Protection notice / Copyright notice Partnership Event Open Communications Communication for the open minded Nenad Saković, CEO Siemens Enteprise Communications

Protection notice / Copyright notice

Partnership Event Partnership Event

Open CommunicationsOpen CommunicationsCommunication for the open mindedCommunication for the open minded

Nenad SakoviNenad Saković, CEOć, CEO

Siemens Enteprise Communications d.o.o.Siemens Enteprise Communications d.o.o. Beograd Beograd

22. Februar 22. Februar 20062006

Page 2 © 2006. All rights reserved.Siemens Enterprise Communications

LifeWorksOur vision for the future of communications

1

Open Communications

A human-centric & business-oriented approach to unified communications2

Open CommunicationsOverview

What does Open Communications mean for our partners ?3



1

Open Communications


Open CommunicationsPresentation agenda

OpenPath

Our logical and elegant transition path to Open Communications3


In many ways, the communications solutions at our disposal have never been more powerful…

Cell phonesCell phones

LaptopsLaptops

Mobile e-mailMobile e-mail

Desktop phonesDesktop phones

PDAsPDAs


Increased decision-making timeIncreased decision-making timeSlower innovation cyclesSlower innovation cyclesPoor customer servicePoor customer service

Reduced revenuesReduced revenues

…yet human latency destroys value in organizations of all sizes by stopping them from getting things done

Highly distributed organizationsHighly distributed organizations

More remote workersMore remote workers

Virtual companiesVirtual companies

Multiple time zonesMultiple time zones

Information overloadInformation overload

More ways to communicate More ways to communicate

Device redundancyDevice redundancy


LifeWorks is our vision of a unified user experience and universal access to services.

Page 6 © 2006. All rights reserved.

HomeHome

OfficeOffice

Hot spots

Hot spotsEnterprise network

Enterprise network

Public network

Public network

On the go

On the go

Mobile network

Mobile network

Universal user experience Rich User Experience

Rich Business Process Integration

Rich Deployment Choices

Universal access Any Device

Any IT Environment

Any Network

Siemens Enterprise Communications



1

Open Communications


Open CommunicationsPresentation agenda

OpenPath

Our logical and elegant transition path to Open Communications3


Siemens Enterprise Communications is committed to taking LifeWorks from vision to reality

Our strategy is to become a true world player in unified Communication and Collaboration for business Communities

OpenPathOpenPath

OpenOpenCommunicationsCommunications

LifeWorksLifeWorks


Open Communications embraces open standards and an open IT-oriented approach to communications

Open Communications embraces open standards and an open IT-oriented approach to communications

Open Communications ensures business continuity through fault-tolerant, zero downtime architectures

Open Communications ensures business continuity through fault-tolerant, zero downtime architectures

Open Communications uses the most cost effective network without losing the convenience of mobile devices

Open Communications uses the most cost effective network without losing the convenience of mobile devices

Open Communications unifies business communication and collaboration into a single, simple concept

Open Communications unifies business communication and collaboration into a single, simple concept

Open Communications increases productivity by deeply integrating unified communication into workflows

Open Communications increases productivity by deeply integrating unified communication into workflows

Open Communications solutions can be deployed in many ways including managed or hosted options

Open Communications solutions can be deployed in many ways including managed or hosted options

Open Communications solutions are human-centric, focusing strongly on the ease of use and joy of use

Open Communications solutions are human-centric, focusing strongly on the ease of use and joy of use

Unified Unified CommunicationCommunicationUnified Unified CommunicationCommunication

Rich User ExperienceRich User ExperienceRich User ExperienceRich User Experience

Open IT Based Open IT Based CommunicationsCommunicationsOpen IT Based Open IT Based CommunicationsCommunications

Business Process Business Process IntegrationIntegrationBusiness Process Business Process IntegrationIntegration

Business Continuity Business Continuity and Integrityand IntegrityBusiness Continuity Business Continuity and Integrityand Integrity

Fixed Mobile Fixed Mobile ConvenienceConvenienceFixed Mobile Fixed Mobile ConvenienceConvenience

Deployment ChoicesDeployment ChoicesDeployment ChoicesDeployment Choices

Open Communications is a unique approach to unified communications based on open products and services

Open CommunicationsOpen Communications


ServicesServices

EcosystemEcosystem

OpenPathOpenPathOpenOpen

CommunicationsCommunications

VoiceVoiceCommunicationsCommunications

MobileMobileCommunicationsCommunications

ITITCommunicationsCommunications

Open CommunicationsIntuitive, Mobile and Synchronized Communications


Delivering results through Open CommunicationsAnalysts recognise our ability to deliver Open Communications today

Best of CeBIT AmericaBest of CeBIT America(OpenScape)(OpenScape)

Frost & SullivanFrost & SullivanCollaboration Solution Collaboration Solution

of the Year (OpenScape)of the Year (OpenScape)

eWeek Excellence AwardseWeek Excellence AwardsEnterprise Collaboration Enterprise Collaboration

Oracle

TelewareAVST

AvayaMitel Networks

Interactive Intelligence

NEC

Ericsson

NortelIBM

Cisco Systems

Microsoft

Siemens

Alcatel

Gartner Magic Quadrant for Gartner Magic Quadrant for Unified Communications 2006Unified Communications 2006

Ab

ilit

y t

o

Ab

ilit

y t

o E

xecu

teE

xecu

te

VisionariesNiche Players

Challengers Leaders

Source: Gartner, June 2006Source: Gartner, June 2006

Completeness of VisionCompleteness of Vision

Frost & SullivanFrost & SullivanEMEA Market Leadership Award EMEA Market Leadership Award

for Enterprise Telephonyfor Enterprise Telephony

““OpenScape is the OpenScape is the most mature and most mature and open UC product in open UC product in the market today”the market today”Gartner Magic Quadrant for Unified Communications 2006Gartner Magic Quadrant for Unified Communications 2006


Open to different ways of thinkingA new focus on doing business indirectly, an open approach to partners

1

Opening up new business opportunitiesNew market position backed by a global, opportunity generating campaign

2

What does Open Communications mean for our partners ?

An Open Communications portfolioOpen, channel friendly solutions that create value

3


Why we are taking this Open Communications position ?

Future: Open

Open Communications Unified Communications Open IT Based Communications Fixed Mobile Convenience Business Process Integration Rich User Experience Deployment Choices Business Continuity and Integrity

Unified

Present: VoIP

Converged Communications VoIP Distributed Advanced Mobility Advanced applications Advanced features Excellent legacy support

IP

Past: TDM

TDM Communications Proprietary TDM On-Site Architecture Cordless Mobility On-Site applications Voice & Voicemail Inter-Site Interworking

Tec

hn

olo

gy

chan

ge

Ven

do

rco

nso

lid

atio

n Readiness -First mover advantage


Change

towards the most effectiveGo-to-Market acc. to different

Customer Segments

Build

a worldwidebasis for

Service and Solution Delivery

Enhance

towards a comprehensiveand competitive

Product Portfolio

Small & medium

Worldplayers

Large

Single offices

Siemens One/direct touch

(and channel partners)

by channel partners

by Siemens

Next Generation

Apps.

Call Center Unified

comm. Identity

mgmt…

Next Generation

Data

Voice inside

Transform from reseller to technology partner

Build wireless

Next Generation

Voice

Build 8000 2000 BIZIP IP phones

Consolidate 1000 3000 4000 5000 TDM phones

SOAplatform

Leader in vertical apps. Healthcare Hospitality

…

Open Communications –Open to different ways of thinking


Significant Business Success During Transition

To openly discuss on how to grow successful indirect channel business together with you

To openly discuss on how to grow successful indirect channel business together with you

To jointly explore and develop new routes to market as well as new business offerings

To jointly explore and develop new routes to market as well as new business offerings

To transition our direct customer base to you as our channel partners wherever it is economically viable

To transition our direct customer base to you as our channel partners wherever it is economically viable

To continuously extend our own and our technology partners’ portfolio to better suit your needs

To continuously extend our own and our technology partners’ portfolio to better suit your needs

To also support you with our innovative service and solution offerings like e,g, managed or hosted services

To also support you with our innovative service and solution offerings like e,g, managed or hosted services

Open to different waysof thinking means:

Open to different waysof thinking means:



1


2



3


Global campaign Print, online, trade shows and press

coverage

Generating both awareness of our position, our brand and real business leads for our partners

Open Communications –Opening up new business opportunities

Local campaigns Building on the brand investment

Ready made for channel partners

Supported with branded collateral, posters, promotional items

Dual branding opportunities, demonstrating our channel focus



1


2



3


Open Communications Portfolio

HiPath 8000:

The awarding winning open standards benchmark system for 300+ user customers

HiPath 3000 / 4000:

With enhanced open standards SIP for trunking & devices

HiPath 2000:

SIP and integrated WLAN solution with hosting and FMC opportunities

Hipath Wireless:

Multimedia and mobile, optimized wireless solution

BizIP:

With SIP trunking & devices creating retail, hosting, managed and service provider value

OpenScape:

The Open Communications application of today


A new generation of stylish, tactile and engaging devices for a new era in people centric interaction

Personal fixed mobile convenience –

Always on

Easy to drive

Instant access

New intuitive and rich communication experience

A business tool to improve productivity

Innovative features associated with consumer devices like and iPodor a mobile phone

OpenStage - the 1st Open Communications Device


What does Open Communications from Siemens Enterprise Communications have in store for you?

An un-congested channel ecosystem allowing forsensible and sustainable business margins

An un-congested channel ecosystem allowing forsensible and sustainable business margins

2

A partner with global reach and local supportthat only comes from also having a direct business

A partner with global reach and local supportthat only comes from also having a direct business

3

New opportunities generated from our strategic transitionto an indirect focussed business

New opportunities generated from our strategic transitionto an indirect focussed business

5

1 A respected brand with growing recognition and a compelling and differentiated competitive position

4 Market shaping technology that helps partners to buildvalue creating solutions for customers

Protection notice / Copyright notice

Partnership Event Partnership Event

Open CommunicationsOpen CommunicationsCommunication for the open mindedCommunication for the open minded

Nenad SakoviNenad Saković, CEO nenad.sakovicć, CEO [email protected]@siemens.com

Siemens Enteprise Communications d.o.o.Siemens Enteprise Communications d.o.o. Beograd Beograd

22. Februar 22. Februar 20062006

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Protection notice / Copyright notice Partnership Event Open Communications Communication for the open minded Nenad Saković, CEO Siemens Enteprise Communications