There’s a new realityin real estate.

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Bring it ON!Nearly 90% of homebuyers use the Internet to search for homes. The number ofbuyers who use the Internet “frequently” to search for homes nearly doubled in the lastfew years.*

Today’s economy…tighter credit…tougher Dnancial demands…And a market that’sembracing new media to Dnd a dream home. Real estate may be moving away fromtraditional marketing, but buyers and sellers still count on traditional strengths—like anagent’s talent and experience and the signiDcance of a real estate company’s regionaldominance—to reach their goals in this brave new world.

In order to overcome these challenges and take full advantage of every marketingopportunity, we have created The Digital Home Marketing System. A unique package ofpowerful initiatives to give your home maximum web exposure.

* Source: The 2011 National Association of REALTORS® ProDle ofHome Buyers and Sellers.

Onthe leading

edge.On

the map.

Individual property websites, digitaladvertising, virtual tours and moreall happen automatically. We pushyour property out into cyberspace tomaximize your exposure so that buyersalways have the latest information.

Ontop.

Onits own.

pattwhite.comOf all the real estatesites, pattwhite.com isthe one that really rocks.It’s a high-trafDc site withthe region’s largest“inventory” of homes,market updates, plusfree smart phone appsand more.

Syndicatedproperty listings

For maximum exposure,your property appearson our website—www.pattwhite.com—otherbroker’s sites and wesyndicate your propertylisting to all major local,national and internationalwebsites and searchengines, which in turnfeed hundreds of othersites. Your propertyautomatically appearseverywhere buyers arelikely to look.

Enhanced searchresults

We’ve identiDed the topsites where buyers searchfor homes and made sureyour property will getnoticed. We’ve contractedwith these sites forenhanced listings. Ourlistings automaticallyappear at the top of thesearch results, so buyersare more likely to viewthem. When buyers lookat the detail pages, they’llsee complete listinginformation—includingimages—plus full contactinformation, so they’remore likely to inquireabout the property.

Single propertywebsite

Your property gets itsown high-quality,dedicated website with aneasy-to-remember URLbased on your propertyaddress. We can evenadd the URL to yourproperty signage. Agreat marketing tool, thisdedicated website givesbuyers an in-depth lookat your property, plus amarket report tailored toyour neighborhood and alink to an enticing virtualtour of your home.

Oncamera.

Onscreen.

Onthe phone.

Ondemand.

Virtual toursReal estate is visual, right?That’s why we create aneye-catching virtual tourof your property andautomatically post it onour web site. You get abeautifully produced,60-second video with upto 12 panoramic photosset to music. There’s alsoa photo gallery, areamap, school information,a mortgage calculator, alink to request a showingand more.

YouTube videoYouTube is second onlyto Google as the mostwidely used searchengine in the world—withmore than 800 millionunique visitors eachmonth. We’ll post a60-second video onYouTube and your salesassociate can use it topromote your propertythrough emails, facebookand other venues.

HomeText infoWith the new HomeTextmobile texting solution,interested buyers can getinformation immediately ontheir smartphone or othertext-capable mobile phone.We can add a texting signbubble to your propertysignage, so it will catchtheir eye as they drive by.Buyers get the informationthey want—on the spot—and we’ll connect themwith your sales associate.

Digital advertisingWith the new DigitalProperty AdvertisingSystem, it’s as easy asclicking a link to post yourproperty on Craigslist,social media and otherblog sites.Your propertyinformation is attractivelyformatted and ready tostart generating trafDc.

The Digital Home MarketingSystem is designed to maximizeexposure for your property onthe media where buyers look Drst.No matter where they start theirsearch—online, on the phone oron the go—we’re on it!

On board!

A Prudential Fox & Roach, REALTORS® Partner

An independently owned and operated broker member of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registeredservice marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliationof Prudential. Equal Housing Opportunity.

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