2 February 2016emirates old traFFord

iNtroduCtioNabout ProliFiC NortH & doN’t PaNiCtHe eXHibitioNsessioNs, semiNars & WorKsHoPsWHo Will atteNd?WHat CaN ProliFiCNortHliVe do For you?marKetiNG CamPaiGNtHe VeNueeXHibitioN staNd CostsbooK a staNdFiNd out moreeXHibitioN Floor PlaNs

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iNtroduCtioNProliFiC NortH is Pleased to aNNouNCe tHe lauNCH oF a GrouNd-breaKiNG NeW aNNual eXHibitioN eVeNt, ProliFiCNortHliVe.

The one day exhibition will take place at Lancashire County Cricket Club on Tuesday 2 February 2016. It will feature leading exponents of digital innovation, cutting edge marketing and experiential agencies, content and engagement specialists, TV and film companies, media suppliers and some of the best business brains from across the UK, all on hand to offer help and advice.

As well as dozens of exhibitors offering invaluable insight into their businesses, the exhibition will also feature venture funding sessions, business speed dating, tech innovation demonstrations, collaboration areas, conference sessions and seminars designed to motivate and inspire.The event will be free to attend and visitors will be able to book their places on seminars once the speakers have been announced.

Visitors are likely to be drawn from in-house marketing and comms functions to companies and agencies spanning Prolific North’s readership, through to professionals seeking to engage with the fast-growing creative and media sectors of the North.

ProlificNorthLive is being delivered by Prolific North and Don’t Panic Event Management.

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about ProliFiC NortHProlific North Limited is an independently-owned publishing company based in Manchester. The company started publishing news in January 2013 and the site now boasts an average of 53,000+ unique visitors a month from across the North of England (with over 20,000 subscribing to our daily newsletter).

Our ever growing audience features senior figures from digital, broadcasting, PR, marketing, web design and development, publishing and advertising.

Our three Awards initiatives: the Prolific North Awards, The Northern Digital Awards and the Northern Marketing Awards attracted almost 1,500 guests between them last year and we are confident that the three will continue to grow strongly in coming years. The Prolific North Awards which we held in May 2014 was by some distance the largest gathering of senior media & creative industry professionals in the North that year. www.prolificnorth.co.uk

about doN’t PaNiCDon’t Panic is an event management agency that specialise in delivering events for the digital, marketing and PR industries. Our expertise includes conferences, exhibitions and numerous successful awards schemes including the UK Social Media Communications awards and the UK, European and US Search Awards.

We work with leading trade associations, publishers and public sector organisations, particularly those who do not have in house events teams or the capacity to deliver large scale events. Our services include complete event and project management, event marketing, design and sponsorship sales and we’re able to tailor all aspects to suit our clients needs. www.dontpanicprojects.com

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tHe eXHibitioNProlificNorthLive will feature over 100 exhibitors showcasing the very best in digital, broadcasting, PR, marketing, web design and development, publishing and advertising from across the North. It will provide buyers an opportunity to meet and network with prospective suppliers and learn about the latest industry innovations.

There are a range of stand sizes available from 2x2m shell scheme spaces suitable for start-ups and smaller organisations, through to 6x3m free build spaces and even bigger.

ProlificNorthLive is free to attend and offers a unique opportunity to meet with thousands of key decision makers and potential clients at the beginning of their purchasing year when they will be planning their budgetary spend for 2016. It provides the perfect platform to educate and inform industry buyers on key industry trends and information, share successful case studies, demonstrate new products, promote collaboration and sign new deals.

It is also an opportunity to network with peers, see what the competition is up to and connect with the North’s entire digital, creative and media industry in one day.

ProlificNorthLive takes place at The Point and The Pavillion at Emirates Old Trafford, including the main exhibition hall, exhibitor hub spaces, seminars, conference sessions, a lively bar area, coffee stations and a restaurant offering plenty of opportunities to explore and network.

sessioNs, semiNars & WorKsHoPs

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Delegates can enjoy a range of free seminars, sessions and demo workshops showcasing the latest cutting edge thinking and innovation in digital, media, marketing, advertising, tech, PR and broadcasting.

Key topics will include digital marketing trends, creating shareable content, the future of broadcasting, promoting creative collaboration, and much more. Full session, seminar and workshop line-ups will be confirmed at a later date.

When exhibition tickets become available there will also be an option to become a VIP delegate and book a guaranteed space at chosen seminars and workshops without having to queue on the day.

WHo Will atteNd?ProlificNorthLive will be attended by senior level decision makers representing many of the North’s biggest brands and agencies.

Job titles of attendees will include:

> Ceo> managing director> marketing director> Head of Communications> marketing manager> Pr manager> Head of digital> Head of media> digital director> online manager> digital manager> business development director> Commissioning editor> Crm manager> data manager> Commercial director> Producer> director> Creative director> Graphic designer> social media director / manager> seo / PPC director / manager> editor> Production manager> Content manager> account director> developer> Planner> research manager 5

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WHat CaN ProliFiCNortHliVe do For you?In just one day ProlificNorthLive can help you:

• Increase your sales by putting you in front of thousands of potential buyers• Help you reach key decision makers from the North’s top brands and agencies• Raise awareness of your organisation, services and products• Network with peers and understand the competition• Position your organisation as one of the key players in the industry• Hear about the latest innovations and thinking in the industry• Provide quality networking opportunities in a social setting

ProlificNorthLive could well be the most important and effective 8 hours you spend in 2016 – can you afford not to be there?

marKetiNG CamPaiGNProlificNorthLive will be promoted through an extensive marketing campaign, which will include:

• www.prolificnorthlive.co.uk a dedicated website that links from www.prolificnorth.co.uk • An extensive 12-month promotional campaign across Prolific North including articles and features, online advertising and

banners on newsletters and e-shot campaigns• Social media - paid and organic across Twitter and Facebook• E-marketing - Monthly HTML emails to the Prolific North and Don’t Panic databases of over 20,000 contacts• Telemarketing - an extensive telemarketing campaign to top 500 North brands to secure attendance from key individuals • Event and Partner Marketing - We will be establishing partnerships with key trade bodies to promote ProlificNorthLive to

their databases and at their events. The event will also be promoted through Prolific North and Don’t Panic event activities throughout the year

tHe VeNueProlificNorthLive takes place at Emirates Old Trafford (Lancashire County Cricket Ground) and we’ll be using both The Pavilion and The Point, both providing state of the art event and exhibition spaces.

The exhibition will be spread across all three floors at The Point and will also include the opportunity for businesses to book suites, lounges and corporate boxes in advance at The Pavilion for meetings and additional engagement with clients.

The venue is located just ten minutes from Manchester city centre, offers onsite parking and has exceptional transport links with a Metrolink stop connecting to both Victoria and Piccadilly.

Emirates Old TraffordTalbot RoadManchesterM16 0PX

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eXHibitioN staNd CostsThere are a range of stand sizes available and you can book either a shell scheme space or a free build. Early bird prices start from £200 + VAT per sqm.

Shell scheme stands come complete with a name board fascia, a trestle table and a chair.

Electrical packages, additional furniture and Wi-Fi can be booked and are charged in addition to the stand costs.

booK a staNdWe expect ProlificNorthLive to prove extremely popular and recommend booking your stand as soon as possible to secure a prime location in the exhibition hall and avoid disappointment.

We have made sure that our pricing structure is very competitive and there are discounts to reward those who book early. A 50% deposit secures your stand with a final payment required 60 days ahead of the event.

As well as offering a range of stands there are also sponsorship opportunities and other rooms and spaces at the venue that can be booked.

To find out how your business can get involved, please contact Dunstan Carter on 07940 423202 or by emailing dunstan@prolificnorth.co.uk

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FiNd out more There are a number of different ways in which businesses and organisations can get involved in ProlificNorthLive, from booking a stand, to a wide range of sponsorship opportunities. We are also eager to hear from experiential companies who can help stimulate conversation and sprinkle their own unique ‘fairy dust’ outside the front the venue when visitors arrive.

to find out how your business can get involved in ProlificNorthlive, please contact dunstan Carter on 07940 423202 or by emailing dunstan@prolificnorth.co.uk

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