Chevere Team-CuisineProposed Business Plan

A Summary of the Business Plan

Chevere Team-C Cuisine operates in the fine dining industry, serving exotic foods from Latin countries

Chevere Team-C cuisine is to be located in Riverwalk, San Antonio, which is frequented by about 2.5million tourists and visitors annually

Riverwalk, San Antonio is dotted with restaurants, entertainment spots, parks, shops and other social spots

To be the best and most unique Latin restaurant in the food industry

To provide high quality food at affordable prices

To provide friendly customer service To empower the community through profit

maximization

What Chevere Team-C Cuisine Restaurant Intends to Achieve

Strengths Weaknesses Opportunities Threats

A SWOT Analysis of Chevere Team-C Cuisine Restaurant

Has a Multi-Latin cuisine which is fresh to the market

Offers high quality foods at an affordable price

Has a competent and friendly staff Offers a unique restaurant ambience Is located in a vibrant location (Riverwalk,

San Antonio) that supports restaurant growth

What advantages do Chevere Restaurant have over its Competitors?

Restaurant is new to the area

Limited startup funds

Existing competition in the market which offers Latin cuisine

Restaurant lacks name recognition in the market

Weaknesses of Chevere Restaurant, Compared to its Competitors

Offers customers a chance to experience great cuisine from different Latin countries (Colombia, Mexico, El Salvador, Costa Rica, Venezuela, Peru & Argentina) in a new state-of-the-art restaurant offering a great dining experience

Offers customer a great menu selection at affordable prices, providing spending-conscious consumers a place to dine.

Opportunities for Chevere Restaurant to Grow

Competitors have a greater market share and it may therefore be difficult for Chevere to establish itself in this market

Reduced consumer spending. The current economic conditions have greatly reduced consumer spending which can have an effect on the company's sales

High operating costs may affect restaurant’s profitability

Threats Posed to Chevere Restaurant

Strengths Strong brand establishment Longer experience in businessWeaknesses Las Ramblas only serves Spanish

cuisines Customer dissatisfaction due to poor

customer service and low seating capacity

Sazo’s prices are expensive, and it only specializes in Mexican dishes

An Analysis of the Strengths and Weaknesses of Chevere’s Competitors

Product and service strategy Target market Strategy Competitor Strategy Pricing Strategy Communications Plan

How Does Chevere Intend to Market Itself Within its Target Market?

Products and services will be unique to target market (inhabitants of San Antonio)

Products and services will be traditional, rich-cultured Latin foods

Customers will be taken on a voyage to Argentina, Mexico and central America to enjoy the sights and sounds of these places, and also sample the authentic spices offered in these locations

How Chevere Intends to have a Unique Product and Service Offing

The main target market will be the inhabitants and visitors of Riverwalk, San Antonio

Since Riverwalk, San Antonio is a vibrant tourist hub, various people from different market segments will be targeted

Products and services will be designed to appeal to different demographics

Characteristics of Chevere’s Target Market

The main competitors are Las Ramblas and Sazo Latin Grill Indirect competitors are Boudro, Biga on the banks and

Paesanos Riverwalk Chevere Team-C Cuisine will offer quality foods at lower prices Chevere Team-C Cuisine will offer value addition by including

live entertainment and salsa classes Chevere Team-C Cuisine will have a competent and well-

trained staff Chevere Team-C Cuisine will have a good ambience and will

be in close proximity to Perus famous Lost City which is a great tourist attraction

Customers will also be taken on tour to wonderful locations where they will sample spices and authentic dishes from these locations. Competitors do not have this advantage

How does Chevere Intend to Outshine its Competitors?

Simple price set menu Varied price range offing, ranging from

moderate to high prices The pricing will be designed to cater for low-

end and high-end markets Overall pricing will be lower than the

competitors’

How Chevere intends to Price its Products and Services

Online communication will be the main communication strategy

Referrals will be relied on as a complementary tool to online communication

Promotion (by marketing the restaurant in common festivals around the main location)

Radio Public relations Seeking the services of advertising agents

How Does Chevere intend to Communicate its Products and Services to its Customers?

Licensing Human resource plan Information technology plan Operations plan Financial plan

How Chevere Intends to Manage the Restaurant

Business permit Health department license Fire department permit State license Liquor license

What Documents are Needed to License Chevere Restaurant?

Restaurant will be run by six managers Three employees will be hired for

miscellaneous tasks, such as, catering and delivery services

Monthly remuneration will be paid to management and hourly remuneration will be paid to lower-level employees

There will be a wage increase of 2.5% annually (for hourly paid workers) and $2,500 will be allocated for employee benefits, with an increment value of 7% annually

What Plans does Chevere Have for Its Employees?

A company website will be set up as a resource to customers, where they can order goods, trace the restaurant’s location and send feedback to the business

The company website will contain an e commerce section, reservation section, catering request section and a picture viewing section

The initial marginal IT cost will be $2,000

How Information Technology (IT) will Complement Chevere’s Vision and Mission

Business will operate like a corporation The company attorney will handle all legal

cases Latin style of dining experience will be

adopted Business will also operate as a catering and

merchandising establishment Business will operate through franchises in

future

How Chevere will Undertake its Operations

Capital will be sourced form a 5-year, $200,000 loan

The annual interest for the loan will be 7% Interest rate per period will be 0.5833% There will be 60 payments to be made

before the loan is completed Total repayment will be $237,614.38. First year profits are estimated at -$78,401 Second year profits are estimated at

$351,899

How Chevere Intends to Finance its Operations