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There are more than 6,000
PropTech businesses
from nearly 100 different countries
PropTech companies
offer a global solution
to a local problem
Proptech is one small part of the wider digital
transformation of the property industry.
It describes a movement driving a mentality change
within the real estate industry and its consumers
regarding technology-driven innovation in the data
assembly, transacting and design of buildings
and cities.-BAUM & DEARSLEY 2017
January2016
April July October January2017
April July October 2018
20.0M
0.00%
100.00%
200.00%
300.00%
400.00%
Purple Bricks (the disruptor): +350% Countrywide (the incumbent): -71%
Proptech is one small part of the wider digital
transformation of the property industry.
It describes a movement driving a mentality
change within the real estate industry and its
consumers regarding technology-driven innovation
in the data assembly, transacting and design of
buildings
and cities.-BAUM & DEARSLEY 2017
92% 85% 67% 30%
Smartphone User DemographicPercentage who own smartphones
Millennials Gen Xers Baby Boomers Silent Generation
73to90+
18+38to53
50to72
92% 85% 67%30%
Smartphone User Demographic 2033Percentage who own smartphones
Millennials Gen Xers Baby Boomers Silent Generation
73to90+
18+38to53
50to72
It is not about who your consumers and
employees are today…...
…..but who your consumers and
employees are tomorrow?
Digital NativesMillennials Elderly Baby Boomers Most Engaged Digital Stream
Proptech is one small part of the wider digital
transformation of the property industry.
It describes a movement driving a mentality change
within the real estate industry and its consumers
regarding technology-driven innovation in the data
assembly, transacting and design of buildings
and cities.-BAUM & DEARSLEY 2017
Mentality and Infrastructure
developments will define
PropTech adoption globally
Property Ownership Lifecycle
Rent Buy Move SellBuild
Manage
Endogenous technology will impact the next two years in the property market and we overestimate its impact
Exogenous technology will have a generational impact and we have no comprehension as to how much of an impact it will have
The Four Don’ts of Market Disruption The Four Do’s of Market Disruption
01
DenyDon’t be an ostrich
02
DownplayDon’t undermine
attempts at change
03
DeterDon’t waste resource
with legislativeaction
04
DelayDon’t delay disruption.
Act now.
01
EmbraceUnderstand new
models andexperiment
02
EnableAnd engage withnew companies
03
EncourageInternal and External
champions ofInnovation
04
EnhanceYour capabilities
and value proposition
01 Technology is Rewriting The Rules For Just About Everything
02 Technology is Reinventing Job Descriptions
03 Technology is Reimagining Businesses
04 Technology is Creating New Industries And Eliminating Others
05 Technology Has More Of A Relationship With The Consumer Than People Do
06 Profit Is A Distraction On The Way To Disruption Source: Keller Williams
We are living in a time where...
