Proposed Athletics Fund-Raising Proposed Athletics Fund-Raising ModelModel

2007 Calendar Year2007 Calendar Year

Mission & GoalsMission & Goals

Mission StatementMission Statement– To cultivate the support To cultivate the support

of alumni and friends to of alumni and friends to facilitate the continued facilitate the continued growth and growth and development of a development of a competitive competitive intercollegiate athletic intercollegiate athletic program, thereby program, thereby strengthening the strengthening the diverse educational diverse educational experience provided at experience provided at Cumberland UniversityCumberland University

Goals For Athletic Goals For Athletic Fund-RaisingFund-Raising– Improve Community Improve Community

Involvement in AthleticsInvolvement in Athletics– Contribute to Athletic Contribute to Athletic

ScholarshipsScholarships– Maintain & Enhance Maintain & Enhance

Athletic Facilities and Athletic Facilities and EquipmentEquipment

– Pursue High Quality Pursue High Quality Athletes and CoachesAthletes and Coaches

– Support the Academic & Support the Academic & Character Development Character Development of Student-Athletesof Student-Athletes

Athletics Plan OverviewAthletics Plan Overview

Overall Target AudienceOverall Target Audience– Former Cumberland Athletes & AlumniFormer Cumberland Athletes & Alumni– Wilson County Youth under the age of 10Wilson County Youth under the age of 10– Parents of Wilson County YouthParents of Wilson County Youth– Middle Tennessee Advocates of Sports CompetitionMiddle Tennessee Advocates of Sports Competition

Key ComponentsKey Components Web-Based Multimedia Information: for example Web-Based Multimedia Information: for example www.cubulldogs.comwww.cubulldogs.com

Direct Mail Campaigns Specifically for AthleticsDirect Mail Campaigns Specifically for Athletics

Reestablish the Athletics’ Booster Club: The Bulldogs’ Club / Jr Bulldogs’ Reestablish the Athletics’ Booster Club: The Bulldogs’ Club / Jr Bulldogs’ ClubhouseClubhouse

Create High-Profile Philanthropic Opportunities for Student-AthletesCreate High-Profile Philanthropic Opportunities for Student-Athletes

Marketing Plan Focused on Increasing Exposure & Outside InvolvementMarketing Plan Focused on Increasing Exposure & Outside InvolvementCampaign FocusCampaign Focus– ““Two Sports Are Better Than OneTwo Sports Are Better Than One”: Publicizes week-ends where multiple athletic ”: Publicizes week-ends where multiple athletic

events are occurring on Cumberland Campusevents are occurring on Cumberland Campus– ““Honoring The PastHonoring The Past”: Ceremonies that highlight accomplishments of past ”: Ceremonies that highlight accomplishments of past

athletes and teams to stimulate alumni involvementathletes and teams to stimulate alumni involvement

Distribution of Sport Information Materials in the CommunityDistribution of Sport Information Materials in the Community

Website DevelopmentWebsite Development

****Single Most Important Single Most Important Communications & Marketing Communications & Marketing ToolTool****

Must Be Maintained ConstantlyMust Be Maintained Constantly Website Should Contain:Website Should Contain:

– Weekly News and Human Weekly News and Human Interest Stories on All Athletic Interest Stories on All Athletic TeamsTeams

– Scoreboard from Weekly Scoreboard from Weekly Athletic CompetitionsAthletic Competitions

– Schedule that Details Time and Schedule that Details Time and Place for All Upcoming Athletic Place for All Upcoming Athletic Events for the WeekEvents for the Week

– Photographs from Recent Photographs from Recent CompetitionsCompetitions

– Links to Information About the Links to Information About the Bulldogs’ Club and Jr Bulldogs’ Bulldogs’ Club and Jr Bulldogs’ ClubhouseClubhouse

– Information about Skills CampsInformation about Skills Camps

Direct Mail CampaignsDirect Mail Campaigns

Introductory Letter for Athletics Fund-RaisingIntroductory Letter for Athletics Fund-Raising– Target AudienceTarget Audience: Current & Former Contributors to Athletics : Current & Former Contributors to Athletics

and Former Athletesand Former Athletes– Focus on the restructuring of athletics giving at Cumberland Focus on the restructuring of athletics giving at Cumberland

and the future plans for better organization, direction & and the future plans for better organization, direction & purposepurpose

– Introduce the Bulldogs’ Club & Lil’ Bulldogs’ HouseIntroduce the Bulldogs’ Club & Lil’ Bulldogs’ House– First Ask: Invitation to be the foundation of a new tradition at First Ask: Invitation to be the foundation of a new tradition at

Cumberland AthleticsCumberland Athletics

Follow Up Letter – More Specific PleaFollow Up Letter – More Specific Plea– Target AudienceTarget Audience: Current & Former Contributors to Athletics : Current & Former Contributors to Athletics

plus all Alumni membersplus all Alumni members– Rehash every athletic accomplishments of all teams from 2006 Rehash every athletic accomplishments of all teams from 2006 – Focus on the special events planned in the coming months to Focus on the special events planned in the coming months to

support athleticssupport athletics– Second Ask: A chance to be a part of one of the most Second Ask: A chance to be a part of one of the most

successful athletic departments in the conferencesuccessful athletic departments in the conference

The Bulldogs’ ClubThe Bulldogs’ Club

Organization for alumni and friends that financially Organization for alumni and friends that financially support the athletic departmentsupport the athletic department

Yearly monetary donation Yearly monetary donation requiredrequired to maintain to maintain membership and its benefitsmembership and its benefits– Proposed chart of giving level benefits to follow – dollar Proposed chart of giving level benefits to follow – dollar

amounts are only suggestions amounts are only suggestions that are subject to changethat are subject to change Giving Levels: the greater the donation, the more Giving Levels: the greater the donation, the more

benefits the donor will receivebenefits the donor will receive Donations can be made to the Athletic Donations can be made to the Athletic

Department in general or designated for a Department in general or designated for a specific sportspecific sport– Participants should be encouraged for unrestricted giftsParticipants should be encouraged for unrestricted gifts

Bulldog Giving LevelsBulldog Giving Levels*6*6thth Man Giving Level is for Young Alumni Man Giving Level is for Young Alumni onlyonly up to three years after graduation. up to three years after graduation.

Annual Annual MembershiMembershi

p Cardp Card

BulldoBulldog Car g Car DecalDecal

Donation Donation Listing in Listing in NewsletteNewslette

rr

Quarterly Quarterly Email Email

NewsletteNewsletterr

Media Media Guides / Guides / PostersPosters

VIP VIP Event Event

ParkingParking

HospitalitHospitality y

Tent/RooTent/Room Accessm Access

Awards Awards BanquetBanquet

Lifetime Lifetime Club Club

MemberMember

66thth Man* Man* $10+$10+

Varsity Varsity Player Player $25+$25+

Captain Captain $50+$50+

Coach Coach $100+$100+

All-All-ConferenConference $250+ce $250+

All-All-AmericaAmerican n $500+$500+

Hall of Hall of Fame Fame $1000+$1000+

Giving Award LevelsGiving Award LevelsBulldogs Club Information continuedBulldogs Club Information continued

Annual Membership CardAnnual Membership Card: A yearly membership card that also gives a one-time 10% discount : A yearly membership card that also gives a one-time 10% discount on Cumberland University merchandise from the bookstore.on Cumberland University merchandise from the bookstore.

Bulldog Car DecalBulldog Car Decal: A static cling decal for car window that states “Proud Bulldogs’ Club : A static cling decal for car window that states “Proud Bulldogs’ Club Member”.Member”.

Donation Listed in “Phoenix Rising” NewsletterDonation Listed in “Phoenix Rising” Newsletter: A listing of club member names under their : A listing of club member names under their designated giving level will be published in the Fall edition of designated giving level will be published in the Fall edition of Phoenix Rising.Phoenix Rising.

Quarterly Email Athletics NewsletterQuarterly Email Athletics Newsletter: This quarterly newsletter distributed via email will : This quarterly newsletter distributed via email will update club members on the past athletic accomplishments and give them the opportunity update club members on the past athletic accomplishments and give them the opportunity to preview upcoming events.to preview upcoming events.

Media Guides or PostersMedia Guides or Posters: Members of this level will receive copies of athletic publication : Members of this level will receive copies of athletic publication materials before they are available to the general public.materials before they are available to the general public.

VIP Event ParkingVIP Event Parking: A special parking area will be provided in conjunction with special athletic : A special parking area will be provided in conjunction with special athletic events (i.e. Homecoming, Tournament games, etc).events (i.e. Homecoming, Tournament games, etc).

Hospitality Tent/Room AccessHospitality Tent/Room Access: A hospitality tent or room will be set up at special events with : A hospitality tent or room will be set up at special events with food, a sitting area and other activities.food, a sitting area and other activities.

Athletics Award BanquetAthletics Award Banquet: Members will be invited to attend the annual athletics award : Members will be invited to attend the annual athletics award banquet that celebrates the accomplishment of all CU teams and their individual players.banquet that celebrates the accomplishment of all CU teams and their individual players.

Lifetime MembershipLifetime Membership: This guarantees the club member lifetime access to all above : This guarantees the club member lifetime access to all above privileges awarded to Bulldog Club Members. All lifetime members will receive a special privileges awarded to Bulldog Club Members. All lifetime members will receive a special membership card and a certificate of appreciation.membership card and a certificate of appreciation.

Jr Bulldogs’ ClubhouseJr Bulldogs’ Clubhouse

Organization designated for Cumberland Organization designated for Cumberland University fans ages 12 years or youngerUniversity fans ages 12 years or younger

$10 Yearly Membership Fee per child$10 Yearly Membership Fee per child Child will receive:Child will receive:

– Personal Jr Bulldog Membership CardPersonal Jr Bulldog Membership Card– Youth T-Shirt (one-time gift)Youth T-Shirt (one-time gift)– Invitation to the Annual Meet N’ Greet with Invitation to the Annual Meet N’ Greet with

Cumberland athletes from all sportsCumberland athletes from all sports– Priority information on Youth Sports Skills CampsPriority information on Youth Sports Skills Camps– Information on other special events specifically for Information on other special events specifically for

kids throughout the yearkids throughout the year

Annual CU Sports Meet N’ GreetAnnual CU Sports Meet N’ Greet

Special activities for Bulldogs’ Club and Jr Bulldogs’ Special activities for Bulldogs’ Club and Jr Bulldogs’ Clubhouse members Clubhouse members onlyonly: during Football : during Football HomecomingHomecoming

Male & Female athletes representing several Male & Female athletes representing several Cumberland sports should help volunteer at these Cumberland sports should help volunteer at these activities to “meet & greet” the publicactivities to “meet & greet” the public– Inflatable slides or jumpers for the kidsInflatable slides or jumpers for the kids– Face Painting availableFace Painting available– Hospitality tent with free food and a sitting area Hospitality tent with free food and a sitting area – Cumberland Athletics merchandise for saleCumberland Athletics merchandise for sale– Should give people the opportunity to join the Should give people the opportunity to join the

Bulldog Club or Jr Bulldogs’ Clubhouse at the Bulldog Club or Jr Bulldogs’ Clubhouse at the eventevent

Implementation of Development Implementation of Development PlanPlan

Execution of WebsiteExecution of Website– Designed in coordination with Cumberland.edu website overhaulDesigned in coordination with Cumberland.edu website overhaul– Athletics staff writes articles on team performance and accomplishments Athletics staff writes articles on team performance and accomplishments

for their specific team during the seasonfor their specific team during the season– Use English / Marketing students to assist in writing human interest Use English / Marketing students to assist in writing human interest

storiesstories

Athletics Association ClubsAthletics Association Clubs– Obtain approval on giving levelsObtain approval on giving levels– Find merchandise for incentive gifts: fund-raiser may be necessary to Find merchandise for incentive gifts: fund-raiser may be necessary to

finance the these purchasesfinance the these purchases– Combine effort of athletics department representative and alumni Combine effort of athletics department representative and alumni

association to monitor initial club formation: eventually an athletics association to monitor initial club formation: eventually an athletics association board will be necessaryassociation board will be necessary

Annual Meet N’ GreetAnnual Meet N’ Greet– Coordinate event planning from the development office with Coordinate event planning from the development office with

management & execution from athletics departmentmanagement & execution from athletics department– Recruit a group of student athlete volunteers for the actual event: at Recruit a group of student athlete volunteers for the actual event: at

least six, three females and three males from different sportsleast six, three females and three males from different sports– Include family oriented activities like inflatables, balloon animals & face Include family oriented activities like inflatables, balloon animals & face

paintingpainting– Hospitality Tent with buffet tables, chairs, food and drinksHospitality Tent with buffet tables, chairs, food and drinks

Philanthropic Activities for Philanthropic Activities for AthletesAthletes

PURPOSEPURPOSE: To cultivate widespread interest in Cumberland Athletics : To cultivate widespread interest in Cumberland Athletics by increasing the visibility of student athletes and athletics staff in by increasing the visibility of student athletes and athletics staff in the Wilson County community through consistent involvement in the Wilson County community through consistent involvement in outreach projectsoutreach projects– These are suggestions specifically designed to enhance the These are suggestions specifically designed to enhance the

overall mission statement for athletics fund raising-- in addition overall mission statement for athletics fund raising-- in addition to any previously established activities.to any previously established activities.

Proposed ActivitiesProposed Activities– Participation in Habitat for Humanity projectsParticipation in Habitat for Humanity projects– Sponsor an Annual Blood Drive with the American Red CrossSponsor an Annual Blood Drive with the American Red Cross– ““Dogs Can Read Too!” CU Literacy InitiativeDogs Can Read Too!” CU Literacy Initiative– Toys For Tots Holiday Toy DriveToys For Tots Holiday Toy Drive

Local media outlets (TV and print) should be notified about various Local media outlets (TV and print) should be notified about various charitable projects and activities.charitable projects and activities.

Cumberland should have feature stories about all philanthropy in Cumberland should have feature stories about all philanthropy in the the Phoenix Rising Phoenix Rising newsletter and on the athletics website.newsletter and on the athletics website.

CU Athletics and HabitatCU Athletics and Habitat

Student-athletes and staff can volunteer their time Student-athletes and staff can volunteer their time to help with Habitat projects in various Wilson to help with Habitat projects in various Wilson County communities.County communities.

Focus on participating in the Spring – possibly Focus on participating in the Spring – possibly tied to Alternative Spring Breaktied to Alternative Spring Break

Participants: 10 student-athletes (5 male and 5 Participants: 10 student-athletes (5 male and 5 female) plus at least 2 coachesfemale) plus at least 2 coaches

Projects can range from helping build houses to Projects can range from helping build houses to participating in fund-raising events.participating in fund-raising events.

CU Annual Blood DriveCU Annual Blood Drive

By sponsoring a Lebanon based blood drive, the Athletic By sponsoring a Lebanon based blood drive, the Athletic department can spur community participation in department can spur community participation in philanthropic events and draw people to Cumberland’s philanthropic events and draw people to Cumberland’s campus.campus.

Proposed Date: In the Fall, during football seasonProposed Date: In the Fall, during football season Coordinating ActivitiesCoordinating Activities

– Two to Three Athletes should be present during the drive to Two to Three Athletes should be present during the drive to greet donors and thank people for participatinggreet donors and thank people for participating

– Raffle for all people who donate blood that gives away free Raffle for all people who donate blood that gives away free tickets, parking and food vouchers to the next football gametickets, parking and food vouchers to the next football game

– Advantageous to choose a day when another on-campus event Advantageous to choose a day when another on-campus event (preferably athletics) will be occurring(preferably athletics) will be occurring

Dogs Can Read, Too!Dogs Can Read, Too!

Student-athletes visit local Wilson County Student-athletes visit local Wilson County schools to talk with students & read schools to talk with students & read stories to promote literacy and support stories to promote literacy and support the growth of education in Tennessee.the growth of education in Tennessee.

Proposed Schedule Proposed Schedule 3 to 5 months in the Fall to gain points3 to 5 months in the Fall to gain points 2 to 3 visits to the winners in the Spring2 to 3 visits to the winners in the SpringPremisePremise 33rdrd and 4 and 4thth grade class members in grade class members in

selected Wilson County schools earn selected Wilson County schools earn points by reading books.points by reading books.

The class that accumulates the most The class that accumulates the most points receives a visit from a points receives a visit from a Cumberland athlete.Cumberland athlete.

The ideal would be two male and two The ideal would be two male and two female athletes participating.female athletes participating.

During the visit, the athletes will read a During the visit, the athletes will read a story and answer the students’ story and answer the students’ questions.questions.

Holiday Toy DriveHoliday Toy Drive

In conjunction with “Toys For Tots”, the athletic department will sponsor a In conjunction with “Toys For Tots”, the athletic department will sponsor a toy drive that gives spectators free admission with a donated toy.toy drive that gives spectators free admission with a donated toy.

Premise:Premise: Cardboard boxes will be set up at the entrances to the men’s and Cardboard boxes will be set up at the entrances to the men’s and

women’s basketball games to collect toys.women’s basketball games to collect toys. An unopened toy is worth one free admission with the purchase of one An unopened toy is worth one free admission with the purchase of one

full price admission.full price admission. After the game, toys are transported to a Toys For Tots drop-off center.After the game, toys are transported to a Toys For Tots drop-off center.

Proposed Date: Winter (maybe during the CU Basketball Classic)Proposed Date: Winter (maybe during the CU Basketball Classic)

Implementation of Philanthropic Implementation of Philanthropic AgendaAgenda

OrganizationOrganization Select one or more teams for involvement in each eventSelect one or more teams for involvement in each event Staff of development office can correspond with non-profit Staff of development office can correspond with non-profit

organizations on the feasibility of the plan & necessary resourcesorganizations on the feasibility of the plan & necessary resources Schedule event based on recommendations from development Schedule event based on recommendations from development

office & pre-existing obligations of the participating teamsoffice & pre-existing obligations of the participating teams

ExecutionExecution One Day Events: On-site management on the day of the event is One Day Events: On-site management on the day of the event is

responsibility of athletics staffresponsibility of athletics staff– For Example: Blood Drive and Toy DriveFor Example: Blood Drive and Toy Drive

Long Term Projects: Committee needed for the oversight of Long Term Projects: Committee needed for the oversight of projects needing additional time, planning or resourcesprojects needing additional time, planning or resources– For Example: Habitat or Dogs Can Read initiativeFor Example: Habitat or Dogs Can Read initiative– Members from development office responsible for initial set-up and Members from development office responsible for initial set-up and

planning while athletics staff handles event management and follow-upplanning while athletics staff handles event management and follow-up

University public relations and / or the Athletic Director should University public relations and / or the Athletic Director should supervisor the notification of all media outlets with regards to any supervisor the notification of all media outlets with regards to any philanthropic events involving the athletic departmentphilanthropic events involving the athletic department

Sport Information MaterialsSport Information Materials

Calendar PostersCalendar Posters: A collective poster that features the : A collective poster that features the schedules for multiple sports based on their participation schedules for multiple sports based on their participation seasonseason– Fall Sports: Football, Volleyball, Men’s Soccer, Women’s Soccer, Fall Sports: Football, Volleyball, Men’s Soccer, Women’s Soccer,

Men’s Golf, Women’s GolfMen’s Golf, Women’s Golf– Winter Sports: Men’s Basketball, Women’s Basketball, Wrestling, Winter Sports: Men’s Basketball, Women’s Basketball, Wrestling,

BaseballBaseball– Spring Sports: Men’s Tennis, Women’s Tennis, Women’s SoftballSpring Sports: Men’s Tennis, Women’s Tennis, Women’s Softball

Pocket Sized Schedule CardsPocket Sized Schedule Cards: Portable and convenient cards : Portable and convenient cards for spectator sports as well as potential revenue sportsfor spectator sports as well as potential revenue sports– Two schedules can be placed in one cardTwo schedules can be placed in one card– For example: Football & Volleyball, Men’s & Women’s Basketball, For example: Football & Volleyball, Men’s & Women’s Basketball,

BaseballBaseball

Media GuidesMedia Guides: Programs that provide detailed information on : Programs that provide detailed information on the team’s history, players and coaching staffthe team’s history, players and coaching staff– Can be for individual programs or entire athletic departmentCan be for individual programs or entire athletic department– Possible for advertising space within the guide for local Possible for advertising space within the guide for local

businessesbusinesses

““Two Sports Are Better Than One”Two Sports Are Better Than One”Marketing Plan #1Marketing Plan #1

PURPOSEPURPOSE: To increase the numbers of fans and community : To increase the numbers of fans and community supporters for athletics by marketing two or more sporting supporters for athletics by marketing two or more sporting events togetherevents together

Use spectator sports to draw people to campus and stimulate the Use spectator sports to draw people to campus and stimulate the community’s interest in the university’s successcommunity’s interest in the university’s success– Fall Sports: Football & Volleyball / Wrestling & SoccerFall Sports: Football & Volleyball / Wrestling & Soccer– Winter Sports: Men’s & Women’s Basketball / Baseball & Winter Sports: Men’s & Women’s Basketball / Baseball &

WrestlingWrestling– Spring Sports: Men’s & Women’s Tennis / SoftballSpring Sports: Men’s & Women’s Tennis / Softball

CONCEPTSCONCEPTS Family Friendly Fun for the CommunityFamily Friendly Fun for the Community Website and Newsletter Listing of EventsWebsite and Newsletter Listing of Events Calendar Posters displayed in local businesses – sponsors & Calendar Posters displayed in local businesses – sponsors &

consistent supporters should have priorityconsistent supporters should have priority Premier Event: Homecoming FestivitiesPremier Event: Homecoming Festivities

– All Homecoming materials should mention multiple athletic All Homecoming materials should mention multiple athletic events taking place during the week-end.events taking place during the week-end.

““Honoring The Past”Honoring The Past”Marketing Plan #2Marketing Plan #2

PURPOSEPURPOSE: To reignite alumni interest in athletics and establish the : To reignite alumni interest in athletics and establish the means for increased involvementmeans for increased involvement

Emphasize the importance of history and tradition at the Emphasize the importance of history and tradition at the universityuniversity

CONCEPTSCONCEPTS Homecoming Event: Honor one of the more successful coaches / Homecoming Event: Honor one of the more successful coaches /

players / teams in Cumberland football historyplayers / teams in Cumberland football history ““Seventh Inning Stretch”: Celebrate the past successes of Seventh Inning Stretch”: Celebrate the past successes of

Cumberland baseball gamesCumberland baseball games– Invite former players and coaches back for a halftime / 7Invite former players and coaches back for a halftime / 7thth

inning tribute ceremonyinning tribute ceremony– Give them the opportunity to make a group donation towards Give them the opportunity to make a group donation towards

football or baseball to memorialize the occasionfootball or baseball to memorialize the occasion Articles about past athletes & coaches in the Phoenix newsletter, Articles about past athletes & coaches in the Phoenix newsletter,

athletic association correspondence and on the athletics webpageathletic association correspondence and on the athletics webpage– ““Where Are They Now?” articlesWhere Are They Now?” articles– Anniversary articles that recount famous or favorite Anniversary articles that recount famous or favorite

competition experiences from all sportscompetition experiences from all sports

Implementation of Marketing PlanImplementation of Marketing Plan

Key ComponentKey Component: Finding a company to make posters & media guides at : Finding a company to make posters & media guides at a reasonable price – possibility for long term partnership / sponsorshipa reasonable price – possibility for long term partnership / sponsorship

Combine development office and athletics resources to locate thisCombine development office and athletics resources to locate this

Schedule PostersSchedule Posters (Initial Production Plan) (Initial Production Plan) Create limited number of posters for high-profile spectators sports onlyCreate limited number of posters for high-profile spectators sports only

– Football and Baseball as well as Men’s & Women’s BasketballFootball and Baseball as well as Men’s & Women’s Basketball Posters distributed to local businesses: signed posters for those with a Posters distributed to local businesses: signed posters for those with a

history of supporting Cumberlandhistory of supporting Cumberland

Media GuidesMedia Guides (Initial Production Plan) (Initial Production Plan) Media Guides will be a composite of all athletics teamsMedia Guides will be a composite of all athletics teams

– Each team profile includes a team picture, game schedule and summary of Each team profile includes a team picture, game schedule and summary of the team’s recent & past historythe team’s recent & past history

– May have to use both color and B&W photos to decrease expenseMay have to use both color and B&W photos to decrease expense Provide advertising space for local business or individuals/alumni can Provide advertising space for local business or individuals/alumni can

purchase space for announcements: help to off-set overall production purchase space for announcements: help to off-set overall production costscosts

Distributed to donors at certain giving levels and former CU athletesDistributed to donors at certain giving levels and former CU athletes– Extra copies can be used as fund raising and recruiting toolsExtra copies can be used as fund raising and recruiting tools

Implementation of Marketing PlanImplementation of Marketing PlanContinuedContinued

Organization of Marketing Plans / EventsOrganization of Marketing Plans / Events Campus Advertising ResourcesCampus Advertising Resources

– Word of Mouth: Make sure students are well informed Word of Mouth: Make sure students are well informed about weekly athletic events via email blasts & flyersabout weekly athletic events via email blasts & flyers

– Have schedule posters distributed around community Have schedule posters distributed around community personally by the athletespersonally by the athletes

– Use Marketing & Business students to create ads for the Use Marketing & Business students to create ads for the newsletter, website and possibly other medianewsletter, website and possibly other media

– University public relations and/or Athletic director should University public relations and/or Athletic director should local news outlets well informed about on-campus local news outlets well informed about on-campus competitioncompetition Focus on high profile match ups or intense rivalry gamesFocus on high profile match ups or intense rivalry games

Closely Linked with Alumni Members Closely Linked with Alumni Members – Utilize Alumni Association members to help plan & Utilize Alumni Association members to help plan &

organize events, especially Homecoming festivitiesorganize events, especially Homecoming festivities– Ask athletics alumni to write articles for the Phoenix Ask athletics alumni to write articles for the Phoenix

newsletter about their experiences and memories as newsletter about their experiences and memories as former athletesformer athletes

Strategic PlanningStrategic Planning3 To 5 Year Outlook3 To 5 Year Outlook

Establish Core Membership (Founders) in Bulldogs’ Club Establish Core Membership (Founders) in Bulldogs’ Club and Jr Bulldogs’ Clubhouseand Jr Bulldogs’ Clubhouse– Recognition for dedicated members who renew every yearRecognition for dedicated members who renew every year– Create a Athletics Association Board of Directors who share the Create a Athletics Association Board of Directors who share the

responsibility in planning & sponsoring events for fund raisingresponsibility in planning & sponsoring events for fund raising

Institute the Concept of “Tradition” with Annual Events Institute the Concept of “Tradition” with Annual Events Involving Club Members and AlumniInvolving Club Members and Alumni– Events should become directly associated to specific seasonal Events should become directly associated to specific seasonal

sporting events (i.e., 3sporting events (i.e., 3rdrd Annual Homecoming Chili Cook-Out) Annual Homecoming Chili Cook-Out)

Create Opportunity for Annual Sponsorship Agreements Create Opportunity for Annual Sponsorship Agreements with Athletics Events for Local Businesseswith Athletics Events for Local Businesses– Can be for annual events (i.e., the CU Sports Meet N’ Greet) or Can be for annual events (i.e., the CU Sports Meet N’ Greet) or

with specific teamswith specific teams