of

target keywords. All headings were kept below 70 characters. Duplicate and multiple headings were

removed effectively. Secondary keywords were placed in H2 effectively.

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D. Image Optimization

Keyword rich Alt tags and image titles were given to all images present on the site. Length of all image

alt tags was kept below 100 characters including spaces. All image titles and Alt tags were descriptive

and related to the page content.

E. Page Level Shema.org Implementation

Page level schema.org was incorporated for photo portfolios and pages about Tim Vollmer.

5. Link Building & Social Signals Enhancement

A. Link Building

3 x Link building wheels were initiated. And domain was submitted to niche related more than 100 high

page rank sites. Forum postings and social bookmarking was done tactfully with the help of an effective

and tested schedule. Focus point of this schedule was not to send any negative signal to Google.

B. Social Signals

Tim Vollmer, being very renowned photographer in the whole world, also has very effective presence

on social platforms. So we had not to put extra efforts in this branch of SEO. Although Tim Vollmer was

suggested to have a Google local business page for local SEO purpose.

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6. Monitoring

After doing the needful, results were monitored on daily basis and improvements were noted down amicably.

Our white SEO strategy gave us fast and remarkable results.

Domain Authority (DA)

Domain Authority is now 40.

Page Authority (PA)

Page Authority of home page is now 50.

Spam Score

Moz spam score is 0/17

Google Page Rank

Google Page rank is 6

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Keyword SERP Rankings

Ser Target Keywords SERP

Rank 1. Tim Vollmer 1st

2. Tim Vollmer Photography 1st-5th

3. Iceland Geothermal Photo Portfolio 1st

4. Iceland Wildlife Photo Portfolio 1st

5. Iceland Macro and Details Photo Portfolio 1st

6. Iceland Horses photo portfolios 1st

7. Iceland Ice caves photo portfolios 1st

8. Iceland night photo portfolios 1st

9. Iceland people photo portfolios 1st

10. Iceland people photo portfolios 1st

11. Iceland water and ice photo portfolios 1st

12. Iceland winter photo portfolios 1st

13. Morocco photo portfolios 1st

14. Private Photo tours and workshops in Czech Republic 1st

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Ser Target Keywords SERP

Rank 15. Czech republic photo tours in 2016 1st-4th

16. Czech republic photo portfolio 1st -2nd

17. Iceland Architect photo portfolio 1st-4th

18. Greenland photo portfolio 2nd

19. Photo Tours in Czech Republic 2nd

20. Iceland photo portfolio 3rd

21. Iceland black and white photo portfolio 3rd

22. Uganda Photo Tours 3rd

23. China photo tours in 2017 3rd-4th

24. Uganda and Rwanda Photo Tours 4th

25. Winter Photo Adventure in Iceland 4th

26. Photo Workshops in Czech Republic 4th- 6th

27. Photo Workshops in Iceland 4th

28. Iceland Landscape photo portfolios 6th

29. Lake Baikal Photo Tour 6th

30. Photo tours and photo workshops in Iceland 6th and 7th

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Ser Target Keywords SERP

Rank Siberia photo tours 6th-8th

31. Kenya photo portfolios 7th

32. Falkland photo tour in 2016 7th

33. Green land photo tours 7th

34. Sweden photo tours 11th

35. Rwanda Photo Tours 11th-12th

36. Bhutan Photo Tours in 2016 16th-17th

37. Ethiopia Photo Tours 18th

38. Lofoten Photo Tours 22th

39. Morocco Photo Tour 30th

40. Antarctica Photo Tours 38th

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Few Recommendations

1. Site theme is mobile friendly but just because font size is 12px, its mobile friendly score is very less.

Font size must be increased from 12px to 16px to make site more mobile friendly. As it’s also an

important factor in Google ranking.

2. H1 headings are very small and for better user experience ,H1 size should be at least 40px

3. H2 size should be at least 30px

4. Social Signals from Twitter are not so effective.

5. More Sharing from inner pages is required.

6. Page on Google business for local SEO should be incorporated.

7. Color selection for text on pages needs a review for better UX/UI.

8. Owner needs to invest on schema.org of pages and images.

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Conclusion

By constant efforts of white hat SEO, Gul obtained desired results very effectively and speedily. Now

www.tomvollmer.de is enjoying below 10 SERP ranks for at least 34 pages. Gul is continuously providing

best results to all prestigious clients. You can also be prestigious clients by contacting Gul directly or on

Upwork or on Fiverr.

Our Packages

Cost: 5$ Duration: 15 Days

Cost: 25$ Duration: 20 Days

Cost: 50$ Duration: 30 Days

Cost: 100$ Duration: 30 Days

Cost: 200$ Duration: 30 Days

To confirm the credibility of the document Click on Fiverr Icon (Rating given by Tim Vollmer)

Duration: 6 Months

Number of Pages: 100 Pages

Key words Per Page: 3 x Keywords

Duration: 3 Months

Number of page: 50 Pages

Keywords per Page: 3 keywords