Prstn to Colleges for Freelancers--#

8/8/2019 Prstn to Colleges for Freelancers--#

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What is Market Research?

Its a tool in the hand of a marketer

to systematically collect /assimilate

and analyze the data for effective

Marketingdecision making


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Market Research

For Market Information required:

To plan marketing strategies

To decide on changes (products, services, etc.)

To retain / increase market share

To track competition activities legitimately

>>> by collecting statistics reg. buying / usagehabits and opinion / impression from consumers,

traders, corporates, manufacturers, etc.


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IMRB International

Oldest research organization in India More than 35 years research expertise.

A leader in both customized and syndicatedresearch covering IT/ Telecom market research

B2B - Industrial markets research

And consumer research.

The MR Agency of the Year for the 3rd

Consecutive Year


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Constantly setting industry

standards National Readership Survey (NRS)

Businessmens Readership Survey (BRS)

Television & Audience Measurement (TAM)

Target Group Index

National Food Survey

IT & Office products Study (ITOPS)

Internet in India (I-CUBE)


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IMRBs Field Offices in India

Delhi

Calcutta

ChennaiBangalore

Lucknow

Patna

Bhubaneswar

Pune

Cochin

Hyderabad

Ahmedabad

Guwahati

Mumbai


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How can you utilize your time

effectively by associating withus?


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Data Collection

Information to be collected clearly defined

Through questionnaires

Target consumers / traders / manufacturers /

offices depending upon product / service studied

By conducting Fieldworksurveys

Through Freelance Interviewers


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Fi ldw r

Meeting consumers / users at places they are normally available &

able to spare sometime homes, offices / workplace, colleges, etc.

Interviewing them using structured and user friendly questionnaires

Conducted across Mumbai city hence, can have options of working

in convenient localities

Team Leaders and Executives to train, help and monitor the data

collection work

A Project normally lasts for 15 20 days


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Freelance Intervie ers

Those who do data collection work during

their spare time and are not bound by rigid

9-5 working hoursGet paid for the type and amount of work

done

---- normally students & those who dontfind a routine job interesting


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Types of Jobs

Quantitative

- Large sample Size

- Structured questionnaire

Qualitative

- Small sample Size

- In-depth understanding

- Unstructured


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Types of Jobs cont .

Quantitative

Consumer Research (Purposive)

Product Test

Concept Test

Advertisement Test (Print/ TV)


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Business to Business---

(CORPORATE)- CEOs , CFOs, CIOs, Marketing heads, Vice presidents,

Senior Managers. (PHARMA)

- Mainly Medical Practitioners of various specialties.

Sometimes Chemists/Druggist & Patients.

(Industrial)- Production Heads , Purchase heads, Head Procurements,

Supply Chain heads

- The interviews are generally technical in nature and therespondents are technically qualified.


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Types s td.

Customer satisfaction

- Customer Relationship Assessment

Among customers

- Vendor Relationship Assessment

Among Clients Client


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Qualitative

Group Discussions

Depth InterviewsObservation studies


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Types s td. Trends

CAPI

- computer aided personal interview

CATI

- computer aided telephonic interview.


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What o stu ents gain?

Utilising spare time gainfully

Gives an exposure to variety of business sectors

A lead over other candidates while competing in

the job market this experience is valued

Gives tremendous self confidence going out and

meeting people from different fields, talking about

various different subjects

Gives an exposure to many worldly matters

people, situations, market nitti-gritties, places, etc.

Earning decent sums

Recognitions


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Our Expectations--

Integrity

Adhering to timelines mutually decidedAdhering to code of conduct of MR

Hardworking attitude

Formal approachQuality Output


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Ho you can ork ith us?

Meet us at our office in Ahmedabad -

Navranapura (after college hours)

We will provide more information reg this work

and remuneration (will take around 45-60

minutes)

Give us some basic details about you

We will call you shortly while starting a new

project


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Our Address:

abacus Research(A specialist Unit of IMRB International)

403, A Wing, Ganesh Plaza,

Opp. Navrangpura Bus Stand, Nr. Swastik Cross Road,

AhmedabadTel: 079-2642 2734 / 2642 2748

Contact persons Kinnar Bhatt, Yogesh Modi


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Documents

Prstn to Colleges for Freelancers--#