Job description

Propositions Manager

Key Responsibilities

Identify and prioritise industry verticals for proposition development where we have a strong offering and there is significant growth potential

Retain a close working relationship with customer and our sales team to Identify new propositions which principally re-purpose our existing product with no/minimal incremental development work

Identify all required elements for our proposition and lead the delivery of the elements. Proposition elements would include, but are not limited to:

language/jargon appropriate to each proposition

training & knowledge transfer sessions for each team (BD, Sales, pre-sales, AMs, CSMs, Professional Services) to ensure they have the required knowledge to successfully communicate their elements of each proposition

collateral including brochures, presentations, case studies, web content, thought-leadership pieces

Prepare and own the pricing model for each new product proposition

Competitive positioning woven through all elements of the proposition

Role Objective

Reporting to the Head of Product, you will lead the creation and launch of compelling and profitable propositions. The Propositions Manager is a proactive hands-on role, working across Marketing, Product, Sales and Pre-Sales to produce compelling propositions from start to finish. Working closely with our customer-facing teams and customers you will get to grips with the real value our Sentiment-driven Customer Engagement solutions provide to identify/fill gaps and opportunities in our portfolio to enable increased sales across new and existing customers.

You are joining the business at an exciting time. A significant investment is being made to take a leadership position in the Customer Experience and Engagement market, to deliver compelling propositions for customers and invest in disruptive innovation.

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Rant & Rave Careers • Propositions Manager

www.rantandrave.com • +44 (0) 2476 011 911

Knowledge, Skills & Experience

Previous experience in a Product Marketing and/or Propositions Manager role. Experience of developing commercial solutions within the B2B technology space which are scalable and repeatable

Product, propositions, product marketing or customer insight experience within a services industry such as retail, financial services, telecommunications or utilities is valuable. You will be a strong stakeholder manager with an ability to quickly forge strong working relationships with colleagues and business partners of all levels

Knowledge of the contact centre industry

Previous experience working in a software B2B business which puts strong emphasis on our customers’ customer

You have a keen eye for market and customer insight, how to utilise it to commercial advantage in the development of new propositions

A great commercial mindset - thinking in terms of customer need, pricing strategies, value and return

Comfortable presenting to prospective clients and acting as the subject matter expert (it's infrequent this will be needed, but it does happen)

Evidence of leading virtual teams in the delivery of new propositions/products to market

Got to have a reasonable technical knowledge and understanding of the technologies in this space

Data-driven with a commitment to process; drive/track consistent engagement process

Excellent written and verbal communication skills

Strong team player as well as a proactive individual contributor

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Partner with the Marketing Team to ensure brand alignment and take advantage of our content marketing skills

Ensure the proposition provides the tools to succeed at all stages of an opportunity (awareness, BD interaction to secure a meeting, sales qualification, pre-sales technical close, commercial offer, delivery, post-sale follow-up)

Own the Go-to-market plan for these propositions. Firstly, to road-test with customers before launching the proposition across our business

Be responsible for identifying opportunities that meet the criteria of no/minimal development and which are not a custom/niche solution, but drive growth through repeatable solutions to many customers

Be responsible for identifying opportunities that align with (and strengthen our message in) our product strategy

Have the business acumen to pick the winning ideas and the strength to close-down less valuable propositions; helps to improve the ideas while ensuring they pass the tests of aligning to our strategic direction, being revenue generating, minimal/no development and not custom but applicable to many customers

Retain a thought-leadership position on Customer Experience and Engagement which informs our company and product strategy, the vision we communicate to customers and our industry

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Rant & Rave Careers • Propositions Manager

www.rantandrave.com • +44 (0) 2476 011 911

Could you be the one for us?

Whether you're ready to join us or would just like a little more information, our team are always on hand to help.

Email us at ravecareers@rantandrave.com

www.rantandrave.com

Competencies:

Relationship Building – The ability and willingness to develop and exploit a range of productive relationships both inside and outside the team.

Analysis – The ability to gather relevant information, notice relationships between different pieces of information, reason from cause to effect and generate effective solutions to practical problems.

Customer Orientation – The ability to recognise both internal and external customers and the willingness to co-operate with them fully in order to help them achieve their objectives.

Adaptability – The ability to maintain effectiveness in a changing environment and the willingness to respond quickly and positively to change.

Organising Work – The ability to marshal and manage resources (people, funding, materials and support) to achieve a project or task. Able to manage own time efficiently and to handle multiple activities in parallel to accomplish the goals.

Communication – The ability to speak and write so as to be clearly understood by others using appropriate language, vocabulary and style.

Technical/Professional Knowledge – The ability and motivation to apply and develop one’s own professional and technical knowledge and to share this expertise with others.

Initiative – The willingness to move things forward by taking action without needing to be asked and withour undue escalation.

Achievement Orientation – The determination to set oneself and meet high standards, exceeding norms and expectations.

Additional Specifications / Comments

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the Company.