Embed Size (px)
Citation preview
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 3,098 92.7 179 1 14,138 90.6 175 1 282,619 75.1 145
2 2,913 87.2 187 2 12,876 82.5 177 2 201,521 53.6 115
3 2,200 65.8 104 3 10,525 67.5 107 3 200,059 53.2 84
4 1,279 38.3 296 4 5,455 35.0 270 4 174,216 46.3 358
5 966 28.9 72 5 5,152 33.0 82 5 124,868 33.2 82
6 134 4.0 15 6 941 6.0 22 6 60,654 16.1 60
7 39 1.2 11 7 662 4.2 41 7 52,484 14.0 135
1,734
4.41%
10 Minute Walktime
Type Index
Premium Local
Craft Led
Circuit Bar
Bit of Style
Community Pub
Great Pub Great Food
High Street Pub
3,341
668
3.86%
15,603 376,175
1,130
5.64%
Pub Catchment Report - SK 8 6JZ
20 Minute WT Catchment
9
Per Pub Analysis 10 Minute WT Catchment
5
20 Minute DT Catchment
333
Craft Led
Circuit Bar
20 Minute Drivetime
Premium Local
Type Index
High Street Pub
20 Minute Walktime
Type Index
Premium Local
Great Pub Great Food
Great Pub Great Food
High Street Pub
Bit of Style
Community Pub
Bit of StyleCommunity Pub
Craft Led
Circuit Bar
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 531 15.9 180 2,168 13.9 157 42,147 11.2 127
C1 416 12.5 102 1,930 12.4 101 50,099 13.3 109
C2 165 4.9 60 803 5.1 62 24,389 6.5 79
DE 134 4.0 39 699 4.5 44 33,955 9.0 88
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 136 4.1 12 1,035 6.6 20 115,188 30.6 92
Medium (7-13) 1,015 30.4 92 5,427 34.8 105 121,552 32.3 97
High (14-19) 1,979 59.2 208 8,470 54.3 191 110,468 29.4 103
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - SK 8 6JZ
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 75 I36 Solid Economy 0 11 1,361 8,440
A02 Uptown Elite 0 0 52 4,664 I37 Budget Generations 0 0 240 1,343
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 110 5,193
A04 Metro High-Flyers 0 0 0 2,069 I39 Families on a Budget 0 0 1,257 18,961
B05 Premium Fortunes 86 291 4,360 13,078 J40 Value Rentals 0 0 162 1,299
B06 Diamond Days 349 952 5,044 12,450 J41 Youthful Endeavours 0 0 169 3,233
B07 Alpha Families 243 1,063 4,738 9,000 J42 Midlife Renters 16 88 1,030 13,991
B08 Bank of Mum and Dad 319 1,316 4,710 9,241 J43 Renting Rooms 0 0 61 6,803
B09 Empty-Nest Adventure 105 1,077 4,611 9,885 K44 Inner City Stalwarts 0 0 0 2
C10 Wealthy Landowners 0 0 30 3,951 K45 City Diversity 0 0 0 0
C11 Rural Vogue 0 0 0 121 K46 High Rise Residents 0 0 165 2,683
C12 Scattered Homesteads 0 0 0 3 K47 Single Essentials 0 0 239 3,370
C13 Village Retirement 0 0 12 945 K48 Mature Workers 0 0 219 6,753
D14 Satellite Settlers 0 0 0 410 L49 Flatlet Seniors 0 0 621 4,460
D15 Local Focus 0 0 0 0 L50 Pocket Pensions 0 43 546 3,555
D16 Outlying Seniors 0 0 0 25 L51 Retirement Communities 207 288 1,856 6,454
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 79 814 6,178
E18 Legacy Elders 506 2,571 8,459 18,740 L53 Seasoned Survivors 0 0 278 4,068
E19 Bungalow Heaven 0 102 925 3,441 M54 Down-to-Earth Owners 0 0 56 789
E20 Classic Grandparents 0 223 1,560 6,920 M55 Back with the Folks 0 118 1,265 3,831
E21 Solo Retirees 7 121 1,846 6,942 M56 Self Supporters 0 204 1,870 6,663
F22 Boomerang Boarders 52 736 2,745 8,487 N57 Community Elders 0 0 0 5,168
F23 Family Ties 62 388 2,173 5,526 N58 Culture & Comfort 0 0 1 1,299
F24 Fledgling Free 12 13 52 209 N59 Large Family Living 0 0 0 2,885
F25 Dependable Me 97 400 1,443 5,336 N60 Ageing Access 0 0 430 6,181
G26 Cafés and Catchments 213 592 1,777 12,233 O61 Career Builders 119 408 2,762 18,117
G27 Thriving Independence 771 1,988 6,535 25,616 O62 Central Pulse 0 0 0 7,560
G28 Modern Parents 53 136 226 819 O63 Flexible Workforce 0 0 0 2,243
G29 Mid-Career Convention 49 1,372 2,971 8,793 O64 Bus-Route Renters 0 20 712 4,883
H30 Primary Ambitions 35 317 2,357 10,187 O65 Learners & Earners 0 0 0 9,645
H31 Affordable Fringe 0 45 1,154 5,124 O66 Student Scene 0 0 0 8,924
H32 First-Rung Futures 1 364 2,368 8,743 U99 Unclassified 0 0 79 4,285
H33 Contemporary Starts 25 71 229 1,001 Total 3,340 15,604 77,365 376,174
H34 New Foundations 0 38 137 829
H35 Flying Solo 13 169 548 2,052
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Oldest average age of 78
● Mostly living alone
● Own comfortable homes outright
● Final salary pensions
● Low technology knowledge
● Broadsheet readers
● Singles and cohabitees 36+
● Family neighbourhoods
● Large outstanding mortgage
● Comfortable income
● Middle managers
● Likely to have life cover
● Large outstanding mortgage
● Comfortable income
● Online grocery shopping
● Low technology knowledge
Professional families with children in traditional mid-range suburbs where neighbours are often older
● Married couples with kids
● Traditional suburbs
● Professional jobs
Financially-secure elders on good pensions, now mostly living alone in comfortable suburban homes
● Oldest average age of 78
● Mostly living alone
● Own comfortable homes outright
● Final salary pensions
● High proportion with mortgage
Top 3 Mosaic Types in a 20 Minute Drivetime
1. G27 Thriving Independence
● Moderate use of Internet ● Shop for computer games online
● Moderate use of Internet
● Singles and cohabitees 36+
● Family neighbourhoods
Financially-secure elders on good pensions, now mostly living alone in comfortable suburban homes
Well-qualified older singles with incomes from successful professional careers in good quality housing
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Broadsheet readers
● Middle managers
Families with children in low value social houses making limited resources go a long way
● Cohabiting couples & singles with kids
● Areas with high unemployment
● Low household income
● Small socially rented terraces and semis
● Moves tend to be within local community
2. I39 Families on a Budget
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. G29 Mid-Career Convention
2. G27 Thriving Independence
1. E18 Legacy EldersWell-qualified older singles with incomes from successful professional careers in good quality housing
Top 3 Mosaic Types in a 20 Minute Walktime
3. E18 Legacy Elders
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 3,227 20.7 68 1,527 9.8 60 10,849 69.5 134
Male: Alone 2,126 13.6 46 3,903 25.0 160 9,574 61.4 115
Male: Group 2,312 14.8 65 3,652 23.4 89 9,639 61.8 124
Male: Pair 1,805 11.6 44 1,127 7.2 47 12,671 81.2 142
Mixed Sex: Group 1,895 12.1 53 3,033 19.4 61 10,676 68.4 156
Mixed Sex: Pair 4,442 28.5 121 2,907 18.6 57 8,255 52.9 124
With Children 1,646 10.5 36 2,611 16.7 99 11,347 72.7 137
Unknown 2,071 13.3 40 4,818 30.9 172 8,715 55.9 117
Upmarket 5,552 35.6 116 3,323 21.3 102 6,728 43.1 91
Midmarket 3,982 25.5 74 180 1.2 13 11,441 73.3 133
Downmarket 2,261 14.5 65 4,546 29.1 84 8,797 56.4 136
Nothing 3,155 20.2 67 3,945 25.3 107 8,504 54.5 122
Low (less than £10) 7,273 46.6 156 634 4.1 17 7,697 49.3 109
Medium (Between £10 and £40) 7,563 48.5 158 1,503 9.6 54 6,537 41.9 83
High (Greater than £40) 5,087 32.6 126 4,681 30.0 146 5,835 37.4 72
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 110,634 29.4 97 51,305 13.6 83 209,951 55.8 107
Male: Alone 93,709 24.9 84 93,245 24.8 159 184,935 49.2 92
Male: Group 90,175 24.0 105 87,403 23.2 89 194,312 51.7 104
Male: Pair 101,725 27.0 104 51,814 13.8 90 218,351 58.0 101
Mixed Sex: Group 101,944 27.1 119 59,718 15.9 50 210,228 55.9 127
Mixed Sex: Pair 95,498 25.4 108 120,286 32.0 98 156,106 41.5 97
With Children 90,652 24.1 83 59,850 15.9 95 221,388 58.9 111
Unknown 82,469 21.9 67 86,742 23.1 129 202,679 53.9 112
Upmarket 131,624 35.0 114 88,427 23.5 113 151,838 40.4 85
Midmarket 151,094 40.2 117 39,418 10.5 116 181,378 48.2 87
Downmarket 83,151 22.1 99 121,336 32.3 92 167,402 44.5 107
Nothing 86,584 23.0 76 91,683 24.4 103 193,624 51.5 115
Low (less than £10) 111,800 29.7 100 52,484 14.0 59 207,606 55.2 122
Medium (Between £10 and £40) 143,204 38.1 124 48,094 12.8 72 180,592 48.0 96
High (Greater than £40) 114,789 30.5 118 92,010 24.5 119 165,091 43.9 84
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Greene King
Whitbread
Ei Group
Independent Free
Hydes Anvil
Independent Free
JW Lees
Mitchells & Butlers
New Victorian, SK 7 2BY
Micker Brook, SK 8 2JF
Ladybrook Hotel, SK 7 2NP
Cheadle Royal, SK 8 3FE
Cross Keys Hotel, SK 8 5QA
Bubble Room, SK 7 2BY
Beech Tree, SK 8 3LZ
Star Pubs & Bars
Independent Free
Hydes Anvil
Holt
Stonegate Pub Company
Robinsons
Greene King
Greene King
Hydes Anvil
Marston's
Mitchells & Butlers
Holt
March Hare, SK 8 5PG
Griffin Hotel, SK 8 3BE
Bottle Stop, SK 8 7PD
Church Inn, SK 8 7EG
Governors House, SK 8 7EQ
Kenilworth Hotel, SK 8 5DX
Ryecroft Arms, SK 8 6AJ
Pointing Dog, SK 8 7NE
Hesketh Tavern, SK 8 6JZ
Chiverton Tap, SK 8 5AU
John Millington, SK 8 7AA
Platform 5, SK 8 7AA
Kings Tap, SK 8 5AF
12.7
16.0
Walktime From
Site (Minutes)
0.6
6.0
9.4
9.4
7.8
Drivetime from
Site (Minutes)
42.9
25.4
28.4
30.8
30.8
33.5
20.8
22.6
24.7
34.4
35.6
9.4
12.4
12.7
5.7
5.8
5.8
6.7
7.0
Competitor Map and Report
9.1
0.3
3.9
3.9
3.9
3.9
2.9
2.7
3.1
3.5
4.5
4.6
5.6
5.7
Experian Copyright 2019 8
