Propaganda Pp

8/13/2019 Propaganda Pp

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Propaganda and PersuasivePropaganda and PersuasiveTechniquesTechniques

What is it?What is it?

What does it do?What does it do?


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What is propaganda?What is propaganda?

The process of spreading ideas, information, or rumor to help orThe process of spreading ideas, information, or rumor to help orhurt a known cause, political system, or viewhurt a known cause, political system, or view

Ideas, facts, or allegations spread to further oneIdeas, facts, or allegations spread to further ones cause or tos cause or todamage an opposing causedamage an opposing cause

Used in commercials, advertisements, political campaigns, newsUsed in commercials, advertisements, political campaigns, news

programs, etc.programs, etc.

These messages have been carefully designed to influence ourThese messages have been carefully designed to influence ouropinions, emotions, attitudes and behavioropinions, emotions, attitudes and behavior


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Persuasive TechniquePersuasive Technique

Basically, uses the same methods as propagandaBasically, uses the same methods as propaganda

Often used in letters, editorials, articles, and newspapers toOften used in letters, editorials, articles, and newspapers to

influence the outcome of a situation or to sway someone to thinkinfluence the outcome of a situation or to sway someone to thinkasasthe writer doesthe writer does

Most successful when used with good solid facts to support theMost successful when used with good solid facts to support the

argumentargument

It is always helpful to anticipate what questions will be askedIt is always helpful to anticipate what questions will be asked oror

what opinions will be voiced that are different than yourswhat opinions will be voiced that are different than yours


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Bias and StereotypesBias and Stereotypes

Bias:Bias:

Shows a oneShows a one--sided view of thesided view of the

product or topicproduct or topic

Uses words that direct theUses words that direct the

reader/viewer to feel, act, orreader/viewer to feel, act, or

believe the way the authorbelieve the way the author

doesdoes

Little information is givenLittle information is given

about other pointsabout other points ofof viewview

Stereotype:Stereotype: an exaggerated belief, imagean exaggerated belief, image

or distorted truth about aor distorted truth about aperson or groupperson or group a generalization that allowsa generalization that allows

for little or no individualfor little or no individualdifferences or socialdifferences or social

variation.variation. based on images in massbased on images in mass

media, or reputations passedmedia, or reputations passedon by parents, peers andon by parents, peers andother members of society.other members of society.

can be positive or negativecan be positive or negative


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Propaganda and Persuasive TechniquesPropaganda and Persuasive Techniques

Propagandists use aPropagandists use avariety ofvariety of propagandapropaganda(persuasive) techniques(persuasive) techniques totoinfluence opinions and toinfluence opinions and toavoid the truth.avoid the truth.

Often these techniquesOften these techniquesrely on some element ofrely on some element ofcensorship orcensorship or

manipulation, eithermanipulation, eitheromitting significantomitting significantinformation or distortinginformation or distortingit.it.


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TechniquesTechniquesNameName--CallingCalling Names or words used to create aNames or words used to create a

specific feeling, positive or negative,specific feeling, positive or negative,about a person or item withoutabout a person or item withoutsupporting evidencesupporting evidence

StereotypesStereotypes

InsultsInsults

Used with sarcasm inUsed with sarcasm intone of voicetone of voice

GlitteringGlitteringGeneralitiesGeneralities

Uses positive, lofty language toUses positive, lofty language todescribe a small thing or ideadescribe a small thing or idea

Make vague or empty promisesMake vague or empty promises

DoesnDoesnt give many detailst give many details

Sounds too good to beSounds too good to betruetrue

Fantastic promisesFantastic promises

BandwagonBandwagon Urges others to do what everyoneUrges others to do what everyone

else is or isnelse is or isnt doingt doingMakes you think you will shut out ofMakes you think you will shut out ofthethe in crowdin crowd if you donif you dont have thist have thisitem or do this thingitem or do this thing

Peer pressurePeer pressure

Associates guilt orAssociates guilt ornegative images with notnegative images with notdoing what everyone elsedoing what everyone elseis doingis doing

PlainPlain--Folks TalkFolks Talk Connects to theConnects to the common peoplecommon people totogain supportgain support

Uses either people unknown to theUses either people unknown to thegeneral population or someone wellgeneral population or someone well--known appearing as a commonknown appearing as a commoneveryday personeveryday person

Famous people doingFamous people doingordinary thingsordinary things

WellWell--known personknown personreturns to his/her rootsreturns to his/her roots


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FlagFlag--WavingWaving Invokes a feeling of patriotismInvokes a feeling of patriotismconnected to a product, movie, orconnected to a product, movie, or

charactercharacterDoes not always have to support theDoes not always have to support theUSUS

Shows support for a certainShows support for a certaincity, state, or countrycity, state, or country

School spirit, team spiritSchool spirit, team spirit

TestimonialTestimonial Person speaking is wellPerson speaking is well--known withinknown withinthe communitythe community

May be positive or negativeMay be positive or negative

A firstA first--hand report about ahand report about aproductproduct

A second hand reportA second hand report

Principal recommends aPrincipal recommends abook to studentsbook to students

Celebrity advertisesCelebrity advertisesproductsproducts

PrestigePrestigeIdentificationIdentification

A wellA well--known person uses a productknown person uses a productMay be positive or negativeMay be positive or negative

An inferred message thatAn inferred message thatyou will achieve statusyou will achieve status

Famous person attached toFamous person attached toa bad habita bad habit

CardCard--StackingStacking Only tells one side of theOnly tells one side of the truthtruth Issue presented unfairlyIssue presented unfairlyOther side left outOther side left out


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TransferTransfer Contains a feeling or ideaContains a feeling or ideafrom words or pictures thatfrom words or pictures that

transfer an emotionaltransfer an emotionalresponse to the viewerresponse to the viewer

A link is made so the viewerA link is made so the viewer

assumes they will react, feel,assumes they will react, feel,

or get something in the sameor get something in the samewayway

Scare TacticsScare Tactics Uses language or picturesUses language or pictures

to frighten the viewerto frighten the viewerMay state that somethingMay state that something

bad will happenbad will happen

Car crashCar crash

Injury to a childInjury to a childCatastrophic illness likeCatastrophic illness like

cancer from smokingcancer from smoking

RepetitionRepetition A word, phrase, brandA word, phrase, brandname, or phone number isname, or phone number is

repeated (at least threerepeated (at least three

times) to make sure it istimes) to make sure it is

remembered by the viewerremembered by the viewer

Eat fresh.Eat fresh.He went to Jared.He went to Jared.

Prizes or rewardPrizes or reward Something is given awaySomething is given awayor can be wonor can be won

Think happy meal or prize inThink happy meal or prize in

the cereal boxthe cereal box

It might be an entry for aIt might be an entry for a

contest or a chance to win oncontest or a chance to win ona web site.a web site.


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CheckCheck -- upup

1.1. Identify theIdentify the

propaganda/persuasivepropaganda/persuasive

technique used in thistechnique used in this

ad.ad.

2. What does the advertiser2. What does the advertiser

want you to do or feel?want you to do or feel?


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CheckCheck -- upup

3. What technique is3. What technique is

used in this ad?used in this ad?

4.4. What does theWhat does theadvertiser want youadvertiser want youto feel or do?to feel or do?


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CheckCheck -- upup

5.5. Identify the bias of the writerIdentify the bias of the writerin this passage.in this passage.

6.6. What stereotype is apparentWhat stereotype is apparentin this passage?in this passage?

It's time to stop playing withIt's time to stop playing withthese kids! Times have changedthese kids! Times have changed

and the nature of the crimes hasand the nature of the crimes hasbecome more serious. Manybecome more serious. Manymore juveniles are committingmore juveniles are committingcrimes today than ever before.crimes today than ever before.

Juveniles who commit theseJuveniles who commit these

heinous crimes should pay theheinous crimes should pay theappropriate price. After all, theappropriate price. After all, themisbehavior and truancy ofmisbehavior and truancy of

yesterday are not the same as theyesterday are not the same as the

drug use and murder of today.drug use and murder of today.No matter what the age, if you doNo matter what the age, if you dothe crime you should do the time.the crime you should do the time.


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Terms to knowTerms to know

1.1. motivemotive:: a need or desire thata need or desire thatinfluences behaviorinfluences behavior

2.2. point of viewpoint of view:: an attitude oran attitude orfeeling about an issuefeeling about an issue

3.3. biasbias:: a slant in favor ora slant in favor oragainstagainst

4.4. factfact:: something that cansomething that can bebeprovenproven

5.5. opinionopinion:: something thatsomething thatcannot be proven; usuallycannot be proven; usuallyinvolves ones feelings about ainvolves ones feelings about asubjectsubject

6.6. beliefbelief:: a thought held to bea thought held to betrue no matter what the factstrue no matter what the factsareare

7.7. value judgmentvalue judgment:: thoughtsthoughtsbased onebased ones personal beliefss personal beliefs

8.8. speculative statementspeculative statement:: aastatement of something thatstatement of something thatcould logically happen in thecould logically happen in the

present circumstances.present circumstances.9.9. theorytheory:: an explanation thatan explanation that

may grow out of an hypothesis;may grow out of an hypothesis;tries to explain a wide varietytries to explain a wide varietyof circumstancesof circumstances

10.10. precedentprecedent:: examples ofexamples ofearlier actions or events thatearlier actions or events thatcan be used as an example in acan be used as an example in alater actionlater action

11.11. objectionobjection:: a statementa statement

against a statement, theory, oragainst a statement, theory, oractionaction..12.12. consequencesconsequences:: those actionsthose actions

or reactions that happen as aor reactions that happen as aresult of something being doneresult of something being done

or saidor said

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Propaganda Pp