Promzone 2.0: new life of the industrial

pastOctober 2009, Moscow,

Russia

Session Promzone 2.0

Educational wrap-up (2 days): lecturesworkshopsround-table

Future City Game (1 day)

Location

P

Partners

British Council - initiator

Design-plant Flacon – territory and stakeholder

Theory and practice – online/offline platform for lectures

Aim of the Game

To generate new ideas for the development of the Butyrsky district’s infrastructure and design-plant Flacon as it’s creative and cultural centre, facilitate the dialogue between all stakeholders

Complexity of the Aim

Participants

Players:Business: representatives of design-plant Flacon and

tenantsCreatives: architects, designers, European urban designersLocal authorities: local youth chamberCitizens: non-profit educational and social organizations

Non-players:Public audienceExperts

Ideas

Green Square – sustainable centre of green technologies and entertainment

Social incubator “made in Butyr” – “a plant of idea production”

Mobile Kiosks – mobile work/live units to rent

I & Co. – rebranding the image of the district using the existing assets

Winning Idea – Platforma Market

place for design and flee market, entertainment and events

the design production, art works of Flacon artists and businesses are displayed and sold

located on the way fromthe city center to the airport

and the ski resort.

Success Indicators

Games Masterintegrating local authorities and citizens into the area development facilitating the dialogue of diverse social

groups

Design-Plant Fracongenerating innovative and feasible ideas for

Flacon development

Games Master’s experience

Managing diverse team interaction

Compromise between participants’ availability and following steps of the game

Reasonable balance of time and effort spent on each step

Winning Idea – Platforma Market

Platforma Mark ET– a local Hub