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NICE TO MEET YOU
Tate CauseyLead Marketing Consultant
Dear Julien,
Thank you for taking the time to discuss the digital marketing needs for Publication Without
Borders. We believe that Thrive would be a great fit to help you grow and we are excited about
working together. Our team of 100+ experts is committed to operating with integrity and
transparency to give you the results you are looking for.
As Marketing Consultants, our mission is to design an initial strategy that is fully aligned with your
unique needs. In this proposal, you will find a scope of services, case studies, pricing, and terms. If
you feel that there is anything missing, please don’t hesitate to leave a comment or email us at
[email protected] or [email protected]. Everything we do is driven by our core
values, Relationships and Results. Let’s get to work!
Sincerely,
Ryan Young & Tate Causey
Get to Know Us
Ryan YoungMarketing Consultant
Step 1: Enter Your Payment Information Now
• Enter your payment information at https://thriveagency.com/payment-info
• Initial here once payment information has been sent ========>
Step 2: Review Terms & Conditions below and sign
Description Price Qty Subtotal
SEO Investment
We would develop a strategy for your SEO efforts and focus on driving leads to your
website through the efforts of keyword optimization, backlink building, content creation,
local directory listings, and much more.
$150 25 $3,750
PPC Management Fee
This would be our full turn key solution for paid advertising through Google and YouTube.
Includes audience targeting and keyword campaign build out. We would focus on
conversion and ROI to help us optimize your campaign over time.
*this covers up to $10,000/mo in ad spend.
$1,500 1 $1,500
Social Media Paid Advertising
Advertising campaigns for Facebook, Twitter, and Instagram. We would develop target
audience, and build out multiple campaigns for all of the social channels.
*recommended monthly ad spend - $2,000+
$750 1 $750
Social Media Get Started
This is a one time cost only.
$875 1 $875
Total $6,875
INVESTMENT BREAKDOWN
INITIALJulien Lankry
IT'S NOT MAGIC. IT'S SCIENCE
Google’s rankings algorithm
changes 500-600 times every year.
There is an ever-changing shift in
search results based on a wide
variety of factors, including
everything from which sites are
linking to yours to what kind of
devices are the latest craze.
So how do we hit that
moving target?
SEARCH ENGINE OPTIMIZATION
EXPECTATIONS FROM THRIVE'S SEO SERVICESSearch Engine Optimization
• Dedicated SEO Specialist
• ROI-driven, custom, detailed reporting
• Strong Agile SEO approach to every project
• Customized Strategic Online Marketing Plan - we
will customize our services to fit your needs. We'll
use the tactics that will make the most impact for
each concept.
• Transparent timesheet report with detailed notes
on where all hours have been spent
• Thorough keyword and market research
• In-depth evaluation of the competition
• Comprehensive onsite SEO – title tags, meta descriptions, alt
tags, original quality web content creation, internal linking, etc.
• Quality content writing collaboration to keep all site content
fresh, ranking high in the search engine and to encourage
return traffic
• Syndication of articles on curated sites and news outlets
• Quality link building – by hand, on relevant sites with high
domain authority
• Analysis of Google Analytics and other data-tracking software
to learn from trends, traffic and more
• Transparent collaboration via our Project Management suite
IT'S ABOUT TIMESearch Engine Optimization
When it comes to SEO, there are no shortcuts to the top. On average, our clients have a 15% increase in tracked
rankings entering the top 5 per month on a well-established campaign. Expect to see some rankings movement
in months 3-6 with a good ROI expected at 9-12 months. For short-term ROI, we recommend paid advertising
channels to get visibility while we ramp up your rankings.
WHY THE TOP 5?Search Engine Optimization
Beyond the 5th position in search engine results the click-through rate drops dramatically
and beyond the first page those clicks are practically non-existent.
ORGANIC RANKING FACTORSSearch Engine Optimization
According to 72 SEOs Surveyed for SEOmoz's Biennial Search Ranking Factors
Components Of Google's Ranking Algorithm
TECHNICAL SEOSearch Engine Optimization
We build a foundation that visitors will love
and Google will trust. Site speed, mobile
responsive compatibility, scripting
optimization, style sheet optimization and
more are all contributing factors in Google's
algorithm. Building a solid foundation with a
technically optimized site is a key step in
the overall SEO process.
IMPORTANT ON-SITE FACTORSSearch Engine Optimization
• Speed - The fastest sites are easier to use
and rank better.
• Schema Data - Schema data helps search
engines understand what the page is
about, improving relevance and rankings.
• Metadata - Carefully manicured metadata
is critical to health of a site and sends a
powerful rankings signal to communicate
what the page is about to search engines.
• On-Page Elements - Heading elements in
the HTML of a page say a lot about the
page and should be optimized accordingly.
• Image Optimization - Well-optimized
images are going to contribute to a faster
site. Image data, such as title tags, should
be used to provide additional information
to search engines.
COMPREHENSIVE SEO - FOUNDATIONSearch Engine Optimization
We start with an In-Depth Audit
• Visibility : Review which pages are being blocked by robots.txt
and marked as noindex.
• Meta : Review page titles and meta descriptions to determine if
they are properly optimized.
• Content : Review pages for low word count, duplicate content
issues, spelling and grammar.
• Links : Review internal and external links across the site.
• Images : Review missing image alt and title attributes, record any
broken images, file image sizes.
• Semantics : Review the proper headings and schema microdata.
• Information Architecture : Review the site’s internal navigation.
• Page Speed : Review performance of desktop and mobile web
performance.
• Site Indexation : Review that the site pages are being properly
indexed in the search engines.
• Server : Review the server settings and SSL security
Using the data gathered
we create a complete
Strategic Online Marketing Plan
COMPREHENSIVE SEO - FOUNDATIONSearch Engine Optimization
• Google Analytics Set Up / Audit
◦ Set up goal tracking
◦ Set up filters
◦ Set up custom alerts
◦ Integrate Google Search Console
◦ Integrate Google AdWords account
◦ Audit View settings
◦ Audit missing Google Analytics code
• Set up Google Webmaster Console
• Set up Bing Webmaster Center
• Keyword Research
• Keyword Map (Content/Blog)
• Competitor Research
• Optimize robots.txt & crawl budget
• Create XML sitemap (Content, Images, Videos) / Submit
We set up custom data tracking,
using industry standard professional
tools to track progress and
demonstrate results. We research
keyword volume and competitor
keyword targets to identify the prime
targets for our campaign.
COMPREHENSIVE SEO - FOUNDATIONSearch Engine Optimization
• URL Canonicalization Audit
◦ Domain unification
◦ Trailing Slash Canonicalization
• 404 Error Page Set Up
• 404 Error / Link Redirect Audit
• Site Content / Blog Post (as campaign budget allows)
• Meta Tag (Titles & Descriptions)
• Content Page Optimization
• Product Description (up to 100 words) / Replaces Site
• Content / Blog Post for Ecommerce
• Image Optimization
• Backlink Analysis
◦ Disavow File Creation/Submission (if necessary)
Structural integrity of the site is measured
and adjusted to ensure proper domain and
linking standards. Site content is adjusted to
reflect keyword targets identified during the
research phase. Backlinks, inbound links
from other sites to yours, are analyzed for
opportunities and any detrimental links are
removed from influencing your rankings.
COMPREHENSIVE SEO - FOUNDATIONSearch Engine Optimization
• Schema Implementation
• HREFLANG Tag Audit (If alternative language pages exist)
• Language Meta Tags (If alternative language pages exist)
• Call Tracking Set Up
• Brand Monitoring Set Up
• Tier 1 Business Listing Optimization
◦ Google My Business
◦ Bing Places
◦ Listing Management 100+ sites
◦ uReview.me Directory Listing
Proper markup is added to the site as
necessary and any relevant business
listings or information are added to
high- quality business listings on the web
to improve domain authority and provide
trust signals to search engines.
ONGOING SEO - INBOUND LINKSSearch Engine Optimization
• Keyword-Rich Links - We build targeted
links utilizing your keyword anchors while
also building branded text links to keep
your link profile healthy.
• No-Spam Sites - We use only safe sites
that are relevant to your industry.
• High Domain Authority Links - We use only
qualified high domain authority sites to
build links. We never add any outbound
links to your site, so your domain is not
included in this link building strategy as a
source for links, only as a focus for new
inbound links.
• Related Content Embedded Links - This
creates additional authority for the related
keywords and also provides a natural link.
WHAT YOU CAN EXPECT FROM THRIVE'S PPC SERVICES
PAID ADVERTISING
PPC, Display Ads, Remarketing & More
Dedicated account
manager
You'll have access to a
dedicated PPC specialist
that will manage your
account, present new
ideas and share progress
reports on your
campaigns.
Comprehensive
keyword research
We ensure your ads
appear for the RIGHT
searches by completing
thorough keyword
research up front, and
monitoring your
campaign’s performance
closely.
Effective
ad creation
We work with you to
produce the most
effective, high-
converting ads. Whether
that's search, display or
both, we'll deliver ads
aligned with your goals.
Split testing and
comparison of ads
We’ll set up experiments
to test the effectiveness
of different ads. This will
allow us to hone in on
our content and
presentation.
Remarketing
campaigns
Reconnect to past site
visitors that have shown
interest in your product
or service. Using a
remarketing campaign
can help increase return
on ad spend.
Proof of ROI through
detailed reporting
We wade through the
data and insights to
generate a customized
PDF report providing the
most important
information for you.
ROI-driven, custom, detailed reporting including key performance metrics (cost per click, click-
through rate, impressions, conversions, etc.), performance by device, performance by network,
weekly performance comparison, campaigns that drive the most traffic, cost by region, hourly
trends, search terms that drive the most traffic, etc.
YOU NEED LEADS & VISIBILITYPaid Advertising
Short term visibility is most readily achieved by utilizing paid advertising channels to quickly show your site to
thousands of searchers online. This is a great way to get visitors and leads quickly, as the timeline is significantly lower
than SEO and can have more immediate results in terms of visibility. You can get ad visibility quickly and we can
optimize those ad groups within the first months to work toward your most efficient ROI.
TOP 5% GLOBALLY - GOOGLE PREMIER PARTNERPaid Advertising
Thrive is among the top 5% of all agencies in
the world as a Google Premier Partner.
That means we have more professional
certifications, managed campaigns and
experience than 95% of the competition.
Our team works directly with experts at
Google to ensure that your campaigns are
providing you with the best balance of
visibility and ROI possible.
COST EFFECTIVE ANALYSIS & REFLECTIONPaid Advertising
We measure our campaign data against
average benchmarks across your
industry to ensure we get your campaign
into shape. Once we have everything
smoothly optimized, we set reasonable,
quantifiable goals for our campaigns as
growth indicators and KPIs.
ESTIMATING SUCCESSPaid Advertising
We closely monitor costs to ensure that you are
getting a great return on investment. Through
extrapolation of historical campaign data, we
can make intelligent predictions about costs
and expected returns.
GROWING LEADS EFFECTIVELYPaid Advertising
Conversion rate optimization is the
optimization of a landing page in order
to maximize leads. Typically this
involves the placement and style of on
page elements, such as contact
buttons or phone numbers, in order to
improve the rate at which visitors
convert to leads.
SOCIAL MEDIA MATTERS
A healthy social media presence can do wonders
for your company’s visibility and engagement with
your current and potential customers. The Thrive
team takes a holistic approach to social media
management in order to build your follower base
and create meaningful engagement with your
content. We have a team of experts who can drive
success for your organic and paid social media
strategies.
SOCIAL MEDIA
Community Building & Communication
SOCIAL MEDIA CAPABILITIESSocial Media
Social media content creation and curation
• All appropriate channels
Follower growth campaigns and management
Design, development, and management of advertising
campaigns
• Follower growth campaign
• Brand awareness / website traffic campaign
• Organic post boosting
• Lead generation campaign
• Conversions campaign
Flexible, short-term campaigns each month, as needed
(choose from events promotions, new product/service
launches, pricing promotions, seasonal services marketing,
remarketing campaigns, etc.)
01
02
03
04
Outbound social media engagement
• Commenting, liking, following and re-
sharing industry-related posts
Influencer and micro-influencer marketing
Inbound engagement monitoring:
• Monitor comments/interaction with all
social media content and profiles
• Respond to questions and obtain client
feedback with more technical content
as appropriate, continue conversations
initiated by followers
Strategy recommendations
Approvals and revisions
Analytics monitoring
05
06
07
09 Detailed monthly reporting
Regular strategy meetings
Cross promotion with video
marketing
10
11
12
13
14
GET STARTED - MONTH 1 SETUPSocial Media
$875 One-time Services launch/account setup includes:
• Kickoff meeting
• Customized social media strategic online marketing plan (as a
deliverable)
• Strategy development
• Strategy presentation
• Social media accounts setup and/or optimization (up to 3 channels)
◦ Create or claim existing accounts (if applicable)
◦ Add/Update profile information (profile and header image,
business description, hours, categories)
◦ Ensure images are sized correctly, proper resolution and
accurately representing the brand.
• Social media tools integration
• Ongoing advertising campaigns set up (if applicable)
GET PAID - PAID ADVERTISING PACKAGE OUTLINESocial Media
$750/month Paid Advertising*:
• Development and management of advertising campaigns (each campaign will include 1
audience & A/B Testing with 2 variations)
◦ Follower growth campaign
◦ Brand awareness
◦ Website traffic campaign
◦ Lead generation campaign
◦ Conversions campaign
• Organic post boosting (if regular organic content is available)
• Additional short-term advertising campaign per month, as needed
(choose from events promotions, new product/service launches, pricing promotions, seasonal marketing,
remarketing campaigns, etc.)
• Consulting expertise
◦ Strategy recommendations
• Approvals and revisions
• Analytics monitoring
• Monthly reporting
• Update meetings (as needed)
*Does not include the cost of advertising spend
BE SOCIAL - ORGANIC PACKAGE OUTLINESocial Media
$1,500/month Organic content:
• Social media content posting
◦ Up to 3 channels
◦ 5 posts per week, per channel
• Follower growth
• Inbound engagement monitoring:
◦ Monitor comments/interaction with all social media
content and profiles
◦ Respond to questions (send to client for feedback with
more technical content), continue conversation initiated
by fans
• Strategy recommendations
• Approvals and revisions
• Analytics monitoring
• Monthly reporting
• Update meetings (as needed)
MAXIMIZE RESULTS - PACKAGE OUTLINESocial Media
$2,125/month Organic Content & Paid Advertising*:
• Social media content posting
◦ Up to 3 channels
◦ 5 posts per week, per channel
• Follower growth
• Development and management of up to 3 advertising campaigns
(each campaign will include 1 audience & A/B Testing with 2 variations)
◦ Follower growth campaign
◦ Brand awareness / website traffic campaign
◦ Organic post boosting (if regular organic content is available)
◦ Lead generation campaign
◦ Conversions campaign
• Up to 2 additional short-term advertising campaigns per month, as needed
(choose from events promotions, new product/service launches, pricing promotions,
seasonal marketing, remarketing campaigns, etc.)
• Inbound engagement monitoring:
◦ Monitor comments/interaction with all social media content and
profiles
◦ Respond to questions, continue conversation initiated by followers
(send to client for feedback with more technical content)
• Strategy recommendations
• Approvals and revisions
• Analytics monitoring & Monthly reporting
• Regular strategy meetings (up to 2 hours)
*Does not include the cost of advertising spend)
UP THE ANTE PACKAGESocial Media
Organic Content & Paid Advertising
$3,125+/month (does not include the cost of advertising spend)*:
• Social media content
◦ Up to 4 channels
◦ 10 posts per week, per channel
• Follower growth
• Development and management of up to 3 advertising campaigns
(each campaign will include 1 audience & A/B Testing with 2 variations)
◦ Follower growth campaign
◦ Brand awareness / website traffic campaign
◦ Organic post boosting (if regular organic content is available)
◦ Lead generation campaign
◦ Conversions campaign
• Up to 3 additional short-term campaigns per month, as needed
(choose from events promotions, new product/service launches, pricing promotions, seasonal services
marketing, remarketing campaigns, etc.)
UP THE ANTE PACKAGESocial Media
• Outbound social media engagement
◦ Commenting, liking, following and re-sharing industry-related posts
• Inbound engagement monitoring:
◦ Monitor comments/interaction with all social media content and profiles
◦ Respond to questions (send to client for feedback with more technical content),
continue conversation initiated by followers
• Strategy recommendations
• Approvals and revisions
• Analytics monitoring
• Monthly reporting
• Regular strategy meetings (up to 2 hours)
*Does not include the cost of advertising spend)
INFLUENCER MARKETING (FULL PACKAGE)Social Media
Outbound Influencer Development (10 Influencers)
$2,500+/month:
• Defining our ideal influencer profile, ensuring that they meet the following criteria:
◦ Have a large and engaged audience on social media
◦ Relevant to the brand's target customer
◦ Appear to be authentic
◦ Active on social media with frequent content posting
◦ Have a tone and style that matches the client's brand
• Finding potential influencers who meet the above criteria
◦ Searching keywords and hashtags on social media
◦ Asking for recommendations from other identified influencers
◦ Using any competitor's influencers as a resource to finding our own
• Reach out to 10 identified influencers
◦ Before reaching out, research each influencer and compile a list of as many personal
details about them as available
◦ Provide the client with a list of influencers to reach out to directly (influencers often
like to be initially contacted by the business owner instead of an agency)
INFLUENCER MARKETING (FULL PACKAGE)Social Media
◦ Monitor each influencer and keep track of their information and social media posts
◦ Outbound social media engagement to interact with influencers (direct message,
interacting with their content and their audience, etc.)
• Develop rewards to incentivize potential influencers
◦ Increasing their own reach and social media audience
◦ Quality content for their audience
◦ Shape their own personal brand image
◦ Give perks, such as discounts or free samples
◦ Earn money
◦ Living new experiences, such as trips, events, etc.
• Measure results of influencer outreach efforts
◦ Develop KPIs (Key Performance Indicators) to measure results
◦ Regularly monitor KPIs and report on them monthly
MEASURING SUCCESS ONE KPI AT A TIME
We do very granular reporting and analysis, but many of our clients need to know at a glance what
kind of trends we are seeing in terms of campaign success. Every campaign has a Key Metrics report
that is updated with new data every month. This allows us to quickly and easily tell from a high-level
view if the campaign is healthy and trending positively. The most common key metrics we track for
clients are Top 5 Rankings, Organic and/or Paid Traffic and -- perhaps most importantly -- Leads.
REPORTING & DATA
Measuring Success and Using Data to Inform Strategic Decisions
SIMPLY TRANSPARENTReporting & Data
Every business that has a campaign with us has full access to the Teamwork project where we manage all campaign
tasks and provide access to real-time reporting. SEO time is tracked down to less than the minute with detailed notes
describing work and completed tasks. All SEO time is reported on a monthly basis but is available in real-time.
MEASURED RESULTSReporting & Data
You’ll have on-demand
access to our reporting tools
and will be able to access a
variety of different data
types, including rankings,
traffic, analytics, webmaster
console data and other
important metrics.
View an example report here
CLICK THE ICONS BELOWTO READ OUR REVIEWS
REVIEWS
Delivering Success To Our Clients
This Client Proposal (“Proposal”) is made as of April 22, 2020 (“Effective Date”) by and between Thrive Ideas, INC., DBA Thrive
Internet Marketing Agency, a Texas corporation, having its principal place of business at 4604 Park Springs Blvd #150, Arlington,
Texas 76107 (collectively with its related entities “Thrive”) and Publication Without Borders.
1) Standard Payment Terms
• a) Initial payment must be made in advance of scheduling a Kickoff Meeting and recurring payments will be due on the first
of each month going forward if paying monthly. Payments are required to be made via automatic bank draft (ACH).
Payments are billed in one month increments. Once the recurring services are paid in full to Thrive (as outlined above), any
elements of coding, text, content writing, back links, domain names, social media profiles, or any other SEO services are
entirely owned by Publication Without Borders.
• b) Payment is due upon receipt of the invoice. There will be a late payment charge of 1.5% for each month the payment is
late. Payments will be considered received as of the postmark date or submission date of online payments. If the payment
is late more than 3 months Thrive reserves the right to terminate service.
• c) Clients located in the State of Texas are required to pay Texas state sales tax (6.4%) for web design and web hosting. This
will be calculated and included on each invoice. Sales tax is not charged for search engine optimization.
• d) Prices are subject to change, and changes will be given in written notice prior to adjustments. Payment of invoices
following change constitute agreement to new prices.
2) Term & Termination
• a) Thrive reserves the right to work with any organization or business with their online marketing efforts (including but not
limited to SEO, social media, email marketing, content writing, e-commerce optimization, etc). If two direct competitors
approach Thrive, a non-disclosure agreement may be signed protecting each client from the sharing of confidential or
sensitive information. Thrive's ultimate goal is to provide our professional expertise, our time and Internet marketing
knowledge to increase the number of leads for any business.
• b) Contract will be on a Month-to-Month basis.
• c) For month to month contracts, client can cancel services at any time with a 30 day written notice sent to
• d) If engaging in a 6 or 12 month contract, this Proposal will automatically renew at the end of each term for a further term
of the same length unless either party gives the other written notice of termination at least 30 days prior to the end of the
then current term.
• e) For month to month contracts, monthly hours are flexible and can be changed at the Client's request.
• f) Thrive may terminate this proposal without cause upon giving Client thirty (30) days prior written notice.
• g) Upon termination of this Proposal by either party, Publication Without Borders will immediately pay Thrive all
undisputed fees, costs and expenses owed to or incurred by Thrive up to the effective date of such termination.
Furthermore, each party shall promptly return all data, materials and other property of the other held by it; provided,
however, that if Publication Without Borders has not fully paid all outstanding invoices for services performed by Thrive
prior to the date of termination, Thrive shall be entitled to retain or recover any deliverables until payment is made. This
right shall be in addition to any other remedies it may have at law or in equity.
3) Rights in Materials
• a) Once the services are paid in full to Thrive, any elements of text, graphics, photos, contents, trademarks, domain names,
articles are owned by Publication Without Borders.
• b) Thrive assumes the Client has permission from the rightful owner to use any images or design elements that are
provided for inclusion in marketing materials created by Thrive. Publication Without Borders will hold harmless, protect,
and defend Thrive from any claim or suit arising from the use of such elements.
• a) Once the services are paid in full to Thrive, any elements of text, graphics, photos, contents, trademarks, domain names,
articles are owned by Publication Without Borders.
• b) Thrive assumes the Client has permission from the rightful owner to use any images or design elements that are
provided for inclusion in marketing materials created by Thrive. Publication Without Borders will hold harmless, protect,
and defend Thrive from any claim or suit arising from the use of such elements.
• c) Thrive retains the right to display graphics and other web content elements as examples of their work in their portfolio
and as content features in other projects.
4) Employee Solicitation / Hiring
• a) During any period in which services are being performed, and for a period of one (1) year thereafter, neither party to this
Proposal shall, directly or indirectly, employ or offer employment to any employee or former employee of the other party.
For purposes of the preceding sentence, the terms “employment” and “employee” shall include any form of employment,
consulting, contract relationship, or other arrangement pursuant to which such individual will, directly or indirectly,
perform services for Publication Without Borders. In addition, either party shall promptly notify the other party of any
communications with personnel seeking employment.
5) Indemnity and Warranties
• a) Thrive makes no representation or warranties with respect to any Third Party Products. This includes, but is not limited
to, Hardware and Software, provided by Thrive in connection with the delivery of services.
• b) Client will pay third party advertising costs directly to third party marketing channels. Client is ultimately responsible for
tracking and paying any and all advertising costs paid to third parties and Thrive is not liable for any advertising cost spent
above or below Client's indicated third party advertising budget.
6) Confidentiality
• a) The parties hereby acknowledge that their personnel may gain access to information that the other party deems to be
confidential and/or proprietary and that has commercial value in its business. Each party agrees that any such information,
including but not limited to, the other’s price quotes, preliminary concepts, sales and/or marketing proposals, branding
strategies, creative designs and concepts, technical data, web designs, trade secrets and know-how, research, product
plans, products, customer technical requirements, software, programming techniques, algorithms, services, suppliers,
supplier lists, customers, employee lists, customer lists, markets, developments, inventions, processes, technology,
designs, drawings, engineering, apparatus, techniques, hardware configuration information, marketing, forecasts, business
strategy, finances or other business information disclosed by the other party and identified in writing as confidential
(“Confidential Information”) shall not, without the disclosing party’s authorization, be disclosed to any other party or used
by the receiving party for its own benefit except as contemplated by this proposal.
7) Acceptance
• a) This Proposal becomes effective only when signed by an authorized agent of Publication Without Borders. Regardless of
the place of signing the Proposal, the Client agrees that for purposes of venue, the Proposal was entered into in Texas and
any dispute will be litigated or arbitrated in Tarrant County, Texas.
• b) Publication Without Borders will have 14 days from the receipt of this Proposal to accept its terms. Thrive reserves the
right to modify any information or pricing in this Proposal if entered into after the 14 day period.