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Document 1 of 1 Trends in Food Photography: A Prop Stylist's View Author: Matalon-degni, Francine ProQuest document link Abstract: This article traces the evolution of food photography through the lens of its political context. The waysin which prop stylists and food stylists defined food photography trends was guided by more than their uniqueinterpretation of assigned art direction. The political zeitgeist was also a guiding force. From the sociallyconservative leadership during the Reagan/Bush years to the promises of hope and change defining theObama presidency--the tenor of each administration left its mark on food photography. During the Reagan/Bush years, legislation favored the moneyed classes; food photography reflected the tastesof a culture rife with opulent excess. Food was presented in fantastical sets propped with preciousaccoutrements, some having hardly anything at all to do with the eating or serving of food. The Clintonadministration's pro-family domestic agenda set the cultural tone for Martha Stewart's ascendency and for hermagazine's visual message to endure. Both Clinton and Stewart brought us back to the real world. Food setsbecame whiter and brighter as prop stylists jettisoned intricately detailed props for those with cleaner, simplerlines. The muddled disinformation fed to us during the George W. Bush years played out in the confusing,tumultuous compositions proliferating Gourmet's food photography during his presidency. Yellow, the color ofhope and promise, cast its hue on the food pages of magazines at the onset of Obama's presidency; but just ashe chose to address policymaking by embracing a myriad of viewpoints, so too did magazines embrace a mix ofvisual viewpoints to please their readers. What we were left with, on both fronts, was an all-over-the-placequality lacking clear definition. Photographs from Gourmet, Food &Wine, Bon Apetit, Weight Watcher's Magazine, Woman's Day and FineCooking serve as visual reference points. [PUBLICATION ABSTRACT] Subject: Photography; Food; Social history; Social conditions & trends; Politics; Publication title: Gastronomica Volume: 10 Issue: 3 Pages: 70-83 Number of pages: 14 Publication year: 2010 Publication date: Summer 2010 Year: 2010 Publisher: University of California Press Place of publication: Berkeley Country of publication: United States Publication subject: Social Sciences: Comprehensive Works, Food And Food Industries ISSN: 15293262 Source type: Scholarly Journals

Language of publication: English Document type: Feature DOI: http://dx.doi.org/10.1525/gfc.2010.10.3.70 ProQuest document ID: 747438559 Document URL:http://search.proquest.com.ezaccess.library.uitm.edu.my/docview/747438559?accountid=42518 Copyright: Copyright (c) 2010 The Regents of the University of California. All Rights Reserved. Last updated: 2012-02-17 Database: Arts & Humanities Full Text

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