美容團購 Proposal

Media Plan Strategies

• Branding : Yahoo HK / Facebook Fan Page

• Sales driven/ Database Collection: Discuss HK/Mingpao/ Maximizer/Facebook Banner Beauty Exchange/ Mingpao/ Amy Blog EDM

Screencap

Yahoo HK – Homepage – Static Mantle

Discuss HK – Homepage – LREC

Discuss HK – Run of beauty section – Super Banner

Mingpao – Run of site– Standard Banners

Maximizer - Run of Lady Network – Standard Banners

Beauty Exchange EDM

Amy Blog EDM

Mingpao EDM

Facebook Fan Page Showcase – ubuyibuy

- Wall

Facebook Fan Page Showcase – ubuyibuy

- Event

Facebook Fan Page Showcase – ubuyibuy

- Promotion

Facebook Fan Page Showcase – ubuyibuy

- Event

Facebook – Run of site – Social Ad

Site Profile

Discuss HK

Discuss HK is the no.1 online Forum in Hong Kong, reaching out to over 400,000 unique users per day consisting of Hong Kong users and Chinese living overseas.

Being one of the highest- ranking and highest-reaching Chinese forum with more than 1 million registered members.

Discuss HK

Age Gender

Education levelMonthly Income

Homepage monthly pageviews: 28 millions

Beauty Exchange

Beauty Exchange is one of the most popular Beauty & Fashion Communities for Women in Hong Kong.

Since its establishment in 2003, Beauty Exchange’s membership has quickly risen to exceed over 75,000 members who are actively engage in sharing of ideas, opinions and products exchange.

The philosophy of “Sharing is Beautiful” and “Wisdom of Crowd” has become the key driving forces behind the organicgrowth of the website.

Gender

Age

TrafficMonthly Pageviews: 55 millions

Monthly Unique Users: 370,000+Registered members: 75,000

Beauty Exchange

Facebook

TrafficRegistered members:2.9 millions +

GenderFemale 52%Male 48%

Age13-17 16%18-24 43%25-34 27%35+ 14%

Maximizer – Lady Network

Website3 Weekly (3週刊) Jessica HK Omart

3boys2Girls (三男二女討論區 ) - Female

Jessica Weekly Openrice

Amy Magazine Jet So Guide Oriental Sunday (東方新地 )

aNews Kongsolo Pet Say

Asiadog - Female Lady First Qooza

BB-Land Lalulalu Qooza - Beauty & Fashion

Beautylife Lemon Forum SC Media

Bee New Monday Lemon Music Sing Tao (星島日報 ) - Female

Black HK Lemon Tutor Travellife

Bobeboo (寶寶好 ) Lisa HK (Lisa味道 ) Ufood

C9Web Livdig Valupedia

Fashion & Beauty Lovelyish Valuup

Food Para Marie Claire Video1314

Get Jet So Marie Claire HK Wedding100Fun

GMT8 Ming Pao Weekly (明報週刊 ) Weekend HK (新假期 )

Health V Moobi Town WholeHK (香港全城討論區 ) - Female

HK Daily News (新報 ) MoreHK Wmoov

HK Headline (頭條日報 ) My Radio Xmami (潮爆媽媽 )

HK-Pub - Female MyDrDr XP Weekly (快週刊)

HKYoula (CN IP targeting) New Monday ( 新 Monday) Yoho HK - Female

Jackso Daily Jacso Blog Jessica Code

Mingpao is one of the popular news portal that provide most updated news and entertainment sub channels like travel and Leisure.

Mingpao

TrafficMonthly Unique Users: 370,000+

GenderFemale 41%

Male 59%

Age20-25 6%

26-35 27%

36-45 37%

46-55 22%

>56 8%

Mingpao

Educational LevelSecondary 21%

Post secondary 10%

Degree Holder 66%

Others 3%

Monthly Income15,000- 30,000 39%

30,001- 40,000 22%

50,000+ 21%

Others 18%

Yahoo is one of the most famous portal in Hong Kong.

Its Comprehensive channels include News, Finance, Entertainment, Sports, Style, Auctions, Blog, Movie, Travel, Games e.t.c.

Yahoo HK

Yahoo HK

TrafficMonthly Pageviews: 375 millions

Monthly Unique Users: 6.4 millions

GenderFemale 49%

Male 51%

Age<13 10%

13-17 11%

18-24 23%

25-34 29%

35-54 23%

>54 4%

Level of Engagement

Avg. time spent per user per

month: 127 minutes

Monthly Hong Kong sites market share

- Portal Frontpage

Thank You