A Proposal To:

Q LAS SOLUTION

Sales & Marketing Proposal

Proposal For Sales and Marketing Year 2011

Prepared By: Nizam Kamarudin

25 August 2011

MARKETING PROPOSAL 2011

MISSION STATEMENT

This marketing proposal is designed to help Q Las Solution to futher develop new business opportunities specifically in promoting various computer products such as laptops, printers, pen drives, etc. and services. This proposal will help the sales and marketing department in achieving their key result areas.

The main focus of the proposal are aimed to create and impart brand awareness not only to civil sector thus includes the private market niche. It is a practical and down-to-earth proposal that will give affects to Q Las Solution revenue throughout the last quarter for the year 2011.

OBJECTIVES

To uplift the image of Q Las Solution and its respective IT Garden

To convert the Q Las Solution to a newly improved and ideal spot as a prestige service provider in the heart of UUM Sintok and Changlun, Kedah

Rebranding of the Q Las Solution as a service hot spot whilst changing the IT Garden into a One-Stop-Prestige Centre not only for services but also for computer gadgets and peripherals plus as the main authorized laptop dealer or seller in UUM, Sintok and Changlun

‘Detoxify’ bad corporate image and provide a new and better platform for organizational growth and development

TRANSFORMATION PROCESS

Sentosa Plaza

Ground Floor

- Telecommunication Hub (Maintain Current Setting) Celcom, Digi or Maxis Customer Service Centre

- Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.

First Floor

- Information Technology (IT) Hub (Needs Some Upgrading) Provides Free Wifi (If Possible) Cyber Café (Internet Hub) – Under Sentosa Management or Tenants

Second Floor

- Health & Beauty Hub

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MARKETING PROPOSAL 2011

Slimming SPA

Third Floor

- Audio Visual and Electrical Appliances Hub Seng Hup, Seng Heng, etc.

- Recreational Hub Futsal Court

Fourth Floor and Fifth Floor

- Leisure Hub Cinema - Golden Screen Cinema (GSC) or Tanjung Golden Village (TGV)

Sixth Floor

- Sports and Health Hub Bowling Alley Gym - Fitness Centre - Fitness First, Celebrity Fitness, etc.

Sentosa Tower

First Floor

- F & B Centre Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.

- Banking Institution RHB Easy Branch

- Mini Post Office – Pos Malaysia- Police Kiosk – Rakan COP

Second Floor

- Leisure and Wedding Centre Leisure – Travel and Tours, Fishing and Golfing Centre Wedding One Stop Centre – Malay, Chinese and Indian Bridal / Wedding

Equipments Shops / Gallery

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MARKETING PROPOSAL 2011

Third Floor

- Telecommunication Centre Including Celcom, Digi or Maxis Customer Service Centre

Fourth Floor

- Information Technology (IT) Centre Provides Free Wifi (If Possible) Cyber Café (Internet Hub) – Under Sentosa Management or Tenants

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MARKETING PROPOSAL 2011

Fifth Floor and Sixth Floor

- Education One Stop Centre Colleges, Universities, etc. Stationery Shop

Seventh Floor

- Northern Multimedia Super Corridor (N-MSC) Hub MIMOS, MCMC, etc.

Eighth Floor and Nineth Floor

- Government Link Company (GLC) and Non Profit Organization or NGO Community One Stop Centre – YSB, Khazanah, ARB, etc.

Tenth Floor

- Registrar Of Company (ROC)- Other Offices

Supermarket (First Floor – Sixth Floor)

- To Be Confirmed

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MARKETING PROPOSAL 2011

TARGET MARKET

Priority

1. Colleges and Universities2. F & B3. Police Kiosk4. Bank5. IT6. Telecommunication7. Fitness & Health8. Cinema

Secondary

1. Beauty & Spa2. Audio Visuals and Electrical Appliances3. Swimming Pool (If Possible) – Roof Top of Sentosa Tower4. GLC, NPO & NGO

METHODOLOGY

1. Identifying the right organization and market niche for Sentosa Plaza and Sentosa Tower.

2. Deliverables through appointments, telephone calls, faxes and emails.

3. Promotional activities – Bowling and Futsal competition for government bodies (ie. school, departments, etc.), Liaise with TELCO for promotions on telecommunication gadgets (ie. CELCOM great deals, etc) or promotional rental fees for first six months or less (whichever is applicable), and Organize Educational Fair / Book Fair / Great IT Fair.

DEVELOPMENT

The development of the proposed project is divided in two sets of time frame:

1. Proposed time frame for Sentosa Plaza

2. Proposed time frame for Sentosa Tower

Prior to the above, the table below shows proposed projects for each landmark based on its respective floors.

Proposed Projects For Sentosa Plaza & Sentosa Tower

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MARKETING PROPOSAL 2011

Level Sentosa Plaza Sentosa Tower

Ground FloorChain Outlet Restaurant /

Bakery N/A

First Floor IT Hub & Cyber Cafe

F&B One Stop Centre

Mini Police Station / Kiosk

Mini Post Office

RHB Easy Branch / Kiosk @ EPF Branch + ATM & EPF E-Statement

Kiosk

Second Floor SPA & Slimming Parlour

Wedding One Stop Centre

Fishing Equipment

Golfing Equipment

Travel & Tours One Stop Centre

Third Floor

Audio Visual

Electrical Appliances

Futsal Court

Telecommunication One Stop Centre

Fourth Floor Mini Cinema / Indoor Paint Ball IT One Stop Centre & Cyber Cafe

Fifth Floor Mini Cinema / Snooker Hub Education One Stop Centre

Sixth FloorBowling

Fitness GymEducation One Stop Centre

Seventh Floor N/A Nothern MSC

Eighth Floor N/A GLC, NPO & NGO

Nineth Floor N/A GLC, NPO & NGO

Tenth Floor N/A ROC & Offices

Roof Top N/A Swimming Pool & Fitness Gym

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MARKETING PROPOSAL 2011

CONTACT

Nama Pegawai noorsaifulnizam kamarudin (nizam)Telephone 016-2852338E-mail alongkatana@gmail.com

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