Psu Identity Standards

8/8/2019 Psu Identity Standards

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Portlan State UniersitIentit Stanars



03 Graphic Stanars04 Letter o Introuction

05 Ke Messages

06 Ientit Reprouction

07 Minimum Clear Space

08 Size Requirements

09 Logo Usage

10 Logo File Names

11 Contrast Recommenations

12 Backgroun Guielines

13 Unacceptable Uses

14 Color Palette

16 Approe Seals an Logos

18 Tpographic Stle

20 Image Stle

21 Publications Guielines

28 Aertising Guielines

30 PowerPoint Guielines

32 Web Site Guielines

34 e-Newsletter Guielines

35 Electronic Signature Guielines

36 Letterhea Guielines

40 Stationer Sstem

44 Publications Guieline Oeriew

45 Stle Matters

46 Airmatie Action Statement

47 Glossar

Table o Contents



P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3

This guie is a reerence tool orappling a consistent look, eel, oice,

an tone or all o the Portlan State

Uniersit communications. It is

esigne to help ou incorporate the

Uniersit core alues an messages

into eerthing ou o.

Consistent application o graphic

ientit is critical to clear communica-

tion with our constituents. It assists in

istinguishing Portlan State rom other

institutions b coneing a look that is

istinct, memorable, an uniquel its

own. These stanars inclue elements

such as color, photograph, tpeaces,

an smbols. you will also n gui-

ance or organizing the elements

through sample laouts, templates,

rules, an guielines.

Although the stanars nee to be

applie consistentl, a sstem that is

infexible can result in a look that is toouniorm to be eectie or ail to take

aantage o the ierent kins o

communication necessar to speak to

a wie ariet o auiences. This guie

proies a ariet o acceptable aria-

tions in orer to meet the nees o a

broa range o iniiual epartments

an their auiences.

Other assistance is aailable as well

an highl recommene i ou are

planning to prouce a printe piece

promoting the institution. Uniersit

Communications is aailable to help

interpret the sstem an share

inormation on how other iniiuals

an groups hae aresse challenging

esign an communication issues.

Throughout the 2006-07 acaemic ear,approal o all aertising an com-

munications or external use an those

sent to a broa auience must ahere

to an approal process in orer to

ensure the integrit o the Portlan

State ientit. Once our communica-

tion tool is eelope, elier our

project to Uniersit Communications.

Sta is aailable ail rom 3–4 p.m.

in 325 Cramer Hall to answer ques-

tions an proie immeiate eeback.

Projects will be approe, or reisions

will be requeste.

For eas access to tools that accompan

the guie, please isit the Uniersit

Communications Web site (www.px.

eu/ucomm). The Web site inclues

ownloaable graphics an a number

o templates in Microsot Wor, Power-

Point, an PdF ormats.

An questions relating to Portlan StateUniersit’s graphic ientit program

an the prouction o publications or

Web sites shoul be aresse to:

Uniersit Communications

325 Cramer Hall

503-725-3711 tel

503-725-4465 ax

[email protected]

www.px.eu/ucomm

Graphic Stanars




Letter o Introuction

To the Portlan StateUniersit communit,

This all, or the rst time in our histor,

Portlan State Uniersit will implement

a comprehensie, Uniersit-wie ien-

tit program—new logo, new tpeaces,

new templates or esign, an new

was o communicating the unique

strengths an qualities o this institu-

tion. So wh is this important?

We are ortunate to work an learn

at a uniersit known internationall

b its peers an partners as a estina-

tion or innoatie curriculum an

outstaning research. That reputation,

howeer, oten goes unrecognize in

our own communit.

Our research shows that the more

a person knows about Portlan State

Uniersit, the more incline that ini-

iual is to hae a positie an accurateperception o the Uniersit. Consis-

tent communication with our aui-

ences—potential an current stuents,

parents, alumni, onors, communit

leaers, an our counterparts at other

institutions—helps buil an sustain

Portlan State Uniersit’s reputation in

the region an aroun the worl.

Graphic stanars establish that

consistent communication, proiing a

isual “look an eel” o Portlan State

Uniersit through brochures, busi-

ness cars, Web pages, merchanise,

an letterhea—each refecting the

Uniersit’s unique ientit. B aopting

these new stanars an incorporatingappropriate ke messages into commu-

nication ehicles, iniiual units across

campus can tell their own stories while

collectiel builing a stronger ientit

or the Uniersit.

This is an exciting time to be a part

o Portlan State Uniersit. A clearl

articulate ientit better enables us,

as a campus, to communicate the

unique attributes o Portlan State—

a place o engagement an opportunit,

home to innoation an excellence, a

Uniersit at once urban an interna-

tional. your support in aopting the

new ientit stanars is imperatie to

the success o this program.

Sincerel,

daniel O. BernstinePresient




Ke Messages

ExamplEs

Conversational language:

What makes our Uniersit unique

is not just what we o, but the wa

we o it: linking acult, stuents,

an research to projects in the

communit. Our owntown location

an interconnecteness with the cit

gie our stuents great opportunities to

gain releant experiences while making

a ierence in our neighborhoos an

aroun the globe. We are prou that

more stuents choose Portlan State

than an other Oregon uniersit.

Boilerplate for press releases:

Portlan State Uniersit seres as a

center o opportunit or oer 25,000

unergrauate an grauate stuents.

Locate in Portlan, Oregon, one o

the nation’s most liable cities, the

Uniersit’s innoatie approach toeucation combines acaemic rigor in the

classroom with el-base experiences

through internships an classroom

projects with communit partners. The

Uniersit’s 49-acre owntown campus

exhibits Portlan State’s commitment to

sustainabilit with green builings, while

man o the 120 bachelor’s, master’s,

an octoral egrees incorporate

sustainabilit into the curriculum. PSU’s

motto, “Let Knowlege Sere the Cit,”

inspires the teaching an research o anaccomplishe acult whose work an

stuents span the globe.

What sEts portland statE UnivErsity apart?

Portlan State Uniersit is respected , engaged , an connected . It links intentional

acaemic engagement with the Portlan urban area to proie exceptional

opportunities or learning, serice, research, an achieement.

What arE portland statE UnivErsi ty’s

dEfining thEmEs?

Urban. Sustainable. Combines inolement an expertise in all things urban with

a passion or cultiating all things “green.”

Diverse. Attracts creatie an motiate stuents an acult who teach an learn

in a ierse communit o all ages, nationalities, an ethnicities.

Opportunity for all . Proies opportunit to all who emonstrate a genuine

commitment to achiee.

Research. Partner . Conucts research an serice critical to the economic

eelopment an qualit o lie o the region an beon.

International . Surroune b beaut. Emboies an contributes to the ision an

character that make Portlan a progressie, entrepreneurial cit with growing

international connections.

hoW do i incorporatE thEsE mEssagEs?

The ening themes shoul sere as a basis or crating external communications

rather than as exact language—note that these messages o not constitute a new

slogan or tagline, nor o the replace the motto “Let Knowlege Sere the Cit.”

Auience-appropriate communication can tell a consistent Uniersit stor in

ierent was to ierent people. These ke messages will help to achiee that.




p sue – h

aee sue – ve

Logomark Logotype

logo str Uc tUr E

The Portlan State Uniersit logo is a

signature consisting o two components:

the logomark an the logotpe. These two

components are alwas place in a xe

relationship an shoul neer be separate,

altere, moie, or rerawn in an wa.

The horizontal signature is the preerre

ormat or most applications. When space

limitations or size o reprouction preclue

the use o the primar conguration, the

alternate ertical conguration ma alsobe use. An other conguration o the

signature is not authorize or use.

The introuction o the new logo requires

a strict aherence to the stanars in orer

to increase recognition. At this time, it is

imperatie that the signature is kept intact.

d ue e k e e

e e.

Ientit Reprouction

Logomark

Logotype




P

P

P

P

mi ni mUm c lEar spac E

To ensure its integrit an isibilit,

the Portlan State Uniersit logo

shoul be kept clear o competing text,

images, an other marks. It must be

surroune on all sies b an aequate

clear space—a space equal in size to the

cap height o the logotpe (the capital

”P” in Portlan State).

Minimum Clear Space




r Ec ommEndEd s i zE

The suggeste size or the Portlan

State Uniersit logo is 2.25" on a

tpical 4" x 9" rack brochure, an 2.5"

on larger (e.g., 8.5" x 11") publications.

For electronic applications, the suggeste

size or the logo is 2.5" in PowerPoint,

an 3" on the Web.

mi ni mUm s i zE

Minimum size reers to the smallest

imensions allowe or the Portlan

State Uniersit logo. It is state at

minimum with. The minimum size

or the horizontal logo is 1.75" an

the minimum size or the ertical logo

is .625".

For electronic applications, the minimum

size or the horizontal logo is 2.5" (180

pixels) an the minimum size or the

ertical logo is .85" (60 pixels).

Certain circumstances ma require that

the logo be reprouce smaller than

the specie minimum size. In this case,

the special-use logo ma be use at

a minimum size o 1" an maximum

size o 1.75". The special-use logo has

a moie logomark, logotpe, an

conguration that will reprouce better

at a smaller scale.

mi ni mUm sc r EEn s i zE

r Ec ommEndEd pr i nt s i zE

2.5" with

2.5" with (on 8.5" x 10" publications)

.85" with

Size Requirements

spEc i al-UsE logo

1"–1.75" with

mi ni mUm pr i nt s i zE

1.75" with .625" with




c hoosi ng thE c or r Ec t logo

The preerre usage o the Portlan State Uniersit logo is the two-color ersion on a white backgroun. Use the horizontal

rather than the ertical logo when possible. Use the two-color ersion rather than the one-color ersion when possible. In one-

color printing, the logo ma be use in black, reerse, or in all PSU green. The reerse logo treatment ma be use on a ark

backgroun i sucient contrast exists (see Contrast Recommenations, page 10).

pr EEr r Ed UsagE

ac c Eptab lE UsagE

Logo Usage



P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)1 0

logo i lE namEs

Use this naming conention guie to select the appropriate logo or reprouction. EPS les can be importe into or

opene through page laout an illustration sotware such as Indesign, QuarkXPress, Freehan, Illustrator, or Photoshop.

The EPS logos shoul be use or high-resolution print applications. TIFF or JPEG images can be place in applications

such as Microsot Wor, Publisher, an PowerPoint.

psulogo_horiz_4cp_ko_small.epsPSU logo

horiz (horizontal)ert (ertical)

bw (black + white)4cp (our-color process)spot (Pantone spot)

ko (knock out)ac (accent green)

small (special-use size)

p

psulogo_horiz_bw

psulogo_horiz_bw_ko

psulogo_horiz_4cppsulogo_horiz_4cp_ko

psulogo_horiz_spot

psulogo_horiz_spot_ko

aee

psulogo_ert_bw

psulogo_ert_bw_ko

psulogo_ert_4cppsulogo_ert_4cp_ko

psulogo_ert_spot

psulogo_ert_spot_ko

psulogo_horiz_bw_small

psulogo_horiz_bw_ko_small

psulogo_horiz_4cp_small

psulogo_horiz_4cp_ko_small

psulogo_horiz_spot_small

psulogo_horiz_spot_ko_small

psulogo_ert_4cp_ac

psulogo_horiz_4cp_ac

psulogo_horiz_4cp_ac_small

psulogo_ert_spot_ac

psulogo_horiz_spot_ac

psulogo_horiz_spot_ac_small

EPS (Aobe Illustrator 8.0 EPS)FH (Macromeia Freehan 10)TIFF, JPEG

Logo File Names




White

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

logo ovEr valUEs o b lac K

For sucient contrast, reerence the iagrams below. For light backgrouns (0-20%), use the primar two-color logo. For a soli

black backgroun (100%), use the two-color logo with reerse (knock out) text. I the two-color logo lacks contrast against the

backgroun (30-90%), use a one-color logo to maximize legibilit.

PREFERRED TREATMENT

The horizontal logo oer

a white backgroun is the

preerre treatment

Contrast Recommenations




aee Ue Uee Ue

White is the preerre backgroun

color or the logo.

Neer use the primar logo oer a

color that reners it unreaable.

The logo ma be use oer light

soli backgrouns.

Backgroun Guielines

Neer use oer a backgroun that

reners the logo unreaable.

The reerse (knock out) ersion o

logotpe shoul be use when

place oer ark colors.

Alwas position the logo oer an

image in a wa that maintains its

legibilit.

Neer use the logo oer an image in a

wa that reners it unreaable.

Neer use oer a backgroun color that

reners the logo unreaable.

se-ue “ae” l

The “accent” logo ma be use onl

oer a soli el o PSU Green. Use o

the accent logo must be approe b

Uniersit Communications sta.

ac c Eptab lE c ontr ast

Backgroun colors an images can easil

oerpower or compete with the Portlan

State Uniersit ientit.

The preerre treatment o the Portlan

State Uniersit logo is the two-color

horizontal logo oer an open, white

backgroun.

I the logo must be place on a ark

backgroun, ou ma use a reerse

(knock out) ersion o the logo. Pleasereer to the Contrast Recommenations

(page 10) to iew acceptable ranges or

using a reerse ersion o the logo.

The logo ma be place oer a

backgroun image or pattern onl i

there is sucient contrast to istinguish

the logo rom outsie elements.




pr otEc t i ng thE logoAlwas use original Portlan State Uniersit logo artwork. It shoul neer be eite, recreate, or combine

with other graphic or tpographic elements. Below are some examples o unacceptable usage:

nee uue e e .

nee e e e e

e eee.

nee e e e . nee ue eee

e .

nee e

eee e .

nee ee e

k e.

nee ue e k-u

ee e k-u.

Unacceptable Uses

Portland State

nee f e e e nee ee u ee,eue, w.

nee ue e psU k e. nee e e k

w.

nee ee u w.




appr ovEd por tland statE Uni vEr s i ty c olor sIt is important that Portlan State Uniersit maintains consistenc o isual communications across arious meia tpes an

materials. Using approe colors in all communications will strengthen Portlan State’s ientit, create impact, an help

ierentiate inormation.

sEc ondar y c olor spr i mar y c olor

Color Palette

The colors shown on this page hae

not been ealuate b Pantone, Inc. or

accurac an ma not match the PANTONE

Color Stanars. PANTONE® is a registere

traemark o Pantone, Inc.

psU gee

Pantone 7496 U

C:40 M:0 y:100 K:38

R:106 G:127 B:16

Hex: #6A7F10

psU oe

Pantone 7408 U

C:0 M:31 y:95 K:0

R:220 G:155 B:50

Hex: #dC9B32

psU yew

Pantone 460 U

C:4 M:5 y:44 K:0

R:230 G:220 B:143

Hex: #E6dC8F

psU l bue

Pantone 629 U

C:32 M:0 y:10 K:0

R:161 G:216 B:224

Hex: #A1d8E0

psU bue

Pantone 7468 U

C:95 M:10 y:1 K:25

R:0 G:117 B:154

Hex: #00759A

psU re

Pantone 173 U

C:0 M:72 y:94 K:4

R:210 G:73 B:42

Hex: #d2492A

psU g

Pantone 7497 U

C:40 M:30 y:60 K:28

R:71 G:67 B:52

Hex: #474334

psU se

Pantone 1675 U

C:3 M:70 y:100 K:20

R:163 G:63 B:31

Hex: #A33F1F

psU bw

Pantone 469 U

C:0 M:52 y:100 K:62

R:96 G:53 B:29

Hex: #60351d

psU ae gee

Pantone 583 U

C:23 M:2 y:98 K:12

R:168 G:180 B:0

Hex: #A8B400




c olor ami l i EsA range o colors hae been proie in the seconar palette or use on both internal an external isual applications. Use

singl or in combination, the seconar colors ma be applie to graphic elements on brochures, promotional materials, or

PowerPoint charts an graphs. Below are some recommene color combinations rom within the palette. Neer use PSU

Green an PSU yellow as a two-color combination. Neer use PSU Orange an PSU Gra as a two-color combination.

tW o c olor sUggEst i ons

PSU Green

PSU Accent Green

PSU Green

PSU Light Blue

PSU Green

PSU Brown

PSU Accent Green

PSU Gray

thr EE c olor sUggEst i ons

PSU Green

PSU Accent Green

PSU Green

PSU Light Blue

PSU Accent Green

PSU Gray

PSU Green

PSU Sienna

PSU Sienna PSU Brown PSU Light Blue PSU Orange

oUr c olor sUggEst i ons

PSU Green

PSU Accent Green

PSU Green

PSU Accent Green

PSU Green

PSU Accent Green PSU Gray

PSU Accent Green

PSU Gray PSU Brown PSU Light Blue PSU Light Blue

PSU Orange PSU Light Blue PSU Blue PSU Red

i vE c olor sUggEst i ons

PSU Green

PSU Accent Green

PSU Green

PSU Accent Green

PSU Green

PSU Light Blue PSU Gray

PSU Accent Green

PSU Gray PSU Brown PSU Accent Green PSU Light Blue

PSU Orange PSU Light Blue PSU Gray PSU Sienna

PSU Sienna PSU Blue Black PSU Yellow




Uni vEr s i ty sEal

The Uniersit seal is resere or use

on ocial Uniersit ocuments such

as iplomas an certicates. Use o the

seal must be authorize b Uniersit

Communications sta.

When the seal is reprouce, it

must not be reerse, combine

with another logo, or surroune b

tpe, photograph, illustration, or

other eices.

athlEt i c s

The PSU viking hea an X-line viking

logos shoul onl be use as specie

b the Collegiate Licensing Compan

guielines as approe b the Athletics

department. The green viking hea

shoul be use on white or black

backgrouns an the black viking hea

shoul be use on green backgrouns.The viking hea is meant to alwas be

right-acing.

For all other questions regaring usage

o an Athletics department logos

an wormarks, please contact the

Athletics department.

Note: The new logo has replace the

ol Portlan State Uniersit wormark,which has been iscontinue eectie

all 2006. you ma use existing

materials with the ol mark until our

suppl is gone. Please use the new logo

on all new collateral material.

Approe PSU Seals an Logos

viking hea X-line viking




sUb -b r andEd logos

The use o too man logos iminishes

the collectie strength o the

Uniersit’s ientit. An unit that

is supporte b the Uniersit will

no longer be able to carr its own

logo. The new mark will sere as the

ocial Uniersit logo. Portlan State

Uniersit Athletics, the PSU Alumni

Association, an the PSU Founation

are the onl units approe to carr a

unique isual ientit.

For access to sub-brane logos,

contact Uniersit Communications.

2.3" wie

2.25" wie

2.25" wie




o i c i al onts

Portlan State Uniersit tpographic stle consists o two tpeaces: Frutiger (sans seri) an Aobe Garamon (seri).

These onts are use in all printe works to ensure continuit in the isual image o the Uniersit.

Tpographic Stle

pr i mar y sans sEr i typEac E

Frutiger is the primar sans seri tpeace or

Portlan State. Use Frutiger or titles, healines,

an subtitles. Frutiger is alwas let aligne. do

not justi or center Frutiger. The Frutiger ont

amil comes in seeral ierent weights. The

light ersion is recommene or most uses

incluing healines, ispla tpe, etc. The roman

an bol ersions shoul be use onl where

aitional emphasis is neee.

Portlan SFrutiger Light

Frutiger Roman

ue b

pr i mar y sEr i typEac E

Aobe Garamon is the primar seri tpeace

or Portlan State Uniersit. Aobe Garamon

complements the Frutiger tpeace an

reprouces well at both large an small sizes.

Use Aobe Garamon as bo text in letters,

brochures, catalogs, an newsletters.

The OpenTpe ont, Aobe Garamon Pro,

ma also be use.

Portland St Adobe Garamond Regular

Adobe Garamond Semibold

Adobe Garamond Bold




sEc ondar y/sUb st i tUtE onts

The recommene tpeaces or an electronic or other non-publishe communications are verana (in place o Frutiger) an

Garamon (in place o Aobe Garamon). These onts are aailable an preloae on all Mac an PC computers, unlike the ocial

onts that must be purchase, an will ispla consistentl on all platorms.

Verdana verana is the substitute ont or Frutiger. Use verana in electronic communications, such as e-mail.

Note: Verdana should be used 1 point smaller than its Frutiger equivalent at body copy text size.

VerdanaRegular

VerdanaBold

Garamond Garamon is the substitute ont or Aobe Garamon. Use Garamon unless Georgia is specie in the template.

Use Garamon in printe an ormal communications, such as letters on Portlan State letterhea.

Note: Garamond should be used 1 point smaller than its Adobe Garamond equivalent at body copy text size.

GaramondRegular

GaramondBold

Georgia Georgia is an acceptable substitute or Aobe Garamon. Use stanar Garamon unless Georgia is specie

in the template.

GeorgiaRegular

GeorgiaBold




teu

E

lee

Image Stle

d ue -e fe d ue eu

photogr aphy

Image stle plas a critical role in

eeloping a ii an meaningul

ientit or Portlan State Uniersit.

dnamic cropping, natural lighting,

cani, spontaneous (rather than

pose or contrie), purposeul subject

matter—these are the attributes o

successul photographic imager.

Strie to use imager that supports the

Portlan State personalit.

do not use uotone photographs.

Black-an-white photograph is rec-

ommene or two-color brochures.

Alwas keep the photographs true-to-

color. do not use stlize treatments

such as cross-processe images or use

sotware lters.

Resolution guielines:

300 pi or print

250 pi or newsprint

72 pi or Web/e-mail

A bank o photos is aailable at

www.px.eu/ucomm.




b r oc hUr Es

For ientit purposes an increase

recognition, all epartments must

use PSU Green (Pantone 7496) or

their primar or rst-issue brochures.

Subsequent brochures ma use

an approe seconar color i

ierentiation is require. Brochures

can be printe in black an white,

two-color, or our-color. Howeer,

colors o the Portlan State Uniersit

logo ma neer be altere. When

printing two-color or one-color, the

black-an-white logo must be use.

Templates aailable or ownloa at

www.px.eu/ucomm.

Students FirstMentoring ProgramHelping first-generation

college students succeed

Publications Guielines

Logo

Subhea

Frutiger Light, 12.5 pt

let align

HealineFrutiger Light, 20 pt

let align

PSU Green

or other approe color

Photographic image

White space

Sie bar




diision o PublicAministrationMaster o Public Aministration

Master o Public Aministration:Health Aministration

Master o Public Health:Health Management an Polic

2.25" logo in bottom right corner,

place .375" rom page ege on 4" x 9"

.125" paragraph space

between healine an subhea

(preset in paragraph stle)

.3125" clear zone

.75" clear zone

3.25" white space

or horizontal image

or

2.25" white space

or ertical image

To etermine height o

heaer block, a .75"

aboe titling an .3125"

below titling. Minimum

height o heaer is 1.9".

Mark O. Hatel School o Goernment

Stuents FirstMentoring ProgramHelping rst-generationcollege stuents succee

.3125" clear zone

.75" clear zone

.25" clear zone

Optional epartment heaer treatment

Sie bar .155" with on right page ege

Fill: 60% tint o spot color, 50% transparenc

Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), whiteStroke shoul be place oer ll

b r oc hUr E , 4" 9"

Template aailable or ownloa at

www.px.eu/ucomm.




Te undergraduate program in health studies at Portland StateUniversity contains more common core courses with our separateconcentrations: community health education, health sciences,physical activity/exercise, and school health.

B.A./B.S. IN HEALTH STUdIES

cu he

Te community health education concentration pre-

pares students or entry-level careers in health education.

he see

Te health sciences concentration is intended or stu-

dents seeking admission into proessional programs in

medicine, dentistry, physical therapy, or occupational

therapy. It provides students the opportunity to learn

health education content and methods while complet-

ing specifed science prerequisites.

p a/Eee

Te p hysical activity/exercise concentration is

designed or students with interest in physiological and

programmatic aspects o exercise, nutrition, ftness, and

physical activity.

Te school health concentration is intended or

students interested in teaching health education within

a public or private school setting. Upon completion

o their bachelor’s degree, they are eligible to apply to

the fth year Graduate eacher Education Program

(GEP) in the Graduate School o Education at PSU.

In addition to meeting the general University degree

requirements, students earning a B.A./B.S. degree in

health studies must successully complete:

ß Te common degree requirements

ß One o the our concentration areas, rom which a

plan o study is developed with an academic adviser

c deee requee

Credits

S ta t 24 4 Int ro to Pro ba bil ity a nd Sta ti sti cs 4

PHE250OurCommunity,OurHealth 4

PHE 295 Hea lt h Pr omot ion andDi se as e Pr ev en ti on 4

PHE350HealthandHealthSystems 4

PHE443UEnvironmentalHealth 4PHE450Epidemiology 4

PHE404Internship 8

Total 32

ce

CommunityHealthEducation 44

HealthSciences 16

PhysicalActivity/Exercise 56

SchoolHealth 48


HealthSciences 16


SchoolHealth 48

Te undergraduate program in health studies at

Portland State University contains more common core

courses with our separate concentrations: community

health education, health sciences, physical activity/exer-

cise, and school health.

“Te undergraduate program in health studies at

Portland State University contains more common

core courses with four separate concentrations”

he

Te community health education concentration

prepares students or entry-level careers in health

education. Te health sciences concentration is in-

tended or students seeking admission into proessional

programs in medicine, dentistry, physical therapy, or

occupational therapy.

he see

Te health sciences concentration is intended or stu-

dents seeking admission into proessional programs in

medicine, dentistry, physical therapy, or occupational




B.A./B.S. in health studiesat Portland State University

The unergrauate program in health stuies at

Portlan State Uniersit contains more common core

courses with our separate concentrations: communit

health eucation, health sciences, phsical actiit/

exercise, an school health.

cu he


prepares students or entry-level careers in health

education.

he see

Te health sciences concentration is intended or

students seeking admission into proessional programs

in medicine, dentistry, physical therapy, or occupational




p a/Eee

Te physical activity/exercise concentration is designed

or students with interest in physiological and p ro-

grammatic aspects o exercise, nutrition, ftness, and

physical activity.

Te school health concentration is intended or students

interested in teaching health education within a public

or private school setting. Upon completion o their

bachelor’s degree, they are eligible to apply to the fth

year Graduate eacher Education Program (GEP)

in the Graduate School o Education at PSU. Ater

completion o GEP, they will be certifed to teach in

the state o Oregon.

In addition to meeting the general University degree

requirements, students earning a B.A./B.S. degree in

health studies must successully complete:

ß Te common degree requirements

ß One o the our concentration areas, rom which a

plan o study is developed with an academic adviser

c deee requee

Credits

St at 2 44 I nt ro to Pr oba bi li ty a nd St at ist ic s 4

PHE250OurCommunity,OurHealth 4

PHE 295 Hea lt h Pr omot ion andDi se as e Pr ev en ti on 4

PHE350HealthandHealthSystems 4

PHE443UEnvironmentalHealth 4

PHE450Epidemiology 4

PHE404Internship 8

Total 32

ce


HealthSciences 16


SchoolHealth 48



courses with our separate concentrations: community

health education, health sciences, physical activity/exer-


cu he


prepares students or entry-level careers in health educa-

tion. Te health sciences concentration is i ntended or

students seeking admission into proessional programs

in medicine, dentistry, physical therapy, or occupational




Te physical activity/exercise concentration is designed

or students with interest in physiological and pro-

grammatic aspects o exercise, nutrition, ftness, and

physical activity.



courses with our separate concentrations: community health education, health sciences, physical activity/exer-


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tum et lor at, olenis nullut lor sequisim iliquis

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erci blanreet a oloborpero olorper sum

euisci te elesectet ullaor sim er am zzrit

a eumsanre min el olorero consenibh er

autat. E ui praese tem iam a tatismolor

augiamcomm nos nim zzriure exeratio

.75" top margin

.5" bottom, let, an

right margins

When healine is black,

make subsequent

subheas green

When healine is green,

make subsequent

subheas black

Use rules sparingl,

when separation is esire

Use green subheas

or aitional emphasis

i ns i dE b r oc hUr E , 4" 9"




Healine Goes HereSubhealine Goes Here

b r oc hUr E , 8 . 5" 11"

Logo

2.5" with, in bottom right corner,

place .5" rom page ege on 8.5" x 11" or larger

Sie bar .1875" with on right page ege

Fill: 60% tint o spot color, 50% transparenc

Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), white

Stroke shoul be place oer ll

.4" clear zone

Subhea

Frutiger Light, 18 pt

HealineFrutiger Light, 34 pt

PSU Green

or other approe color

2.5" white space

Photographic Image




Leae clear zone along

bottom 1.25" o ocument.

Publication InormationFrutiger Roman, 10 pt/14

Masthea

Frutiger Light STd, 53 pt/55

PSU Accent Greenor other approe color

.25" white margin

Photographic ImageBlees o right sie o page

Aobe Garamon Italic,

13 pt/11.5

Frutiger Bol

7.5 pt/9

Aobe Garamon

8.75 pt/11

Healine

Aobe Garamon

24 pt/28

Bo CopAobe Garamon

10 pt/12

Logo

2.25" with Align bottom rig

Sie bar

.5" rom page ege

Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), white

Stroke shoul be place oer masthea an photo

nEW slEttEr c ovEr , 8 . 75" × 11"




i ns i dE nEW slEttEr , 8 . 75" × 11"

Healine

Aobe Garamon,

28 pt/32

Bo CopAobe Garamon,

10 pt/12

Section HeaerFrutiger Roman, 10pt

Pull Quote

Aobe Garamon Italic, 15pt/20

Call outFrutiger Roman, 8.5pt/10

PSU SiennaPantone 173 75%

PSU Accent GreenPantone 583

PSU Light BluePantone 629

PSU BluePantone 7468

The ollowing colors are

recommene or newsletters.

The allow sucient contrast or

both black an reerse text.




Graduate! Celebrate!! 2006

For a complete listing of all year-end and graduation events,

go to: www.pdx.edu/commencement.May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS

May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS









May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO












IO = Invitation Only, T = Ticketed Event, GS = Events for graduating Seniors

lyEr , 8 . 5" x 11"

Not to scale.

Sie bar .08" with

Fill: 5% black, 100% “Sot Light” in the Indesign Laers palette

Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), 40% black

SubheaFrutiger Bol

Cop

Frutiger Light

let align

HealineAobe Garamon

let align

Soli Black

Photographic imageoptional

Logo2.5" with




Single headline option.

Option Sub Head

Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet ipis

nostie eui eros do dolestrud tat, ver sis del illa faciliq uamet, velis

am lorem ipsum dolor sit amet.

To learn more, call 503-555-5555 or e-mail [email protected].

b as i c ad tEmplatE , 4"x 5"

All Portlan State Uniersit ispla an broacast aertising must be approe b

Uniersit Communications beore it is scheule to run in meia outlets.

Aertising Guielines

Clear space

This area must be ree o

a content. Minimum clear

space etermine b cap

height o logo

Sie bar

.08" with on right ege



Subhea

Frutiger Bol

Cop

Frutiger Light

let align

HealineAobe Garamon

let align

Soli Black

Photographic image

Logo

1.875" with.5 pt black rule aroun entire a




b as i c ad tEmplatE , 8"x 10"

Not to scale.

Clear space

This area must be ree o

a content. Minimum clea

space etermine b capheight o logo.

Sie bar .1875" with on right ege



Subhea

Frutiger Bol

CopFrutiger Light

let align

HealineAobe Garamon

let align

Soli Black

Photographic image

Logo

2.5" with

Lorem ipsum dolor sit ametconullum ullaor alit.

Option Sub Head

Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet

ipis nostie eui eros do dolestrud tat, ver sis del illa faciliq

uamet, velis am inim velit lorer inciniam quat. Nulputpat,

volore dolore magna faci blandit amcommodio od tet prae-

sequisl et aliquisim zzrilit, quis eu feugue dunt lor alis dip ero

dolore facinisit ut volumsan hent ut vel wislandre. Ut autat,

quip eu feum quisi etuercil utat. Ut inibh exeraesequam.Tat.

Ore ex eugiat adignim eu feu facil utat aliquat. Am, quipit

delenibh erostionsed eumsan ullan vendign iscing eum do-

lum dolor sis num ipit utat. El il ut nonulput nostincidunt at.

Ut inci tatisse quatie eu feummy dolor site am eraessismod

doluptat nul.

To learn more, call 503-555-5555 or email [email protected] or visit www.pdx.edu.

.5 pt black rule aroun entire a




Convocation

September 19, 2006

Welcome toPortland State University Faculty Orientation

HealineGeorgia, 42 pt

let align

Subheaverana Roman, 25 pt

let align

Main Image3.5" height

First ImageAllow a 6.35" wie

space or rst image

titlE pagE

tWo-imagE t itlE pagE

Secon Imageallow a 3.65” wie space

or secon image

color rEcommEndations

PSU GreenR=106 G=127 B=16

PSU SiennaR=163 G=63 B=31

PSU Blue

R=0 G=117 B=154

Backgroun Bar

Subhea BlackR=15 G=15 B=15

Subhea BrownR=169 G=99 B=51

Subhea Blue(PSU Light Blue)R=163 G=63 B=31s

Align Logo

Bottom Right

Subheas

A basic template has been create to incorporate the Portlan State Uniersit ientit into Microsot

PowerPoint presentations. It assumes a basic leel o procienc with the application (such as using Master

Slies an placing images) an is meant to be a basic guie. Presentations will most likel nee to becustomize or specic content. Template aailable at www.px.eu/ucomm.

PowerPoint Guielines




Key Messages

› Urban. Sustainable.

› Diverse.

› Opportunity for all.

› Research. Partner.› International. Surrounded

by beauty.

HealineGeorgia, 42 pt

let align

Bo Copverana, 28pt

let align

PSU logoKnock out

2.5" with

top right corner

Space shoul be resere or a pull

quote or table. Rerain rom stretching

bo cop entire with o page.

sUb-pagE

altErnatE sUb-pagE options

The “Guillemet”Ke Comman:

Alt + 0155

or

use “>” smbol, 20 pt

sUb-pagE color options

Light BlueR=216 G=235 B=239

CreamR=234 G=234 B=205

School/Collegeoptional




Web Site Guielines

W Eb s i tE dEs i gn mi n i mUm r EQUi r EmEnts

PSU heaer/ooter an instructions or use aailable at www.px.eu/ucomm.

reque psU hee

Image Option (preerre)

reque psU hee

PSU Green Option

reque psU e

loc al W Eb s i tE c ontEnt

Portlan State Web sites are require to inclue one o the PSU heaer options

shown aboe an the PSU ooter shown below.

The PSU heaer an ooter are esigne to proie a consistent Uniersit ientit

online an gie users global stanar naigation to central online resources. The

shoul neer be moie on local Web sites.

Beon the PSU heaer an ooter, Web site esign shoul ollow Portlan State’s

general ientit guielines or colors, onts, the use o photograph, etc. Theeasiest wa to meet the general ientit guielines is to use the stanar Portlan

State Web site template (ollowing).

designers or stuent organization an iniiual acult/sta/stuent Web sites

are encourage, but not require, to use the PSU heaer/ooter an stanar

Web site template. All Portlan State Web sites shoul ollow general ientit

guielines (e.g., when using the Uniersit logo).

For more inormation about Web site esign guielines an resources, please

contact Uniersit Communications at www.px.eu/ucomm, [email protected]

or 503.725.3711.




standar d W Eb s i tE tEmpl atE

Template an instruct ions or use aailable at www.px.eu/ucomm.

reque psU hee

reque psU e

ChannelWinletsTeasers or ancillar

content relate to

page or Web site.

Site Heaer

Main Site Naigation

Page Content

Site Footer

Quick LinksCall out box

or popular or

important links.




e-Newsletter Guielines

E -nEW slEttEr tEmplatE

Template an instruct ions or use aailable at www.px.eu/ucomm.

Articles

Publication Title

Table o Contents

Siebar

Aitional Links

Uniersit Braning

Footer(e.g., subscription

management)

Serial

Inormation/

dateline




Electronic Signature Guielines

E -mai l s i gnatUr Es

The use o the Uniersit’s e-mail

sstem is subject to the Uniersit’s

e-mail, oicemail, an network access

polic. E-mail corresponence is the

electronic ersion o the Uniersit’s

stationer sstem. E-mail signatures

shoul contain the ollowing

inormation: name, proessional title,

epartment name, Portlan State

Uniersit, phone number, ax number,

e-mail, an Web aress. E-mail

signatures shoul not inclue links to

non-Uniersit-sponsore Web sites.

Recommene tpeace is verana.

Backgroun shoul remain white.

downloa the e-mail signature logo at

www.px.eu/ucomm.




January 1, 2007

Recipient

Title Address

City, State, Zip

To whom it may concern,

Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibhero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil

eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh euguerosad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore

conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la faciduntacilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum

diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodionhenim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-

patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte erodolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput uting eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy

nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od temvelis nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu f accum eummy nosexercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis

ex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullumilluptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

College of Liberal Arts and SciencesDepartment o English | Center or Excellence in Writing

503-725-5555 tel503-725-5555 [email protected]

Post Ofce Box 751Portland, Oregon 97207-0751

Letterhea Guielines

Line 8

Line 10

Line 11

Line 12

Line 13

Lines 14–15: Space

Line 16: Begin Letter

1" margin rom let

sie o page

pr i ntEd lEttEr hEad tEmpl atE

Template aailable at www.px.eu/ucomm.

Bo o letter shoul begin

2.25" rom the top o the

page. Leae 7 blank lines at

top o Wor ocument.

1.38" margin rom

right sie o page

1" margin rom

bottom o the page

Letterhea: 8.5" × 11"




Recipient January 1, 2007Title

AddressCity, State, Zip


Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh

ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincileum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh euguerosad tin volortio diatum quat lor iurer si.

Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.

Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero doloreconumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la faciduntacilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum

diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion

henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.

Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte erodolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut

ing eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem

velis nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos

exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipisex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum

illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.

Sincerely,

Sender

College of Liberal Arts and SciencesDepartment o English | Center or Excellence in Writing


Post Ofce Box 751Portland, Oregon 97207-0751


Line 8

Line 9

Line 10

Line 11

Lines 12–13: Space


Line 8

right align

1" margin rom let

sie o page

pr i ntEd lEttEr hEad tEmplatE : W i ndoW EnvElopE


1.38" margin rom

right sie o page

1" margin rom

bottom o the page




top o Wor ocument.




January 1, 2007

Recipient

Title

Address

City, State, Zip



ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil

eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros

ad tin volortio diatum quat lor iurer si.


Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore

conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt

acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum

diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-

cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion


Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-

patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero

dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut ing

eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim

ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis

nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos exerci-

lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex

endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum


Sincerely,

Sender

College of Liberal Arts and Sciences

Department of English | Center for Excellence in Writing

503-725-5555 tel

503-725-5555 fax

[email protected]

Post Ofce Box 751

Portland, Oregon 97207-0751

Line 8

Line 10

Line 11

Line 12

Line 13

Lines 14—15: Space


1" margin rom let

sie o page

ElEc tr oni c lEttEr hEad tEmplatE


1.38" margin rom

right sie o page

1" margin rom

bottom o the page





top o Wor ocument.

School/College: verana Bol, 7.5 pt or Frutiger Bol, 8.5 pt

department: verana, 6.5 pt or Frutiger Light, 7.5 pt

Bo o Letter: Garamon, 10 pt or Aobe Garamon, 11 pt




Recipient January 1, 2007

Title

Address

City,State, Zip



ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil

eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros

ad tin volortio diatum quat lor iurer si.


Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore

conumsandiam accum veliquis digna feugiam,vulpute magna consed magniam doluptat adit la facidunt

acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat.Vent eugiam, sendionullum

diamcon ullandre consequat,vel ing euisciduis aute faccum nulluptat.Cum delit, sequamcore velendr er-

cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion


Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero

dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait,sit, conulput ut ing

eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam,sectetummy nim

ilis eliquipit prat.Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis

nim iriusto conulla facilit nis ad dolor si.

Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit,ver sed ex eu faccum eummy nos exerci-

lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex

endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum


Sincerely,

Sender

College of Liberal Arts and Sciences

Department of English | Center for Excellence in Writing

503-725-5555 tel

503-725-5555 fax

[email protected]

Post Ofce Box 751

Portland, Oregon 97207-0751

Line 8

Line 9

Line 10

Line 11

Lines 12—13: Space


1" margin rom let

sie o page

ElEc tr oni c lEttEr hEad tEmplatE : W i ndoW EnvElopE


1.38" margin rom

right sie o page

1" margin rom

bottom o the page

School/College: verana Bol, 7.5 pt or Frutiger Bol, 8.5 pt

department: verana, 6.5 pt or Frutiger Light, 7.5 pt

Bo o Letter: Garamon, 10 pt or Aobe Garamon, 11 pt





top o Wor ocument.

Line 8

right align




cee le a seedepartment o English | Center or Excellence in Writing

503-725-5034 tel

503-725-4499 [email protected]

Post Oce Box 751

Portlan, Oregon 97207-0751

lEttEr hEad, b Us i nEss c ar d, EnvElopE

Not to scale. Inormation on orering stationer is aailable at www.px.eu/ucomm.

cee U pu aNoha A. Toulan School o Urban Stuies an PlanningPost Oce Box 751Portlan, Oregon 97207

Jan C. Semenza, Ph.D., MPHAssociate Proessor o Public Health

School o Communit HealthPost Oce Box 751Portlan, Oregon 97207-0751

450 Urban Center Builing506 SW Mill StreetPortlan, Oregon 97201


Stationer Sstem


Business car: 3.5" x 2"

No. 10 enelope: 9" x 4.125"




pr Es i dEnt ’ s monar c h lEttEr hEad, EnvElopE

Not to scale.

Daniel O. Bernstine

President

Portland State University

Office of the President

Post Office Box 751

Portland, Oregon 97207

503-725-4419

Office of the President

Post Office Box 751

Portland, Oregon 97207

Daniel O. Bernstine

President

Letterhea: 7.25" × 10.5"

Enelope: 7.5" x 3.875"




Aobe Garamon, 11 pt

School/College

optional

Aobe Garamon, 22 pt

Frutiger Light, all caps, 7 pt

Aobe Garamon, 11 pt

Frutiger Light, all caps, 7 pt

notE c ar d, namE tag, mai l i ng lab El

Note car: 6.25" × 9" lat

Name tag: 3.75 " × 2.5"

Oce o Uniersit CommunicationsPost Oce Box 751Portlan, Oregon 97207

Mailing label: 4.5" x 3.25"




pr EsEntat i on oldEr

Presentation Foler:

1-color (multiple color palette),

9” x 12”

Presentation Foler:

4-color, 9” x 12”




Publications Guieline Oeriew

photos

onts

c ovEr ar t

papEr stoc K

c olor s

pos i t i oni ng

gUi dEl i nEs

do do not

• use black an white or ull color onl

• shoul be borerless an rectangular

• shoul blee to at least one ege o the

page when possible

• use Frutiger or titles, healines,

subhealines, an heaers

• use Aobe Garamon or select

healines, an or long

ocuments an communications

• use ull-blee imager with a

strong presence

• use white paper

• use uncoate or ull coate

• use paper with reccle content

• use PSU Green as the ominant color

• use colors rom the approe

PSU color palette

• place page numbers on the outsie

bottom o the page

• place main heaers on the outsie

top o the page

• use uotones or emplo an other stlize

coloring techniques regaring

photographs

• use bo cop immeiatel on top o

images

• neer use onts outsie o the Portlan

State Uniersit tpographic stle

• neer a rop shaows, outlines, or

an other photographic stling to the

tpograph

• use imager without a strong color

presence

• use small, unerstate tpograph

in onl one ont size or the title

treatment

• use colore paper

• use an color outsie the esignate

color palette




Stle Matters

An eitorial stle guie brings consistenc to non-scholarl

mass meia publications an corresponence written or

an about Portlan State Uniersit. The Oce o Uniersit

Communications utilizes a house stle that incorporates

rules rom the Associated Press Style Guide an the Chicago

Manual of Style or guiance on issues o wor usage,

spelling, grammar, capitalization, an punctuation.

For help on issues ranging rom rules on spelling out numbers

to appropriate listing o egrees, isit www.px.eu/ucomm.




Airmatie Action Statement

A Portlan State Uniersit statement on armatie action

an equal opportunit shoul appear in publications

prouce b the Uniersit or o-campus istribution, in all

classies as an position announcements.

A statement is not require or publications intene

primaril or on-campus istribution, with the exception o

position announcements. A statement is also not require

or corresponence o a personal nature (e.g., letters,

memos, initations) whether intene or on- or o-campus

istribution.

statEmEnt or pUb l i c at i ons

“Portlan State Uniersit supports equal opportunit in

amissions, eucation, emploment, an use o acilities

b prohibiting iscrimination in those areas base on age,

color, isabilit, marital status, national origin, race, religion

or cree, sex or gener, sexual orientation, or eteran status.

This polic implements local, state an eeral laws (incluing

Title IX); inquiries about it shoul be irecte to the

Armatie Action an Equal Opportunit Oce, 122 Cramer

Hall, 503-725-4417; TTy: 503-725-6503.”

Two acceptable shortene ersions o the complete

armatie action statement ma be use when space islimite:

“PSU promotes equal opportunit or all iniiuals without

regar to age, color, isabilit, marital status, national origin,

race, religion or cree, sex or gener, sexual orientation, or

eteran status.”

“PSU is an armatie action/equal opportunit institution.”

The ollowing ariation is acceptable onl in classie

aertisements:

“An AA/EO institution.”

ads and pos i t i on annoUnc EmEnts

This statement must be place in all search as an position

announcements, whether or on- or o-campus istribution.

“Portlan State Uniersit is an Armatie Action, Equal

Opportunit institution an, in keeping with the Presient’s

iersit initiatie, welcomes applications rom ierse

caniates an those who support iersit.”

A slightl shortene ersion ma be substitute when space

is an issue.

“PSU is an AA/EO institution an, in keeping with thePresient’s iersit initiatie, welcomes applications rom

ierse caniates an those who support iersit.”

Exception:

The extremel abbreiate statement below ma be use

or as or limite-uration positions, where the person will

not be consiere “sta” or “acult” o the Uniersit (e.g.

iniiuals hire on personal serices contracts). For an other

exceptions, please contact the Armatie Action Oce, 503-

725-4417:

“An AA/EO institution.”

r Esponsi b i l i ty or plac i ng

thE statEmEnt

The hea o the epartment or oce originating the

publication, or the chair o the search committee that creates

an a or position announcement is responsible or ensuring

that the appropriate armatie action statement is use.

The irector o creatie serices is authorize to place

an armatie action statement in a publication without

permission or approal o the hea o the epartment or

oce originating the publication.




bee

An inisible gri line upon which tpe orimager rests.

b

A traemark owne b an organization that

creates a istinctie set o expectations in the

mins o customers.

b e

The isual representation o a bran in all

communications.

c e

The height o a capital letter, such as the “P”

in Portlan State Uniersit.

ce e

The space aroun a logo that is kept ree

o other graphic elements to ensure that the

logo is gien prominence.

cmyK

An acronm use in oset printing that stans

or can, magenta, ellow, an black. Also

known as our-color process.

ce

Printe marketing communications eliereto customers an prospects b sources other

than the meia.

c ee

The set o approe colors to be use across

all communications. This applies to color els,

graphic elements, an tpe, but not to color

photographic imager.

u- e

A printing term reerring to the metho o

reproucing ull-color artwork b separating

the image into our colors: can, magenta,

ellow, an black.

html

The commonl use acronm or “hpertext

markup language,” which is use to create

Web sites.

ie e

All o the ientit elements use in a specie

relationship to each other.

ie

Photos, illustrations, or other graphic elementsuse to proie isual inormation an to

eoke an emotional response.

Kk u

The remoal (knock out) o the color in an

area, allowing the backgroun or page color

to show through.

lu

The result o arranging text, imager an/or

graphic elements on a page.

le

The measurement in tpograph o the ertical

space between lines o text measure rom

baseline to baseline.

l

A istinctie, proprietar smbol use to

ienti a compan or bran an express

its unique attributes.

pantonE®

PANTONE® is a color-matching sstem that

proies more than 700 color swatches to

esigners an gies printers the ormulas

neee to accuratel reprouce each color.

pd

(Portable document Format) A cross-platorm

ocument ormatting application that allows

ocuments to be isplae exactl how the

looke when create in the original sotware.

p

The unit o measure or tpe size. Equals 1/72

o an inch, or .35 mm.

pe

Color printe with a mix o inks (CMyK) rather

than each color with its own iniiual ink

(spot color).

rgb

A color moel use in electronic meia that

stans or re, green, an blue. All color

computer monitors are RGB monitors.

s e

A letter or tpeace with no seris.

se

An o the short lines stemming rom, an atan angle to, the upper an lower ens o the

strokes o a letter.

sue

The specie arrangement o the logomark

an logotpe.

s

Color printe with its own custom iniiual

ink rather than the mix o inks (CMyK) use in

process color.

t e

The specic phrase, use in aertising

an other communications, that reinorces

a particular message.

tee

An electronicall ormatte le use to

structure inormation an ke graphic

elements in a consistent manner or a

particular tpe o communication.

te

The oerall unerstaning or perception o

the institution’s communications conee

to the auience.

tek

Inicates that an organization or iniiual

legall owns a name. It restricts the use

or sale o the name to that organization/

iniiual. The ™ smbol is use to ienti

a traemarke name, while the ® inicates a

eerall registere traemark.

t

The use o tpe in creating communications,

incluing its selection, specication, an usage

in a particular ormat.

We-e ee

The result o RGB colors being conerte or

Web-sae use.

Glossar



Documents

Psu Identity Standards