PROS - AHIC · experience an enhanced AHIC like never before. We are focused on making the conference ... delivering a professional leap forward for your business goals.” LetteR

PROSPECTUS

17-19 April 2018

AHIC Village,Waldorf AstoriaRas Al Khaimah,United Arab Emirates

F O C U S O N T H E F U T U R E

His HigHness sHeikH saud Bin saqr al qasimiSupreme Council Member and Ruler of Ras Al Khaimah

U n d e R t h e p A t R o n A g e o f A n d h o S t e d B Y :

His HigHness sHeikH aHmed Bin saeed al maktoum Chairman of dubai Airports, president of dubai Civil Aviation Authority and Chairman and Ceo of emirates Airline and group

C o - h o S t A n d f o U n d i n g p A t R o n :

l e t t e r to m e m b e r s

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Business OppOrtunities

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dear partner,I would like to thank you for considering the Arabian Hotel Investment Conference (AHIC) as a platform to communicate, network and grow your business. Although we are in our 14th year and the leading conference in our sector, we do not take any interest in AHIC for granted. My team and I greatly value your commitment to the hospitality industry and this market shaping community.

The next AHIC has an incredible and unique excitement around it. After dedicating over a decade to successfully connecting everyone in the industry, we are now enhancing AHIC so that you may extract even more value from your current and future relationships.

In 2018, we’re building a custom venue known as “AHIC Village” on the shoreline of The Waldorf Astoria in RAK. This commitment will allow our community to take full advantage of this year’s theme.

Focus.It will be here, away from the day to day routines of our offices, that we will be able to focus on the topics and relationships that move our industry forward. The venue has been optimised for audience members to absorb the stage sessions, networkers to connect in free flowing spaces and dealmakers to retreat to private areas for face to face discussions.

It is within this unique environment, that my team promises to commit to your business goals and align your brand to a solution that offers the highest possible return on your partnership with us. Last year alone, over half of our surveyed attendees left with over $100,000 USD in new business opportunities and for nearly one in five, it was over $1m USD. As a sponsor, the size of your opportunity is even greater.

Even with all the exciting enhancements, AHIC is a still global marketplace and will remain a large event, with the chance to meet almost every major market shaper over a period of three days. Our stage will be fully programmed to address all of the region’s most critical topics, with many hours of dedicated networking time, including our now infamous receptions, alongside a series of new, relationship enhancing, activities that will take advantage of our beachside location.

I would like to thank our host, His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, and co-host, our founding patron, His Highness Sheikh Ahmed bin Saeed al Maktoum, Chairman of Dubai Airports, President of Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group.

Together we welcome you to AHIC 2018 and the chance to enable further prosperity for our industry and the region.

JonatHan Worsley,Chairman, Bench events

“In the three days you spend with us, you will experience an enhanced AHIC like never before. We are focused on making the conference truly memorable and delivering a professional leap forward for your business goals.”


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849delegates

37 countries

256 C-level executives

21% increase in attendees vs 2016

2017 aHiC in review

in numbers

attendees by job function

44%directory/Vp/

principal/Advisor

22%C-Level

executive

13%Middle Management

7%others

7%press

8%Board/founder/owner/Chair/partner

attendees by industry

19%investors

An increase Againts 2016

13%developers

11%Consultant/Advisor

9% other

2%tourism/

government

2% Legal

5%Architect/designer

13%Media 3%

Asset Manager

22% operators

“AHIC is a key gathering for us every year. What I like about it is that it is quite focused on the region. The people I have met are all involved with the GCC and are key players in the industry. It’s a great platform to be present, to network, to showcase our brands, to showcase our abilities as an operator.”

/ Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group


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a selection of organisations attending aHiC 2017A.A. Al Moosa Enterprises LLC.Abdullah Ibrahim Al-Subeaei Holding CompanyAbjar Hotels International LLCAbu Dhabi National HotelsAbu Dhabi Tourism and Culture AuthorityAccorHotelsAction Group HoldingsAfuq Qatar Investment (Qatar Horizon)Al Ain Holding LLCAl Hokair GroupAl Houda Hotels & Tourism CompanyAl Khozama Management CompanyAl Marjan IslandAl Rajhi Investments Co.Al Zorah Development (Private) Company P.S.C.Alandalus Property CompanyAl-Anwa Holding Co For Investments.Aldar Properties PJSCAlesayi Hospitality CompanyAli Saad Bin Sultan& Bros Group Holding Co.Alkamal InternationalAltayyar Travel GroupASAASAujan Group HoldingBahrain Economic Development BoardBerwin Leighton Paisner LLPBin Jabr GroupCampbell GRAY Hotels

Carlson Rezidor Hotel GroupCentara International Management Co., LtdChoice Hotels InternationalClub MedDecca Investments LimitedDogus GroupDubai Investments PJSCDubai Parks and ResortsDur HospitalityElaf Hotels CompanyEmaar Hospitality GroupERC Egyptian Resorts CompanyEuropean Wealth GroupFlydubaiFour Seasons Hotels & ResortsGhina Real Estate CoGolden Group Of CompaniesGriffin PartnersHAMAHard Rock HotelsHashoo GroupHiltonHKSHyattIFA Hotel InvestmentsIHG (InterContinental Hotels Group)Insignia Worldwide GroupInvestbridge CapitalIsukoshiJDD Capital

JLLJumeirah GroupKatara HospitalityKempinski Hotels SAKerzner InternationalKhamas Group of InvestmentKing Abdullah Economic CityKosifler GroupLandmark Group HotelsLangham HospitalityGroupLiwan InvestmentsLouvre Hotels GroupMajid Al Futtaim PropertiesMarriott InternationalMawten Real EstateMelia Hotels InternationalMeraas HospitalityMillenium & Copthorne Middle East Holdings LtdMinor Hotel GroupModul University DubaiMoroccan Agency ForTourism Development –SMITMövenpick Hotels & ResortsMsheireb PropertiesMunshaat for Projects And Contracting Co WLLNakheel - Hospitality & LeisureNational Hotels CompanyOmran Opulent Hotel GroupQatari Diar Ras Al Hadd Development Company S.A.O.C.

Raj Real Estate CompanyRAK Hospitality HoldingRas Al Khaimah Tourism Development AuthorityRocco Forte HotelsRosewood Hotel GroupRotana Hotel Management Corporation PJSCSahl HasheeshSaudi Commission for Tourism & AntiquitySaudi Egyptian Touristic Development CompanyShaza HotelsSIAMASidra CapitalSmartotels Hospitality InternationalSSHSTRTaiba Holding CompanyTaj Hotels Palaces Resorts SafarisTamdeen GroupThe First GroupUnited Alpha Tourism Co.LtdWanda Hotels & ResortsWasl L.L.C.Wyndham Hotel GroupXENEL Real EstateZara Investment Holding Co.


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“AHIC 2017 has been absolutely fantastic for us because we have grown the pipeline meeting existing players and new players coming up in the market. For ROI, it is possibly the best event I have attended in the Middle East.”

- Chris Bradley, Director of Development & Sales, Worldhotels

2017 aHiC in reviewCreating Business opportunities

foR 13 YeARS

operators, investors, developers and others have used the AhiC platform to sign and announce deals with partners, living up to

its moniker as tHe plaCe WHere deals are done

16% of attendees surveyed indicated they left the event with potential deals of

over $1 million

53% of those surveyed indicated they left with over $100,000 of new business

opportunities in hand

35,719NEW USERS

179,258pAge ViewS

3.17pAgeS peR SeSSion

printThe AHIC 2017 marketing strategy consisted of a print advertising campaign that extended itself across leading international and regional industry publications, magazines and newspapers which included Hotel News Middle East, Hotelier Middle East, TTG MENA, Destination of the World News and many more.

WebsiteThroughout the year, our website connects with hospitality and investment professionals with various forms of content and event collateral shared.

emailOur targeted and extensive email campaign was our most comprehensive to date. In addition to conference updates, the campaigns also promoted thought-leadership content

85,000 stakeholders in the hospitality industry are included in our database


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marketing and pr


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marketing and pr

77.6k impressions on organic content 132.3k impressions on promoted content

15.4k individuals engaged 905k impressions

social mediaThrough the active use of social media, AHIC has built a strong presence on Facebook, Twitter and LinkedIn with targeted members of the hospitality and investment industry in the region. Over 50 posts were created onsite which included interviews with speakers and sponsors about their projects and properties.

100.7k impressions in under 2 months #AhiC trended on day 2

pr & media CoverageThrough our PR campaign, we focused on the communication of clear, specific and targeted messaging to our core audience and media through unique formats of content such as Q&A’s, features, etc. The PR campaign reached a total of 8,808,862 impressions.

The event featured in some of the top regional publications such as Gulf News, The National, Hospitality Net, Gulf Business, Hotel News Middle East, Hotelier Middle East, Travel Trade News, Zawya, Emarat Al Youm, Al Arab News, Arabian Post, Property Watch, Breaking Travel News, Hotel Designs, Kuwait News Agency, Travel Daily News, Arabian Business, Travel and Tour World and more.

8,808,862 impressions in print and digital media 100+ media & press

attended $448,437 perceived value of pR coverage for AhiC 2017

“AHIC provides an opportunity to meet with all the accomplished practitioners in the industry in a short and concise period of time. Anybody that wants to get insights on what the best practices are, the thinking behind major, small and boutique companies, this is a fantastic opportunity. It’s not only the panels and discussions, but the side bar conversations which also result in knowledge and business opportunities and cross correlating information that helps everybody get better at what they do.”

/ Robert Welanetz, CEO, Majid Al Futtaim Properties


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ignaCe BauWensRegional Vice president Middle east and Africawyndham hotel group

kHalid aniBChief Executive Officer

Abu dhabi national hotels

marC dardennegroup Chief operating

OfficerJumeirah group

mariano Fazdirector of Asset

Managementthe first group

muHammad al amirManaging director

Riyada international hotels & Resorts Co. Ltd

dr Badr al BadrChief Executive Officer

dur hospitaility

oliver eBnerSenior Manager, global

project& Structurenational Bank of Abu dhabi

olivier HarnisCHChief Executive Officer

emaar hospitality group

Hala matar CHouFanypresident- Middle east and

AfricahVS

samer saBraVice president – investment

& developmentghina Real estate Company

sanJeev agarWalaChief Operating Officerhabtoor hospitality and

Al habtoor investment, Al habtoor group

sHane mooreexecutive director, Real

estate Banking, Middle east & Africa

Standard Chartered Bank

pasCal gauvinChief Operating Officer,

india, Middle east and Africaihg

zoltan kalihead of Asset Management

oMRAn

2018 advisory Board: members includeFor the full list of the AHIC 2018 Advisory Board please visit www.arabianconference.com


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aHiC villageAHIC 2018 will be hosted in a custom built “AHIC Village” on the shores of Waldorf Astoria in Ras Al Khaimah, UAE.

Everything Ras Al Khaimah has to offer, from the highest mountain peak, to the depths of the sea and everywhere in between, made it the perfect location to enhance the AHIC experience within an authentic cultural setting.

The venue and landscape provides an amazing opportunity for the industry to get away and focus on relationships, opportunities and knowledge. The venue will feature purpose built spaces for attendees to conduct prearranged meetings onsite; pop-ups from innovative restaurateurs; activities for attendees to break the ice and strengthen relationships; informal beach bar networking areas and much more.

*Please note this is an indication of the design of the AHIC Village, final layout is still in progress.

Conf

eren

ce Exhibition Area

Emerald

Gold

Gold

Gold Gold

Gold

Green Room

Media Restaturants Showcase Area

REC

EPTI

ON

FOODSTALL

FOODSTALL

FOODSTALL

Production

PlatinumRAK

Terrace

Beach

“I cannot think of any other hotel hospitality related conference for this region which really has the strength of content as well as the strength of speakers and audience. It allows me to hear people who are very well informed of the industry and what is happening in this region as well as globally. It is three days well spent meeting those people as well as understanding these new concepts and what developments are happening in the world.”

/ Anil Bhardwaj, Director, A.A. Al Moosa Enterprises

2018 will see the first AHIC-KSA which will be an invitation only, one-day event held at the Riyadh Marriott Hotel on the 26th of February organised by AHIC and hosted by Dur Hospitality.

The hospitality and tourism industries have been pinpointed by the government of Saudi Arabia as key drivers for growth in the Kingdom’s Vision 2030 economic diversification strategy. Subsequently the sector is attracting significant interest and AHIC-KSA aims to shed light on where the opportunities are for investors, developers and operators. The event will bring together the public and private sector as well as industry leaders from throughout the region. This event will only be open to a select group of AHIC supporters and industry leaders.


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road to aHiC series AHIC is much more than just a conference, it is a year-round hive of activity dedicated to keeping its finger on the pulse of the sector and communication within the industry alive. In the build-up to the main event in April, we are organising local exclusive invitation only events that will offer additional opportunities for the AHIC community to learn and connect.

AhiC: KSAhosted by: dur hospitality

Road to AhiC: Bahrainhosted by: Bahrain economic development Board

Road to AhiC: dubai hosted by: emaar


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2018 sponsorship opportunities

at tHe event: platinum emerald gold

exhibition display Space At the event, Sectioned By Sponsorship Level 5x5m 4x3m 3x2m

placement of Your Company’s Logo on promotional pieces

Sponsor’s name And/or Logo on Relevant publicity Materials

An Advert in the delegate Material

pRiVAte seaside terrace to use at the event

Complimentary delegate Registrations to the Conference 8 5 3

one insert in the delegate Bags/folders

promotional Advert Shown in Main Auditorium At the Start of A Coffee Break

pre event:

Ahic Networking Briefings: Sponsorship Of Networking Briefings Across The Middle East Key Markets

invite Your Key Customers to the Advisory Board Cocktail Reception

Access to the Attendee List

involvement with Marketing And pr

Access to our public Relations partner to Build extra presence throughout the Ahic 2018 Campaign

why AhiC is the region’s leading hotel investment conference?

Curated by expertsthe region’s leading minds are on the advisory board with year round delegate feedback. AhiC is an expert driven, peer-designed conference, with 2017 attendees rating it as 95% “excellent” or “very good” rating.

1 the place where business & deals are doneAhiC has become a global marketplace for the hotel investment community and brands use the platform to announce new partnerships and signings.

2 networking that evolves the community84% of attendees surveyed in 2017 indicated networking as their main objective for attending AhiC. AhiC offers private introductions, on-line networking, roundtables, speed networking, evening receptions and more to facilitate dialogue at the highest level.

3


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the World at aHiCWith over $2.1billion in outflows into hotel transactions from the Middle East in 2016 the region’s investors have a considerable appetite for the international market. For the first time ever at AHIC we will have a dedicated space showcasing tangible opportunities for investment from around the world. AHIC will work with a global network to bring some of the most exciting hotel and tourism investment and development opportunities together under one roof.

Contact usFor more information on available packages please contact:Bilal saymeh AHIC Sponsorship Director – Middle & Far East T: +971 (0)4 818 0337 M: +971 (0)50 450 3588 E: [email protected]

matthew Weihs AHIC Sponsorship Director – Rest of the world T: +44 (0)20 3318 5800 M: +44 (0)7858 511 012 E: [email protected]

the World at aHiC packages:

proJeCt sHoWCase- $5000

• Includes space to exhibit the project• Two exhibitor passes• Inclusion in the conference app/ handbook• Dedicated projects feature on AHIC website

Country paCkage- $12,000 – must be a government agency

• Includes space to exhibit five projects• Three passes to the conference • Five exhibitor passes • Inclusion in the conference app/ handbook• Featuring of the projects on the website• Opportunity for creation and distribution of a video to

promote and support participation in AHIC• Logo included in ‘ The World at AHIC’ section of sponsors


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2017 sponsorspLAtinUM SponSoRS:

Community Networking Sponsor

eMeRALd SponSoRS:

SAHL HASHEESHRED SEA

goLd SponSoRS:

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PROS - AHIC · experience an enhanced AHIC like never before. We are focused on making the conference ... delivering a professional leap forward for your business goals.” LetteR