PSAPublic Service AnnouncementAssignment

Definition: PUBLIC SERVICE ANNOUNCEMENT

“Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.”

aba.org

Definition:PUBLIC SERVICE ANNOUNCEMENT

“Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.”

PBS.org

Public Service Announcement: You will individually: •Select a topic (From Lab Safety Rules, metric conversion and STEM Tech Lab Safety)•Research the topic•Brainstorm video ideas (Plot)•Write script•Draw storyboards•Direct and shoot video•Edit video

Public Service Announcement:

-Projects will be voted on-Best projects will be linked to STEM website

Public Service Announcement: Our assignment is exactly 60 seconds plus 3-5 seconds of credits.

PSA TopicsPick one of the

following:USA to switch to metric system

Following proper lab safety rules

PSA Examples

Successful PSAs:• Tell a story• Use a voiceover• Gives facts• Refer viewer to a resourcefor additional information.

Preproduction

Teacher presents topicsTeacher presents topics Students commit to topicsStudents commit to topics Student pitches idea to teacherStudent pitches idea to teacher Students begin research of topicStudents begin research of topic Students brainstorm ideas Students brainstorm ideas Students identify a Method of AdvertisingStudents identify a Method of Advertising

Preproduction Students pitch concept to teacherStudents pitch concept to teacher Students write concept: Students write concept: Your nameYour name, , periodperiod and and datedate in the upper in the upper

right hand corner. right hand corner. ·· Topic: Topic: (selected from the list) (selected from the list)·· Actors: Actors: ·· Hook: Hook: (what is going to keep you audience (what is going to keep you audience

from changing the channel?)from changing the channel?)· · Facts:Facts: (what do you want your audience to (what do you want your audience to

know about this issue you are presenting)know about this issue you are presenting)·· Locations: Locations: (where are you shooting?) (where are you shooting?)

Preproduction

Students develop A/V scriptStudents develop A/V script Split column formatSplit column format (Example: Next slide)(Example: Next slide)

Video Audio Seconds

LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message.

Narrator: “We were best friends, and we used to tell each other everything.”

5

ECU: Close up on the text message. Narrator: “Then things changed when he came into the picture”

5

MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person.

Narrator: “At first she was happy, and told me every detail”

5

MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her.

Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up.”

6

XLS: Camera is on Person #1’s house.

Narrator: “She barely came to school anymore and never answered the door.”

3

MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over)

Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me?”

8

Preproduction

Students draw storyboardsStudents draw storyboards Students take turns drawing frames.Students take turns drawing frames. Each student initials the corner of the frame Each student initials the corner of the frame

they drew. they drew. Storyboards are always done on national Storyboards are always done on national

commercials and PSAs for client approval. commercials and PSAs for client approval.

Production

Students shoot projects Students shoot projects Locations outside of school are more Locations outside of school are more

interestinginteresting Record narration track right into cameraRecord narration track right into camera

Post Production

Edit ProjectEdit Project Copyright IssuesCopyright Issues

Music (cite source)Music (cite source)Garageband / Sony Acid ExpressGarageband / Sony Acid Express

Images (cite sources)Images (cite sources) Place on jump drive or DVDPlace on jump drive or DVD