PROS AND CONS OF BULK SMS

http://www.bulksmsbase.com

Bulk SMS marketing is undoubtedly one of the best strategies for

businesses and individual to connect with prospects and customers,

friends etc through their mobile phones.

Using this strategy come with its own shortcomings. So, it’s very

important for us to understand the pros and cons of using Bulk SMS in

Nigeria as a marketing strategy before launching your campaign.

Here, I’ll be sharing with you the pros and cons of the Bulk SMS marketing strategy.After reading the post, I’m sure you’ll be

able to make a well informed decision as to whether you should use Bulk SMS in Nigeria

for marketing or not. Now, let’s us look into these pros and cons…

The Pros

1. Messages are read

There is very high probability that your message will be read. This is because mobile phones are

Nigerians’ most personal belongings. Many Nigerians cannot do anything anymore without their phones.

Nigerians may ignore emails, letters, flyers, newspaper adverts, television and even your

website. But they’ll surely read any text message that land on their phones. So, with Bulk SMS you’ll

pass your message across – effectively and efficiently.

2. Impromptu and Urgent messages can be sent

Since text messages deliver instantly, you can spread word among your customers about impromptu

deals, urgent notices, promotions and other important pieces of information.

Churches can send urgent invitation to members about church programmes. If you’re into real estate for instance, you can notify your customers about latest property listings and auctions available. The same applies to any other business. So using Bulk SMS in Nigeria to send messages are beneficial to

all.

3. Customers respond better

Bulk SMS is a very good medium for prompting your customers to take a certain action. You can

urge them to subscribe to an offer, make enquiries, answers some questions and so on. You’ll get more

responses by sending your request via SMS than via any other medium.

4. Messages are very easy to send

Just with the click of a button, you can send your Bulk SMS to thousands of recipients. Simply login to

your user account with us at www.bulksmsbase.com, type your messages, and blast it off. You must have enough units in your

account to enable you to send messages.

The Cons1. Only 160 characters allowed for a page

As you know, the maximum limit for SMS is 160 characters for a page. Sometimes, this may be too limited for the message you want to pass across.

Although most of the Bulk SMS in Nigeria like www.bulksmsbase.com will allow you to exceed this limit up to 450 characters, but this will attract more

cost.

2. No media allowed

Other than text, Bulk SMS does not allow other content formats. So, you can’t send images,

animated effects or sound to your recipients. For some businesses, this could mean a big limitation.

But in most cases, it’s no big deal.As you’ve seen, Bulk SMS marketing has its pros

and cons. But the benefits outweigh the disadvantages – for most business.

So friends before you adopt Bulk SMS in Nigeria as a means of

marketing your business, please consider these pros and cons, and then decide if this strategy is for

you.

But I can tell you using Bulk SMS are the very best strategy to make your products or services known to your

customers.

By http://www.bulksmsbase.com