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Prostate Health Education Network, Inc www. prostatehealthed .org. Background. Founded in 2003 by Thomas A. Farrington - PowerPoint PPT Presentation
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Prostate Health Education Network, Inc
www.prostatehealthed.org
Background• Founded in 2003 by Thomas A. Farrington
• First major initiative was September 2003—PHEN posted awareness posters on subways and buses in nine cities, including Boston, New York, Newark, Cleveland, Dallas/Ft. Worth, Oakland,
Philadelphia and Detroit
• Developed the on-line PHEN portal
• Recruited Black prostate cancer survivors—established the “PHEN Survivor Network.”
• In 2004, focused on establishing a model program in Boston
Boston Initiatives
PHEN DEVELOPED WORKING PARTNERSHIPS WITH:
• Dana-Farber Cancer Institute and NBLIC
• Community Health Centers
• Churches and Community Organizations (retail, barbershops, etc.)
• Massachusetts Prostate Cancer Coalition
Placed awareness posters within community partners’ facilities (30+ partners)
Recruited Black prostate cancer survivors —established the “PHEN Survivor Network.”
Established Boston’s first Prostate Cancer Support
Group targeting Black men—working with Dana-Farber Cancer Institute and NBLIC
Developed partnerships with community health centers
Coordinated free screenings working with
Dana-Farber Cancer Institute, Community Health
Centers and Churches
“Tee-Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Event
Major Accomplishments• Prostate health awareness has achieved a higher level of visibility
within Boston’s Black community• The African American prostate cancer disparity has become a
recognized issue• Created a broad base of support for initiatives to address the
disparity issue
Future Goals• Recruit more survivors to increase capacity for providing services
• Maintain existing working partnerships• Expand partnership coalition
• Financial resources
Prostate Health Education Network, Inc.
National Plans and Strategies
Goal
To significantly impact reducing the African American prostate cancer disparity over the next five years
StrategiesHEIGHTEN AWARENESS
IMPLEMENT PHEN INITIATIVES WITHIN FOCUS CITIES
FULLY EXPLOIT THE PHEN PORTAL
OBTAIN FINANCIAL SUPPORT
HEIGHTEN AWARENESS
Heighten awareness of the disparity as an issue especially within Black America
Annual African American Prostate Cancer Disparity Summit
Outreach and Support of Political Leaders
Organize and Increase Participation of Churches and Women Organizations
Advocate for more financial and program resources
Increase Media Coverage of the Issue
Strategies…
Implement PHEN Initiatives within Focus Cities
Recruit Black Prostate Cancer Survivors and their Families as Resources
Partner with Cancer Centers, Community Health Centers and other Medical Organizations
Establish Support Groups, Education and Awareness Programs and Support Screening Initiatives
Implement Local Communications using Awareness Posters, the Local Media and the Internet
Strategies…
FULLY EXPLOIT THE PHEN PORTAL
Utilize this asset to support local activities and to build a
national PHEN network.
Build and maintain a national community of survivors, partners and supporters
Strategies…
City sites will support the activities of city initiatives
and provide national visibility that will enhance overall
efforts
City sites will support the activities of city initiatives
and provide national visibility that will enhance overall
efforts
Portal will be utilized to focus on and highlight the efforts of other organizations working to
address the disparityMeans of communication and support across
citiesPortal can be easily adapted to bring additional
cities on-line
Obtain Financial Support
Grants
Sponsorships
“Tee Off to Fight Prostate Cancer” Golf Tournament and Community Awareness Events
Other Fundraising Efforts
Strategies…