Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT

Objective1. Create KOPOKO’s awareness audience.2. Drive Brand Visibility3. Induce trial Purchase 4. Create Strong Brand Equity Target Audience

For Coffee & Chocolate:

Primary: Age Group: 2- OnwardsUrban & Semi Urban AreasSocial Class: A+, A & B Professionals, Businessman, Students, Housewife Etc.

Secondary:Distributors, Dealers, Retailers, Other Channel Partners.

Tertiary : City Corporation, Commissioner, Religious Leaders

Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT

Promotional Techniques we will implement to promote the Brand KOPIKO:• T-Shirt/ Uniform (for Tea vending, S.R, Delivery Man, Tea Boy)• Tea stall canopy & umbrella. Tea Stall & Cigarette Shop Branding (PVC Sticker)• Grocery Shop Branding• Wall branding (School walls, public walls with moral dialogues).• Modern Trade activation & Branding. • School, College & Universities branding & Promotion• Mascot/Coffee man • Social Media promotion (Application game, quiz competition, page promotion)• Traffic Sticker ( Approved by City Corporation)• Vehicles Branding• Corporate/ Consumers/ Institutional Giveaways• Fair Participation• Sponsored Events School tournaments (Skating, Football, Health Awareness campaign ( Nutrition Products, fast aid campaign, accident prevention awareness Concert & Celeb endorsement

• Footpath Branding• Parking Stands Branding• Banner/ Festoon/ Billboards/ Flyers

Let’s have a look how it will work !

Promotional Plan For KOPIKOBy SHUNNO ENTERTAINMENT (Cont.)

T-Shirt

T-Shirt/ Uniform (For Tee seller, S.R, Delivery Man, Tea Boy)

CostingSL No. Quantity Category Cost Time Line Amount

1 150 1 350 Start Up 52500

2 350 2 280 Start Up 98000

3 550 3 170 Start Up 93500Total: 244000

Tea Stall & Cigarette Shop Branding

Tea Stall & Cigarette Shop Branding1. Shade Umbrella & Roof extension2. Tea Stall & Cigarette Shop Branding

Costing (Umbrella & Roof Extension)

Costing (vinyl pasting) SL No. Division Number of Shop Amount1 Dhaka 1500 12000002 Chittagong 600 4700003 Sylhet 400 3100004 North Bengal 200 1750005 Barisal 200 1750006 Khulna 200 175000

Total 2505000

SL No. Division Number of Shop Amount1 Dhaka 450 4050002 Chittagong 150 1350003 Sylhet 100 900004 North Bengal 100 900005 Barisal 100 900006 Khulna 100 90000

Total 900000

Traffic Sticker ( Approved by City Corporation)

It will be used as CSR tool. Sticker will contain traffic signs & reminders. Specific market area, School area, Educational Institutions area, Mosque area, Temple area, Hospital Area etc will be its activation area. Sticker will show the KOPIKO Brand along with the traffic signs & social reminders.

Traffic StickerCOSTING

(Including Stand Making & Promoters payments)

SL No. Area Points Cost Per Sign (AVG)

Amount

1 Dhaka City 500 1000 5000002 Chittagong City 100 ,, 1000003 Barisal City 50 ,, 500004 Shylet City 100 ,, 1000005 Khulna City 50 ,, 500006 Rajshahi City 50 ,, 50000

Total: 850000

KioskKiosk’s will be placed @ Super Malls food court areas. It will be run by 2/3 promoters

with the emphasized visibility of KOPIKO brand. They will sell KOPIKO Coffee & Chocolates there, sometimes on occasion they will also do free sampling there.

KOPIKO KIOSK

COSTING(Including Kiosk Making & Promoters payments)

SL No. Super Mall Duration Amount

1 Basundhara City 2 Months 450000

2 Jamuna Future Park 3 Months 400000

Wall Branding (School walls, public walls with morals)

Wall Branding Walls in front of school areas will be branded with moral writings.Walls near university areas & public places will be branded with funny

taglines. Costing

SL No. Area Coverage Amount

1 Dhaka Division 300 300000

2 Chittagong Division 100 100000

3 Barisal Division 50 50000

4 Shylet division 50 50000

5 Northan Division 100 100000

6 Khulna Division 50 50000Total: 650000

Grocery Shop BrandingMini gondola Chocolate StandChocolate Box brandingDisposal/ recycling basketsHanging BannerSignboard (PVC/ Vinyl )Mega Jar

Grocery Shop BrandingCosting

SL No. Area Coverage Amount

1 Dhaka Division 400 480000

2 Chittagong Division 100 120000

3 Barisal Division 25 30000

4 Shylet division 50 60000

5 Northan Division 50 60000

6 Khulna Division 50 60000

Total: 810000

Vehicles Branding

Vehicles BrandingCosting (Total)

Only for Dhaka

SL No. Route No. of Buses Duration Amount

1 Uttara Route 3 2 months 270000

2 Mirpur Route 3 2/3months 270000

3 Dhanmondi- Mdpur

5 2/3 months 425000

4 CNG 100 6 months 80000

Total: 1045000

Social Media promotion1.Application game2.Quiz competition3.Page promotion4. Viral Video

Social Media promotionCosting

SL No. Technique Timeline Amount1 FB page promotion All the year 80000

2 FB Game/ Quiz application/Gift Card

6 times a year 50000

3 YouTube/FB Viral Video Making & Boost up

10 Video or more!! 500000

Total: 630000

Participation in Different Fair Participating in different fairs like Trade fair, Food Fair Etc. will increase the level

of visibility & mass communication of KOPIKO.

Participation in Different FairCosting

SL No. Fair Name Timeline Amount1 DITF December- Jan 500000

2 CITF Jan-Feb 300000

3 Food Festival Nov- Dec 50000

Total: 850000

Mascot/Coffee ManMascot/Coffee man in different public places, public parks , festivals can give a

great vibe!!

Mascot/Coffee ManCosting(Total)

SL No. Type Number Activation Day & Area

Amount

1 Coffee Man 10 Everyday/ Different Territories

130000(1st Month)100000 (regular)

2 Mascot 3 Multi Mall & Festival like Pahela Baishakh

90000(1st Month)40000 (Regular)

Total For the year: 1260000

Modern Trade activation & Branding1.Merchandising.2.Exclusive shelf rent & design. 3.Promotional Offer(product & season wise & complementary gift/ bundle offer)

Modern Trade activation & Branding Costing

Merchandising:13000/15000 per Merchandisers.Exclusive Self Rent & Self Design: As per requirements. (15-50 thousand BDT per Month)Promotional Offer: As per seasonal product offers & requirements.

Foot path BrandingCreating Public awareness by funny dialogs ;)

Foot path BrandingSL No. Type Number Amount

1 Dhaka 500 100000

2 Chittagong 200 40000

3 Khulna 150 30000

4 Barisal 100 20000

5 Shylet 150 30000

6 North Bangle 150 30000

Total: 250000

Banner/ Festoon/ Billboards/ Flyers

Banner/ Festoon/ Billboards/ Flyers

SL No. Type Number Amount

1 Billboards 5 1500000

2 Banner 1000 150000

3 Festoons 2500 237500

4 Flyers 1000 Shops 55000

Total: 1942500

Costing

Parking Stands Branding

Parking Stands BrandingCosting

SL No. Areas Number Amount

1 Super Markets, Malls, Schools, Universities, Colleges Etc.

500 400000

Corporate/ Consumers/ Institutional Giveaways

Corporate/ Consumers/ Institutional GiveawaysCosting

SL No. Type Number Amount

1 Coffee Mug 500 45000

2 Lighter 5000 60000

3 Pen Holder 500 37500

4 Fancy Wrist Belts 2000 160000

Total: 302500

School, College & Universities branding & Promotion1. Book Cover for children's book2. menu card3. Stickered Furniture4. table cover5. bill pay token6. Campus activation (Free sampling, Quiz Competition, Game etc.)7. Washroom Mirror (Feeling Tired? Try KOPIKO ;)

School, College & Universities branding & Promotion

CostingSL No. Type School &

CollegeUniversities Amount

1 Dhaka 20 10 9000002 Chittagong 10 3 3900003 Shylet 10 0 3000004 Barisal 5 2 2100005 Khulna 5 3 2400006 North Bengle 5 1 180000

Total: 2220000

Big Wall Clock @ Public Place

Entrance of class, Beside Lift Doors, Mosques, Medicals etc.

Big Wall Clock @ Public PlaceCosting

SL No. Type Number Amount

1 Dhaka 40 200002 Chittagong 20 100003 Shylet 10 50004 Barisal 10 50005 Khulna 10 5000

6 North Bangle 10 5000

Total: 50000

Events & Sponsored Events

Events By KOPIKO:1. Honesty Vs Dishonesty Campaign (With Viral Video)

2. Free Taxi ( With Viral Video)

3. Health Awareness Campaign ( Nutrition, First Aid, Accident prevention)

Events Sponsored By KOPIKO: 1. Inter university/ School/ College Tournaments 2. Local & National Musical Bands Concert Etc.

Events & Sponsored EventsCosting

SL No. Events Timeline Amount

1 Honesty Vs Dishonesty(13 Places; In Dhaka 7 & outside Dhaka 6 Divisions)

1 month ( For Shoot & post production))

800000

2 Free Taxi 7 Days ( For Shoot & Post Production)

600000

3 Health Awareness Campaign for school Students

10 Schools1 Month

150000

4 Inter university/college/ School Tournaments

10 tournaments 400000

5 Concerts 5 325000

Total: 2275000

Total BudgetSL No. Subjects Amount1 T-Shirt 2440002 Tea Stall & Cigarette Shop Branding 34050003 Traffic Sticker 8500004 Kiosk 8500005 Wall Branding 6500006 Grocery Shop Branding 8100007 Vehicles Branding 10450008 Social Media promotion 6300009 Participation in Different Fair 85000010 Mascot/Coffee Man 126000011 Foot path Branding 25000012 Banner/ Festoon/ Billboards/ Flyers 194250013 Parking Stands Branding 400000

Total Budget (Cont.)SL No. Subjects Amount14 Corporate/ Consumers/ Institutional Giveaways 30250015 School, College & Universities branding &

Promotion2220000

16 Big Wall Clock @ Public Place 5000017 Events & Sponsored Events 2275000

Sub Total: 18034000Agency Commission ( 5%) : 901700Total: 18935700

Thank You!!