Embed Size (px)
DESCRIPTION
Propadoo is the first of its kind online solution that systematically collects real-time testimonials, streams them to your website & social community and never forgets to ask your customers for referrals.
Citation preview
1Propadoo Confidential
Propadoo Confidential
Solving 2 Problems
►Generating recognition content (testimonials & references) is not easy, unpleasant & therefore last on the to-do-list
►Managing & promoting recognition content is still being done in a web 1.0 way which is fragmented and inefficient
2
Propadoo Confidential
What IS Working“Customer Referrals”
► Interruption Marketing not working well anymore (Caller ID, Spam Filters, DVR’s)
►Marketing costs rising, increased competition, lead purchasing costs rising
►Statistics show 45% of businesses are chosen based on recommendations of others - www.insidecrm.com
3
Propadoo Confidential
Why Are These Problems Important To Your Business?
►Products & services with reviews & testimonials have a 12.5% higher conversion rate than those without
►Products & services with 5+ reviews & testimonials have a 74.5% higher conversion rate than those without reviews
* Based on a detailed analysis by online research firms Pollara & Nielson
4
Propadoo Confidential
TestimonialsOld School
►Wait for the occasional letter/email from a happy customer or verbally request
►Testimonials usually end up in someone’s email folder, not shared or promoted
►Promotion is cumbersome, static & lacks credibility Putting on website is cumbersome Testimonials are static Know very little about sources
5
Propadoo Confidential
ReferencesOld School
►“Does anyone have a good reference or two for me to use?” Scrambling to find one, emailing the other sales reps
►Nobody keeping track of the number of contacts per reference
►Rely on prospect to get a hold of references before competition closes deal
6
Propadoo Confidential
Testimonials & ReferencesPropadoo Way – In The Cloud
►Testimonials are generated automatically at every online customer touch point
►Testimonials are hosted & managed in the cloud, a central depository
►Testimonials are fluid not static, promoted through streaming & push technologies
►References easily produced, shared & always current 7
Propadoo Confidential
Applications
►Generating Testimonials Email, website, blog, crm, email mktg
►Getting Found – Search Engines►Getting Found – Real-Time Search
Twitter, OneRiot►References for Proposals
8
Propadoo Confidential
Applications
►User-Generated Content►Recognition Content for Online Resume►Employee Recognition►Shared Testimonials & References
9
Propadoo Confidential
Customer ReferralsOld School
►Relying on employees to ask Forget/avoid it Don’t follow best practices
►No convenient way to give referrals
►No easy way to reward customers
12
Propadoo Confidential
Customer ReferralsWeb 2.0 Way
►Online system automatically asks for referrals
►System asks for referrals right when your happy customers are paying your company a compliment
►System offers easy online solution to reward customers for referrals
13
Propadoo Confidential
Referral Request
14
