Proposal to the attention of Our Taipei Friends · In many aspects, the Taipei, I Love You™ Movement will support the emergence of young talent, from photographic to script-writing

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Confidential presentation file to the attention of Our Taipei Friends - 16 January 2014 All rights reserved - Reproduction or forward without the written permission of authors is expressly forbidden.

Proposal to the attention of Our Taipei Friends

16 January 2014

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Cities of Love™ started as a series of unconventional motion pictures illustrating the universality of love in major cities around the world. Each film is a collective feature film including no less than 10 short film segments directed by 10 different established world directors. Each segment tells a contemporary love story set in a specific neighborhood of the city.

Following the success of Paris, je t’aime™ and New York, I Love You™, Cities of Love™ became a franchise and started selling licenses around the world to producers eager to produce their City, I Love You movie. With the first license Rio, I Love You™, we built an online cultural Movement showcasing the city with the support of its artists, creators, communities, celebrities, and this initiative successfully allowed us to finance the film that will be completed in Spring 2014.

Thanks to numerous actions and events, the Rio, I Love You™ Movement made people proud of their city and had a real impact on their lives: through visuals arts and social media, the Movement tells the story of the city’s inhabitants with a positive community-driven perspective. Hope and love are the true engines of these social enterprises encouraging active citizenship.

The Taipei, I Love You™ Movement will be developped in Chinese and English to optimize its local and global impact. The 130th anniversary of Taipei creates the perfect timing to develop an international fan base for such a Movement; it will showcase the city beautifully as a place of creativity and culture differing from its productivist past, and will open a new post-industrial era focused on cultural diversity, creative economy, education, quality of life and sustainable development.

With a multi-cultural team of 7 highly skilled professionals, partners such as the Our Taipei Friends, PricewaterhouseCoopers, TEDx and DO!T Taipei, with experts dedicated to digital marketing, content creation and value-driven sponsoring, with the support of the right Advisory Committee, the Taipei, I Love You™ Movement will pave the way to an international feature film and become an impactful force serving the city and its people in the long-term.

More than ever, it is time to say Taipei, I Love You™, particularly since 2014 marks the 130th anniversary of the city, and the presence in town of the Asia Pacific Cities’ Summit. A celebration to Taiwan’s cultural heritage and economic achievments, and a meaningful opportunity for the citizens of Taipei to show their support for and confidence in Taiwan’s evolution.


Our journey so far...Paris & New York City

“Rio, I Love You™: A Movement of love in and for the city that will turn into a movie.”

Our latest endeavor...Rio de Janeiro

Social media have reshaped the world into communities constantly communicating and defining themselves as key players, influential groups eager to mark their choices and state their differences.

The Taipei, I Love You™ Movement will use Taipei’s cultural agenda for the year 2014 to cover all aspects of Taipei’s culture, skills, lifestyle in a fun and entertaining manner with state-of-the-art stories, passionate editorials, inspiring visuals and stylish videos. Our teams will spend time in local communities and neighborhoods placing the city’s image in the hands of its most fervent and inspired believers thus opening a new age for Taipei’s promotion and encouraging its citizens to embrace the challenges of their time with optimism and desire to make a difference.

The assignment of this Movement is to build an international audience for the city of Taipei, to connect and empower people without emulating any tourism-driven strategy.


We love Taipei


Aim & Wish

Stories To Tell

Global Creative Entrepre-neurial

Innovative

NatureFilm

Empowering New

Generations

Sustain-able

FoodArt

Culture

SmallIndustries

Genera-tions

UnsungHeroes

InspiringProud

Neighbor-hoods

Commu-nities

人情味Humanity

In many aspects, the Taipei, I Love You™ Movement will support the emergence of young talent, from photographic to script-writing contests, from dance competitions to music events, from technological innovators to filmmakers,... Showcasing, training and empowering will be at the core of Cities of Love’s educational approach.

For the production of the film the Taipei, I Love You™, we will set up a Mentorship Program, to source and select 10 young aspiring Taiwanese filmmakers; attached to a segment’s veteran director, their mentor, each apprentice will follow the creative process of a segment from start to completion. Apprentices will be originally from Taiwan, and the selection process will involve local schools and institutions. Each Apprentice will be allowed to take photographs and have the duty to hold a blog and share diligently his experience and learning on a daily basis: the Apprentice will write the creative diary of his Mentor; and this content will become both promotional and educational, since it will build up as a valuable library of testimonies related to the Format.

Later on, apprentices will direct their own Cities of Love™ short-film in Taipei. In the end, the apprentice will: 1) be trained by a master; 2) get his 1st paid job as a director; 3) work with a professional crew; 4) be contacted at a moment in their life when directors have typically been ignored; 5) be programmed in international film festivals when their short is well rated by followers.

Our intention is to build a sustainable system to keep developing quality content for the city, and sustaining the growth of our cultural movement. We will keep working with our local partner, local institutions (city, schools, universities), local sponsors to produce similar Yearly Short-Film Programs... year after year. Thus, we have a business model to produce short-films in mass, which is unique, and illustrating the city through story telling in the long-term.


Victor Vieira is a digital marketer who joined the Coca-Cola Company in Rio de Janeiro, Brazil in 2007. At Coca-Cola Brazil, he worked on marketing investment and marketing operations global projects, helping the company build its Liquid & Linked big idea model. Over the past 2 years, Victor has been working from the Shanghai office on Coca-Cola, Fanta and Sprite brands as Content & Creative Excellence Manager. Victor took the challenge on leading the re-structuring of Coca-Cola China’s Marketing department and its Integrated Communication process. He was also in charge of launching Coca-Cola’s Cultural Relevance platform for China, Sprite’s digital voice, brand story communication strategies and diverse IMCs. He has been one of the key marketers to build the «Happiness» global Movement for Coca-Cola. Victor sees Cities of Love™ as an opportunity to keep developing meaningful movements around the world. He will lead the Taipei, I Love You™ Movement and be in charge with the structuring and development of the global Cities of Love™ Movement. Victor will set up the foundations of our international development and support the development of all our Movements.

Emmanuel Benbihy started to focus on the co-development of European and Asian film industries in 1994. He worked for the Ministry of Foreign Affairs and the French Film Board. In 1996, he joined an independent production company as a producer. In 2000, the adventure of Paris, je t’aime™ began as he put together every aspects of it. All these elements are today part of the Cities of Love™ franchise. Simultaneously, Emmanuel produced Abjad, a period Iranian film shot during the Afghan war, directed by Abolfazl Jalili, and selected in official competition at the Venice Film Festival 2003. Paris, je t’aime™ opened the Cannes Film Festival 2006, and became a global success. Cities of Love™ moved forward with New York, I Love You™ in 2009. Emmanuel then started licensing cities to foreign producers in Rio and Jerusalem, and he is now collaborating with a dozen more cities at various stages of development. The next episode of the franchise Rio, I Love You™ allowed Cities of Love™ to build its first citywide cultural / social Movement. Today, filmmaking is in the DNA of the franchise but Cities of Love™ is focused on building sustainable city-driven Movements around the world. Emmanuel has been living in China since July 2009.


Cities of Love™ / Directors of the Transitions:

33. Emmanuel Benbihy - 34. Frédéric Auburtin - 35. Randy Balsmeyer

Cities of Love™ / Directors of the Segments:1. Joel & Ethan Coen - 2. Nobuhiro Suwa - 3. Olivier Assayas - 4. Gus Van Sant - 5. Gurinder Chadha - 6. Gérard Depardieu - 7. Sylvain Chomet - 8. Vincenzo Natali - 9. Richard LaGraven-ese - 10. Tom Tykwer - 11. Raphaël Nadjari - 12. Isabel Coixet - 13. Christopher Doyle & Barbet Schroeder - 14. Alexander Payne - 15. Christoffer Boe - 16. Walter Salles & Daniela Thomas - 17. Alfonso Cuaron - 18. Oliver Schmitz - 19. Bruno Podalydès - 20. Wes Craven - 21. Fatih Akin - 22. Yvan Attal - 23. Allen Hughes - 24. Shunji Iwai - 25. Scarlett Johansson - 26. Shekhar Kapur - 27. Joshua Marston - 28. Mira Nair - 29. Natalie Portman - 30. Brett Ratner - 31. Jiang Wen - 32. Andrey Zvyagintsev.

And Rio, I Love You™ just added another 11 top directors to this list.43 world-class acclaimed directors have already embraced the Cities of Love™ Movement.

33 34 35

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

17 18 19 20 21 22 23 24

25 26 27 28 29 3130 32

Emmanuel BENBIHY (灵光)[email protected]

China +86 186 0210 0248Skype: Bibenhy

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Proposal to the attention of Our Taipei Friends · In many aspects, the Taipei, I Love You™ Movement will support the emergence of young talent, from photographic to script-writing