PropagandaIdeas, information or allegations spread deliberately to

further one’s cause or to harm an opposing cause. Propaganda is used to influence the thinking of others.

Name Calling

Gives “bad name” to people, products, groups, nations, races, beliefs, and ideals

Name Calling

Name Calling

Pepsi vs. Coke

Sometimes the name calling will be subtle; implying that one product is better than another

Glittering Generalities

Uses appealing words/ images without giving any concrete idea about what is being advertised.

Often uses words like brotherhood, liberty, justice, freedom, motherhood, and apple pieStalin

Glittering Generalities

Glittering Generalities

5 React gum

“Everyone experiences it differently”“Stimulate your senses”

Transference

Advertisers have us transfer approval from something we readily approve of to their program.

“If we approve of one, then, we have to accept the other.”

Uses the power of symbols

Transference

Beer commercials often center around sports so that drinking takes on a healthy image which is far from the truth

Transference

Bud Light

You like football? Then you’ll like Bud Light.

The Testimonial

Uses personal interviews/endorsements to persuade us

The more prominent the person, the more powerful the testimony

The Testimonial

Be like Mike

The Testimonial

Clay Matthews shoe commercial

Clay Matthews thinks these shoes are great, so should you!

The Plain Folks

Uses words or images to portray “just ordinary folks” to convince us that they are in tune with people like us.

Politicians are famous for this

The Plain Folks

Xfinity

Clorox

Advertisers use “every day/ordinary” people in their ads to show that they know what our lives are like

Card Stacking

Only part of the truth is highlighted

Negative aspects of the product are left out, written in fine print, or said so fast the consumer can’t hear it

Card Stacking

◦Common side effects are diarrhea, upset stomach, muscle and joint pain, and some changes in blood tests.

Abilify

Do the positives outweigh the negatives???

Bandwagon

Urges us to join everyone else

“Everyone’s doing it”

Bandwagon

McDonalds commercial

You should participate to be part of the “in-crowd”