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PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai, UAE Tel: +971 4 435 5959 Fax: +971 4 435 5858 Email: [email protected] Website: www.motei.com

PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

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Page 1: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE

As presented by ASHRAF EL MOTEI

Asharqia Chamber, Dammam, KSA

29-30 May 2012

P.O. Box 112888Dubai, UAE

Tel: +971 4 435 5959Fax: +971 4 435 5858

Email: [email protected]: www.motei.com

Page 2: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

FRANCHISOR INTELLECTUAL PROPERTY RIGHTS

PART I: FRANCHISOR ITELLECTUAL PROPERTY RIGHTS (IPR)

1. General Definition

2. Franchising and IPR

2.1 Importance of IPR in Franchising

What does IP include?

Branches of IP

Page 3: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

FRANCHISOR INTELLECTUAL PROPERTY RIGHTS

2.2. Need for Protection of IPRs of Franchisors

Importance of Protection:

Time, Effort and Money Spent Provides Effective Insurance for Franchisor Assurance to Potential Franchisees Advances in technology Employee mobility and shifting allegiance

Consequences of Non-Protection

Setting up of Competitive Companies by Employees Misuse of generic or not sufficiently distinctive

Page 4: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

FRANCHISOR INTELLECTUAL PROPERTY RIGHTS

3. Key Elements that require protection in Franchisor’s IPR

3.1 Goodwill

ConceptBenefits of Franchisor’s Goodwill to FranchiseeIts importance for consumers

3.2 Confidential Information

Its MeaningEssential requirements to prove trade secretsWays of protecting confidential information

Page 5: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

FRANCHISOR INTELLECTUAL PROPERTY RIGHTS

4. Means of Protecting Franchisor’s IPR

4.1 By means of a Well Drafted Franchise Agreement    Important points to be included in Franchise

Agreement

4.2 By Additional Means

Design active trade mark protection program Exercise care in registration of the copyright in a

franchisor’s operations manual Signing of Covenants Setting up of an Offshore Company

Page 6: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E.

PART II: OFFSHORE COMPANY

1. Going Offshore: Reasons & Benefits

2. Setting Up an Offshore Company to hold IP Rights

3. UAE OFFSHORE JURISDICTIONS

4.1 Jebel Ali Offshore (JAFZA) 4.2 Ras Al Khaimah Offshore (RAKIA)

Page 7: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

A. WHY GO OFFSHORE?

Offshore Companies (or Non-Resident Company) are used to mitigate taxes.

Residents of countries with high tax rates may be able to reduce the tax they pay by arranging for profits to be attributed to a company incorporated in a territory which doesn’t tax the income earned outside of the territory.

Offshore Companies are mainly used in Trading, Services, Property Owning and Shipping.

OFFSHORE COMPANIES

Page 8: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

Going Offshore: Reasons & Benefits

Maintain financial privacy Banking privacy Reduce tax Free remittance of profits and capital Security of property rights Access to foreign insurance and reinsurance Foreign investment inducements No inheritance, succession or gift taxes Reduce legal liabilities Freedom from currency exchange control No international trade tariffs

OFFSHORE COMPANIES

Page 9: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

The principal uses of offshore companies are:

 

Trading InvestmentHoldingFinancingTrademark, patent, royalty and copyright holdingReal property ownershipShip management and yacht owningPersonal and corporate tax planning

OFFSHORE COMPANIES

Page 10: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

Setting Up an Offshore Company to hold IP Rights

Concept of Restructuring

Its Advantages

Mitigation of Double Taxation

Payment of Royalties by Associated Companies

OFFSHORE COMPANIES

Page 11: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

B. Jebel Ali Offshore (JAFZA)

Features:

No tax Easy procedures for incorporation and transfer of shares The UAE is considered a Schedule 3 FATP jurisdiction and complies with

the relevant anti money laundering regulations The UAE has an extensive and growing list of double tax treaties,

which currently numbers 52 countries. This network includes treaties with China, France, Germany, India, Indonesia, Italy, Luxembourg, Malta, Malaysia, the Netherlands, Singapore, South Korea

Jebel Ali Offshore Companies can hold an account in a bank within and/or outside the UAE for the purpose of conducting routine operational transactions

Jebel Ali Offshore is not on the OECD “blacklist” of tax havens (nor the FATF blacklist)

UAE OFFSHORE JURISDICTION

Page 12: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

SETTING UP AN OFFHORE COMPANY IN U.A.E

C. Ras Al Khaimah Offshore (RAKIA)

Features:

No Tax        No foreign exchange controls, trade barriers or quotas Easy procedures for incorporation and transfer of shares RAKIA Offshore is not on the OECD “blacklist” of tax havens (nor the

FATF blacklist) Double Taxation Treaties: Double taxation agreements prevent

individuals and corporations from being susceptible to paying tax on the same item during the same time period. These agreements determine which of the two states concerned should levy tax in a particular situation

can hold an account in a bank within and/or outside the UAE for the purpose of conducting routine operational transactions

UAE OFFSHORE JURISDICTION

Page 13: PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN FRANCHISE As presented by ASHRAF EL MOTEI Asharqia Chamber, Dammam, KSA 29-30 May 2012 P.O. Box 112888 Dubai,

THANK YOU