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PUBLIC RELATIONSEffective Communication With Media
By: Alex Kluesner
Make media work for you• Press releases
• Concise• Accurate• Lead time
• Personal relationships• Know your contacts• Personalize pitches• Focus your reach
Managing outcomes • Silence kills• Take ownership• Identify a solution
…for when things go wrong
Works Cited
1. http://www.forbes.com/sites/mikalbelicove/2013/12/10/13-dos-and-donts-when-pitching-to-the-media/
2. http://www.businessinsider.com/pr-disasters-crisis-management-2011-5?op=1
3. Smith, Ronald D. Strategic Planning for Public Relations, 4th edition. 2013; New York, New York