185

On the night of January 26, 1988, a conductor stepped to the podium at the Majestic Theatre in New York City, tapped his baton, raised his arms, and signaled

the orchestra to play. Moments later, American theatergoers first heard the dramatic opening chords of The Phantom of the Opera. Today, this scene has been repeated more than 11,500 times and Phantom has become the longest-running musical in Broadway history.

Like most classic musicals, Phantom of the Opera begins with an overture—an orchestral introduction that captures the audience’s attention and gives them a preview of the music they are going to hear. Without such an introduction—if the charac-ters simply walked onstage and began singing or speaking—the beginning of the play would seem too abrupt, and the audience would not be suitably “primed” for the entertainment.

Similarly, most musicals end with a finale, when the whole cast is onstage, elements of the dramatic plot are resolved, portions of the principal songs are recalled, and the music is brought to a dramatic climax. If there were no such conclusion, if the actors merely stopped and walked offstage, the audi-ence would be left unsatisfied.

Beginning and Ending the Speech

10

The Introduction

The Conclusion

Luc23917_ch10_184-203.indd Page 185 8/4/14 9:26 PM f-w-166 /201/MH02266/Luc23917_disk1of1/0073523917/Luc23917_pagefiles

Public SpeakingThe Art ofPublic Speaking12th edition, © 2015Lucas

The Art of Public Speaking transforms students into speakers and thinkers by teaching the practical skills of public speaking, the best of classical and contemporary theories of rhetoric, and all aspects of speech preparation and presentation.

Includes powerful technological features:

• Capture and evaluate live speech with a customizable rubric.

• Create and manage true peer review assignments by uploading video of student speeches.

• Identify the concepts students understand with adaptive questions delivered through ground-breaking technology.

• Map out personalized lesson plans for each student.

• Customize curriculum to deliver the most effective instruction.

• Increase student mastery of course concepts using the first and only adaptive reading and study experience designed to increase student comprehension.

ADAPTIVE LEARNING The first – and only – adaptive reading experience designed to transform the way students read and help them retain more knowledge.

COURSE SUPPORTRobust, web-based assignment and assessment platform that supports teachers and students throughout the course.

Public Speaking

Note: 1-year ISBN bundles are available on the AP, Honors, Electives price list

TABLE OF CONTENTS

CHAPTER 1 Speaking in Public

CHAPTER 2 Ethics and Public Speaking

CHAPTER 3 Listening

CHAPTER 4 Giving Your First Speech

CHAPTER 5 Selecting a Topic and a Purpose

CHAPTER 6 Analyzing the Audience

CHAPTER 7 Gathering Materials

CHAPTER 8 Supporting your Ideas

CHAPTER 9 Organizing the Body of the Speech

CHAPTER 10 Beginning and Ending the Speech

CHAPTER 11 Outlining the Speech

CHAPTER 12 Using Language

CHAPTER 13 Delivery

CHAPTER 14 Using Visual Aids

CHAPTER 15 Speaking to Inform

CHAPTER 16 Speaking to Persuade

CHAPTER 17 Methods of Persuasion

CHAPTER 18 Speaking on Special Occasions

CHAPTER 19 Speaking in Small Groups

APPENDIX Speeches for Analysis and Discussion

CALL US TO LEARN MORE! 1-800-334-7344 AP14 M 03521 01/16

ISBN LIST

6-Year Standard Student Bundle (Student Edition with Connect®) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 978-0-02-132834-5

6-Year Student Bundle (Student Edition with eBook) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 978-0-02-131518-5

Connect®, 6-Year Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 978-0-07-672193-1

eBook, 6-Year Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 978-0-07-671055-3

PERSONALIZED LEARNING FOR PUBLIC SPEAKING

SmartBook is the first and only adaptive eBook designed to change the way students read and learn. Built on the proven LearnSmart engine, SmartBook identifies what a student does or does not know and adapts in real time to help students learn faster and study more efficiently. Teachers can leverage LearnSmart’s robust reporting tools, including metacognitive reports and most challenging learning objective reports, to identify areas in which students are struggling and provide targeted remediation to enhance learning.