Pt a Group Ppt Final Handin

7/31/2019 Pt a Group Ppt Final Handin

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A s s e s s m e n t 2PA R T A

G r o u p P r e s e n t a t i o n

Tutor: Chris Burgess

By:

Cui Haishan (I/D: 101732)

Wang Tong (I/D: 102433)

Phung Ha vu (I/D: 102385)


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How can Brother NZ effectively plan

and manage its ability to

be socially responsible?


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Brief Background

"BROTHER AT YOUR SIDE

a New Zealand company founded in 1908, Brother has 19 production facilitiesand 43 sales companies operating in 41 countries throughout the world.Brother .is a leading brand manufacturing, high technology, innovativeproducts,offering a range of cost effective lease and cost per page deals to meetthe changing needs of small to medium size and corporate businesses.

"BROTHER AT YOUR SIDE" is motto of a New Zealand company which locatesin 52 Symonds Street in Auckland, New Zealand.

Brothers provides the best service for clients in the field of computer

hardware in order to become the first choice of hardware-related problemsolver.


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1.Coporate social responsibility

Ref: 2011 Brother Group CSR Report website data pg8


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Types Principles

Institutional Organizational

individual

Economic Legal

Ethical

discretionary

Strategies Outcomes

Environmental asst Stakeholder management

Issues management

Social progames Social policies

Social impacts


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CSR evolution stages


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CSR Evolution

Ref journal of business ethics 53: 51-71,2004,

Netherlands corporate social responsibility,

theories : mapping the territory, E;OSABET

GARRIGA, DOMENEC MELE


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10/22Ref: 2011 Brother Group CSR Report website data pg8


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Solutions & Recommendation Better management of

E-WASTE

Environment is the KEY!

Narrowing the digitaldivide in communities

Community can not be

ommited! (people!Soceity!)


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2.

Customers FIRST

in mind



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Solutions & Recommendations Responsible content

use and privacy of data

CONSUMERS PRIVACY!!

Trade in, take backoption

CUSTOMERS

SATISFACTION!!


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3.Employees:

Satisfaction & Diversity



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Solutions & Recommendations Trade union of

professionals

EMPLOYEES

RIGHTS!

Safety of FEMALEemployees

PROTECTIONS FORFEMALES!

Crisis management

MORE

EFFECTIVE!

Reversing theadversity ofoutsourcing


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Conclusion

Brother Group not only solve the time fund shortage which iscaused by the investment of the improvement of employees'welfare and environmental protecting but also get goodreputation. The good reputation help Brother Group getmore opportunities and make more money.


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Conclusion CORPORATE SOCIAL RESPONSIBILITY has attracted worldwide

attention and acquired a new resonance in the global economy.

CORPORATE SOCIAL RESPONSIBILITY represents the newmillennium challenge and a truly paradigmatic shift for businesscorporations. CORPORATE SOCIAL RESPONSIBILITY movementhas picked up enough momentum to continue unabated into the next

century.


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THANK YOU

Documents

Pt a Group Ppt Final Handin