Promotional activities to attract visitors Exhibition ...Though "Inbound Japan" held twice in the past, Nikkei BP expands it further and renamed as "Overseas & Inbound marketing 2018",

NikkeiBusinnessOnline Nikkei x tech Nikkei Trendy Net

Nikkei Top Leader Nikkei ComputerNikkei Business Associe Nikkei Monozukuri Nikkei Otona-no Off Nikkei TrendyNikkei Business

Magazine AD

Newspaper AD Web Banner AD

Nikkei business Flyer Insert

Inbound Japan 2017 Promotion AD Sample

http://expo.nikkeibp.co.jp/gbw/mkg2018/en/

Sponsor plan This is a discount plan that is a set including exhibition, seminar, review, and logo appearance.


Sponsored Seminar

A Trade Fair, where solutions, methods and case examples get together for marketing Japanese products, experiences and the culture to the world.

OVERSEAS & INBOUND MARKETING 2018

OUTLINE

Venue Tokyo Big Sight West Exhibition Hall 3-4

Partners Nikkei Inc. (Tentative), TV TOKYO Corporation (Tentative)

Organizer Nikkei Business Publications,Inc.

Entrance Fee 3,000yen (including tax) *Free with advanced registration

Dates July.18 (Wed.) -July.20 (Fri.) 2018 10:00 am to 5:00 pm

OVERSEAS & INBOUND MARKETING 2018Name

20,000 people* / GLOBAL BUSINESS WEEK.（* Total estimate of 3 exhibitions）

ConcurrentExhibition

Number of Visitor

GLOBAL BUSINESS SUPPORT 2018（GLOBAL BUSINESS WEEK） GLOBAL HUMAN RESOURCES 2018（GLOBAL BUSINESS WEEK）

Contact: GLOBAL BUSINESS WEEK Management Office Nikkei Business Publications,Inc. 4-3-12 Toranomon, Minato-ku, Tokyo Japan 105-8308　E-Mail:[email protected] TEL　+81-3-6811-8083

Application for exhibition

Please proceed to the application page by the following URL and apply after agreeing to the exhibition terms. Exhibition management office will inform you upon the receipt of your application.

Schedule

Wednesday, 18 Apr ,2018 Exhibitor Application Deadline

Briefing for exhibitorsLate May 2018

From early June 2018 Attracting visitors Promotion

Wednesday, 18 Jul throughFriday, 20 Jul 2017

GLOBAL BUSINESS WEEK

BOOTH ALLOCATION & SEMINAR TIMETABLEThe organizer will decide the booth allocation and seminar timetable based on the application date, booth size, and category of the booth / seminar. The booth allocation and seminar timetable will be announced at the exhibitor briefing.

Promotional activities to attract visitors

Ads will be placed mainly in Nikkei BP and Nikkei Group media that has a large readership consisting of high-level executives and people working in the areas of retail & distribution, services, ICT, and construction. In 2016, we placed ads in the Nikkei, and Nikkei Marketing Journal for newspapers, and 22 media including Nikkei Business, Nikkei Top Leader, Nikkei Information Strategy for magazines.

● Newspaper and magazine advertisement

Ads will be placed in various Nikkei BP online media particularly those that run articles on inbound tourism, including Nikkei Business Online, Inbound Biz, nikkeiBPnet, and Nikkei Architecture (web).Online media of other companies involved in inbound tourism will be used as well.

● Online advertising

E-mail advertisements targeting the visitors of Nikkei BP’s past events and subscribers of Nikkei BP magazines and websites will be delivered in a large-scale and highly calibrated manner.E-DM and e-mail magazines of other companies that are involved in inbound tourism will be used as well. In 2016, a total of 15.5 million e-mail messages have been sent.

● E-DM, e-mail magazines

Leveraging the customer database of Nikkei BP, complimentary tickets will be sent out to important and promising targets. The number of tickets exhibitors receive will reflect their booth size.As was done in 2016, we will continue attracting local government personnel across Japan who are in charge of inbound tourism.

● Direct mail

Plan

Sponsor fees

Exhibition booth (only space)

Platinum

Equivalent to two pages in magazine

Equivalent to two pages in magazine ー

12 booths

(Regular price: 12,312,000 yen)

6 booths 4 booths

Provision of one presentation slot

Lecture review on special website

Logo appearance (at venue, in official guide, and special website)

250 people room/40 minutes



● ● ●

Gold Silver

9,180,000 yen(Regular price: 9,396,000 yen)7,020,000 yen

(Regular price: 3,240,000 yen)2,700,000 yen


ー

ー

2 booths (with package booth)

100 people room (40 minutes) & 1 Theater space presentation slot

Seminar Package

● 250 people room

・Theater space presentation slot at exhibition hall ・40 people open style theater space・Equipment at venue: Projector, Screen, PC, Microphone set

2,700,000yen1,296,000yen702,000yen

● 100 people room ● 50 people room

162,000yenTheater lecture menu in the exhibition hall

Exhibition requirements

● Corner Option

You can choose from A or B type.Carpet and parapet are basic colors.You can choose from Gray, Green, Yellow, Blue, Red, or Orange.When using a company logo or designated typeface in company name notation,Paying (¥ 12,000 / tax not included) will be charged.

604,800 yen

54,000 yen

● Rental packaging display (including booth fees)

1 booth type:

● Standard booth (only space) (Width 3m × Depth 3m/booth) 486,000yen If a corner option is added (pending availability), the corner fee is the cost

of the additional usable exhibiting side, 52,500 yen corner fee.

● Wall Panelling A Complete Set (Wall color: White)● Carpet Punch carpet● Company name Panel Type Style: Gothic (Size of company name sign W1500×H200)

● Lighting Fluorescent light ×1/ LED spot light ×2● Electrical Outlet 600W×1 (with two plugs)● Erectrical Power Suppy 1kw (including electric usage fees)

● Reception set Reception counter × 1/ Folding chair ×2● Display Table (W1000×D700×H1000)×1● Catalog stand A4 size: 12 shelves● Meeting Set 4 persons set × 1

1,188,000 yen2 booth type:

● Wall Panelling A Complete Set (Wall color: White)● Carpet Punch carpet● Company name Panel Type Style: Gothic (Size of company name sign W1500×H200)● Lighting Fluorescent light ×3/ LED spot light ×3● Electrical Outlets 600W×2 (with four plugs)

● Erectrical Power Suppy 2 kw (including electric usage fees)● Reception set Reception counter × 1/ Folding chair ×2● Display Table (W1000×D700×H1000)×3● Catalog stand A4 size: 12 shelves● Meeting Set 4 persons set × 13 booth type is also available for 1,760,400 yen.

For more information about the rental package display, please either download materials from the official website or contact the secretariat.

● Counter Type Booth (Width 2m ×Depth 2m/booth)

324,000 yen

● Wall Panelling Back panel: White/Side panels: Black● Carpet Punch carpet● Company name Panel Type Style: Gothic (Size of company name sign W1500×H200)● Lighting LED spot light ×2

The carpet/parapet cannot be changed.Extra fees apply to use a logo or designated font to display the company name.(12,960yen)

●Electrical Outlets Two plug outlet ×2● Erectrical Power Suppy 500W (including electric usage fees)● Display Table （W2000×D700×H1000）×1 With sliding door storage● Desk Catalogue Rack A4 size: 3 shelves

● Equipment at venue ：Projector, screen, computer, microphone stand● Rates in the service ：Advanced application receiving, venue reception, provision of attendee list*Please apply in conjunction with a booth applications, for only seminars will not be accepted.* The attendee list will be provided as data roughly ten days after the end day.　* There are a limited number of slots for seminars. Please apply as soon as possible.　

Type A

Parapet

Type A

Parapet

0

5000

10000

15000

20000

2016 20162017 20172018 20182019 20192020 2020

6,1567,092

8,1419,341

10,61810,366

13,372

15,592

17,419

19,053

4,000

5,300

6,760

8,260

9,940

Purpose of holding

Selling ‘Japanese Products, Foods, History, Culture, Nature,

People and Technologies, etc.’to the world

Increase foreign visitors to Japan and related sales

Regional activation, products, experiences, Improve convenience

for visitors to Japan

We also focus on high potential cross-border EC market.

The number of foreign visitors to Japan was 23.79 million on the October 2017 (estimated by JNTO), and it has been expected surely exceeding 24 million of the previous year. Experience-based services have been drawing much attention, and the movement to develop new type of services has become active. On the other hand, in the retail industry, many news reports that inbound related sales of department stores exceeds the one of previous year. By strengthening marketing activities and improving convenience of services for foreign visitors, it becomes easier to increase sales and to attract customers to the region.Nikkei BP will hold a general exhibition named "Global Business WEEK" in July 2018 to enhance Japan's international competitiveness. Though "Inbound Japan" held twice in the past, Nikkei BP expands it further and renamed as "Overseas & Inbound marketing 2018", that focuses not only on inbound business but also overseas marketing activities including cross-border ECs. This exhibition creates a place to get case studies, tips and solutions to solve the issues of selling Japanese products, culture and technologies to overseas markets and to foreigners.It is much appreciated if you can consider to be a sponsor or an exhibitor of this event.

According to a survey published by the Ministry of Economy, Trade and Industry in April 2017 (chart), the global EC market will continue to grow at double digit annually, which is from US $ 400 billion in 2016 and forecast to reach US $ 944 billion in 2020. The survey estimates that the cross-border EC market in Japan targeting to the U.S. and China, which are the two major countries, will grow by 1.72 times for US, 1.84 times for China during the 4 years from 2016 to 2020 respectively.It is expected that cross-border EC will be grown with "travel after" consumption of foreign visitors of Japan and the event focuses on such a utilization of high potential cross-border EC.

Inbound Marketing

Overseas Marketing

CROSS-BORDER EC

MARKETING

● Global marketing● Digital marketing● Inbound marketing support services● SNS marketing support services● Movie production services● Local brand consulting● Tourism theme planning support● Marketing services/solutions using wireless LAN(Wi-Fi)

COMPANY AND ORGANIZATION

● Companies doing overseas business● Companies seeking to increase sales to foreigners● Companies developing business for foreigners visiting Japan● Municipalities and organization promoting inbound measures

INDUSTRY

● Retail● Accommodation● Sightseeing/Travel● Transportation● Manufacturing

● Food● ICT services● Municipalities● Various organizations, etc.

JOB CATEGORY

● Corporate management● Corporate planning● Human resources / training● Overseas business development

● Overseas marketing● Product planning / Marketing● Inbound Marketing● Information system

SERVICES

● Electronic payment services● Duty free service systems● Finance and insurance● Security equipment and services● Various shared services● Digital signage● Geographic information systems

MULTI LANGUAGE COMMUNICATION

● Translation systems / software● Interpretation services● Call center with multi-language support● Website production with multi-language support● Service robots/AI● Language education services

CROSS-BORDER EC

● EC consulting● Website creation● EC mall● Invoicing and payment systems● O2O (Online to Office) solutions● Order-entry and inventory-management systems● CRM systems● Network infrastructure● Distribution system and services● Various EC related services

In addition to exhibition, Keynote and theme sessions are scheduled as organizer’s planned session and provided information that will give a hint to resolve a visitors' issue by showing latest case studies and success stories.

2017 Keynote Speaker (INBOUND JAPAN 2017)

Mr. Ashizu Takayuki, Chief Shinto priests Mr. Masaru Ohnishi, Chairman of Japan Airlines

“Approach to World Heritage by Munakata City”

“JAL's sophisticated social initiatives leading to regional revitalization and human inflow expansion in Northeast Region of Japan”

Mr. Yoshihide Suga, Chief Cabinet Secretary of Japan

“Government's efforts toward realization of "tourism developed country"

Mr. Naofumi Yoshida, Chairman and CEO, istyle China

Mr. Satoshi Seino, Chairman, East Japan Railway Company

“istyle's cross-border EC strategy that challenges remarkably growing China market”

“JR East's efforts toward realization of sightseeing developed country Japan”~For the era of Inbound 40 million visitors”

Mr. Hironori Yamakawa, President & CEO, BE FORWARD

“A way to sell of absolutely top company of overseas Export E - Commerce (cross - border EC)”

Mr.Ryoichi Yamamoto, CEO , J.FRONT RETAILING Co., Ltd.

Mr. Tomoe Makino, President & CEO, TripAdvisor Japan

“Trends of Inbound business and Efforts of J. Front Retailing”

“How to approach travelers all over the world? By using word-of-mouth communication of Trip Adviser.”

Mr. Takeyoshi Oe, General Manager, Henn na Hotel, HUISE TEN BOSCH Co., Ltd.

“Test room of the future type service industry. About Entry Group in "Henn na Hotel"”

Mr. Yoshiaki Nakamura, President & CEO, Japan Inbound Solutions Co., Ltd.

Mr. Yoshihiko Oshima, Executive Director, Blue Studio Co., Ltd.

“Trends of Inbound business and Future prediction”

“Revitalization of regional value by Renovation - People play a leading role for a small town development”

Mr. Yuji Hirako, President & CEO, All Nippon Airways Co., Ltd.

“About Key role taken by ANA Group in Regional creation of countryside”

Example of Speakers● Corporate executives actively engaged in oversea marketing and cross-border EC● Corporate executives actively engaged in inbound customer acquisition and marketing● Introduction of inbound initiatives and measures for overseas market by municipalities and central government agencies.● Specialist on overseas and inbound marketing, opinion leaders, etc.

Source: METI (Ministry of Economy, Trade and Industry)

United States（100 million yen）（100 million US Daller）China

Japanese cross-border EC market potential in major countries Global cross-border EC market size

0

2000

4000

6000

8000

10000

PRODUCTS & SERVICES for Exhibition

TARGET VISITORS

Organizer planned sessions, etc.

0

5000

10000

15000

20000

2016 20162017 20172018 20182019 20192020 2020

6,1567,092

8,1419,341

10,61810,366

13,372

15,592

17,419

19,053

4,000

5,300

6,760

8,260

9,940

Purpose of holding

Selling ‘Japanese Products, Foods, History, Culture, Nature,

People and Technologies, etc.’to the world

Increase foreign visitors to Japan and related sales

Regional activation, products, experiences, Improve convenience

for visitors to Japan

We also focus on high potential cross-border EC market.

The number of foreign visitors to Japan was 23.79 million on the October 2017 (estimated by JNTO), and it has been expected surely exceeding 24 million of the previous year. Experience-based services have been drawing much attention, and the movement to develop new type of services has become active. On the other hand, in the retail industry, many news reports that inbound related sales of department stores exceeds the one of previous year. By strengthening marketing activities and improving convenience of services for foreign visitors, it becomes easier to increase sales and to attract customers to the region.Nikkei BP will hold a general exhibition named "Global Business WEEK" in July 2018 to enhance Japan's international competitiveness. Though "Inbound Japan" held twice in the past, Nikkei BP expands it further and renamed as "Overseas & Inbound marketing 2018", that focuses not only on inbound business but also overseas marketing activities including cross-border ECs. This exhibition creates a place to get case studies, tips and solutions to solve the issues of selling Japanese products, culture and technologies to overseas markets and to foreigners.It is much appreciated if you can consider to be a sponsor or an exhibitor of this event.

According to a survey published by the Ministry of Economy, Trade and Industry in April 2017 (chart), the global EC market will continue to grow at double digit annually, which is from US $ 400 billion in 2016 and forecast to reach US $ 944 billion in 2020. The survey estimates that the cross-border EC market in Japan targeting to the U.S. and China, which are the two major countries, will grow by 1.72 times for US, 1.84 times for China during the 4 years from 2016 to 2020 respectively.It is expected that cross-border EC will be grown with "travel after" consumption of foreign visitors of Japan and the event focuses on such a utilization of high potential cross-border EC.

Inbound Marketing

Overseas Marketing

CROSS-BORDER EC

MARKETING

● Global marketing● Digital marketing● Inbound marketing support services● SNS marketing support services● Movie production services● Local brand consulting● Tourism theme planning support● Marketing services/solutions using wireless LAN(Wi-Fi)

COMPANY AND ORGANIZATION

● Companies doing overseas business● Companies seeking to increase sales to foreigners● Companies developing business for foreigners visiting Japan● Municipalities and organization promoting inbound measures

INDUSTRY

● Retail● Accommodation● Sightseeing/Travel● Transportation● Manufacturing

● Food● ICT services● Municipalities● Various organizations, etc.

JOB CATEGORY

● Corporate management● Corporate planning● Human resources / training● Overseas business development

● Overseas marketing● Product planning / Marketing● Inbound Marketing● Information system

SERVICES

● Electronic payment services● Duty free service systems● Finance and insurance● Security equipment and services● Various shared services● Digital signage● Geographic information systems

MULTI LANGUAGE COMMUNICATION

● Translation systems / software● Interpretation services● Call center with multi-language support● Website production with multi-language support● Service robots/AI● Language education services

CROSS-BORDER EC

● EC consulting● Website creation● EC mall● Invoicing and payment systems● O2O (Online to Office) solutions● Order-entry and inventory-management systems● CRM systems● Network infrastructure● Distribution system and services● Various EC related services

In addition to exhibition, Keynote and theme sessions are scheduled as organizer’s planned session and provided information that will give a hint to resolve a visitors' issue by showing latest case studies and success stories.

2017 Keynote Speaker (INBOUND JAPAN 2017)

Mr. Ashizu Takayuki, Chief Shinto priests Mr. Masaru Ohnishi, Chairman of Japan Airlines

“Approach to World Heritage by Munakata City”

“JAL's sophisticated social initiatives leading to regional revitalization and human inflow expansion in Northeast Region of Japan”

Mr. Yoshihide Suga, Chief Cabinet Secretary of Japan

“Government's efforts toward realization of "tourism developed country"

Mr. Naofumi Yoshida, Chairman and CEO, istyle China

Mr. Satoshi Seino, Chairman, East Japan Railway Company

“istyle's cross-border EC strategy that challenges remarkably growing China market”

“JR East's efforts toward realization of sightseeing developed country Japan”~For the era of Inbound 40 million visitors”

Mr. Hironori Yamakawa, President & CEO, BE FORWARD

“A way to sell of absolutely top company of overseas Export E - Commerce (cross - border EC)”

Mr.Ryoichi Yamamoto, CEO , J.FRONT RETAILING Co., Ltd.

Mr. Tomoe Makino, President & CEO, TripAdvisor Japan

“Trends of Inbound business and Efforts of J. Front Retailing”

“How to approach travelers all over the world? By using word-of-mouth communication of Trip Adviser.”

Mr. Takeyoshi Oe, General Manager, Henn na Hotel, HUISE TEN BOSCH Co., Ltd.

“Test room of the future type service industry. About Entry Group in "Henn na Hotel"”

Mr. Yoshiaki Nakamura, President & CEO, Japan Inbound Solutions Co., Ltd.

Mr. Yoshihiko Oshima, Executive Director, Blue Studio Co., Ltd.

“Trends of Inbound business and Future prediction”

“Revitalization of regional value by Renovation - People play a leading role for a small town development”

Mr. Yuji Hirako, President & CEO, All Nippon Airways Co., Ltd.

“About Key role taken by ANA Group in Regional creation of countryside”

Example of Speakers● Corporate executives actively engaged in oversea marketing and cross-border EC● Corporate executives actively engaged in inbound customer acquisition and marketing● Introduction of inbound initiatives and measures for overseas market by municipalities and central government agencies.● Specialist on overseas and inbound marketing, opinion leaders, etc.

Source: METI (Ministry of Economy, Trade and Industry)

United States（100 million yen）（100 million US Daller）China

Japanese cross-border EC market potential in major countries Global cross-border EC market size

0

2000

4000

6000

8000

10000

PRODUCTS & SERVICES for Exhibition

TARGET VISITORS

Organizer planned sessions, etc.



Magazine AD







Sponsored Seminar



OUTLINE









Number of Visitor





Schedule















● Direct mail

Plan

Sponsor fees


Platinum



12 booths


6 booths 4 booths







● ● ●

Gold Silver




ー

ー



Seminar Package

● 250 people room


2,700,000yen1,296,000yen702,000yen




● Corner Option


604,800 yen

54,000 yen


1 booth type:











324,000 yen





Type A

Parapet

Type A

Parapet



Magazine AD







Sponsored Seminar



OUTLINE









Number of Visitor





Schedule















● Direct mail

Plan

Sponsor fees


Platinum



12 booths


6 booths 4 booths







● ● ●

Gold Silver




ー

ー



Seminar Package

● 250 people room


2,700,000yen1,296,000yen702,000yen




● Corner Option


604,800 yen

54,000 yen


1 booth type:











324,000 yen





Type A

Parapet

Type A

Parapet

Documents

Promotional activities to attract visitors Exhibition ...Though "Inbound Japan" held twice in the past, Nikkei BP expands it further and renamed as "Overseas & Inbound marketing 2018",