Microsoft Mobile Advertising Strategy

Annisa ● Bernadette Ajeng ● Claudia Michelle ● Farah ● Hemas ● Kalista ● Sheren

SPEC

SOCIAL

Target Market

& 18-24 tahun

Tinggal di big cities & satellite cities

Keinginan aktualisasi & ekspresi diri

yang besar.

Pemikiran terbuka dan kritis.

Keinginan bekerja sama yang tinggi.

Kebutuhan yang besar atas pengakuan

sosial.

Self-oriented

Keinginan eksplorasi hal baru

Tech-knowledgeable

Trend-follower

Source: UNFPA & Synovate Research

Insights

Fitur Maps yang harusnya

membantu, justru kadang

menyusahkan.

Youth seringkali takut menyesal

dalam membuat keputusan,

dalam hal apapun. APAPUN.

Big Idea“No Regret”

Positioning Smartphone with precise,

trustworthy offline maps.

Tagline

Communication Platform

Microsoft Mobile helps me with its precise & trustworthy offline maps, to explore

unexpected places without worries. I want to do many things in life. I am sure it

will be worth it and I will not miss any opportunities.

Everything will be worth it in the end, anyway.

Microsoft Mobile Offline Maps never moves backwards, only

further and further.

Emotional appeal

Warna : Biru

Brand Ambassador : Tara Basro

Ads

- Main tenis

- Naik gunung sampai puncak

- Menemukan teman hidup

Thank you