ICO A-V/PUBLICATIONS REQUEST/AUTHORISATION

Section/State Office: Ranchi Programme Sector: Health

Title of A-V (if applicable): “Immunization Poster set of 4”

Format Production Type/Status- Reprint

Brochure/booklet/Pamphlet New Reprint

Study/Report (Original study/research needs clearance by Research Peer Review)

Training materials Advocacy / Programme Communication (tick as appropriate)

Newsletter Workplan Reference: Immunization-

Video/Film Anticipated Completion Date: 15/10/08

Other

Language- Hindi Est. Number of Copies: 100,000 formatEst. Costs: $10,000

eWarehouse (www.unicefiec.org) (indicate yes/no as appropriate)

Yes/No Is there a similar item already produced by UNICEF on the IEC eWarehouse?

Yes/No Did your section/state office provide digital artwork/AV masters to the IEC eWarehouse as a result of its last A-V/Publication submission? (For similar item?).

Purpose/Objectives: This is a communication package complementing the immunization program. This supply is to compliment community awareness among mothers and ANM/ AWWs about immunization and injection safety at the immunization session. This material will be displayed at immunization sites.

Audience: Frontline Workers and Mothers & Care givers

Current knowledge and attitude of the Audience (what do they know /what do they think about the issue).

They have knowledge about routine immunization and these posters will be a ready reckoner for the worker at the immunization site and help them to maintain immunization safety.

Knowledge acquisition/Attitudinal Shift Desired: (what do we want them to know or believe that will change their attitude)

Workers are to be technically knowledgeable but need supportive supervision for improving skills.

Desired Overall Outcome: (what will they do as a result of the advocacy/communication?)Improved quality of immunization and Increased awareness in mothers and increased complete immunization.

Brief description of the publication: (How does proposed product support programme or advocacy efforts? Are there linkages with other communication and social mobilisation materials?):

These posters have been developed based on the technical GOI immunization schedule and the routine immunization training manual for frontline workers. This is a complementary package with the ‘Tikakaran Sarini’ which will provide information to mothers and care givers.

Core Messages: (three messages that will be communicated through the publication)

- Timely Immunization.- Complete Immunization.- Injection safety.

For Publications, does the item include: (logo, partner logo, brand colours, credits, Date of Publication, Contact address of UNICEF office). This information is a mandatory requirement of the Publications Act.

- Contains UNICEF Logo, ICDS logo, NRHM Logo, - Date of Publication – Oct 2008- UNICEF Office of Jharkhand.

Distribution Strategy/Plan (who is responsible for dissemination and how?):

District CS office will distribute by Blocks .

Budget assigned for distribution: NIL

Final copy to be approved by: 1. Sec Ch/STAR2. Technical Expert3. Communication : State/Delhi

Print budget

$10,000

5. Potential Resources (List name of materials/individuals to be consulted in the preparatory process, if applicable):

Immunization Handbook for ANMs

Proposed by: Agreed by:

Dr Madhulika Jonathan, Sangita jacob Health officer Office- in - charge

Date:

Part 2: Peer Reviewer Information

Each publication will be reviewed by a minimum of 3 peer reviewers, usually including one from the programme sector (including Delhi section) or another external expert.

Title of A-V Material/Publication: “Immunization Poster set of 4”

Name of Peer Reviewer: Dr Dhananjay Singh

Status of Peer Reviewer: State RI Consultant UNICEF

UNICEF Delhi section

UNICEF field office

Outside expert

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Evaluation of A-V/Publication

Very important - Must be published

Serves a useful purpose - Should be published if funds are available

Needs changes before publication/production (please explain below?)

Doesn’t need to be published (specify reason)

Comments by peer reviewer:

These posters depict pictures on injection safety procedures for beneficiaries and service providers and safe disposable of syringes. There has been reasonable training on “Injection Safety” in Palamau and Hazaribagh districts. These posters will be a ready reckonner for ANMs to follow the safety steps while administering injectable vaccines and management of “Biomedical Wastes” The poster with same images and getup is for display at the Health Sub Centre, so when parents visit the centers for other services it will remind them of the immunization date of their children. The immunization schedule is corroborative with developmental milestones and it is easy for mothers to remember the next vaccination date of the child. These posters complement the Tikakaran sarini.