Prototyping Learning - NESTA

8/3/2019 Prototyping Learning - NESTA

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PrototyPingPublicServiceSA d s pp

h dpm p ss

NOVEMBER 2011


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NESTA is the UKs oremost independent expert on

how innovation can solve some o the countrys major

economic and social challenges. Its work is enabled by

an endowment, unded by the National Lottery, and it

operates at no cost to the government or taxpayer.

NESTA is a world leader in its feld and carries out its work

through a blend o experimental programmes, analytical

research and investment in early-stage companies.

www.nesta.org.uk


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INTRODUCTION

Prototyping in Public Services dss a appah ha a sd hp dp w ad a ss sdas a h dpm .

neStA has pdd hs d pmaks, sa ads,hads s, mmsss ad a s a ps k w mhds ha a hp hm m h ds h mms. i ss asd

h Prototyping Framework: A guide to prototyping new ideaswhh pds xamps as ha a happ ad sas a pp pj.

th d ad k a a ps m ppwk ad a asd wk neStA ad s pas ha d wh sa a ahs ad hd sasas. W w a a ppas a appah ha a sd dp p ss,

hh paa pamms.

W hp hs ps a s ad dd s sm h das, w wd ha hw .

F h ma a paa pamms,pp ad h a mhds ha d s, dak xps, pas a h PSs la a: [email protected] s wswww.nesta.org.uk

introDuction


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contentS 4

CONTENTS

Part 1: id pp 5

Part 2: expa ad dpma 9pp

Part 3: th a pp 15

Part 4: Mak pp wk 18asa

Concusion 21

Acknowedgements 22


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PArt 1: introDuction to PrototyPing 5

PART 1:

INTRODUCTIONTO PROTOTyPINg

1.1 Introduction

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i s a appah s dpm ha as w-s, w-sk, a xpma.

i as w ha s a w m ps pas ma pp as a w wa wk. Sppd asas sh as h Dsc, neStA ad h ia u, as w as a m s ds as, hd ad p s asasha s pp as a w s a

mhds hp dp w ss. Ma hsasas a w wk md pp h pa, ha s ad d h apa h sa wk hs w wa as a ma s.

e r m h Ds c aks a h mpa pp p ss An important insight romour programme is the impact that prototyping is having on

public service providers. Oten, what doesnt work is just as

important to understand as what does work...rather thanconstrain, prototyping has in act helped to broaden possibility.

ths d pds a d pp, xpawh mh d , hw ad wh.


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1.2 What is prototyping?

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Pp w m h pas ds, ad s. Phaps h ms ams xamp pps h Ds am a h s s whh wasmad a ada am a adapd sadad, hs w hh 5,000 as mak.

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a dpd. S das a h adsd shs sa, dsa ad a.

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ss mp xs ss. i a appd h dpm smp m mpx ss ad,dpd h dph qd, a w-sad qk a m mpx ad ak .


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Figure 1: The parts of a service that prototyping can helpto test and develop with users

Physical

What products

or environments

are needed to

deliver the service?

System

What organisational

structures and

processes will

support the service?

People

What roles, skills

and behaviours

are needed to

deliver the service?

Information

What information

is communicated

and in what format?

Engage

Users


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Pp a as dak as pa s was (.. s a, wh ssms a ws)hh whh w s mds ma d sdd.As Ka Mah, Sa Maa a ba c xpas...it can be difcult to get improvement right the frst time...

theres nothing like doing it to know whether its going to work.

Pp s as a aa mas mma whad sakhds h pds, sa sss. b mak smh sa ad a, pp aha a a h spa wh ms mpx s aas whh a d sas s md. Pp hps sakhds ad ss, whma pssss h dma kwd kw h jasd pssas, ma. i hswa pp a sd as a mhd mmam mak sah, whh ppsd das pds a sasd mdd dak m ss sakhds. b a wd a sakhds, app, h s dpm pss s as

a d dsad hw das w wk pa,ad, wh d w, a ad p s adas ad.

1.3 The difference between prototyping and pioting

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Pp p ss s a dp, has s pas a s, a wh s da. Pshd m ssd h a s sas sdpm smh m sss, ad masms a a w-spd (ahh s w)s. S, pp hps wh asps a sdpm ad md wh p ds h ds wd mpma, sa ad . Ma H, chDs o a Ds c xpas: You shouldnt really

go out to pilot until you are certain that the service is going to

work, and the only way to do that is to try it out.


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PArt 2: eXPlorAtory AnD DeveloPMentAl PrototyPing 9

PART 2:

ExPlORATORy ANDDEVElOPMENTAl

PROTOTyPINg

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Refined

idea orservice

proposition

Once you have tested the viability of

alternative options you can refine

your service idea and develop aservice proposition for a new or

improved service.

Idea or

problem

In order to begin prototyping you willneed to define the ideas that you are

looking to test.

Further

refined service

proposition to pilot or

implement

After prototyping you will have a

tested and refined service

proposition that can be takenforward into piloting or delivery.

Exploratory

PrototypingTesting the

demand andviability

Prototyping can help to test the

demand for, and viability of alternative

service options, quickly and cheaply.

This is called exploratory prototyping,

see page 11 for examples.

Developmental

Prototyping

Develop and testcomponents

of service

Prototyping can then be used to

develop and test components in

more detail and test how different

parts of the service could work in

practice. This is called developmental

prototyping, see page 13 for examples.


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2.1 Exporatory prototyping

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Exampe 1: letting the peope decide, the beginning of

Innocent drinks

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ld s smhs. th p p a ssa D hk w shd p da js mak hs smhs? ad p a sa yeS ada sa no. th h askd pp p h mp h ha psd h ws. A h d h da h yeS was fw. i a h dsh d ad d ha h w a dh, ad sh awads i was .


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Exampe 2: Bringing eary ideas to ife with residents and

staff

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h skhs sa ms ha ad mp hm.A ss a d das dpm wad a ss md m hs xs. thda a maka d hah sppwas dd, ha shs h mphass m pdspp hah pssas pd pams ha sds spp hmss d was. th aah sd h a m hs a pa hhah ss wad.


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2.2 Deveopmenta prototyping

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Exampe 3: Recruiting and supporting patients into

vounteering

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ds ad a a, h ha s dda asps h s qk ad xpsad d s ha d ma h pmsh wd ha d a dw h sh asmaa h xpas d sakhds adak a ssa m sm gPs pas a md h ass md d. ths ss s sd sa pp, ad sss, sxpd d ass Hampsh.


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2.3 How do these phases ink to NESTA and thinkpubics

Prototyping Framework?

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Phase 1, hs d dpma pp, sPrototyping Phase 2. i d hp xp wha sad hqs mh s, h as pswh h Famwk. b a a mhas wa h hks a h sa h Famwk mak s pp s h a hs sa.

Exampe 4: A short, fu-cyce test of a community-ed

service

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s pp, a am s d ah mms h mm a sx-wkpd. thh hs pp, h w a s as a pahwas, spp s ahsad ha asps s p ad ahssss. ths has sd a d s whh sd ah d pp dp pas h s m da.


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PART 3:

THE VAlUE OFPROTOTyPINg

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3.1 Better services

th ms mpa as pp s dp ss s h a ad a ss ada. Pp aws s dps aad s mp s mds ad s mpsha mh pss s h mhds. i ads x a s p a, h paas ha

wkd hh. th s a a qa s ha ha has dpd wh pp.

3.2 Minimising risk and easing pressure

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m a a wa d h pss sa ha a das d sss. Wh pp, ( a) s ma ad ad hp s s hs a ams s

PArt 3: tHe vAlue oF PrototyPing 15


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a sd, ad m s a. Jada Kmps, aPj Maa a ba sad: Its about testing things morethoroughly at the beginning so that when you roll it out you get

more success and less ailure.

3.3 Engaging peope

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h dpm a s, ad aws hqk a dak ad das wh h pp haw ad h s.

3.4 Vaue for money

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Pp ma as mp -m asaa ads s ms. As h s d pp s md as w s m pp a


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h p s w a sa ah m aad. A aass dak h Ds csmad ha ds ad pp wk h PSs Ds pamm sd sas 26 1 sp.1

3.5 Chaenges

Whs h a sa s pp as a wa wk dp ss, h a sm hasha ma d app hs wa wk

p ss. lak apa ad ddad s pp, sh-m mmss s, ad aak pmss xpm a mak d pp h d. i h x s w xpsm h ds ad a as ha a hp m hs has.

1. S: hp://www.ds..k/-wk/spp/P-Ss--Ds/


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PArt 4: MAKing PrototyPing WorK in your orgAniSAtion 18

PART 4:

MAkINgPROTOTyPINg

WORk IN yOUR

ORgANISATION

th a sm k as ha w hp pp ak asa:

4.1 Making the case for prototyping

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a ss ha h h qss a aswd jmp ss, ad p s w das wh h p, wha a. th a a ada was dssa ad p m p, a, aa adq-d appahs sh as pp.

There are big challenges around injecting creativity in the

organisation; making space or people to experiment. [Through

prototyping] the project teams passion has been built with a

small investment o time and money.Stephen Evans, Barnet

Making the casefor prototyping

Skills forprototyping

Culture:permission

to prototype


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asa. Kws ad K s ha dpdks ha spp sa pp ad h amhds. ths ha sss as awass hs mhds as pa s dpm psss adas. ba c has as dpd a k, ad add h ha appd a pp hamp whs sps ad ad spad h pa assh c. i s a das, hs ma hp md adspp m pp a. A m a has

sh as ca rsah uK ad Sp ha a amshp md pp asaa psss.



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th Prototyping Frameworkpds a d asha a w sad pp. yam ma as d sm spp pp, h dp h sks dd a pp, pa pp a dak mpx pjs.ths spp d hp s ha pp a s. i d hp s ha ha h sad ss pp pas Who to Involve h Prototyping Framework.

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wk wh wd asaa psss.


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concluSion 21

CONClUSION

ths d has ssd wha pp s, wh ad wh mh sd s . W ha as kd a h a pp ad wha mh d p pa mak sss asa.

As p ss k w ss sa pms,ad k ds ss ah m ss, ha hs appah s w. Whs pp s

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AcKnoWleDgeMentS 22

ACkNOWlEDgEMENTS

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Prototyping Learning - NESTA