Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203

Name: Toh Kean Hou, Sim Si Kai, Chee Wei Shan, Chong Wai Loon

Student ID: 0319575, 0318609, 0319572, 0319745

Course Code: PSY30203

Title: The café

Theme: Cafe That Reduce Phenomenon of Prejudice and Stereotype

Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203

Prejudice and Stereotype

Prejudice and stereotyping others is what we often see in our social nowadays, the most of us

will judge others by their first impressions or even stereotyping them just because they are

not one of them or they have different culture. There are a lot of cases in the social now for

example in America the policemen will check the black guys while they are walking in street

even though they are innocent. This brought up lots of arguments making stereotyping and

prejudice more famous and because of this a lot people start to prejudice or stereotype others.

There is also a lot of ways to prevent this is that to make them know each other first this will

make them notice that they are actually not like what they thought, making friends does not

need to see who they are.

Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203

Design and concept

Our concept of the café is to make people who come in to our café and the feel free and

without pressure and are here to make friends no matter who they are. So we will design the

place to let people are easier to communicate and making friends easily. In the café we will

also make sure that we didn’t stereotype others as well as prejudice so making everyone the

same in the café. The worker will also be chosen by the ability of them not by races or

anything else so it is fair for them. We will always try to convey others how bad stereotyping

and prejudice is and so it will make them feels good to make more friends without caring

who they are. So here is the way we try to put the concept into the design of the café.

Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203

Organization of the tables

The organization of the table is making it like a ‘s’ shape because while they sit down

they will be facing each other and they will eventually starting to make friends. The

design of the tables is to make the people sit randomly so that they can know more people

not just from their comfort zone. As they will be randomly seated they will not care about

what the others culture or races they are and they will start talking to each other.

Chairs

The chair is placed closely to each other so they can talk to each other more comfortably

and more happily as they will not disturb others while they are having conversation. This

will make them easier to communicate while waiting for the coffee and so on. This also

can make them to have more interaction while they are enjoying their foods and drinks.

The windows

The building is mainly glass and wood because it is to make customers feel lively the

café. Meanwhile the windows will also let the sunlight shine into the café and this will

make the customers feel more freely and without the pressures they can communicate

more happily.

Plants in the café

There will be lots of plants in the café this is also because we want to make the café more

lively and fresh. This will make the full use of the free space in the café and also making

Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203

the customers feel fresh. Planting the plants in the interior of a building will also help to

produce a better air and to beautify the café with the plants.

Bar table/ cashier

The bar is the place where we bake the cakes and also cook our coffee .we will hire

different races of people to work here this is to reduce the phenomenon of prejudice and

also stereotype. We will also show the cakes under the bar table which framed by glass to

let the customers to have a look on how the cakes look like. Here is also the place where

they pay their bill too.

Drawings

We will be hanging the drawing around the wall of the café, the drawing is all about say

no to stereotyping and prejudice this is for the customers to feel that there is no different

between humans. Every drawing will carry a different message in it so the drawings will

show the negativity of stereotype and prejudice.

Location

The location of our café will be in the middle of the city where everyone can come in and

we will choose the place that has a lot of culture and races there so everyone there can see

the negativity of prejudice and stereotype and also that it will spread out rapidly as this in

the middle of a busy city

Sim Si Kai 0318609|Toh Kean Hou 0319575|Chong Wai Loon 0319745|Chee Wei Shan 0319572 |PSY30203