Property prices have escalated by 30- 40 % this year Home decor
is often looked as an extra cost Person living on rent dont want to
spend their extra earnings on another persons dwelling BUT Having a
low BUDGET does not mean you cant go BIG on Ideas Slide 2 Bored of
your room but low on your budget? WE are your SOLUTION! OWNERS:
Bushra Irfan Kulsoom Arshad Wajeeha Naumaan Asad Habib Daniyal
Hashmat Slide 3 Value Proposition For all the discerning,
creative-minded young clients who seek assistance for transforming
their room to become a unique and personalized expression of
themselves, Cribz is an interior designing business that aims to
provide client- oriented room design services, ranging from small
scale room dcor to complete large scale furnishings, within a fixed
budget provided by the customer Slide 4 FF Extravagance Fixed
service packages Huge initial start-up cost Price of products Our
commissions Work force Fixed budget interior designing Use of
recycled material Furniture redesigning Providing our contractual
workforce to customers only wanting workers. Customization Online
presence Use of Personal resources and contacts Raise Create
Eliminate Reduce THE FOUR ACTION FRAMEWORK Slide 5 Slide 6 Slide 7
The combination of the team and their skill sets Small and
manageable that most of the established interior designing
companies of Lahore are unable to match. Team and their skill sets
Recycling and Reusing the old and seemingly useless items Slide 8
Cost Effective Approach; Low Costs High Level of Customization
Slide 9 Asad Habib Head of management and Administrati on Daniyal
Hashmat Finance Manager Wajeeha Nauman Marketing and Sales Bushra
Irfan Customer service Courses in interior designing Kulsoom Arshad
Marketing and Sales Slide 10 TARGET MARKET Slide 11 Customer fills
form Reqirements and Budgets Chooses a combination of work that can
be done in his budget Our Team visits the customers premises.
Design sketch provided to the customer Design and deadline for
completion finalised Half advance Payment Customer satsfaction form
filled Remaining payment received Slide 12 Phase 2 of DHA Lahore
Office in the residence of Daniyal Hashmat Ullah Rapid home
constructions taking place in this area In close proximity to
developing Phase 5, 6 and 8 Slide 13 Slide 14 EXISTING Major
Players - Interior Designing Kamran ShiekhNational H. N. Mukhtar
National Riaz Ur Rehman and Associates National Saad AzamNational
Nayyer Ali Dada National Zubair Associates Lahore Huma
AssociatesLahore Abid and AssociatesLahore COMPETITORS POTENTIAL
Direct competitors: Established interior designing firms expanding
to this niche. Indirect competitor: Complementary businesses
providing customized services within a fixed budget. VS. Slide 15
No barriers to entry Establishment of number of housing societies
has enlarged the scope of this sector Changes in fashion and
lifestyle Established supply chain Impressive portfolio Familiar
with the market and its practices Established names already have a
loyal clientele Our low business experience Presence of established
names Continually update ourselves to changing consumer tastes
Price escalation by regular suppliers Scope for interior designing
on small scale Big names take on large scale projects Big firms
have high overhead costs Big competitors focus on luxury Big firms
hire interior designers from outside Market fragmentation ensures
availability of suppliers and less bargaining power for them.
Strengths Threats Opportunities Weaknesses Slide 16 Buy supplies
directly from retail and wholesale shops Supply to our customers
directly to ensure quality and convenience Online and offline
orders Slide 17 Cost-Plus and competitive pricing Based on
preferences of budget 30% mark-up on the budget Charge lower than
our indirect competitors Slide 18 Cost-effective modes of
advertising Free one-room redesign party as a medium of gaining
publicity; buzz marketing Cost: No cost Word of mouth marketing:
Cost: No cost Complementary businesses like DESIGN IN to distribute
our flyers Cost: 70 per flyer Distribution of flyers in
universities; 100 per university Cost: 70 per flyer Business stalls
in YLES and Olympiad; 3 in a year Cost: 5000 per stall Social
Media; lucky draws and sharing tips Cost: No cost Email Marketing
Campaign Cost-effective modes of advertising Free one-room redesign
party as a medium of gaining publicity Buzz marketing No Cost Word
of mouth marketing No Cost Flyers Cost: 70 per flyer Complementary
businesses like DESIGN IN to distribute our flyers Distribution of
flyers in universities; 100 per university Slide 19 Business stalls
in YLES and Olympiad 3 in a year Only registration fee Social Media
No Cost lucky draws and sharing tips Email Marketing Campaign No
cost Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Slide 25
