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PROPAGANDA
Propaganda: An extreme form of persuasion for the purpose of
getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one
side of a situation is presented.
Propaganda Techniques
Methods-not based on facts-that are used to make an argument more persuasive. Critical readers need to watch out for them whether they are used on purpose or by accident.
Card Stacking Presenting only the positive
information and leaving out anything that may be negative.
Repetition
When a jingle or product name is repeated over and over
The purpose is to get it stuck in your head so you will buy the product
Fear plays on deep-seated fears; warns
the audience that disaster will result if they do not follow a particular course of action.
Example: an insurance company pamphlet includes pictures of house destroyed by floods
Glittering Generalities
Emotionally appealing words are used to describe a product or idea, but no evidence is given to support it.
Guess the technique(s)! http://www.hulu.com/watch/8089/super-bowl-xlii-ads-etrade-bobo-th
e-clown
http://www.youtube.com/watch?v=UNabu9daJUc
http://www.hulu.com/superbowl/55709/super-bowl-xliii-ads-monster-need-a-new-job
http://www.youtube.com/watch?v=OWtZ_C0DS1s&feature=related
http://www.hulu.com/superbowl/55646/super-bowl-xliii-ads-doritos-crystal-ballhttp://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot-item
http://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake-3d
http://www.hulu.com/superbowl/55639/super-bowl-xliii-ads-cheetos-chester-the-cheetah
http://www.hulu.com/watch/55725/super-bowl-xliii-ads-firestone-taters
Emotional Appeal The use of fear, humor, something
sad, etc. to get your attention and remember a product.
Generate Examples
With a partner, come up with two examples for each propaganda technique-you may not use the examples we discussed in class!
COCA COLA
http://www.youtube.com/watch?v=ieSzsh4hJWI
What’s G?
http://www.youtube.com/watch?v=X4dm-OnmLXY
Dodge
http://www.youtube.com/watch?v=AW4xpf7H9eU
Disney
http://www.youtube.com/watch?v=sDV888linsw
Helzberg
http://www.youtube.com/watch?v=1YHrgIzGBdg