Interview with Kathleen Pellechia, RD Author of the eBook:

Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head

Start and Other Public Health Programs

Public Health and Wellness 2.0

(c) 2014 Skelly Skills 2

Learning Objectives At the conclusion of this webinar, the learner will be able to:

State demographic characteristics of social media use in the US

List 3 common uses of social media and technology in health communication

List 3 risks of use of social media for health communication

State two specific ways Facebook can be used by a public health program

State two specific ways Pinterest can be used by a public health program

Describe a use of gaming to teach nutrition education to SNAP-Ed eligible participants

List one resource to assist in managing social media in a public health program

(c) 2014 Skelly Skills 3

Social Media: The Landscape

73% of online adults now use a social networking site of some kind

42% of online adults now use multiple social networking sites

Your clients and potential clients are, too!

From: Pew Research Center, Internet and American Life Project. Social Medial Up-date. 2013.

http://pewinternet.org/Reports/2013/Social-Media-Update.aspx

(c) 2014 Skelly Skills 4

Social Media: The Public Health Landscape

U.S. Department of Agriculture (USDA) Western Region WIC Programs – Electronic Technology Project 2011. goals:

– to identify trends in WIC participant use of technology/social media

– to find innovative ways to communicate with WIC participants

8,144 WIC participants surveyed:

– the top reported communication tools were email, Facebook and text messaging.

– technology services respondents prefer to have:

appointment reminders via text message

online nutrition education classes

counseling via video chat

(c) 2014 Skelly Skills 5

Social Media for Health Communication: Benefits and

Common Uses

providing answers to medical questions

facilitating dialogue between patients and health professionals

collecting data on patient experiences and opinions

enhancing health promotion and education efforts

From: Moorhead, S. et al. A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. J Med Internet Res 2013;15(4):e85

(c) 2014 Skelly Skills 6

Social Media for Health Communication: Risks

Information quality can vary

Channels are informal and mostly unregulated

concerns about security and patient/client information;

posted information instantly becomes part of the permanent social and technological landscape

How to effectively use and maintain these tools?

**Public Health and Wellness Programs Need a Strategy!**

(c) 2014 Skelly Skills 7

Social Media Strategy Components

Establish digital goals, objectives and strategies, aligned with your organization’s

Segment and prioritize your target audience(s). The ‘general public’ is NOT a target audience!

Optimize content by listening first.

Evaluate

From: Ogilvy Washington and the Center for Social Impact Communication at Georgetown University.

Using Social Media to Amplify Public Health Messages: An Examination of Tenants and Best Practices for Communicating with Key Audiences. 2010. http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf

(c) 2014 Skelly Skills 8

Case Study #1: Social Media for Outreach,

Caseload Building and Nutrition Education

9

San Bernardino County WIC Facebook Page

(c) 2014 Skelly Skills

10

San Bernardino County WIC Facebook Page

(c) 2013 Skelly Publishing

11

San Bernardino County WIC Facebook Page

(c) 2013 Skelly Publishing

(c) 2014 Skelly Skills 12

Case Study #2: Social Media for Motivation, Advocacy and Awareness-

Building

13

National Head Start Association Pinterest Board

(c) 2013 Skelly Publishing

14

National Head Start Association Pinterest Board

(c) 2013 Skelly Publishing

(c) 2014 Skelly Skills 15

Case Study#3: Technology for Nutrition

Education

(c) 2014 Skelly Skills 16

BodyQuest: Food of the Warrior Alabama SNAP-Ed

4-year study and program to prevent child obesity

Target: 3rd graders in Alabama:

– increase fruit and vegetable consumption,

– increase physical activity,

– improve sleep hygiene as it relates to nutrition

– enhance family involvement in diet & physical activity

Curriculum:

– seven iPad apps

– printable support materials and leader’s guide

Initial pre/post test results show increase in fruit and vegetable consumption

17

BodyQuest: Food of the Warrior Alabama SNAP-Ed

(c) 2013 Skelly Publishing

18

BodyQuest: Food of the Warrior Alabama SNAP-Ed

(c) 2013 Skelly Publishing

19

Evaluation and Troubleshooting: Some Considerations

Resource constraints make management planning crucial. Consider:

– a Social Media Management System (SMMS): procedures to manage work flow in social media

–CDC HealthCommWorks

Evaluation: –Not just about ‘Likes’ and ‘followers’! –4 core aspects:

exposure (amount of people reached), engagement (amount of people who take action), influence (positive, negative or neutral) results (did you meet goals?)

From: Centers for Disease Control and Prevention. In the Know: Social Media Measurement and Evaluation for Public Health Success (Webinar). 2013. http://www.slideshare.net/CDCNPIN/itk-eval-measurement-presentation-june-4

(c) 2014 Skelly Skills

(c) 2014 Skelly Skills 20

Question & Answer

(c) 2014 Skelly Skills 21

For Your Continued Learning

Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head Start and other Public Health Programs (7 CPEU/CEU) Available at: http://www.skellyskills.com/Social_Media_and_the_RD_p/techph-01.htm

(c) 2014 Skelly Skills 22

Thank You!

Thanks for joining us! Please click the link below to give us your

feedback on this program: https://www.surveymonkey.com/s/57PZRY5

(For attendees of LIVE presentation only): your CPEU/CEU Certificate of Completion will be emailed to you tomorrow