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PROMOTING LIBRARY SERVICES WITH FACEBOOK ABQLA: DIGITAL SPRING TUNE-UP
Jared Wiercinski
Digital Services and Outreach Librarian
March 10, 2009
Outline
Why Facebook? Facebook advertisements Example: Concordia Libraries Facebook pages Example: JSTOR
Why Facebook?
High traffic: Globally in Canada 1.9 million Montrealers (according to
Facebook March 2009) Supports:
advertising 3rd party applications (e.g. library
catalogue search widgets) Fan pages
Facebook advertisements
Features: Flexible pricing options (per click or per
impression) Highly targeted advertising (city, sex,
age, language) Excellent ad monitoring (and adjusting) Excellent ad performance reporting (how
many clicks/impressions per day, cost, etc.)
Example: Concordia Libraries
Example: Concordia Libraries
Example: Concordia Libraries
How did we do? Ad ran for 21 days (Nov 21 – Dec 17,
2008) 268,185 impressions 175 clicks 0.07% Click Through Rate (CTR) $0.46 Average Cost Per Click (CPC) Total cost: $79.83 USD
Example: Concordia Libraries
Facebook pages
Features: Set up a public page for your library Create a widget for your online
catalogue Post instructional videos Post news and events Users can become ‘fans’, post
comments, ask questions, start discussions
Example: JSTOR
Example: JSTOR