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Promotional methods

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Page 1: Promotional methods

By Daniel Gleeson

PROMOTIONAL METHODS

Page 2: Promotional methods

• To promote my magazine I have started to think about

different but really effective ways to make my magazine more

out there so it can been seen by more people and can become

more popular. Also to increase the readership and the amount

of sales and by doing this I could attacked more customers

and different types of customers. I have the money to invest

so any way possible to get my magazine out there I can afford

and will to make my magazine more of a success. I could

promote it by making TV adverts and having radio mentions

but I think it would be better to advertise it on the sides of

transport and also billboards because more people will see it.

INTRODUCTION

Page 3: Promotional methods

• As I said in the introduction I think that transport will be a

really good way to promote my magazine. The first way would

be to promote my magazine on London buses because they

travel very far, they are everywhere and they are always used by

the public to get around so they will always see it. By using

buses I will get a lot of exposure and attention which will

really benefit my magazine.

• Also I will use London black cabs because they are all over

London and that is the capital of England so there will be

loads of customers there because it has a massive population.

So this will also benefit my magazine a lot.

TRANSPORT

Page 4: Promotional methods

• These are very effective and very large which is good because

then I can attract the maximum amount of attention to my

magazine. If I locate my billboard in a good place it will get a

lot of attention like if I put them on a main road or dual

carriage way then people can see it as they drive and loads of

people drive so I will get a lot of attention towards my

magazine. Also I could put it on underground station walls so

people can see it as they get on the train and the trains are

always very busy so it will attract more customers because they

might want to read on the train. Finally if I include something

unique and different I can excite some of the potential

customers to buy my magazine.

BILLBOARDS