Promotion of International Marketing by Non-government Agencies

7/30/2019 Promotion of International Marketing by Non-government Agencies

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What is non-governmental agencies?Types of non-governmental agencies

International Marketing Associations

Trade Associations

Arbitration Groups

Chambers of Commerce

Commercial Business Firms


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Those private

organizations which

promote favorablegeneral circumstances &

conditions under which

international marketing

can be effectively carried

on.


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What they do?

Dissemination of information on govt. policiesrelating to International Marketing.

Perform personal services for their members or

clients.

Provide direct service to individual companies whomay or may not be clients or customers.


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Those marketing associations whosepurpose either entirely or in part is to foster

the development of international marketing.


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Marketing Federations

Foreign Trade Council

Importers Association

Manufacturers Associations


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International Marketing Federation:

Comprises of national professional marketing associations from

countries throughout the world.

Members-

Industrial Nations(e.g. US, Canada, Germany, etc.) &

Few Developing Nations(e.g. India, South Africa, Mexico, etc.)


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Objective:

To aid the international exchange of knowledge and experience

in marketing.

How???

By sponsoring conferences, seminars & other technical meetings.

By reaching individual members through publications.


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Objectives:

To arrange for seminars, symposium, meetings, conferences andtraining for sales & marketing professionals and students of sales &

marketing.

To organize meetings and group discussion to promote the sales &

marketing knowledge among the professionals in the filed of sales &marketing.

To offer training for the executives of the corporate and students in

sales & marketing and also issue certificates for the same.


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Objectives:

To collaborate with other sales and marketing associations, societies,institutes and bodies to promote sales & marketing education inIndia.

To offer sales & marketing consultancy to small scale industries,cooperatives, educational institutes, R&D establishments andnonprofit organizations.

To conduct market research and publish data on Indian market.

To support Indian products with international marketing.


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National Foreign Trade Council:

A nonprofit & nonpolitical membership association for free trade andmultinational cooperation.

Comprises of US business firms.

Founded in 1914 by a group of American companies.

300 member companies through offices in Washington and New York.

The current Chairman of the NFTC is Dinesh Paliwal.


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National Foreign Trade Council:

Objective:

To foster the growth of international marketing according toprinciples of free competitive enterprise.

Subjects of Interest are: economic conditions at home and abroad,foreign exchange developments, tariffs, trade restrictions such asquotas, operations of American business properties located overseas,

commercial treaties, taxation, balance of payments, and many others.

Conducts an annual convention where international marketing problemsof current interest are discussed & recommendations proposed.


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National Council of American Importers:

A nonprofit commercial body.

Promotes US import trade.

Concerns itself with every major development affecting US imports andthe solution of major import problems.

Areas of Interest are: import regulations, trade agreements,transportation and communications problems, and other areas relevant

to importing.

Provides information through the periodic publication of bulletins.

Consultative help in solving specific problems for members.


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The dream of the world being turned into global village is truely takingshape with opening of imports of various goods to India under WTOregime.

The association acts as a catalyst of trade and commercial exchange, tosupport the promotion of large variety of products to fulfill the needs of theconsumer in different segment of the economy

The imported items include food stuffs, jewelry, wine, oils, perfume,petroleum, industrial products, chemicals etc.


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Objectives:

To fulfill the requirements of importers in India.

To provide cost effective imported goods to the Indian consumers inthe form of raw material, semi-finished and finished goods.

To protect importers and solve their innumerable problems.

To support promotion of large varieties of products to fulfill the needsof consumers in diff. segments of the economy as well as fulfillingindustrial, technological & environmental requirements of the CurrentEra.


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Why every other company is enthusiastic about investing in India?

1). India is the largest consumer base for quality products.

2). India has a huge consumer base for launching any product

3). India is the biggest democracy in the world.

4).A large consumer base of more than 1 billion people

Office Bearers:

Mr. Atul Kumar Saxena- President

Mr. S. K. Verma- Senior Vice President

Mr. K. S. Sodhi- Secretary


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National Association of Manufacturers:

A nonprofit voluntary association of US manufacturers.

Founded in Cincinnati, Ohio in 1895.

Headquartered in Washington, D.C. with 11 additional officesacross the country.

It is the nations largest industrial trade association, representingsmall and large manufacturers in every industrial sector and in all50 states.


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National Association of Manufacturers:

Objective:

To foster domestic and international business, toimprove relations between employers and employees,government and industry, the public and business.

To promote the industrial interests of the United States.


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A proactive sector specific Associations in India.

Formed in the year when India secured its independence.

The paradigm of IMTMA involves striving continually to assist thecountry to become one of the progressive industrialized economies of theworld.

IMTMA is deeply committed to support its membership to increasecompetitiveness, enhance efficiency, improve productivity, and ensure

growth and prosperity. It does so with the aim to assist the membership tobecome cost effective, technology driven, and ever responsive tocustomers changing needs.


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Generally concern themselves with such

matters as government regulations at home

and abroad, credit information and collections,terms of sale, handling of trade disputes,

publication of relevant international marketing

statistics, and other important potential

problem areas.


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The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry-led and industry-managed organization.

The confederation is headquartered in New Delhi.

Currently the president of CII is Mr. Hari S. Bhartiya.

Membership

A direct membership of over 7000 organizations from the private as

well as public sectors, including SMEs and MNCs.

Indirect membership of over 90,000 companies from around 362national and regional sectoral associations.


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Objective

It works to create and sustain an environment conducive to the growth of

industry in India, partnering industry and government alike through

advisory and consultative process.

Its engagement is with 75 industrial sectors, 29 Indian states, and 101

countries.

It covers agriculture, infrastructure, manufacturing, services, and industrialcompetitiveness.


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Functions

CII catalyses change by working closely with government onpolicy issues, enhancing efficiency, competitiveness andexpanding business opportunities for industry through a range ofspecialized services and global linkages.

Major emphasis is laid on projecting a positive image ofbusiness, assisting industry.

CII undertakes extensive research, interacts with key governmentofficials and disseminates information through regularpublications, seminars and events.


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Functions-International Perspective:

CII International undertakes activities to connect Indian business withglobal business. Such activities include meeting the Heads of State and

Government, decision-makers, networking with counterpartorganizations, multilateral and academic institutions and other policymaking bodies.

The set-up of9 overseas offices helps CII to disseminate vitalinformation related to markets and joint venture possibilities to Indianand foreign companies.

International events are organized as a part of its global businessnetworking initiatives.


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Functions-International Perspective:

Trade fairs(like Auto Expo, Agro-tech), seminars, overseas

missions, and conferences also develop strong contacts. Meetingswith visiting Heads of State and Government and high-level

ministerial delegations are held for Indian industry regularly.

Recently, CII has serviced over 200 business delegations into

India, comprising more than 2000 businessmen and has taken 50

Trade Missions out of India. This exchange has resulted in the

signing of 71 MoUs.


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Arbitration groups are formed to resolve the

dispute between buyers and sellers.

The existence of arbitration groups to promote

international marketing transaction and to

handle possible dispute tends to encourage

business firms to transact business with each

other.


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APRAG is a regional federation of arbitration

associations which aims to improve standards

and knowledge of international arbitration andwill make submissions on behalf of the region

to national and international organizations.

It was established on 2nd nov. 2004 in

Sydney.


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Promote arbitration in the region,

Enhance knowledge and improve skills andexpertise in arbitration in the region,

Make submissions on reform of arbitration

law and practice.


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Conferences.

Training programs for international arbitrators and practitioners.

Exchange of information.

Making submissions on behalf of the region to appropriate national andinternational bodies such as UNCITRAL.

Mutual recognition of accreditations, such as membership of arbitrationpanels.

Publications, such as a newsletter or regular communication betweengroup members.

Mutual assistance in the promotion of each member and its activities.

Activities for students, such as moot competitions.


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Chamber of Commerce is a form of business network. It is

also referred to in some circles as a Board of Trade.

Generally, chambers of commerce serve the followingpurposes:

Creating a strong local economy

Promoting the community

Providing networking opportunities

Speaking with government on behalf of business


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FICCI is the rallying point for free enterprises in India.It has empowered Indian businesses, in the changing

times, to shore up their competitiveness and enhance

their global reach.

FICCI is the largest and oldest apex business

organization of Indian business. It was set up in1927, and it is located in New Delhi.


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FICCI National Affairs

The Government has been consulting FICCIwhile evolving and implementing all major

economic policies of the country. The

Government of India Act of 1936, Bombay

Plan, Five-Year Plans, etc


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These are certain profit making firms whose role in

international marketing is that of facilitator. Included

are transportation carriers, insurance firms, freight

forwarders, and banking institutions. Such companiesfeel that if international business in general is

increased, each will get his fare share.

Pan America World Airways has a service called

World Wide Marketing Service

Bank of international Settlements


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Documents

Promotion of International Marketing by Non-government Agencies