Presentation Title Here

Tony Wright

CEO & Founder, Wright IMC

Pubcon RecapJenneva Vargas, @jenneva26

Account Executive, Wright IMC

Disavow Tool Announcment

• Tuesday Matt Cutts announced the Disavow

Tool in Google Webmaster Tools.

– http://googlewebmastercentral.blogspot.com/2012/10/a-

new-tool-to-disavow-links.html

– http://www.seomoz.org/blog/googles-disavow-tool-take-a-

deep-breath

– http://wrightimc.com/blog/2012/10/22/when-to-use-the-

disavow-tool/

Link Building Post Penguin

• Proactive link building vs link pruning.

• Adding more diverse anchor text

• Link Building Ideas:

– Sponsorships

– Content Marketing

• Guest Posting

• Infographics

– Local Citations

Facebook Marketing

• 95% of users will only interact with your brand

via the newsfeed.

• If you don’t drive engagement, you will fall out of

their newsfeed.

• You can target your posts using age, sex, and

location so that you can better target your

messaging.

The End

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