Promotion – Websitehttp://www.little-mix.com/gb/home

Promotion

They use loads of very bright conventional colours such as pink and purple which will attract their target audience. Plus it is a very simple layout so the audience will be able to use the website easily. They can also get to know the band members individually.

These simple links help the audience use the website quicker and easily.

Promotion - Website

Promotion

On the website there is a link to each of the singers with a biography so their fans can get to know them a bit better and know their secret habits, which girls aged around 11-16 will like to do as they see them as role models so aspire to be like them. I feel that little mix are good role models as they do not dress provocatively like some other girls bands such as pussy cat dolls and they seem to be genuine, fun girls.

Promotion - Website

Promotion

There are links to their new music video and details about it on the home page, this makes it simple for the audience to find it and listen to it.

Promotion - Website

Promotion

They post about the latest news and updates to keep their audience and fans updated and informed, the language used is very simple so their target audience aged around 11-16 will be able to read and follow it easily so it is not complicated for them.

Promotion - Facebook

Promotion

This is Little Mix’s Facebook page. It is a fan page which all of their fans can like and they can give updates on what they are doing or planning to do. They can also promote their songs and music videos by posting links and message on their page, this will also get them a lot more views on YouTube which means they can have a wider audience.

Promotion

On their Facebook page they post links to videos, like the one in the image, promoting to their audience they new up and coming video. For example this one is a teaser which will keep their audiences hooked and will make them want to find out more. This is good cheap advertising.

Promotion - Facebook

Promotion

On this post they are promoting their new single ‘DNA’ by posting a picture of the band and writing above it how they could purchase the new song via their mobiles. This shows that the target audience is young as they are using technology to promote and distribute their songs.

Promotion - Facebook

Promotion

From this post it shows that the band promote events they are doing to keep their audience interested and involve them. We can tell from the amount of likes and comments on the post that this works well.

Promotion - Facebook