Promote Goa Tourism =)

8/14/2019 Promote Goa Tourism =)

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Goas TourismAmbassador

Goan, talented andpopular- the perfect

mix.

He can composesings, appear inadvertisements and is

a representative of

culture and history.

-Rs.25 Lakh


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Monsoon Touri sm


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-Advertise natio nally on Newspapers and Radio.-The Econom ic Times: Rs.50,000 x 7- Rs.350,000

-Dainik Jagra n : Rs.40,000 x 7- Rs.280,000

-Radio Indigo : Rs.15,000 pm- Rs.180,000-Radio Mirchi: Rs.10,000 pm- Rs.120,000

- Tour packages cover Goas ecosyst em, not beaches.

Hiking, not sun bathing . Goas REAL beauty.

-Special Monsoo n Discounts

Feels like

Heaven


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- A beautiful remnant of Goan history

- Special History Packages can be introduced

- Attractive pamphlets to be distributed at

major tourist spots & airports- Rs.30 Lakh

Old is gold


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-Advertise on International magazines eg.Boutiquecharges around Rs.36,840 per page.

And in top travel magazines like Coastal Living andNational Geographic Traveler costs around Rs.45,000per page.

-While advertising on TV channels costs an estim ated Rs.50,000 for 10 seconds.

(50,000x60)

Cost incurred thus on print and TV media would be

(approx) Rs.30,81,840


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An example of Indo-Portuguese culture

Shigmo follows soon after

Special packages can be introduced at this time

February marks beginning of Tourist season.

Can form an alliance with Portugal to promote Goathere, hence European connection obtained.

Include programs on RTP

Cost: Approx Rs.2

Crore


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While issuing pamphlets, advertising inmiscellaneous travelogues, will enter prices of different categories of clubs, pubs, casinos.

For ex: 1) Entry into Majorda resort is free,whereas for others, varied charges.

2) People associate Calangute clubswith the Scarlett case. Hence advertise otherclubs in and around, their different themes,and clubs in starred hotels too.

Party. The Goan way


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Mollem


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Promoting the wilder side of Goas nature

Creating awareness about the various get-one-with-nature packages offered.

-hiking, living in tents & tree houses, and

safaris, rafting, bird-watching, banana boatrides etc

Feature on National TV- Rs.18,000,000

Feature on adventure magazines likeNational Geographic- Rs. 5 Lakh x 2


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Feni:Happiness in e verything

An interesting part of ourculture

Samples can be

distributed as welcomedrinks at airports

If permission obtained, canalso be promoted atconcerts abroad.

Cost: Approx

Rs.25Lakh


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Art & Culture


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Variety, Spice and Life

Folk Dances such as the fugddi , can be popularized.

The Tiatr can be improvised, and the various otherKonkani films- translated- hence people get the essenceof Goan humor and emotions.

Can have stage shows in 6 of Indias major states-include performances by other successful Goans.

Cost: Artists Rs.20 LakhStage setup- Rs.50 Lakh

Transport- Go Air- Rs.9,53,820Other expenses- Rs.10 Lakh


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While in each state, during stage shows, plan onhaving an artiste of the state perform and thus,endorse Goa.

Radio Jingles: Interview a native artiste of thestate the what, why , whi ch, where (s) of visiting Goa.

Costs: Performances: Approx. Rs.2 Lakh x 6

Interview: Rs.10,000 x 6


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Goa concerts in the US and UK:

A couple free-for-all shows planned in Londonand Canada, showcasing Goa in a new light.

Can ask support of world-famous Goan artisteslike Patricia Rozario and Oliver Sean.

Goan communities residing there.

Travel- Rs.38,63,300

Set up- Rs.1 CroreGoan Artistes- Rs.30 Lakh

Itnl Artistes- Rs.20 Lakh

Other expenses- Rs.10 Lakh


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Aa Dekhe Zara

Films like All the Best Ravan Dhoomincreasing number being shot in Goa.

Opportunity to reach more of themasses.

Better yet- Opportunity for Goa to earnrevenue!

Lure more filmmakers to shoot here,

however will have to improveinfrastructure and restoration.

Cost: Rs.1 Crore (!)


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A we b s it e !!!

Create a virtual animated tour through some of Goas best locations.

~ The Ancient Wonders~ Bargaining with Friday market vendors

~ Tap feet to samples of the Goan beat

~ Will also have a travel blog; word of mouthworks best!

Cost: Rs. 20 Lakh + Rs. 20 Lakh


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Sun, sand and Love


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Increase number of professional wedding planners

Advertise in wedding magazines and websites

Present different themes- Goan, Punjabi, Beachparty, Western-styled

Provide impetus to locals in

the wedding business.

Cost of posting a link to a website oradvert, costs upward of Rs.2 Lakh on

WeddingBusiness.com


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Local wise, providing impetus to the idea of awedding destination would require putting cash intothe development of Hospitality sector

Encourage budding talent in Music and Cateringareas. Rs.3.5 Crore

Lure Wedding Planners , set up our own- Approx

Rs.20 Lakh

Improve infrastructure by way of

developing More attractive wedding venues . Rs.50 Lakh

Total Cost:


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-It acquires the status of being one of Asias top electronica fests in

line with Berlins Love Parade

-Goas music talent is encoura ged

-Advertised Effectively

Cost: Rs. 50 Lakh

Sunburn , usually held end of December,is a potential tourist attraction, IF-


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And the total costs are

National Campaign- Rs. 4,73,03,820

International- Rs. 9,91,45,140


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G O

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Documents

Promote Goa Tourism =)