We create innovative brand

experiences of any scale. Our team

of experts in Retail & Product design,

Styling, Shopper Marketing and

Retail Operations, live and breathe

Interior Design and Branding.

WHO WE ARE

Prospace Design Studios is a specialist retail design firm. We’re focused and passionate on the delivery of fresh relevant and engaging shopper experiences that first and foremost deliver commercially driven value to our clients.

Our team of experts recognize that change is the only constant in Retail. At Prospace Design Studios, we work to create that change. With offices across the Asia Pacific Region, and a multi national team and experience working across all continents we bring decades of experience to deliver on a range of multi faceted retail experience.

As a global studio, 2015 see’s Prospace Design celebrate over 20 years delivering on creative projects for our clients.

We love brands.

We specialize in articulating your brand in a physical space through a strategic approach touching all of your customers senses. We immerse ourselves in the brands strategy in order to tailor excellent customer experiences that yield greater commercial leverage.

Our approach to design is connected. We are all human and our designs create environments that touch all of your customers senses. Our global team comes from varied backgrounds and design disciplines, which together allow us to create tactile and enduring spaces for your brand to be experienced.

Our Design Process works through the following areas, to create a holistic approach to the projects deliverables - Insights + TrendsBrandEnvironmentsDigitalDesignDeliver

We continue to work on a portfolio of projects that vary in scale and purpose. Building a diverse understanding of differing retail landscapes, forms the basis for our understanding of your needs.

WHAT WE DO

Prospace Design Studios loves

collaborating - we work with our

clients to fill the gaps in their

business. Our suite of services range

from site selection and development

strategy to interior design and visual

merchandising.

PRODUCTS AND SERVICES

Capsule EmporiumMelbourne

Brand is an integral component in everything we create – be it a product presentation, spatial design or master-planning exercise. We see someone’s personal brand as integral as the brand a range is manufactured under.

With this approach our goal is always to extract the dna of that brand and articulate it into a physical space, allowing you, the customer or employee to physically touch and feel the brand.

In doing this, we immerse ourselves in the brands strategy to ensure we are aligned in

our thinking and where possible stretch that thinking to consider ways of evolving, growing or completely breaking the mould of what has come before.

Our designs take us from small intimate boutique spaces, through to large format buildings, functional workplaces with varied bespoke product design along the way.

A relentless goal of delivering spaces that add to the life of those that use them drives our team to continually explore the edges of what is considered normal.

INTERIOR DESIGN

PRODUCTS AND SERVICES

Opposite: L-R >

The world’s first Zoo York store, Emporium Melbourne.

BC by Beach Culture, Crown Resort, Melbourne.

Billabong Flagship store, Sydney Arcade.

Retail is a delicate balance of function and form, with specific needs found in few other interior spaces.

Working with our clients to build solid foundations from the outset, we define the brands emotional fingerprint - which provides us with a filter for all design decisions, whilst understanding their business operationally and how product is received, merchandised and sold, allow us to deliver informed and functional stores.

Prospace Design has been involved in the delivery of retail spaces for over 20 years and over this time has developed significant assets

and an understanding of what makes a retail environment profitable as well as enduring.

Our teams experience helping brands to develop a strategic approach to site selection and managed portfolio growth, deliver on real tangible engagement with their customer and pushing the envelope to help stand out amongst a busy and crowded mall environment, really compliments our design skills and delivers added value when it comes to embarking on a new retail location.

RETAIL

PRODUCTS AND SERVICESMr SImple

Indooroopilly

3D visuals created for projects: clockwise from top >

Mr Simple, Queensland.

Nixon HO, Queensland.

Nixon Retail, Victoria.

Basement HQ, NSW.

Prospace Design has built specialized capability in the manufacture and supply of interior joinery, furniture (both retail & commercial) fixtures and soft furnishings, through our office in Xiamen, China.

From a beginning in search for supply across our own projects we have developed low, medium and large scale supply solutions for a range of materials and products, that drive real commercial efficiencies into a large single or multiple site projects.

Integral to all interior projects, the quality and delivery of bespoke joinery requires a closely integrated process with both the design and build of a space, which is where our project teams expertise help deliver components to compliment local supply through to complete interior solutions.

PROCUREMENT

Xiamen,China

PRODUCTS AND SERVICES

Copyright © Free Vector Maps.com

CLIENT SERVICES

Fixture productionand Q/C

Budgeting and financial planning

Initial site assesment and project management and

delivery

Store opening, events, merchandising

IMPLEMENTATION TEAM

AUSTRALIA CHINA AND NEW ZEALAND

DesignOur team of experts in interior design, retail, graphic design and operations will deliver on all facets of your project.

Interiors RetailOperationsGraphics Digital

Project ManagementOur team of project managers have decades of experience, not only delivering stores on budget and on time, but in providing engineered solutions for fixture design and sourcing, locally or off-shore, along with being able to provide visual merchandising expertise and store opening events management.

EmmaMurray

AdamConners

DeanMcPhee

JasperZheng

Client PartnersYour main point of contact at Prospace Design Studios. As leaders in design, retail operations, strategy and marketing, your client partner will work with you through every stage of a project to realise your vision.

DanEagles

BenPerman

JonothanRussell

RichardStanton

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Concept Design

Tender Management

Client Review

On-site Executio

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Management

Full Store and Detail

Documentation

Store OpeningSupport

Client Review

Tender Review

Our design and projects teams overlap where necessary on projects to help our clients find the best sites, financially plan projects to ensure the best commercial results.

DESIGN PROCESS

Strategic TenderDocumentation Execution

THE TEAM DIRECTORS

Dan Eagles Australia

Dan specialises in retail and retail operations, with over 20 years of experience articulating brands within a retail space both in Australia and Asia. Prior to Prospace Dan was driving branded retail development for Billabong (GSM Group) as their Retail Creative Director.

Prior to setting up the the Austalian studio of Prospace in Sydney, Dan delivered in excess of 500 retail projects over 20 years, including the design and delivery of the largest board sports store in Australia, Kirra Surf.

When he’s not in the office Dan can be found around water or snow, or hanging out with his wife and young family.

Dan’s view of retail has been simple from the day he first started working in store, it should be fun and all about people, the customer and the staff on the floor.

Jonathon Russell China

Jonathan joined Prospace after a career in general management most notably within one of the world’s largest dairy companies, Fonterra and at one of the most famous ad agencies, Saatchi + Saatchi. He has worked extensively with retailers from supermarket chains to fashion outlets and is passionate about the world of retail.

He has extensive knowledge of shopper marketing best practice and is passionate about rewarding shoppers with great retail experiences and ensuring retail is an immersive brand experience.

Jonathan is currently in charge of our Asia office and has been tasked with developing growth in this region and facilitating the smooth interface between our clients and the manufacturing and procurement out of China.

THE TEAM AUSTRALIA

Ben Perman Design Lead Australia

Specialising in Interior Architecture and Design, Ben has delivered award winning creative interior design solutions across Europe, Australia, Asia and America for some of the worlds leading brands.

Prior to joining Prospace Design Studios Ben’s global experience has seen him work with clients in the retail, shopping centre and large format retail spaces, for agencies in the UK along with the Westfield design team in Sydney,

Ben prefers to start the design process with a pen in hand and often works through initial designs by sketching alongside our clients to quickly demonstrate design direction and functionality of a space in a way that our clients can immediately connect with.

Ben has a passion for branded design, and challenging conventional design ideas. Ben draws on his broad knowledge across various design disciplines to provide the best results for our clients.

Paulina Golebiowski Designer

With a background in Interior Architecture across residential design through to large format retail and commercial work Paulina brings a distinctive style of interior design, along with a strong knowledge of building practices to the team.

Paulina carries a passion for developing new and directional designs, her engaging style connects with our clients and proves to be a vital part of the design process on our projects. Paulina is well travelled and when she’s not in the office she can often be found with a camera in her hand. With a keen eye for architectural photography, Paulina often uses this interest to inform her design work.

Emma Murray Office Manager

Emma provides the operational support to our clients and to the design team at Prospace to ensure projects are realized on time and on budget.

Emma was previously an integral part of one of Australia’s leading manufacturers assisting the design team and directors in delivering specialist products on a range of residential and commercial projects. Emma brings that expansive project management knowledge to her role at Prospace.

Emma is trained in design and interior styling and as such is a keen illustrator and painter when she isn’t managing accounts and projects at Prospace.

Emma’s passion is in making our clients lives easier during a project lifecycle, making sure all components of your project are dealt with in an organized and professional manner.

Luke White Graphic Designer

Luke has a diverse background in Graphic Design, which has seen him work across a range of projects from brand marketing to retail development, notably for some of the leading brands in the Action Sports Industry.

With a concept of space, Luke’s ability to add further dimension to a project by delivering a tone of voice that compliments the interior design is where things get really exciting. Not only does he enjoy the challenge of pushing the boundaries, but understands the sensibility in making commercial decisions that will engage with the customer and maximise the spaces potential to be seen.

THE TEAM CHINA

Richard Stanton Design Lead China

Richard specalises in designing new and unique retail concepts for global brands. Throughout Richard’s career he has delivered exciting concepts that are not only on brand but also commercially viable.

Richard has worked in some of the biggest Architecture practices throughout the world. Starting at the famous Richard Rodgers Partnership in London, where he worked on the design of the iconic Millenium Dome in London.

Richard has obtained various retail design awards throughout his career along with a Gold pin in the New Zealand Best Design Awards. Having worked in a number of vastly different countries and cultures Richard brings holistic design expertise to the Prospace team and for our clients in New Zealand and China.

Anita Liu Designer

Anita specializes in brand experience and retail environment design. Anita has a strategic approach, and is very passionate about creating value through design.

Anita commits to applying a deep understanding of user centred methods in order to inform her spatial designs. Anita is proud of her ability to bridge the gap in communication between our Chinese and Western teams.

Anita’s creative and analytical thinking have seen her work directly with clients in creating well defined brand stories within engaging spatial design.

Key Yu Graphic Designer

Keyu specializes in retail environment and micro architectural design. Keyu’s experience spans retail, interior design, and architecture with expertise in residential and office design also.

Keyu is a maker, he is meticulous with detailing and as such seeks to deliver beautifully detailed fixtures and spaces that not only provide engineered solutions to our clients but beautiful commercial driven design.

“Prospace have directly

supported more than 220

retail projects, across 6 unique

concepts, in no less than 8 Asian

markets for the Billabong Group.

This has been an invaluable

contribution to the groups brand

stable and market position.”Phil Nicolle, Group GM Asia

Mr Simple is a gentlemen’s outfitter for all occasions with stores throughtout Australia and New Zealand. The brand approached Prospace Design Studios to design and build their latest flagship store in Brisbane at Indooroopilly. Mr Simple were not interested in blending in with the crowd with their store design, and our design team produced a completely unique design for the mall that otherwise predominantly features full height glazed shopfronts.The shopfront from full height timber slats

creates a dynamic and compelling beginning to the journey in to this new store that features steel and timber custom joinery for fixtures and merchandising displays throughout. Needless to say the store which recently opened at the beginning of October 2014, is generating quite a buzz.

MR SIMPLEINDOOROOPILLY, BRISBANE, AUSTRALIA

PORTFOLIO

The elegant timber slat shopfront for Mr Simple creates a

dynamic entry in to the store, which is big on scale.

The monolithic concrete look counter sits in front of a wall that features a

continuation of the timber slat design language from the shopfront.

Following an extensive exploration of the brand and the delivery of a new design concept, the first store to have this applied was South Yarra. With a dominant shell to work with, the store required simplification and some warmth in the finishes palette.

Solid Iron Bark feature plinths, that were backlit and underlit against a minimal white wall, provide the true contrast of textures in this space, whilst the cement

feature displays, ornate leather screens and plush ottomans complete the story.

The goal was to take the existing Tony Bianco design and push it into the future. Make it feel like the product was sitting in Soho or the Meat Packing District of NYC. All feedback to date is that the new design brings the quality of the store in line with the quality of the product and creates an amazing platform for the next generation of Tony Bianco stores.

TONY BIANCOCHAPEL STREET, MELBOURNE, AUSTRALIA

PORTFOLIO

Varying height concrete look plinths stand in front of leather strap screens to deliver

a luxurious but raw aesthetic within the Tony Bianco Chapel Street store.

Concrete look plinths sit on top of elegant steel frames, a design language

that is carried through to shelving units and wall fixtures and is intended

to further play on the balance between raw and luxurious materials.

“ Prospace has significantly

improved the customers

perceived value and position

of our brand! ”Anthony Bianco

Prospace delivered Nixon’s new concept flagship store in Australia at Chadstone shopping centre in Melbourne. Working with the brand’s UK, U.S and Australia teams, Prospace provided engineered solutions for a host of new concept features and fixtures. Prospace were instrumental in the detail design delivery of the store, managing the build on site through to completion and opening.

PORTFOLIO

NIXON HORIZON LINE CONCEPTCHADSTONE, AUSTRALIA

The simple, minimalist open featre display is an industry first, creating interaction

the moment the customer walks in the door.

The customer journey is no longer

linear, the experience must change

with it...

Capsule at Emporium Melbourne was an opportunity to work with a retailer that we had previously designed a store for in the world’s first living mall in Sydney, and build on the existing design language that is all about sharp style and individuality.

A Basic Design Package service was used for the design of this store. Prospace prepared schemes for the unit presenting to the client mood and visual inspiration, sketch concept ideas, space planning and 3D renders, that

once were signed off, were developed in to full store design documentation drawings along with a detailed design package of fixture and construction drawings.

Prospace managed the centre approvals through Colonial First State for the scheme and liased directly with the project managers, shop fitters, manufacturers and joiners to ensure that the project was realised on time and in budget.

CAPSULEEMPORIUM, MELBOURNE, AUSTRALIA

DESIGN CASE STUDY

After conducting a design direction workshop with the client, the Prospace design team focused on four keys areas when creating amood board to convey design inspiration.

Colour dipping, the idea of dipping the whole store; floors, walls, and fixtures in another colour. Transparency and the idea of exclusivity, in the form of screening off part of the retail space to create a second area within the unit for VIPs or the display of limited edition lines in stock. The idea of seeing people shopping in another space within the store and wanting to engage in what was going on behind the screen formed a strong part of the concept.Finally, strong VM stories, the Prospace team identified with the need for flexible but simple merchandising systems that allowed the Capsule team to create strong VM stories that accentuated that sharp individual style that they are known for.

DESIGN CASE STUDY

MOODBOARD & INSPIRATION

Hand sketching is the quickest and most direct route to convey an idea to the client. Areas of focus were the shopfront and how we could create a point of difference within the mall. The idea of a shopfront without glass, replaced with a lattice like screen of metal rods within a timber frame was born.Considering Capsule’s merchandising requirements a collection of simple mid floor plinths and perimeter bays that featured a variety of shelves, hanging, angled shelves and puc system with timber dowl face outs were developed.

After agreeing the direction for the concept through sketch and mood imagery we commenced fixture development. The storeneeded to be designed to a budget and much of this hinged on the design and detailing of the fixtures. We opted for minimal timber frame joinery for the perimeter units and mid floor timber floor plinths and counter. Our rationale throughout the design process was that the colour palette and idea of ‘dipping’ the store in white, including a white resin floor, would create a striking visual aesthetic and point of difference for otherwise low cost fixtures.

SKETCH CONCEPT &FIXTURE DEVELOPMENT

The initial concept came together in final 3D renders to realise the scheme and form part of the Emporium design approval package.

The idea of dipping the store in white was realised with all fixtures, furniture finished in white paint or powdercoat, all sitting on top ofstriking white resin floor.

The sharp white floor was contrasted with shades of grey above on the walls and perimeter units, and finished with a dark grey ceiling. A full width, floor to ceiling orange fabric screen sitting within a timber frame and behind sheets of rebar, partitions the second retail space and fitting rooms, injecting a pop of colour in to the space and enough transparency in the retail space to deliver on the idea of exclusivity that we explored early on in the concept.

DESIGN CASE STUDY

FINAL RENDERS

The pivitol part of any project for our clients is the documentation and it’s actually the stage that we really enjoy. Every nut and bolt drawing that we produce ensures that stores are built exactly the way we design them on time and in budget. The documentation protects the design intent and gives perfect clarity to the site teams, joiners and manufacturers, ensuring that we get the right level of detail and finish required, therefore we place a lot of importance on them!

Like with any project, the detail and documentation stage for Capsule at Emporium was an oppurtunity to refine details to get the most cost efficient build.

DOCUMENTATION & DETAIL

2610

2700

600

1900

1200

465

CAPSULE

105.3

SHOP FRONT DETAIL

50

25

80

30 3 25

80

2530 325

SHOPFRONT FIXED SCREEN FROM 25 X 80MM TIMBER TO FRONT AND BACK OF SCREEN, MITRED WITH END PANELS OF TIMBER STAINED THE SAME RUSTIC OAK THROUGHOUT ALL VISIBLE SURFACES.TIMBER CAPPING SANDWICHES STEEL CHANNEL THAT 12MM DIAMETER HOLLOW TUBES ARE WELDED TO AT TOP AND BOTTOM OF SCREEN. SCREEN IF HELD TOGETHER BY BOLT FIXINGS THROUGH TIMBER CAPPING ON REAR FACE SCREEN.ALL BOLT FIXINGS COUNTERSUNK FLUSH WITH OUTER FACE OF TIMBER CAPPING. IN BRASS FINISH.SCREEN FIXED IN TO FLOOR AND SHOP FRONT BULKHEADINDIVIDUAL SIGNAGE LETTERS FIXED BACK TO TUBES ON CLIP FIXINGS

Front ElevationScale: 1:201 Side Section

Scale: 1:202

Section DetailScale: 1:43

FIXED SCREEN2700 X 2610 - TOTAL REQUIRED: 1NO.

AU & NZSuite 7, 13-29 Nichols St, Surry Hills, NSW 2010p. +61 2 9332 2558

CNNo. 171, Xiang Dian Li, Hu Li District, Xiamen, Chinap. +86 592 506 2356

ProspaceDesign.com.au