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Public Outreach
David L. Maack, CEM, CPM, WCEM
Racine County Emergency Management
Are you on the radar screen?
In case of emergency, break glass…
“We labor in the courthouse basement, try to get people to come to training and talk to the media when we get a chance and the topic of disasters comes up. Most of the time we live in the shadows of government and the Private sector. Generally we are not sitting at the table with decision makers when there aren't any disasters to be addressed. We can feel "pigeon holed" as to our function and basically put in a box with the sign that says, "In case of emergency, break glass."
-Eric Holdeman
Emergency Managers
What do we do?• Coordinate
• Facilitate
• Resource Management
What is it built on?• Relationships
What are relationships built on?
Trust
“Like any valuable relationship, the ones we have in business hinge on trust. And trust depends on openness, respect and humanity. Yet we often resist taking that approach in our professional lives, even though we know it would be absurd to do anything else in our personal lives.”
--Daniel Pink, author and speechwriter
Trust
A culture that fosters a high standard of ethics; instills mutual trust and confidence.
Building TrustA leader can build people’s faith in his or
her trustworthiness through: Predictable behavior. Clear communication. Keeping promises. Being forthright.
Reputation A Reputation can’t be built on false
promises Reputation must reflect what you’re
doing NOW A reputation pays off in the long run A reputation can’t be a con job Your reputation can be ruined by
othershttp://abbottpr.blogspot.com/2009/01/5-characteristics-of-reputation.html
The reputation of a
thousand years may
be determined by the
conduct of one hour.
-Japanese Proverb
Ethical Lapses
"To build may have to be the
slow and laborious task of
years. To destroy can be the
thoughtless act of a single
day.”
-Winston Churchill
Trust Busters Distorting, withholding, or concealing real motives. Falsifying relevant information. Attempting to control or dominate. Not discussing or meeting others’ expectations of
performance or behavior. Attempting to evade responsibility for behavior. Accepting credit for other people’s work. Not honoring commitments. Gossiping.
Rebuilding Trust Accept responsibility Admit the mistake Apologize Act to deal with the consequences Make amends Attend to people’s reactions and
concerns
Whole community planning
Hindrances
Bunker Mentality Lone Ranger Mentality Head in the Sand Mentality Bootstrap Mentality Beggar Mentality
Bunker Mentality
Bunkers down, Little contact with the outside world
Defensive Exaggerated sense of being
under persistent attack from others
Waits for the air raid siren to go off.
Lone Ranger Mentality
Goes it alone! Doesn’t consult
others Knows everything Planning done in a
vacuum
Head in the Sand Mentality
Oblivious to the world around Resistant to change Cannot recognize problems It wont happen here! Don’t have the time, $$,
resources Not a priority Doesn’t keep up with changing
technology
Bootstrap Mentality
Doesn’t need anyone Been there done that Relies on own insights,
experiences etc. Everyone else should
be able to do it on their own
Beggar Mentality
Always looking for $$ or donations
Looks to others to do all the work
Offers little or nothing in return
Emergency Management
Define Audience/Stakeholders
Municipalities
NGOs
Public
Public Safety Agencies
WEM
Churches
Schools
County Board
County Departments
County Executive
Potential partners
NGO’s Other public safety agencies Media- Newspaper,Radio and TV (cable
access) Businesses (Targeted) Universities and community college Faith based organizations
Why partner?
Building partnerships maximizes resources,
lightens the load, generates fresh ideas helps reach both a targeted &
broader audience Often community/volunteer minded
& focused Source for resources and skills
Why build partnerships
In Kind Support Monetary contributions Technical assistance Buy-In Credibility Alternate perspective
Raising your visibility
Network Volunteer Serve on boards, committees
and commissions Public outreach & education Build relationships
6 Steps to Raising Your Value
Share information Don't just tell, show Justify investments Make your contributions clear to
executives Find out what people really need Communicate what your agency
can contribute-Eva Neumann, Public CIO
Maintaining partnerships
1. Getting Together• Define roles, responsibilities, and outcomes.
• Learn, assess, and build trust.
• Make sure that each of you brings something to the table.
• Win-Win
2. Building the Foundation• Create short-term benefits to cement commitment.
• Keep partners engaged through intellectual excitement.
3. Developing and Sustaining the Vision• Couple honest disagreement with a need to cooperate.
• Be patient and persistent.
Communication
Scouting
Merit badges
Disaster camporee
CERT training
Eagle service
Yorkville United Methodist Church $4500 grant to upgrade well Disaster relief site, a base for
distributing goods and services, to actually housing residents during long-term power outages or loss of property.
Needed an on-site water supply. An existing generator will supply power to the building and to the well in the event of major power outages.
Yorkville UMC is a member of Tri-County VOAD (Voluntary Organizations Active in Disaster).
Local media
Monthly safety poster
Journal Times produces posters
WRJN features a monthly safety discussion
Department of Corrections
Master Exercise Practitioners
Inmate Labor
Resources
CERT
Other Groups
Aging & Disability Resource Center
TRIAD Neighborhood Watch NAMI United Way Leadership Program Volunteer Center Chambers, Businesses and
Industry
Realities
It takes work! SILOS People are busy, agencies are
understaffed Emergency preparedness is not a priority Apathy runs rampant-it wont happen to us
Tips
Look for ways to engage partners
Focus on short term projects to build “buy-in”
Respect their time Give vs Get!
For more information
David L. Maack, CEM, CPM, WCEM
Racine County Emergency Management
730 Wisconsin Ave
Racine, WI 53403
262.636.3515