Proposed Rebranding Campaign - Executions

7/29/2019 Proposed Rebranding Campaign - Executions

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Table of Contents

Press Release ............................................................................................................................................... 1

Cause Marketing Event Print Ad ................................................................................................................. 2

Cause Marketing Event Banner ................................................................................................................... 3

Proximity Marketing Ad .............................................................................................................................. 4

Augmented Reality Experience QR Code Floor Sticker .............................................................................. 5

Augmented Reality Experience Home Page ............................................................................................... 6

Augmented Reality Experience Video ........................................................................................................ 7

Augmented Reality Experience Exit Page ................................................................................................... 9

Mobile Friendly Website ............................................................................................................................ 10

iReporter App ............................................................................................................................................. 11

iReporter News Webpage ....................................................................................................................... 12

iReporter App Print Ad ............................................................................................................................... 13

Animated Contextual Display Ad ............................................................................................................... 14

Facebook-Based Web App Home Page ...................................................................................................... 15

Facebook-Based Web App Video ............................................................................................................... 16

Facebook-Based Web App Exit Page ......................................................................................................... 18

Facebook Sponsored Story Ad ................................................................................................................ 19

Direct Mail Postcard ................................................................................................................................... 20

HTML Email ................................................................................................................................................. 21


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Press Release

Contact: Maryanne Reed FOR IMMEDIATE RELEASE

Tel: 304-293-5746

Email: [email protected]

WHATS IN A NAME? THE FUTURE OF JOURNALISM, THATS WHAT

Laptop, tablet, smartphone. What do these all have in common? Yes, theyre all digital devices but theyre also

the future of journalism and its related fields; advertising and public relations.

Times are changing. Today, people want access to their news and information on both their TV and their phone;

their radio and their laptop. This demand is increasing which in turn, increases the need for people who know how

to multimedia multitask. Where are these people though? In journalism school.

Just last week, the Reed School of Media Communications at West Virginia University was called the Perley Isaac

Reed School of Journalism. The name change came about specifically in relation to the need for equipping new

journalists, advertisers and public relations practitioners with as many tools as necessary to provide the news and

information people are seeking in this new era.

In relation to its new name, the Reed School created a curriculum that helps students master the use of both

modern media such as social media, blogging, digital photography and more and mix it with traditional media such

as TV, radio and print. The true advantage of the program for students is the fact that unlike many schools similar

to it, the Reed School offers more opportunities to apply students skills in real-world, hands-on ways both in and

out of the classroom. Many of these opportunities also give the student a chance to make a difference in the

world while going to school. All of this helps to better prepare them for a fulfilling career in journalism, advertising

or public relations.

Maryanne Reed, Dean of the Reed School said that now is a time of great opportunity - an opportunity to help

chart the future direction of our industry and redefine the role of communications in the digital age. The Reed

School is now structured to do just that.

The future of media communications is in good hands through the Reed School.

###

If youd like more information on this topic visit RSMC.WVU.EDU. To schedule an interview with Dean Maryanne

Reed, please call 304-293-5746 or email [email protected]


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Cause Marketing Event Print Ad


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Cause Marketing Event Banner


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Proximity Marketing Ad


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Augmented Reality Experience

QR Code Floor Sticker


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Home Page


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Video Duration: 45 seconds

Action:

(:4) Open on a girl (presenter), around 20 years old, standing in

front giant newspaper, facing viewer. When says, dying, points

quickly at newspaper headline that talks about journalism dying.

Dialogue:

PRESENTER: (matter of fact, excited, casual) Journalisms not dying,

its changing!

Camera:

LS/MS

Action:

(:4) Presenter grabs the page of the giant newspaper and when

says, this, whips the giant page to turn it. As the page turns itturns into a giant iPad on its side showing the Wall Street Journal.

Presenter pauses briefly so viewer can see it.

Dialogue:

PRESENTER: (excited, casual) Does this look familiar?!

Camera:

LS/MS

Action:

(:4) Presenter then touches iPad and quickly scrolls down the page

where she stops at a YouTube video in the middle of the article and

taps it to play it. The tap turns to full screen mode, morphing thenewspaper area into a movie screen. Pauses briefly so viewer can

see it.

Dialogue:

PRESENTER: (excited, casual) How about this?!

Camera:

LS/MS

Action:

(:5) The full screen YouTube video shows a close up of a man

holding his smartphone where hes just begun to scroll down the

Audio/Video tab of the CNN mobile site. When she says, this,presenter taps a mobile news story for the man to watch. Video

runs for 2 seconds.

Dialogue:

PRESENTER: (excited, casual) And, does this look familiar?!

Journalisms going digital!

Camera:

LS/MS


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Video Portion cont.

Action:

(:13) After smartphone video runs for 2 seconds, newspaper/movie

screen area morphs into a PPT of sorts, showing the Reed School

logo. She points at the logo when she says, Reed.Dialogue:

PRESENTER: (casual) WVUs journalism school just changed its name

to the Reed School of Media Communications because journalism

and its related fields; advertising and public relations use all forms

of media these days, not just newspapers and TV. These fields need

people who can mix modern and traditional mediaand thats you!

Camera:

LS/MS

Transition: Cut from smartphone video to logo on 6X8 screen.

Action:

(:13) Logo changes to group shot of different digital devices such as

digital video camera and digital still camera, smartphone, tablet etc.

She pauses 1 second before saying Your future is Reed.Dialogue:

PRESENTER: (casual, convincingly) The Reed School helps you

master the use of both modern and traditional media through more

real-life experiences than other schools, which better prepares you

for an awesome career in modern journalism, advertising or public

relations. (pause) The future is Reed.

Camera:

LS/MS

Transition: Cut from logo to image of digital devices on screen.

Action:

(:2) Presenter steps forward a few steps while simultaneously

raising her arm with her smartphone outstretched, screen facing the

viewer. Her screen fills the viewers screen which has a button on it

that says See what your future holds! This is now the exit screen

where they can tap and go to the Schools mobile site.

Dialogue:

PRESENTER: (casual, encouragingly) Look into your future!

Camera:

LS/MS to CU due to presenter approaching the camera.


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Exit Page


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Mobile Friendly Website


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iReporter App


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iReporter News Webpage


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iReporter App Print Ad (Actual size)


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Animated Contextual Display Ad (Actual size)

Frame one shows for a few seconds then switches to frame two.

ATION?


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Facebook-Based Web AppHome Page


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Facebook-Based Web AppVideo Duration: 54 seconds

Action:

(:7) View from over the shoulder of a woman using her iPad. Her

screen shows the Facebook page of the person whos currently

using the web app (user). The user sees their profile picture and

most current status update feed clearly on the womans screen.

The woman taps a Mashable post in the users feed.

SFX:

See included USB. Soundtrack is mixed and prepared to fit video

duration from frame 1.

Camera:

MS, medium slow zoom to MS/CU of iPad

Action:

(:8) The Mashable site shows the users Facebook profile picture as

the author of the article. Article entitled, Journalisms Not Dead

Its Digital.

Camera:

MS/CU

Medium speed truck left to right over the womans head to other

shoulder after a few seconds, before she taps the ad.

Action:

(:9) Woman then taps a New York Times display ad in the right

sidebar of the Mashable article. The sidebar ad leads to the New

York Times online where it shows the users Facebook profile picture

as them being the author of this article too. Article entitled,

Journalism School Changing with the Times.

Camera:

MS/CU

Action:

(:9) Woman scrolls down and taps a YouTube video which while its

starting the camera zooms out slowly to reveal the print version of

the New York Times, showing the same article as online, again with

the users Facebook profile picture.

Camera:

MS/CU

Medium speed zoom out to reveal newspaper. Keep iPad image

large.


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Video Portion of Facebook-Based Web App cont.

Action:

(:21) YouTube video is full screen, features female news anchor

speaking about the user, users Facebook picture next to the anchor.

Dialogue:

His/her successful progression from digital media user to digital and

print media producer is attributed to what he/she learned at the

Reed School of Media Communications at West Virginia University.

The field of journalism is changing at a rapid pace, and requires

people who can use both traditional and modern media together

he/she said. (pause) Youre the future of the media.

Camera:

MS/CU

Transition:

Fade to black, cut to exit screen.


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Facebook-Based Web AppExit Page


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Facebook Sponsored Story Ad (Actual size)

Love Technology?

rsmc.wvu.eduLearn it in more hands-

on ways than other

schools. Use it in

ournalism,

advertising, PR.


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Direct Mail Postcard (Actual size)

Front and Back


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HTML Email (Actual size)


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Ideation of proposal and executions by:

Production of executions by:

Documents

Proposed Rebranding Campaign - Executions