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PROYECTOS PARA GARANTIZAR LA SOSTENIBILIDAD
Sr. Miguel A. Torres Riera. Presidente Miguel Torres, S.A.
Summary
1. THREATS 1.1. CLIMATE CHANGE 1.2. WINE & HEALTH 1.3. TAXES 2. TRENDS 2.1. FUTURE TRENDS IN WINE PRODUCTION 2.2. FUTURE TRENDS IN WINE CONSUMPTION 2.3. NEW MARKETS 2.4. TORRES EXPERIENCE
THREATS
THE BLACK SWAN.
The impact of the highly improbable.
Nassim Nicholas Taleb
Threats
Twin Towers New York 11th Setember 2001
Sir Alexander Fleming discovers penicillin
Threats
Bombing Miguel Torres winery on January 21st in 1939
Threats
1.1. Climate Change is not a Black Swan Climate Change is one of the greatest socio-environmental threats to which humanity is faced in this century
4500 million years history
CUATERNARIO
8
• CATASTROFE P/ T
• CATASTROFE K/F
PHANEROZOIC
TERCIARIO
JURASICO
TRIASICO
PERMICO
CRETACICO
CARBONIFERO
DEVONICO
SILURICO
ORDOVICICO
CAMBRICO
RECENT THERMAL MAXIMUM
∆ 6ºC but it took 20.000 years to reach the maximum
55,8 million years ago
Correlation between surface temperature variations in the proportion of CO2 from 1860
Lan
d s
urf
ace
te
mp
era
ture
s C
º
TEMPERATURE
INSTITUT FRANÇAIS DE LA VIGNE ET DU VIN (ENTAV/ITV FRANCE) – EPERNAY (FRANCE)
THE STERN REPORT HAS DETERMINED THAT THE CO2 PRESENT IN THE ATMOSPHERE IS 430 PPM
OTHER GREENHOUSE EFFECT GASES: NITROUS OXIDE AND METHANE
Harvest start date in Châteauneuf du Pape since 1945
y = -1,1068x + 268,26 R² = 0,335
233
238
243
248
253
258
263
268
273
278
283
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Central Penedès Vineyard. (MT 23º Brix)
Harvest start date in Central Penedès Vineyard 1990-2012
IPCC WGI AR5 27th September 2013
European Origin Appellations
Mountain viticulture. Tremp Pyrenees. 1000 m altitude
Organic Viticulture. Curicó. Chili
Can Organic Viticulture help mitigate Climate Change?
AIMING TO A NEW CATEGORY OF ORGANIC WINES, ECOSOSTENIBLE WINES
Three Editions of the EcoSostenibleWine Conference: 2008,2010, 2012
EcoSostenibleWine Symposiums
Organic Viticulture
Do we really need so much spraying?
Organic Viticulture
Wood instead galvanized iron
CO2 N2
Organic Viticulture
Replacing CO2 by N2 in the wineries
Var 4 = Querol Var 8 Var 9
Var 7 Var 31 Var 32
What can we do? Catalan Ancestral Varieties
Will they resist better the warmer climate?
What can we do? Bottling wine at destination
Glass Single Use Bottle 75 cl. 350-450 g
Bag in Box 3l Equivalent 75 cl.
What can we do? Studying bottling materials
Towards reutilisation
393 - 306 g CO2 g CO2
Glass 6 Uses Bottle 75 cl. 450 g
75.3 g CO2
74 gr CO2
(equivalente a 75 cl)
PET
102 gr CO2
PET Bottle 75 cl.
RIOJA WINERY SMALL SIZE (95.000 CASES) SOLAR PANELS 126.583 Kwh EOLIC GENERATORS 2.864 Kwh BIOMASS BOILER 72.000 Kwh
50% OF WINE CELLAR’S ELECTRICAL ENERGY REQUERIMENTS
What can we do? Improving sustainability in wineries
A group of wineries (Torres, Freixenet, Codorniu) presents to the Spanish Wine Federation (FEV) the idea to hold a conference to promote the commitment to climate protection of Spanish Wineries
The Spanish Wine Federation (FEV) together with FIVIN accepts and organizes the “Wineries for Climate Protection” Symposium
What can we do? February 2011 Wineries for Climate Protection
M. Lagos, President of the Chilean Republic from 2000 to 2006 and UN special envoy for Climate Change
M. Félix Solís, President of the Wine Spanish Federation
9th June 2011 Barcelona Declaration Signature
Scope of action
* Source: World Resources Institute (WRI) / World Business Council for Sustainable Development Corporate Value Chain (Scope 3) Accounting and Reporting Standard, Supplement to the GHG Protocol Corporate Accounting and Reporting Standard, December 2011 PwC
Wineries for Climate Protection Scheme
1.- Selection of an audit among the ten or fifteen approved. 2.- First Year: Audit. Global investment is set till 2020 3.- Beginning in 2014, every year a 15% is implemented.
Wineries for Climate Protection Scheme
4.- The FEV hopes to finish the certification process by the end of 2013 and decide which type of publicity would be the most suitable for the wineries committed to this process.
Wineries for Climate Protection Certification Scheme
Analysis area WFCP Scheme Sustainability Program
Areas under consideration
1. Emissions reduction (document management)
2. Renewable energies and energy efficiency
3. Water management 4. Waste reduction 5. Investment Commitment. Over
15% each year to get the objective: 20% by 2020
Green Area (vineyard management): 1. Pre-planting 2. Established vineyard (*) 3. Environment and biodiversity 4. Implementation and follow up Red Area (industrial management): 5. Waste reduction and recycling 6. Energy savings 7. Water management 8. Pollution prevention (*) 9. Location of the winery 10. Implementation and follow up Orange Area (corporate management): 11. Ethics 12. Environment (*) 13. Quality of working life 14. Community 15. Marketing and commitment to
consumers 16. Implementation and follow up
(*) GEI emissions aspects included
WfCP compared to other “Sustainable Wineries”
1.2. Wine & Health
Fundación para la investigación del vino y la nutrición
Scientific Committee
Presidente del Comité: DR. ENRIQUE ROJAS DR. RAMÓN ESTRUCH (España), DRA. ROSA LAMUELA RAVENTÓS (España), DR. MORTEN GRONBAECK (Dinamarca), DR. MIGUEL A. LASUNCION (España), DR. JEAN CLAUDE RUF (Francia), DR. ANTONIO BAYÉS DE LUNA (España), DR. GUZMAN ORTUÑO (España). El Presidente de Honor de FIVIN es el Dr. Santiago Dexeus.
At present there are more than 3.500 Medical doctors enrolled as member in the club.
Wine in Moderation ambassadors
Epidemiological and clinical studies have pointed out that regular and moderate wine consumption (one, two glasses a day) is associated with decreased incidence of the following diseases: • Cardiovascular diseases • Hypertension • Diabetes • Certain types of cancer • Neurological disorders • Metabolic syndrome
There is evidence that certain polyphenols, such as resveratrol, anthocyanins, flavonols and catechins in wine provide abundance of health benefits.
Fundación para la investigación del vino y la nutrición
Fundación para la investigación del vino y la nutrición
Predimed Study. Dr. Estruch. Hospital Clínic de Barcelona The New England Journal of Medicine 2013
7.500 test persons about the risk of cardiovascular diseases Mediterranean diet <> Low fat diet (American Heart Association)
Dr. Estruch
Wine and Health
1.3. Taxes
China & India
0
50
100
150
200
250
0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
LOCAL WINE PRODUCTION: INDIA & CHINA
India Volume China Volume India Import Duty % China Import Duty %
9L Case
% IMPORT DUTY
+ 67%
India Imp. Duty %
Tax Rates of Alcoholic Berevages in Europe €
Ireland: 370,64
France: 3,66
Belgium: 52,75
The Netherlands: 83,56
Poland: 38,48
Denmark: 147,68
Sweden: 254,69
Finland: 312,0
Estonia: 80,64
Latvia: 64,64
Lithuania: 57,34
Rate per hl at 11% vol.
United Kingdom: 312,40
U.K. Irerland Denmark
2010 247,02 262,02 82,47
2011 259,33 262,24 82,39
2012 280,63 262,24 142,70
2013 312,4 370,64 147,68
2014 334,11 370,64 147,68
Continouos increase of wine taxes in Europe
Tax Rates of Alcoholic Berevages in Europe € Rate per hl at 11% vol.
2.1 Future Trends in wine production
MAJORS GRAPES PRODUCERS (all usage)
Grapes production growth is particularly significant in China, India and Chile. China with 100 Mql produces the 14% of the world grapes production, followed by Italy (68.4 Mql, 10% of the world grapes production) and USA (66.3 Mql, 10% of the world grapes production).
1000 ql
Wine Business
Top 10 bottled wine brands: global volume (m 9l cases)
Source: Brand Owners/*the drink business
A HEALTHY BRAND…
Miguel Torres
A HEALTHY BRAND…
Miguel Torres
Wine Business
2.2 Future Trends in wine consumption
e-commerce
48
Santa Digna Fair Trade
MIGUEL TORRES Chile
Fair Trade
2.3. New Markets
NEW MARKETS
BRIC
NEW MARKETS
While BRICs like China might slow, growth potential also exists in the mid-size “MATTISSK” countries
MATTISSK Countries 2010 Real GDP Growth
• Mexico
• Australia
• Taiwan
• Turkey
• Indonesia
• Saudi Arabia
• South Korea
• These are mid-sized
economies that are
routinely overlooked in
favor of BRICs
2008 Nominal Gross Domestic Product ($US billions)
2.4.- MIGUEL TORRES EXPERIENCE
CHINA Miguel Torres China (since 1997)
Miguel Torres China
300 employees
90% Miguel Torres 10% Ph. Rothschild
Miguel Torres China
Prestige - Market Coverage
` `
`
`
`
Prestige Office
Prestige Team
New Prestige Presence
More Team to Join Soon
Will analyse the details and
potential
`
`
No. of PWS Employees
Sales & Mkt’ng 23
Logistic & Admn 11
Accounts 5
Support 11
Total 50
Miguel Torres India
Mr. Gautam Thapar
31.15%
Mr. Sultan Singh 18.85%
M/s. Miguel Torres SA
27%
M/s. J & G Grant 18%
Maison Joseph Drouhin
5%
Miguel Torres Brazil
São Paulo
Establihsed in 2009
Closure
1) So Wine is healthy and gains recognition year after year
2) Wine is status and is also part of the mediterranean culture that many countries would like to adopt.
3) Wine can help to mitigate the effects of climate change
4) Wine (fair trade) can make a better living for millions of farmers
5) Wine family names will continue to play a very important rol in the world markets.
Origin and End 2012. Waltraud Maczassek
